Looking to implement a content marketing plan for your business, but not sure where to begin?

Used well, content can help you maximize connection with your target audience, and become a key resource in your niche. Your content can boost brand awareness, exposure, and eventually, lead to greater business success as potential customers become aware of your brand and its expertise.

So where do you begin?

The key to content success is mapping out a full strategy from the beginning, so you know not only what you're going to create, and where you'll share it. But also, what metrics you'll be using to measure its success, and how you can track performance over time.

An effective content strategy does take time to generate results, and if you have not aligned with the right metrics, you can come off the rails quickly.

Today, almost everyone is a critic, complete with an unfiltered opinion. Be it the clout chasers or active advocates, many take to social media to air these opinions and grievances where the views are met with either support or scorn; and the line between the two is often blurred.

To be present online, one must plan well and be equipped with a solid risk register to deal with any potential reputational damage that could occur. While a tweet may lead to brand tragedy, it could also lead to business popularity.

It's all dependent on metrics; a well-planned social marketing and content plan that considers all options should be viewed as your lifeline. Here are three ways to implement such a plan:

1. Make your metrics matter
2. Improve stakes and stakeholder management
3. Take online and offline conversations seriously

Social Marketing Predictions for 2020-2025

I want to help you avoid those costly and time-consuming mistakes so you can build the business you deserve, serve more people and bring more value into the world. So let's talk about some of the common mistakes people make in social media, how to avoid them and what you should be doing instead so you can maximize your results.

1. Inconsistent posting activity
2. Posting off-brand content
3. Topical
4. Platforms
5. Asking friends to like/follow your page

Marketing information are facts uncovered through the analysis of promoting data. This knowledge is used to produce campaigns, articles and client experiences more info here that better meet the needs of the industry, delivering worth and travelling growth. Information come from a number of sources, both equally formal and informal. Anything that helps your business […]

Shivani Nyati, Head of Wealth at Swastika Investmart Ltd said that a cautious approach needed for the Swiggy IPO. 

Here are five charts which capture the performance of the Indian market in FY24

Captains of industry should look to build world-class products, instead

The proportion of affluent households is increasing every year, as does the money Indians spend on luxury goods and services

India’s jewellery market, estimated at $80 billion in FY24 and growing to $145 billion by FY28, is undergoing significant shifts

With Indians preferring feature-rich, roomy cars with taller ride height, dominance of SUVs and rise in average price per vehicle are observable trends

CEO of Lamborghini talks about India as an emerging market and the road ahead for the company.

Why is the real-estate vertical of the textile company under fire from the Securities and Exchange Board of India? What are the main allegations against the company?

The Indian renewable energy industry is in a situation of concern but there is no cause for despondency

Nifty 50 October Futures contract can oscillate in a range of 24,300-24,600

Nifty 50 November futures contract can oscillate in a range of 24,150-24,400

As Trump 2.0 gets set to take control, the US markets are a play of opposing factors

FPI outflows overlapping with earnings slowdown and the return of the dragon weigh in

Property prices have stayed soft for the past year and it might pay to tread cautiously

The brother of 45-year-old Abida Kounsar said a splinter from the blast went through the frontal lobe of her brain. J&K political parties condemn the grenade attack. Meanwhile, security forces engaged a group of hiding militants in a firefight in north Kashmir for the sixth time in the past two weeks.

The spike in demand for coconuts for local consumption has inevitably caused lesser copra conversion, eventually leading to the price-rise for the product in the local market

A better understanding of the benefits of stock market speculation — erroneously viewed as akin to gambling — can lead to better public policy

Marketline

National Bureau of Economic Research

National Bureau of Economic Research

Marketline

Marketline

Marketline

National Bureau of Economic Research

National Bureau of Economic Research