marketing

Marketing Age-Related Nutrition Products

By feedproxy.google.com
Published On :: Tue, 06 Feb 2018 15:32:00 GMT

Baby Boomers, Gen X and Millennials are key consumer target groups for marketers, with three different sets of needs and buying propensities; it’s important that brands define their unique selling propositions.


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marketing

PR—The Most Important Part of Trade Show Marketing

By feedproxy.google.com
Published On :: Fri, 09 Feb 2018 19:07:00 GMT

Natural product brands can boost trade show ROI by investing in PR to work with trade press via press releases and onsite interviews.


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marketing

Responsible shopper marketing: Rewarding customers for doing the right thing

By www.treehugger.com
Published On :: Mon, 06 Jun 2016 12:00:00 -0400

How do companies close the “green-gap” and turn consumer values into action?


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marketing

Nonsurgical Facelift - Marketing Gimmick Or Legitimate Cosmetic Procedure? - Longitudinal Care For Facial Aging

By feedproxy.google.com
Published On :: 18 May 2015 19:00:00 EDT

Is a Nonsurgical Facelift a Reality and How Does it Impact Facial Aging?


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Ad giant WPP pulls dividend, CEO 'very cautious' about the impact of virus on marketing budgets

By www.cnbc.com
Published On :: Tue, 31 Mar 2020 15:57:13 GMT

The world's largest advertising group pulled its dividend and share buyback and withdrew guidance for 2020 on Tuesday, after clients cancelled marketing booked with the company due to the coronavirus crisis.


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From the Philippines, Not With Love: A Plague of Publishing and Marketing Scams

By feedproxy.google.com
Published On :: Fri, 16 Aug 2019 17:56:00 +0000


 Posted by Victoria Strauss for Writer Beware®

 I've been expending a lot of words and time lately warning about the latest scam phenomenon to hit the writing world: fake publishing and marketing companies that, through outrageous prices and worthless services, extract enormous amounts of money from unwary writers.

Based in the Philippines (despite their apparent US addresses, phone numbers, and telemarketer names) and focusing primarily on small press and self-published authors (particularly authors who've published with one of the Author Solutions imprints), these companies recruit writers with relentless--and highly deceptive--phone and email solicitations. Some do provide the services authors pay for, albeit at seriously inflated prices and often of poor quality. Others just take the money and run. I'm hearing from a growing number of writers who've paid five figures in fees to one--or, in some cases, more than one--of these scams, with next to nothing to show for it.

Given how fast the scams are proliferating (I learn about a new one every few weeks), I thought it would be helpful to gather all the information I've put together about them in one place.

My posts about the scams--where they come from, how they work, and how to recognize them:

- Army of Clones: Author Solutions Spawns a Legion of Copycats
- Army of Clones Part 2: Twenty-One (More) Publishing and Marketing "Services" to Beware Of
- Solicitation Alert: LitFire Publishing
- Amelia Publishing and Amelia Book Company: Sons of LitFire Publishing
- Solicitation Alert: Book-Art Press Solutions and Window Press Club
- Solicitation (and Plagiarism) Alert: Legaia Books / Paperclips Magazine

Here's a list of the scams themselves--at least, the nearly 100 I've identified so far (the list is also posted in the sidebar of this blog). You'll note that a number of them operate under more than one name--I suspect the interconnection is much greater than this, but I've only indicated the additional names where I've been able to reliably document them.

Some have perished since I began the list--I've noted this, but left their names, for the sake of authors who may have been scammed while they were operational.

