India's fast-moving consumer goods (FMCG) sector grew 5.7 per cent by value and 4.1 per cent by volume in the July-September quarter driven by rural demand which grew faster than urban markets for the third consecutive quarter, according to the latest report by consumer intelligence firm NielsenIQ.

The Indian stock market closed flat on Friday as selling was seen in the auto, PSU bank, financial service, metal, and realty sectors at the end of trading.

The week saw Donald Trump returning to power in the US election amid a second consecutive rate cut by Fed this year, as the Indian stock market continued to experience consolidation due to heightened selling pressure from foreign institutional investors (FIIs).

The woman injured in the grenade attack by terrorists in Srinagar's Sunday market on November 3, succumbed to critical injuries in the hospital here on Tuesday.

More than 100,000 people have been laid off in the technology industry alone this year, and — either by circumstance or choice — at least some of them are not heading back into exclusively full-time work. LinkedIn launched a freelancer marketplace in 2021 to capture some of that activity. Now, at a time when other […]

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Procurement — the process of requesting, vetting, and eventually buying IT and other supplies in an organization — is typically one of the more frustrating, dry, yet inevitable aspects of a workplace.  When you are in need of a new app or device, or when you need to renew an existing contract for one in […]

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Fleek, an online marketplace that connects second-hand clothing wholesalers with those who sell it at retail, has raised a $20.4 million Series A.

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The Federal Trade Commission (FTC) announced on Tuesday that it will be taking action against the online cash app and neobank Dave, which it says used “misleading marketing to deceive consumers.” At issue is how Dave marketed $500 cash advances to consumers that it rarely offered, and the “Express Fee” it charged if customers wanted […]

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Tofino Capital, a venture capital firm targeting early-stage startups in emerging markets, has launched its $10 million fund. It is announcing the first close of this fund at $5 million and hopes to achieve a final close nine months from now.   The firm, founded by Eliot Pence and Aubrey Hruby, wants to back startups in Africa, […]

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Final Saying

1. What is affiliate marketing?

 Affiliate marketing is a way to make money by promoting the products and services of other people and companies. You don't need to create your product or service, just promote existing ones. That's why it's so easy to get started with affiliate marketing. You can even get started with no budget at all!

2. What is an affiliate program?

 An affiliate program is a package of information you create for your product, which is then made available to potential publishers. The program will typically include details about the product and its retail value, commission levels, and promotional materials. Many affiliate programs are managed via an affiliate network like ShareASale, which acts as a platform to connect publishers and advertisers, but it is also possible to offer your program directly.

3. What is an affiliate network and how do affiliate networks make money? 

 Affiliate networks connect publishers to advertisers.  Affiliate networks make money by charging fees to the merchants who advertise with them; these merchants are known as advertisers. The percentage of each sale that the advertiser pays is negotiated between the merchant and the affiliate network.

4. What's the difference between affiliate marketing and dropshipping?

 Dropshipping is a method of selling that allows you to run an online store without having to stock products. You advertise the products as if you owned them, but when someone makes an order, you create a duplicate order with the distributor at a reduced price. The distributor takes care of the post and packaging on your behalf. As affiliate marketing is based on referrals and this type of drop shipping requires no investment in inventory when a customer buys through the affiliate link, no money exchanges hands.

 5. Can affiliate marketing and performance marketing be considered the same thing?

 Performance marketing is a method of marketing that pays for performance, like when a sale is made or an ad is clicked This can include methods like PPC (pay-per-click) or display advertising. Affiliate marketing is one form of performance marketing where commissions are paid out to affiliates on a performance basis when they click on their affiliate link and make a purchase or action.

 6. Is it possible to promote affiliate offers on mobile devices?

 Smartphones are essentially miniature computers, so publishers can display the same websites and offers that are available on a PC. But mobiles also offer specific tools not available on computers, and these can be used to good effect for publishers. Publishers can optimize their ads for mobile users by making them easy to access by this audience. Publishers can also make good use of text and instant messaging to promote their offers. As the mobile market is predicted to make up 80% of traffic in the future, publishers who do not promote on mobile devices are missing out on a big opportunity.

7. Where do I find qualified publishers?

 The best way to find affiliate publishers is on reputable networks like ShareASale Cj(Commission Junction), Awin, and Impact radius. These networks have a strict application process and compliance checks, which means that all affiliates are trustworthy.

8. What is an affiliate disclosure statement?

 An affiliate disclosure statement discloses to the reader that there may be affiliate links on a website, for which a commission may be paid to the publisher if visitors follow these links and make purchases.

