If there is one thing that is constant in marketing, it's that things are constantly changing, according to Michael Wall, a marketing expert at WashU Olin Business School. As social media users flock to sites that align with their political beliefs, brands face the challenge of connecting with diverse audiences.

If there is one thing that is constant in marketing, it's that things are constantly changing, according to Michael Wall, a marketing expert at WashU Olin Business School. As social media users flock to sites that align with their political beliefs, brands face the challenge of connecting with diverse audiences.

Kunkel is the president of Wordslinger Marketing & PR, primarily serving the nonprofit community

““I always hated that word—marketing—and I hate it now. Because for me, and this may sound simplistic, the key to marketing is to make something people want. When they want it, they buy it. When they buy it, you have sales. So the product has to speak. The product is what markets things.””

- Interview with Tom Ford.

Seer Enters Into a Co-Marketing and Sales Agreement With Thermo Fisher Scientific  Technology Networks

Ways to increase the sustainability of social businesses by using social media marketing tools were discussed at a training session organized in Kyiv on 26 July 2016 by the OSCE Project Co-ordinator in Ukraine.

The event gathered representatives of three social businesses that were established with the support of the OSCE Project Co-ordinator in Ukraine so that they can provide job skills for people vulnerable to human trafficking. The social businesses also simultaneously serve as revenue sources for local NGOs working on anti-trafficking.

The training course focused on widespread social networks and ways of using them for increasing social enterprises’ profit, including the best use of social media to attract customers and gain their positive feedback. The participants had a chance to practice their digital skills and communication abilities during the hands-on exercises aimed at producing high-quality content for social networks.

Natalia Myakushko, Head of the Rukomysli Social Enterprise in Lviv, thanked the OSCE Project Co-ordinator for its continuous support. “The innovative idea of social business requires innovative tools for its development and this training helps us to use modern communication channels in an efficient way for the benefit of people vulnerable to human trafficking,” she said.

This is the first of three training sessions which will help social entrepreneurs develop a strategy for interacting with new media.

The training sessions are part of a project on preventing human trafficking in Ukraine through the economic empowerment of vulnerable persons, which is being implemented by the OSCE Project Co-ordinator in co-operation with the Ukrainian Ministry of Social Policy, and with the support from the Canadian Government and Norwegian Ministry of Foreign Affairs.

The project aims at the establishment of and support to social businesses that work to prevent human trafficking by providing beneficiaries with sufficient and sustainable income at home, giving them genuine and viable livelihood options, and therefore decreasing the likelihood of persons taking up deceptive job offers where they may be exploited.  

So far, 52 people at risk of human trafficking, including 14 internally displaced people, two victims of domestic violence and one ex-combatant, as well as six people who were formerly subjected to human trafficking have already benefited from the job skills’ courses within these social businesses.

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• OSCE supports Ukrainian legal education practitioners in developing human rights-oriented approaches to their work
• OSCE Project Co-ordinator supports creation of a pool of trainers on anti-corruption for Ukraine’s judges
• Latest from OSCE Special Monitoring Mission (SMM) to Ukraine, based on information received as of 19:30, 25 July 2016

Analyze your marketing strategies to understand them.

"The entertainment value will be epic," the billionaire said.

Q4 is a crucial time for hotels, and we’re here to help you capture more business this holiday season. Tune in for an expert-led webinar to explore the latest trends and strategies for boosting bookings and transitioning smoothly into the New Year.

Ankur Binwal notes that integrating AI into traditional marketing represents a significant shift, blending innovation with established methods

Data transparency isn’t just compliance. It's a trust-building strategy that enhances brand loyalty, empowers customers with control and delivers lasting value.

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DeepIntent applies AI to data to identify medical and patient audiences for healthcare marketing, track them across devices, and deliver impactful messages

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My professorial wife, Suzanne Shu, is doing some very interesting research in the marketing department of the Cox School of Business at Southern Methodist University. Recently, she was invited to give a talk on special consumer choice topics to the PR firm, The Richards Group. The Richards Group represents a number of well-known clients such as AIM Investments, Comcast, Corona Beer, Fruit of the Loom, The Home Depot, M.D. Anderson Cancer Center, Nortel, and Sub-Zero Freezer Company.

In any case, we are planning to cover some of the same topics presented to The Richards Group in a series of posts over the coming weeks. Thanks for tuning in!