- Access Media Group (aka Quill Space Media)
- Ace Media Creative Publication / Ace Media International / APM Media Production (aka Pearson Media Groups)
- ADBooks Media (aka Coffee Press / Okir Publishing, which is defunct)
- Alpha Books Solutions
- Alpha Books United
- Amelia Publishing / Amelia Book Company (aka LitFire Publishing / GoToPublish)
- AnalytIQ
- Ascribed LLC (defunct)
- Author Aide
- Author Codex (aka BookSpine Press)
- Author Media Express
- Author Pro Creatives and Marketing (defunct) (still doing business as Matchstick Literary)
- Author Reputation Press
- Author University
- AuthorCentrix (formerly BookBlastPro)
- AuthorLair
- Author's Note 360
- Authors Press (aka Westwood Books Publishing [formerly Greenberry] / Creative Books)
- Beacon Books Agency
- Black Lacquer Press & Marketing
- BooConn Marketing
- Book Agency Plus (aka BookTrail Agency)
- Book Art Press Solutions (aka Window Press Club / Booktimes)
- Book Avenue Publishing (aka Nivra Press, which is defunct)
- Book Magnets
- Book Reads Publishing (defunct)
- BookSpine Press (aka Author Codex)
- Booktimes (aka Book Art Press Solutions / Window Press Club)
- BookTrail Agency (aka Book Agency Plus)
- Book Vine Press
- Books Scribe
- BookVenture Publishing
- BookWhip (aka Carter Press / PRM Solutions)
- Box Office Media Creatives (aka Buzz Media Creatives)
- Bright Lights Distribution
- Buzz Media Creatives (aka Box Office Media Creatives)
- Capstone Media Services (defunct) (now doing business as Stampa / Stampa Global)
- Carter Press (aka BookWhip / PRM Solutions)
- Chapters Media & Advertising (aka Techbooks Media)
- Coffee Press (aka ADBooks Media) (formerly Okir Publishing)
- Creative Books (aka Westwood Books Publishing / Authors Press)
- Creative Titles Media  (aka TrueMedia Creatives)
- Crest Media Distribution
- Diamond Media Press
- Dream Books Distribution
- EC Publishing
- Editor's Creative Media (aka Editor's Press and Media)
- Editor's Press and Media (aka Editor's Creative Media)
- Global Summit House
- Gold Touch Press
- Golden Ink Media Services
- Goldman Agency
- GoToPublish (aka LitFire Publishing / Amelia Publishing / Amelia Book Company)
- Happy Media Consulting
- Haynes Media Group
- IdeoPage Press Solutions (aka The Writer Central)
- Legaia Books
- Lettra Press
- LitFire Publishing (aka Amelia Publishing / Amelia Book Company / GoToPublish)
- Maple Leaf Publishing
- MatchStick Literary (aka Author Pro Creatives and Marketing --defunct)
- McNaughton Books / McNaughton Publishing (website is currently dead)
- Netsfilm & Media Press
- New Leaf Media
- New Reader Media
- Nivra Press (defunct) (still doing business as Book Avenue Publishing)
- Okir Publishing (defunct) (still doing business as ADbook Press / Coffee Press)
- Outstrip (defunct)
- PRM Solutions LLC (aka Carter Press / Bookwhip)
- Pacific Books
- PageClapp Media
- PageTurner, Press and Media
- Parchment Global Publishing
- Paradigm Print
- Paramount Books Media
- Pearson Media Groups (aka Ace Media Creative Publication / Ace Media International)
- Press To Impress Publishing
- Pubkits.com
- Quill Space Media (aka Access Media Group)
- Readers Magnet
- Royale House (defunct)
- Rushmore Press
- Sherlock Press (defunct)
- Silver Fox Media
- Stampa / Stampa Global (formerly Capstone Media Services)
- Stonewall Press (aka Uirtus Solutions) (both defunct)
- Stratton Press
- Techbooks Media (aka Chapters Media & Advertising)
- Toplink Publishing
- TrueMedia Creatives (aka Creative Titles Media)
- Uirtus Solutions (aka Stonewall Press) (both defunct)
- Universal Book Solutions
- URLink Print and Media
- Vivlio (a.k.a. Vivlio Hill, Vivlio Hill Publishing, Vivlio Solutions, Vivlio Marketing Solutions)
- WestPoint Print and Media
- Westwood Books Publishing (formerly Greenberry) (aka Authors Press / Creative Books)
- Window Press Club (aka Book Art Press Solutions / Booktimes)
- WorkBook Press
- The Writer Central (aka IdeoPage Press Solutions)
- YourOnlinePublicist
- Zeta Publishing

(I'm continuously updating this list--adding new companies as I discover them, noting the ones that disappear.)

I know my warnings are having an effect, not just because I'm hearing from writers who've found my posts or my list and have been able to avoid being ripped off, but because some of the scams are getting...a little defensive. Book-Art Press now includes this in its solicitation emails:
The links are to anti-Writer Beware screeds from people WB has exposed.