 9. Does social media activity play a significant role in affiliate marketing?

 Publishers promote their programs through a variety of means, including blogs, websites, email marketing, and pay-per-click ads. Social media has a huge interactive audience, making this platform a good source of potential traffic.

10. What is a super affiliate?

 A super affiliate is an affiliate partner who consistently drives a large majority of sales from any program they promote, compared to other affiliate partners involved in that program.  Affiliates make a lot of money from affiliate marketing Pat Flynn earned more than $50000 in 2013 from affiliate marketing.

11. How do we track publisher sales activity?

 Publishers can be identified by their publisher ID, which is used in tracking cookies to determine which publishers generate sales. The activity is then viewed within a network's dashboard.

 12. Could we set up an affiliate program in multiple countries?

 Because the Internet is so widespread, affiliate programs can be promoted in any country. Affiliate strategies that are set internationally need to be tailored to the language of the targeted country.

13. How can affiliate marketing help my business?

Affiliate marketing can help you grow your business in the following ways:

•  It allows you to save time and money on marketing, which frees you up to focus on other aspects of your business.
•  You get access to friendly marketers who are eager to help you succeed. 
• It also helps you to promote your products by sharing links and banners with a new audience.
•  It offers high ROI(Return on investment) and is cost-effective.

 14. How do I find quality publishers?

 One of the best ways to work with qualified affiliates is to hire an affiliate marketing agency that works with all the networks. Affiliates are carefully selected and go through a rigorous application process to be included in the network.

15. How Can we Promote Affiliate Links?

 Affiliate marketing is generally associated with websites, but there are other ways to promote your affiliate links, including:

• A website or blog
• Through email marketing and newsletter
• Social media, like Facebook, Instagram, or Twitter.
•  Leave a comment on blogs or forums.
• Write an e-book or other digital product.
• Youtube

 16. Do you have to pay to sign up for an affiliate program?

 To build your affiliate marketing business, you don't have to invest money in the beginning. You can sign up for free with any affiliate network and start promoting their brands right away.

17. What is a commission rate?

 Commission rates are typically based on a percentage of the total sale and in some cases can also be a flat fee for each transaction. The rates are set by the merchant.

Who manages your affiliate program?

 Some merchants run their affiliate programs internally, while others choose to contract out management to a network or an external agency.

18. What is a cookie?

 Cookies are small pieces of data that work with web browsers to store information such as user preferences, login or registration data, and shopping cart contents. When someone clicks on your affiliate link, a cookie is placed on the user's computer or mobile device. That cookie is used to remember the link or ad that the visitor clicked on. Even if the user leaves your site and comes back a week later to make a purchase, you will still get credit for the sale and receive a commission it depends on the site cookies duration

19. How long do cookies last?

 The merchant determines the duration of a cookie, also known as its “cookie life.” The most common length for an affiliate program is 30 days. If someone clicks on your affiliate link, you’ll be paid a commission if they purchase within 30 days of the click.

Final Saying

  If you’re late to the AI party, don’t worry. It’s easier than you think to start leveraging artificial intelligence tools in your marketing strategy. Here are 11 AI marketing tools every marketer should start using today.

1. Jasper Ai(Formerly known as Jarvis)

2. Personalize

 Personalize is an AI-powered technology that helps you identify and produce highly targeted sales and marketing campaigns by tracking the products and services your contacts are most interested in at any given time. The platform uses an algorithm to identify each contact’s top three interests, which are updated in real-time based on recent site activity.

Key Features

• Identifies  top three interests based on metrics like time on page, recency, and frequency of each contact
• Works with every ESP and CRM
• Easy to get up and running in days
• Enterprise-grade technology at a low cost for SMBs

3. Seventh Sense

  Seventh Sense provides behavioral analytics that helps you win attention in your customers’ overcrowded email inboxes. Choosing the best day and time to send an email is always a gamble. And while some days of the week generally get higher open rates than others, you’ll never be able to nail down a time that’s best for every customer. Seventh Sense eases your stress of having to figure out the perfect send-time and day for your email campaigns. The AI-based platform figures out the best timing and email frequency for each contact based on when they’re opening emails. The tool is primarily geared toward HubSpot and Marketo customers 

Key Features 

4. Phrasee

  Phrasee uses artificial intelligence to help you write more effective subject lines. With its AI-based Natural Language Generation system, Phrasee uses data-driven insights to generate millions of natural-sounding copy variants that match your brand voice. The model is end-to-end, meaning when you feed the results back to Phrasee, the prediction model rebuilds so it can continuously learn from your audience.

