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Women in Manipur are plugging the gaps in food supply during the current coronavirus crisis

The relationship between growing inequality and booming asset markets has never been this stark

Yash Kela, Chief Investment Officer of Singularity Growth, spells out the funding priorities of the equity platform

How India launched 60-plus Internet-first innerwear brands, more than any other country except the US

Start-ups take on personal care biggies with niche products, mostly home-delivered through e-commerce

How Jungle Ventures scouts for local market opportunities with potential for cross-border expansion

Flea markets and pop-up sales are turning out to be popular family hangout spots in Hyderabad

The writer sets off on an expedition to an old quarter of her city and unearths some gems at the Kumaran market

Newcastle upon Tyne : Agenda Publishing , 2024.

Cambridge, MA. : National Bureau of Economic Research, 2023

The Maharashtra Cyber found that measures taken by the platforms to avoid black-marketing of tickets are insufficient, said the official

Reliance would like to build AI infrastructure in the country that would make a similar impact like Jio did for telecom infrastructure, says Mukesh Ambani, speaking at the Nvidia AI summit in Mumbai

These companies have written to the Telecom Regulatory Authority of India expressing their willingness to launch satcom services in India

Microsoft’s refreshed Copilot, launched last month, gives users the ability to talk with Copilots real-time, moving human-computer interaction to a completely new paradigm

Integration of technology and marketing changes the role of marketers

Government hopes the measure will ensure adequate domestic availability of rice, wheat and atta; it plans to bring down reserve price of rice by ₹200 a quintal, which will now be ₹2,900 a quintal

Traders claimed the central government's decision to impose 40% duty on the export of onions till December 31, 2023 will adversely affect the onion growers and its export

Dr. Sitko warns that the West Asia and Ukraine situation will continue to impact fertiliser and oil prices. He urged reducing dependence on imported fertilisers and boosting domestic production

Projected to reach $18.97 bn by end-2025

Total PC shipments witness a record 14.8 million units during Jan-Dec 2021

To launch six products priced at ₹40,000 to ₹1.2 lakh

India has traditionally been a market for mobile gaming, but now, there is a significant shift from mobile gamers to PC gaming enthusiasts

Michael Collins highlights India’s significance, emphasising tech’s impact on small businesses

Sponsored Conversation by Abbott Laboratories. A conversation with Abbott Laboratories' Lisa Earnhardt.

Former Wall Street stock trader Lance Breitstein answers your most asked stock market questions from Twitter. Why did they pick a bull and a bear to describe market conditions? What’s the driving force behind a stock’s movement up or down? How does a stock’s value actually impact a company’s well-being? When the market “crashes” why can’t it just be un-crashed? Answers to these questions and more await—it’s Stock Market Support.Lance Breitstein spent over a decade on Wall Street as Trilliums top performing stock trader. He is now a Trading Advisor to SMB Capital and non-profit founder of The Impact Competition Foundation.Linktree: https://linktr.ee/theonelancebX: https://x.com/theonelancebDirector: Lisandro Perez-ReyDirector of Photography: Constantine EconomidesEditor: Cory Stevens; Richard TrammellExpert: Lance BreitsteinLine Producer: Joseph BuscemiAssociate Producer: Brandon WhiteProduction Manager: Peter BrunetteTalent Booker: Nick SawyerCamera Operator: Christopher EustacheSound Mixer: Sean PaulsenProduction Assistant: Sonia ButtPost Production Supervisor: Christian OlguinPost Production Coordinator: Scout AlterSupervising Editor: Doug LarsenAdditional Editor: JC Scruggs; Jason MaliziaAssistant Editor: Billy Ward

The art of creating topical marketing campaigns that leverage special moments

The scent and emotion of rainwater can be inspiring for innovative brands

The Mumbai billboard crash has shaken up the advertising industry. Will brands be reluctant to spend on the outdoor medium now? 

The precise rituals of the Olympics hold learnings for all brands

SUGAR Cosmetics, which plays primarily in premium products, is dipping its toes in the luxury segment too; The D2C brand has amped up its distribution to an extent where its product portfolio is sold across over 45,000 outlets, including 200 of its exclusive branded outlets

From dry food to fresh meals, Hearty from HUFT is on a path to elevate pet nutrition. In an interview with businessline, CEO Samarth Narang discusses the trends in pet food market, their innovative marketing methods, and more.

The marketing playbook frowns upon short-term gains — unless backed by sound research 

Millets, a staple in farmer households, hold out a huge ‘value-added’ opportunity for start-ups, local biz

With all the social media site tools available, often the best way to be effective with your social marketing is to automate the process. First, you need to decide whether automation is right for you and, if so, which automation you should set up. Automation can be key in turning your contacts into profits because you can post less, but at the same time, you get more exposure. Social automation, however, can be considered spamming, so be careful with how you set it up.

How does social network automation work? There are tools like Hootsuite and SocialFlow where you can automate your social networking sites or TubeMogul to automate your video posting. These sites can submit a link or post to not just one or two sites but, in some cases, up to 60.

One of your greatest foes as an entrepreneur is misinformation. There is a lot of erroneous advice online, especially when it comes to social media marketing. Unfortunately, much of this guidance seems reasonable on paper. Without the right research or knowledge, you may end up unwittingly endangering the future of your business. Here are seven common social media marketing myths you need to watch out for.

1. Negative feedback can be safely ignored
2. Email is no longer relevant
3. All content represents thought leadership
4. Social media and content marketing are two different campaigns
5. Content topics must be limited to protect your secrets
6. Social media marketing is primarily for generating new customers
7. Social media metrics cannot be measured

Social virtual reality, or social VR, has seen an increase in users too. Social VR apps like Rec Room, BigScreen, VRChat, and AltSpace have all seen an increase in traffic. AltSpace is even hosting one of Burning Man's virtual worlds from this year's virtual event. This week, Facebook announced the launch of the public beta for its social VR experience, Horizon.

Sneak peeks of Horizon screenshots are flooding social media. Facebook dropped the gameplay trailer for Facebook Horizon after months of anticipation. The trailer shows avatars playing games in Horizon, building their own worlds, and having fun with other avatars. Facebook Horizon's beta access is currently invite-only.

Last week, we ran a few polls in the newsletter to learn more about how marketing goals vary between social media platforms. You may use a platform to accomplish many goals, but there is most likely one goal that you both have invested in and have consistently seen a great return on that investment.

We selected four common social media marketing goals to focus on:

Brand Awareness
Lead Generation & Sales
Customer Service
Community Engagement

Instagram and Facebook were the first two platforms we selected for the polls. Given the immense user-base of both platforms, plus the diversity of interests and communities found on each, it's not a huge shock that brand awareness took the lead in both of these polls.

~ Brands must shift from their pre-pandemic social media strategies
~ More organic and engaging approaches are crucial when it comes to winning back customers or retaining new ones
~ Select the most appropriate platform that fits the target audience, even if it’s uncharted territory for your brand
~ Authentic influencer campaigns, user-generated content challenges and conversational tones are among the most effective ways to engage with customers

Convenience, but not only
At first glance, it could be said that the price of the product and its technical characteristics are decisive aspects when it comes to an expenditure. When two products have the same level of performance, the quality-price ratio always wins. But this is not true! The market is full of examples of products that are more popular even though there are competing goods that have similar characteristics.