The grievance is definitely on display in this one, from MatchStick Literary (it also showcases the scams' trademark fractured English):

See ya at Writer Beware, scammers!

UPDATE 12/10/19: I want to highlight this recent comment, which illustrates how ubiquitous and persistent these scams are. Bottom line: if you self-publish, you can count on being solicited. Be on your guard. (By "GoTo", I'm assuming the commenter means GoToPublish.)



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marketing

Junk Book Marketing: Pay-to-Play Magazines

By feedproxy.google.com
Published On :: Fri, 24 Jan 2020 18:28:00 +0000


 Posted by Victoria Strauss for Writer Beware®

Scroll down for updates

On this blog and elsewhere, I spend a lot of time warning about junk book marketing services: so-called marketing and promotional services that are cheap to provide, but can be sold at a big markup, and for the most part are of little worth for book promotion or can more effectively be done by the author him/herself. Some examples: press releases, email blasts, book trailers, book fair display, social media setup, and social media advertising.

All these and more are hawked to writers at exorbitant prices by assisted self-publishing companies like the various Author Solutions imprints--and also, increasingly, by their scam imitators. Either way, they're a ripoff...but the scammers demand even bigger fees, tell even bigger lies, and deliver even more shoddy results. And that's when they're not just taking your money and running.

A few weeks ago, I focused on pay-to-play radio interviews--another junk marketing service--and why they're not worth the huge fees charged by providers. This week, I'm going to talk about pay-to-play magazines. (You'll note that all the companies discussed below are on my Big List of Publishing and Marketing Scams.)

Have you ever received a solicitation like this one?
Or this one?
Or this one?
Of course the books haven't undergone "extensive evaluation", or been "carefully chosen", or showed to "a team" that "really like[s] your vision". Such solicitations are just spam, blasted out to addresses scraped from the internet or stolen from self-publishing company customer lists.

Nor are these real magazines, in the sense of publications that are widely available to the public. Instead, they're collections of ads, interviews, and "feature articles" sold to writers at huge prices, sometimes interspersed with general interest pieces (often really badly written) or, in the case of New Reader Magazine, with fiction, poetry, and art. These "publications" are never circulated in any meaningful sense; they may be posted online, but their primary mode of distribution is from tables in company booths at book fairs...where many of the authors buying ad or interview space have already paid a premium for display.


The prices the faux magazines charge for placement can be enormous. For instance, here's the  "Executive Full-Spread Ad" from Paperclips Magazine, which is owned by (not "partnered with" as claimed in its solicitation email) publishing and marketing scammer Legaia Books:


A "Showcase" full-page ad costs $3,698 ($2,218.80 on sale), and a "Premier" half-page ad clocks in at $2,599 ($1,299.50 on sale). Paperclips' parent company, Legaia Books, also sells publishing and marketing services at high prices, using deceptive sales tactics to target small press- and self-published authors.

Here's one writer's not very satisfactory experience with Paperclips. I've gotten emails from many others.

New Reader Magazine--which looks quite legit if you don't know better--is owned by New Reader Media. Though the magazine actually appears to provide small payments for content acquired via general submission, it charges anywhere from $5,000 and up for the magazine feature and "partnership" mentioned in its solicitation email. Like Legaia, New Reader Media also sells publishing and marketing services at gigantic prices, as well as book-to-screen services (always a scam).

New Reader has accumulated some online complaints due to its aggressive solicitation and poor performance. It has also been caught making false claims, such as that it was responsible for Christopher Paolini's bestselling novel Eragon being made into a movie.

The Christmas magazine that's the subject of EC Publishing's solicitation can be seen here (if you're brave, you can also check out the Las Vegas Edition, produced for the Las Vegas Book Festival). Like most of the pay-to-play magazines, it's a compilation of author-purchased ads and features, laughably badly-written general interest articles, and a smattering of actual advertising. Prices for inclusion range from a few hundred to several thousand dollars, depending on how much space is purchased.

Thanks to its aggressive soliciting, EC Publishing is the subject of a warning from the Australian Society of Authors.

Authors Press's Authorial magazine has its own website (note the "notice of non-affiliation and disclaimer" that pops up if you linger on the home page: the scammers read Writer Beware). Writers can buy a spot in the magazine, starting at fees of a few hundred dollars; ad space or "features" are also included in some of the more expensive promotional packages Authors Press offers.