Key Features 

• Instantly generates millions of human-sounding, brand-compliant copy variants
• Creates tailored language models for every customer
• Learns what your audience responds to and rebuilds the prediction model every time

5. Hubspot Seo

  HubSpot Search Engine Optimization (SEO) is an integral tool for the Human Content team. It uses machine learning to determine how search engines understand and categorize your content. HubSpot SEO helps you improve your search engine rankings and outrank your competitors. Search engines reward websites that organize their content around core subjects, or topic clusters. HubSpot SEO helps you discover and rank for the topics that matter to your business and customers.

Key Features 

• Helps you discover and rank topics that people are searching for
• Provides suggestions for your topic clusters and related subjects
• Integrates with all other HubSpot content tools to help you create a well-rounded content strategy

 6. Evolve AI

  When you’re limited to testing two variables against each other at a time, it can take months to get the results you’re looking for. Evolv AI lets you test all your ideas at once. It uses advanced algorithms to identify the top-performing concepts, combine them with each other, and repeat the process to achieve the best site experience.

Key Features 

• Figures out which content provides the best performance
• Lets you test multiple ideas in a single experiment instead of having to perform many individual tests over a long period
• Lets you try all your ideas across multiple pages for full-funnel optimization
• Offers visual and code editors

7. Acrolinx

  Acrolinx is a content alignment platform that helps brands scale and improves the quality of their content. It’s geared toward enterprises – its major customers include big brands like Google, Adobe, and Amazon - to help them scale their writing efforts. Instead of spending time chasing down and fixing typos in multiple places throughout an article or blog post, you can use Acrolinx to do it all right there in one place. You start by setting your preferences for style, grammar, tone of voice, and company-specific word usage. Then, Acrolinx checks and scores your existing content to find what’s working and suggest areas for improvement. The platform provides real-time guidance and suggestions to make writing better and strengthen weak pages.

Key features

• Reviews and scores existing content to ensure it meets your brand guidelines
• Finds opportunities to improve your content and use automation to shorten your editorial process.
• Integrates with more than 50 tools and platforms, including Google Docs, Microsoft Word, WordPress, and most web browsers.

8. MarketMuse 

MarketMuse uses an algorithm to help marketers build content strategies. The tool shows you where to target keywords to rank in specific topic categories, and recommends keywords you should go after if you want to own particular topics. It also identifies gaps and opportunities for new content and prioritizes them by their probable impact on your rankings. The algorithm compares your content with thousands of articles related to the same topic to uncover what’s missing from your site.

Key features:

• The built-in editor shows how in-depth your topic is covered and what needs improvement
• Finds gaps and opportunities for new content creation, prioritized by their probable impact and your chance of ranking

9. Copilot

Copilot is a suite of tools that help eCommerce businesses maintain real-time communication with customers around the clock at every stage of the funnel. Promote products, recover shopping carts and send updates or reminders directly through Messenger.

Key features: 

• Integrate Facebook Messenger directly with your website, including chat history and recent interactions for a fluid customer service experience 
• Run drip messenger campaigns to keep customers engaged with your brand
• Send abandoned carts, out-of-stock, restock, preorder, order status, and shipment notifications to contacts 
• Send branded images, promotional content, or coupon codes to those who opt in
• Collect post-purchase feedback, reviews, and customer insight
• Demonstrate social proof on your website with a widget, or push automatic Facebook posts sharing recent purchases
• Display a promotional banner on your website to capture contacts instantly

10. Yotpo

Yotpo’s deep learning technology evaluates your customers’ product reviews to help you make better business decisions. It identifies key topics that customers mention related to your products—and their feelings toward them. The AI engine extracts relevant reviews from past buyers and presents them in smart displays to convert new shoppers. Yotpo also saves you time moderating reviews. The AI-powered moderation tool automatically assigns a score to each review and flags reviews with negative sentiment so you can focus on quality control instead of manually reviewing every post.

Key features:

• Makes it easy for shoppers to filter reviews and find the exact information they’re looking for
• Analyzes customer feedback and sentiments to help you improve your products
• Integrates with most leading eCommerce platforms, including BigCommerce, Magento, and Shopify.

11. Albert AI

  Albert is a self-learning software that automates the creation of marketing campaigns for your brand. It analyzes vast amounts of data to run optimized campaigns autonomously, allowing you to feed in your own creative content and target markets, and then use data from its database to determine key characteristics of a serious buyer. Albert identifies potential customers that match those traits, and runs trial campaigns on a small group of customers—with results refined by Albert himself—before launching it on a larger scale.

  Albert plugs into your existing marketing technology stack, so you still have access to your accounts, ads, search, social media, and more. Albert maps tracking and attribution to your source of truth so you can determine which channels are driving your business.