Steve Shu
Managing Director
S4 Management Group
Email: sshu@s4management.com
Web: http://www.s4management.com

Du kennst dich mit Social Media und Kooperationsmarketing aus bzw. möchtest mehr darüber lernen? Du hast eine große Leidenschaft für Filme und möchtest ihren Auswertungsprozess mit deiner Arbeit unterstützen? Du arbeitest organisiert, eigenständig und gewissenhaft? Dann suchen wir genau Dich! Unser Hamburger Filmverleih Little Dream Pictures bringt sowohl unterhaltsame Familienfilme als auch Arthouse-Produktionen in die deutschen Kinos und übernimmt deren Vertrieb und Vermarktung. Wir sind Teil eines… | Little Dream Pictures GmbH – Hamburg

Nach deinem Studium möchtest du hochmotiviert in den Berufsalltag starten und deine Leidenschaft für klassische sowie digitale Medien in einem aufstrebenden, modernen Umfeld einbringen? Mit einem Gespür für aktuelle Trends und deiner Hands-on-Mentalität unterstützt du uns als Junior / Trainee im Marketing & Artist Management (m/w/d) in unserer Agentur im Herzen Düsseldorfs. Arbeitszeit: Vollzeit Vertragsdauer: 12 Monate mit anschließender Übernahme (unbefristet) Ort: Düsseldorf Start: nach Vereinbarung… | 25ᵗʰ Management – Düsseldorf

Waldhausen ist einer der weltweit führenden Anbieter von Reitsport­artikeln mit Sitz in Köln. Seit 1836 beliefern wir den Fachhandel mit hochwertigen Artikeln für Pferd & Reiter. Unsere Marken E·L·T, SWING und Waldhausen sind europa­weit erfolgreich im Reitsport etabliert. Unser Sortiment um­fasst mehr als 15.000 Produkte, die wir aus der ganzen Welt im­por­t­ier­en und in über 70 Länder vertreiben. Wir wollen unseren Kunden stets das Beste bieten! Dafür arbeiten wir täglich mit einem hohen… | Waldhausen GmbH & Co. KG – Köln

Honeywick, a local, full-service web design, development, and marketing agency, has expanded to a new space in the heart of downtown Louisville at 225 S 5th Street, #201, Louisville, KY 40202, after being located in the Glassworks building since 2016.

San Diego, CA. ParkerWhite, leaders in branding and medical device marketing announces key partnerships with the T. Denny Sanford Institute for Empathy and Compassion and healthŌme®.

W oprogramowaniu Stackposts Social Marketing Tool wykryto podatność typu Cross-site Scripting i nadano jej identyfikator CVE-2024-7127.

Forget about David vs. Goliath. Marketing mavens say small companies can and do learn valuable lessons from their muscular, deep-pocketed rivals. In conversations with Mashable, several executives pointed to experiential marketing, real-time marketing, brand building, storytelling and social sharing as tactics that startups are cribbing successfully from the big guys. Those that aren’t yet mimicking the A-list marketers like Apple, Nike, Starbucks and Mercedes might want to take note of some best, most adaptable practices.

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One of the easiest, fastest and cheapest ways for businesses to reach consumers today is via the Internet.

Digital marketing, also known as Internet or online marketing, is quickly replacing print, television and radio advertisement as the marketing approach of choice for businesses of all sizes. Recent research revealed that 1 in 4 of every business-advertising dollar is dedicated to Internet marketing.

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Online marketing is an industry that is constantly changing. The search engines are constantly rolling out updates and data refreshes, pay per click advertising platforms are always revealing new features and social media marketing is always evolving.

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For many independent business owners, embarking on a full-blown social media program can seem like a daunting journey into unknown territory. Thankfully, the payoff is worth the effort. When done right, there is massive potential for SMBs to directly connect and communicate with targeted, local audiences.

In fact, recent research has shown that 91% of small business owners rely on social media as a means of driving increased sales. So what is the secret? Where do you start, and what are some of the most important things to keep in mind as you look to boost your bottom line?

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Established businesses have one obvious advantage over their younger counterparts: Deep pockets.

Fortunately, what todays small business lacks in budget can be made up for with strategy and a few carefully chosen tools. Here are six smart marketing ideas gleaned from my experience running a company that teaches small firms how to compete with big ones.

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Is big data just for big business? For several years, larger corporations have been gathering informative insights from this next-generation approach to data analysis. But now small businesses are finding ways to leverage this comprehensive data analysis for marketing insights.

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According to a new study, one in six marriages that began in the last three years has resulted from an interaction that started online. At the same time, Nielsen also reports that four out of every five corporations in America are now leveraging social media to help expand their client base and build relationships with customers.

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One of the most important events of 2015 was the shift from the amount of desktop traffic compared to the amount of mobile traffic. Google reported that mobile traffic overtook desktop traffic in 10 different countries. The search engine algorithm for Google was changed to give companies who offered mobile optimized versions of their sites higher rankings than sites that were not optimized for mobile. The increase in mobile traffic combined with five times as many cellphones as desktop and laptop computers means that mobile traffic will become a priority.

