The South Korea stock market has finished lower in two of three trading days since the end of the three-day winning streak in which it had collected almost 60 points or 3.1 percent. The KOSPI remains just beneath the 1,930-point plateau although it may bounce higher again on Friday.

Ahead of Thursday's holiday for Vesak Day, the Singapore stock market had moved higher in two straight sessions, collecting almost 30 points or 1.2 percent along the way. The Straits Times Index now rests just above the 2,590-point plateau and it may add to its winnings on Friday.

The South Korea stock market bounced higher again on Wednesday, one session after it had ended the three-day winning streak in which it had collected almost 60 points or 3.1 percent. The KOSPI now rests just beneath the 1,930-point plateau and it may inch higher again on Thursday.

Online marketeers sturen op conversie data maar vaak ontbreekt hierin een belangrijk kanaal. En dit kanaal is telefonie. Marketeers steken veel geld en energie in het meten en optimaliseren van online campagnes. Zij sturen op KPI’s en ROAS zodat zij precies weten wat elke geïnvesteerde euro oplevert. Maar op het moment dat de telefoon overgaat, tasten veel marketeers in het duister. Dat betekent dat essentiële conversie data ontbreekt bij het optimaliseren van campagnes. Lees verder om erachter te komen hoe je met call tracking je telefonische conversies inzichtelijk krijgt en zo je campagnes kunt optimaliseren op basis van volledige data.

In de huidige, uitdagende tijd met gewijzigd consumentengedrag bewegen marketeers mee met nieuwe scenario's. Naast het behouden van een verbonden klantervaring tijdens elk contactmoment, zorgen ze ook voor optimalisatie van inzet van hun mensen en budgetten.

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