Key features:

• Breaks down large amounts of data to help you customize campaigns
• Plugs into your marketing technology stack and can be used across diverse media outlets, including email, content, paid media, and mobile

Final Saying

There are many tools and companies out there that offer AI tools, but this is a small list of resources that we have found to be helpful. If you have any other suggestions, feel free to share them in the comments below this article. As marketing evolves at such a rapid pace, new marketing strategies will be invented that we haven't even dreamed of yet. But for now, this list should give you a good starting point on your way to implementing AI into your marketing mix.

Note: This article contains affiliate links, meaning we make a small commission if you buy any premium plan from our link.

There’s no shortage of digital banks in Nigeria and, in general, in Africa. As the region continues to experience rapid growth in mobile usage and the corresponding growing young population, these fintechs think this is the right time to provide financial services to every market category, from the banked to the unbanked. We’ve covered a […]

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How will all of these BNPL-focused providers fare with Apple pounding its way into their market?

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Weezy — an on-demand supermarket that delivers groceries in as fast as 15 minutes — has raised $20 million in a Series A funding led by New York-based venture capital fund Left Lane Capital. Also participating were U.K.-based fund DN Capital, earlier investors Heartcore Capital and angel investors, notably Chris Muhr, the Groupon founder. Although […]

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Coupang early investor Ben Sun shares an inside look into the growth of the Korean e-commerce giant and explains how founder Bom Kim led a pivot when the company was already an established business.

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E-commerce roll-up companies are big in the United States, and Wonder Brands wants to be that for Latin America.

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Raising venture capital is rarely an easy lift for startups, but 2022 is turning out to be a more challenging year than we’ve seen for some time. As venture capital continues its slowdown after an aggressive 2020 and record-breaking 2021, it’s clear that early-stage founders looking for their first dollars will require a new approach. […]

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How does one build, scale and navigate the headwinds of a recession, especially as consumer behavior changes dramatically?

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Every year Australia spends more than half a trillion dollars on social purpose goods and services directed at health, welfare and education, almost one third of the nation's GDP.

The emerging global market for business services using drone technology is valued at over US$127 billion with the drone revolution disrupting industries ranging from agriculture to filmmaking.

The European Union has expanded its scrutiny of online marketplaces by opening a formal proceeding on Chinese low-cost e-commerce platform, Temu, under the Digital Services Act (DSA), the Commission announced Thursday. Enforcers of the online governance framework will now dial up their oversight of Temu. The bloc’s suspicions are focused on concerns about the sale […]

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The European Union’s flagship market contestability regulation has been in force on a handful of tech giants for months. Since March, the bloc has had open investigations on several gatekeepers. But it’s Apple that will face the first Digital Markets Act (DMA) fine, Bloomberg reports, citing people familiar with the case. Apple’s App Store rules […]

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1. NTPC Green Energy IPO: Price band set at ₹102-108 per share; check issue details, key dates, more | Stock Market News  Mint
2. NTPC Green fixes Rs 102-108 price band for Rs 10,000 crore IPO. Check GMP, other details  The Economic Times
3. NTPC Green Energy fixes dates, price band for ₹10,000 crore IPO — More details here  CNBCTV18
4. NTPC Green Sets Price Band For Indias Third Largest IPO This Year  NDTV Profit
5. NTPC Green Energy IPO: Check price band, shareholders quota, latest GMP & more  Business Today

1. Swiggy Share Price Live Updates: Stock makes a positive debut, opens with 7.69% premium at ₹420 on NSE; check GMP | Stock Market News  Mint
2. Swiggy shares list at 8% premium over IPO price  The Economic Times
3. ‘You and I…’: Zomato welcomes Swiggy on Dalal Street after stock market listing  India Today
4. Swiggy’s reclusive CEO Sriharsha Majety makes rare public appearance at IPO listing ceremony  Hindustan Times
5. Swiggy shares list at ₹420 on NSE, opening 7.7% above IPO price in a highly anticipated debut  Mint

These are appeals preferred by the assessee against orders of the Learned Commissioner of Income Tax (Appeals)/NFAC, (hereinafter in short "the Ld.CIT(A)"), Delhi, dated 19.02.2024/20.02.2024 for the Assessment Year (hereinafter in short "AY") 2017-18.