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If word-of-mouth marketing sounds simple, do not be fooled -- it is not. Creating cutting edge buzz-worthy messages that go viral is no easy task.

While more than half of small business owners anticipate growth for their businesses in 2015, according to a Small Business Report, 56 percent say they are investing less than 3 percent on marketing. When they do invest, most of these business owners are likely thinking about traditional forms of advertising or collecting new customers instead of connecting with them.

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Small business owners already have a lot on their plates during this time of year, so when it comes to holiday marketing, it can all feel a bit overwhelming. Staples is here to help. Beyond being the one-stop shop for everything small businesses need to make more happen, below are some tips to help small businesses capitalize on this seasons top trends.

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Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.

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I work with a ton of small businesses, and I love it. I love seeing different business models, helping entrepreneurs with limited resources and experience, and getting unique perspectives that you just can not find in bigger, often more cookie-cutter business establishments. One-on-one, we can share information and insights, and build a strategy that is helpful for their business.

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Having a small online marketing team doesn’t mean your company can not scale content marketing initiatives. It means you must know what the best strategies are and have your team focus on a few they can do well.

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The content of your email message is important, but your design is the first element that recipients will see. If you want readers to see your message instead of clicking to the next email, it is essential to please their eyes and pique their curiosity. Here are a few keys to a winning email design:

1. Make it mobile friendly.
Two out of three emails are opened on a mobile device. Make sure that your email design is based on elements that work well in that environment.

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The first step to marketing is defining your end-game and strategizing your budget. The first question consultants ask those big, bad corporations going through restructuring is, What do you want? This is when you need to decide what is important to you; do you want to extend your reach or maximize local exposure? Are you looking for brand awareness or conversions?

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The formula for business success is simple but not easy. At the core, once you have your product or service figured out, your marketing plan should be a natural progression.

In fact, we would challenge the thinking that your business plan and marketing plan are one in the same to a certain extent.

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Small business owners can now compete on an (almost) level playing field with big brands, all through applying the principles and use of content marketing. Regardless of the size of the business, the goal is the same: to use relevant content to attract qualified customers or clients.

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Content marketing is an important part of keeping a small business growing. It can help you to build credibility and authority, win you good positions in search engine results, and develop important relationships with your actual and potential customers.

The main problem for most small businesses is producing content at a consistent rate. There is so much to do when you’re trying to get a new business off the ground or take a semi-established small company to the next level.

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Small businesses generally face harsher circumstances when it comes to planning and launching a marketing campaign. They have less revenue and capital, which means they’re more limited in the strategies they can pursue. They have fewer resources, which means their teams are smaller and less experienced. And they generally have less data and first-hand experience with which to strategize in the first place.

One of the best marketing strategies for small businesses is content marketing, due to its approachability and affordability, but creating a content marketing strategy can still be an intensive and intimidating process.

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For small and local businesses, it can be hard to stand out against larger nationwide brands. However, content marketing can help your small business attract attention, and for relevant niches in your industry, too.

Content marketing is a marketing approach that involves creating and distributing relevant and valuable content to your prospective audience in the hopes of driving a consumer action, and it has numerous benefits for small businesses. It can give you the opportunity to not only expand your company, but also to build your reputation and establish a place as a trusted leader in the industry.

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Sometimes budget limits small businesses from executing their marketing ideas, but not every successful strategy requires a lot of money. Here are six outside the box ways to market your small business that are both inexpensive and effective.

1. Get personal.

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Digital marketing is a very broad term that includes website design, social media, online advertising, email advertising, SEO and more. This can be extremely confusing to the local business owner simply looking to attract more eyeballs on their site. They are typically too busy running operations to investigate which digital marketing strategies work best for their business.

In an effort to help local business owners such as restauranteurs, dentists, doctors, lawyers and any other service provider, I have put together the digital marketing strategies that all local businesses should adopt in 2017.

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Whether you realize it or not, artificial intelligence has become a ubiquitous part of our lives. Companies large and small are embracing the opportunity to achieve more and set bigger goals by using AI. Solid proof of this embrace can be seen in CRM giant Salesforce, which embeds AI into its leading CRM platform. Driven by the idea of democratizing AI so companies of all sizes can deliver smarter, more personalized, and predictive customer experiences, Salesforce created Einstein, your personal AI data scientist to guide you through your day.

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Marketing is a moving target these days. Technologies evolve and customer behavior seems to change almost every day.

Small businesses tend to be a little slow with marketing developments. Some are cutting-edge, of course – but most wait until theres proof a tactic works.

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We have officially entered the holiday season! October through January is filled with holidays from Halloween to New Years. As a small business, you can take advantage of this joyful time by taking your marketing efforts to the next level. There are many different ways a small business can celebrate (and profit from) the holidays, so let’s jump right into to our extensive guide.

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