online advertising

Online Ad Professionals Needed to Judge Best Online Advertising Awards

The Web Marketing Association’s 23rd annual Internet Advertising Competition (IAC) Award program is currently accepting entries and is looking for qualified judges to help adjudicate this year’s award program. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. To nominate yourself or someone within your organization, please complete [PR.com]




online advertising

Reshaping Online Advertising: BeOp's Innovative Solutions to Challenges on the Horizon




online advertising

Learn And Play® Montessori School Launches Major Online Advertising Campaign for New San Carlos Campus

Learn And Play® Montessori School announces a major online advertising campaign on Google and Yelp to promote its upcoming San Carlos campus, which will offer daycare, preschool, and kindergarten programs.




online advertising

Google fined €220m by French competition watchdog over online advertising market

Google fined €220m by French competition watchdog over online advertising market




online advertising

Beats needed for TV & Online Advertising Campaigns in South Korea ($500-$14,000 per use)

Currently seeking “beats” for use in TV & Online advertising campaigns in South Korea!
,br> When I say “beats”, I mean any tracks that are driven by a breakbeat, as one, if not the most dominant part of the track. Ie, Drum & Bass, Hip-Hop, Dubstep, Electronica, Edm, Trap, Grime, Experimental etc.

All tracks must be upbeat and have a “Phat Beat”, “Killer Beat”, “Sick Beats”, “Dope Beat” or whatever your preferred description would be.

Music must be well produced, high-quality, mixed and mastered. Instrumental tracks preferred please, but great vocal tracks can be accepted too (if you can supply instrumental versions even better) and all tempos considered.

Artists must own all rights to their music 100% on both sides and there must be no copyright infringement. All music will be listened to, reviewed and feedback given.

The average cost of TV advertising commercial in Korea is $800 to $1,500 per track, and for worldwide rights up to $14,000.

The average cost of Online & YouTube advertising in Korea is $500-$2500 (geo restricted for single country of Korea), and worldwide use for $3000-$5000.

Selected tracks be sent to clients in South Korea and music licensed on a non-exclusive basis (so you maintain all rights to your music), we simply go 50-50 on deals we get and you're paid quarterly.

The South Korean market is built on a unique structure, which is not the same as any foreign market structure around the world. Because of this Korea has a higher advertising music fee than most other countries. This may be due to systemic limitations that the performing royalties cannot be collected, but also because there is no subsequent secondary payment after the initial payment of music fees. The total amount paid in Korea is 100% mechanical payout.

Clients who will be using music in South Korea; Korea's major advertising agencies including the CHEIL and INOCEAN and brands such as; Samsung, LG, Hyundai and SK to name a few.

If you make “beats’ I really look forward to hearing from you !

All the best,


- Giles Gale - Music supervisor, sync & Licensing Manager - Resonant Music Licensing




online advertising

From Mad Men to Maths Men: Concentration and Buyer Power in Online Advertising [electronic journal].




online advertising

Beats needed for TV & Online Advertising Campaigns in South Korea ($500-$14,000 per use)

Currently seeking “beats” for use in TV & Online advertising campaigns in South Korea!
,br> When I say “beats”, I mean any tracks that are driven by a breakbeat, as one, if not the most dominant part of the track. Ie, Drum & Bass, Hip-Hop, Dubstep, Electronica, Edm, Trap, Grime, Experimental etc.

All tracks must be upbeat and have a “Phat Beat”, “Killer Beat”, “Sick Beats”, “Dope Beat” or whatever your preferred description would be.

Music must be well produced, high-quality, mixed and mastered. Instrumental tracks preferred please, but great vocal tracks can be accepted too (if you can supply instrumental versions even better) and all tempos considered.

Artists must own all rights to their music 100% on both sides and there must be no copyright infringement. All music will be listened to, reviewed and feedback given.

The average cost of TV advertising commercial in Korea is $800 to $1,500 per track, and for worldwide rights up to $14,000.

The average cost of Online & YouTube advertising in Korea is $500-$2500 (geo restricted for single country of Korea), and worldwide use for $3000-$5000.

Selected tracks be sent to clients in South Korea and music licensed on a non-exclusive basis (so you maintain all rights to your music), we simply go 50-50 on deals we get and you're paid quarterly.

The South Korean market is built on a unique structure, which is not the same as any foreign market structure around the world. Because of this Korea has a higher advertising music fee than most other countries. This may be due to systemic limitations that the performing royalties cannot be collected, but also because there is no subsequent secondary payment after the initial payment of music fees. The total amount paid in Korea is 100% mechanical payout.

Clients who will be using music in South Korea; Korea's major advertising agencies including the CHEIL and INOCEAN and brands such as; Samsung, LG, Hyundai and SK to name a few.

If you make “beats’ I really look forward to hearing from you !

All the best,


- Giles Gale - Music supervisor, sync & Licensing Manager - Resonant Music Licensing




online advertising

'A' is for ad money oddly gone missing: Probe finds middlemen siphon off half of online advertising spend

'B' is for basic controls that up and disappeared

A study of the UK online advertising market, conducted by global accounting firm PwC, has found that publishers get just half of what advertisers spend, with the other half siphoned off by ad-supply chain intermediaries.…




online advertising

The Promise of Interactive TV Ruined Online Advertising

It's resulted in a creepy Orwellian environment where Google, Facebook, Amazon, and others have replaced Big Brother.