2. First, will take up ITA No 701/Chny/2024 against Ld CIT(A) order dated 19.02.2024; and note that the main grievance of the assessee is against the action of the Ld.CIT(A) confirming the following actions of the AO (i) making an addition of Rs.19,28,069/- as unexplained money on ITA Nos.701, 743 to 745/Chny/2024 (AY 2017-18) M/s. Covai Marketing :: 2 ::

The stock market entered correction territory as investors reevaluate the market’s value after the Federal Reserve signaled plans to raise interest rates. WSJ’s Dion Rabouin explains. Illustration: David Fang

Amateur investors took the stock market by storm a year ago, buying up shares of meme stocks like GameStop and AMC Entertainment. Many remember it as a revolution against Wall Street, but in the end, they largely just lined the pockets of major financial firms. WSJ’s Dion Rabouin explains. Illustration: Sebastian Vega

Hong Kong's IPO market is shifting into high gear this week with two billion-dollar offerings but one deal is crowded with a record number of banks who are being asked to do more to earn business.

The Federal Reserve says it will accelerate the wind-down of its bond-buying program, the biggest step the central bank has taken in reversing its pandemic-era stimulus. Here’s how tapering works, and why it sends markets on edge. Photo illustration: Adele Morgan/WSJ

Yes, the labor market is showing signs of sustained strength. But by several measures, there is still plenty of slack.

With food markets on a wild ride lately, cheese has seen more volatility than most. Yet in supermarkets, prices have remained relatively stable. Here’s why sharp changes in wholesale cheese prices are slow to make it to consumers. Illustration: Jacob Reynolds

Tens of thousands of American workers are on strike and thousands more are attempting to unionize. WSJ examines the roots of this new labor activity and speaks with a labor economist for more context on U.S. labor’s changing landscape. Photo: Alyssa Keown/AP

Ford and GM recently introduced their first electric pickup trucks. WSJ auto reporter Mike Colias breaks down the different strategies the two legacy auto manufacturers are pursuing to bring their EVs to market. Photo Illustration: Alexander Hotz/WSJ

Nela Richardson, chief economist for brokerage Redfin Corp., and Selma Hepp, chief economist for Zillow Group’s Trulia real-estate website, both said builders aren’t constructing enough entry-level housing to meet demand. They’re focusing more of their resources instead, the economists said, on building pricey homes for buyers with ample credit.

Greece appears to be slipping ever closer to an exit from the euro zone. While a potential catastrophe for the country, it might actually be a good thing for Europe's booming commercial real-estate markets.

A new crop of entrepreneurs is betting big that trading cards are no longer just hobbyists’ collectibles, they're serious investment assets. In this episode of Niche Markets, WSJ speaks with entrepreneurs who have found success in the booming trading market. Photo Illustration: Alexander Hotz/WSJ

Stock Market Holiday From 15th November: नवंबर के महीने में शेयर बाजार लगातार तीन दिनों के लिए बंद रहने वाला है। 15 नवंबर से 17 नवंबर तक ट्रेडिंग नहीं होगी। आपको बता दें कि त्योहार या अन्य किसी खास मौके पर

Stock Market LIVE Updates: भारतीय शेयर बाजार आज बुधवार को कमजोर खुला. बाजार के प्रमुख इंडेक्स लाल निशान में ट्रेड कर रहे. सेंसेक्स करीब 150 अंकों की गिरावट के साथ 78500 के लेवल पर आ गया है. निफ्टी भी 60 अंक गिरकर

Global shipments of artificial intelligence (AI) PCs saw a significant rise in Q2 2024, as reported by market research firm Canalys. Over 8.8 million AI-capable computers were shipped, with Apple's Mac computers making up the majority. The adoption of these devices

A woman injured in a grenade attack at a Srinagar market has died, highlighting ongoing security concerns in the region.

Stock Market Next Week: గతవారం దేశీయ స్టాక్ మార్కెట్లు లాభాలతో పాటు భారీ నష్టాలను సైతం చూశాయి. వాస్తవానికి అమెరికా అధ్యక్ష ఎన్నికల ఫలితాలు మార్కెట్లను పెద్ద ర్యాలీకి పొరిగొల్పాయి. ఆ తర్వాత యూఎస్ ఫెడ్ వడ్డీ రేట్ల తగ్గింపు సైతం ప్రకటించబడిన సంగతి తెలిసిందే. అయితే ఇప్పుడు ఇన్వెస్టర్ల చూపు రానున్న వారంలో మార్కెట్లు

New York, NY USA — The Content Marketing Institute (CMI) just announced TopRank Marketing and Sprinklr won a 2024 Content...

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The new era of search is here. Artificial intelligence is unlocking new ways for people to find information and solve...

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The world of stock markets has different characteristics in each country, shaped by the underlying economy, regulations, and also investor behaviour.