 Authorial's BEA 2019 issue consists of more than 75 pages of author ads, interviews, and excerpts. Just imagine the thousands of dollars in revenue generated by all those pages, some of which include ten or more ads. Also have a peek at Authorial's gallery page, which features photos of  the dozens of books displayed in Authors Press's BEA booth. In 2019, writers were being charged anywhere from $1,000 to $3,500 for presence in the booth, depending on what level of activity they chose. Now multiply all of this by the seven book fairs Authors Press attended in 2019. It's not chump change.

From URLink Print and Media comes Harbinger Post. Like the others, it's nearly all paid content, interspersed here and there with staff-written features. Here's an example of the caliber of that writing:


Other scammy publishing and marketing companies that sell space in proprietary magazines (I've received multiple complaints about all these companies):

Global Summit House: Global Summit House
Litfire Publishing: WayFairer
AuthorCentrix: AuthorCentrix Magazine
Stonewall Press (defunct): GoldCrest Magazine

Print advertising is expensive, and how useful it is for book marketing is an open question. But if it is to be effective at all, it must offer the possibility of being seen by a large audience of potentially interested readers and buyers.

That means circulation, subscriptions, and quality content beyond mere advertising--not ad-stuffed, error-ridden, proprietary publications whose only exposure to the public is a "free, take one" stack on a side table in a book fair booth. Even if the ad slots weren't insanely expensive--and even if writers didn't have to pay for what real magazines never charge for, such as interviews--buying space in these fake publications would be a waste of money.

Writer beware.

UPDATE 1/29/20: It's not just scammers that run this kind of racket. Via its PW Select - BookLife feature (which I discuss here and  here), industry magazine Publishers Weekly has begun to sell a "very special" service:


These prices rival the scammers'. And the promise of print exposure is not quite what it seems. Per PW's Q&A explainer, the interviews appear not in the body of the magazine, but in "PW’s BookLife supplement, which is published the last week of each month bound into that week’s issue of Publishers Weekly". In other words, easy for readers to ignore or skip over.

 PW actually has the wide circulation and industry audience the scammers only pretend to. But given the huge fees and the segregation of the interviews in a separate supplement--not to mention the open question of how useful any kind of print advertising is for book marketing--there's more than a whiff of the same kind of exploitation here.


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marketing

FIFA Confederations Cup 2017 - Marketing Highlights

By www.fifa.com
Published On :: Thu, 05 Dec 2019 17:49:00 GMT

FIFA's Partners and Commercial Affiliates played a huge role in the success of the FIFA Confederations Cup Russia 2017. Enjoy this recap video!


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marketing

Mumbai APMC to get international standard facilities: State Marketing Minister

By www.mid-day.com
Published On :: 17 May 2018 13:28:04 GMT


Vashi APMC wholesale market. File pic

The Maharashtra government will provide international standard facilities for the Mumbai Agricultural Produce Market Committee (APMC) in Vashi, one of the biggest agricultural wholesale markets in Asia. State Marketing Minister Subhash Deshmukh made the announcement during a meeting held here today with officials and traders, an official release said. The meeting was organised to know the problems faced by traders in Mumbai APMC.

During the meeting, the minister directed that international standard facilities be provided at this APMC. "The process of declaring the Mumbai APMC as a
national market area has commenced," the minister was quoted as saying in the release. During the meeting, traders in the vegetable and fruit sections told the minister that there was insufficient space in the APMC to carry out the business.

Deshmukh asked them to maintain regular dialogue with the administration and the market committee. He assured that the decision to reconstructing and
redevelop the APMC premises will be taken soon and asked the administrator to appoint an architect for the task.

Catch up on all the latest Mumbai news, crime news, current affairs, and also a complete guide on Mumbai from food to things to do and events across the city here. Also download the new mid-day Android and iOS apps to get latest updates

This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever



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marketing

Marketing Opioids To The Doctors Could Be Influencing The Opioid Overdose Deaths

By www.medindia.net
Published On ::

Pharmaceuticals companies which market their drugs tend to target physicians, which encourages them to prescribe more opioids which is what is causing


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marketing

Marketing Executive

By jobs.monsterindia.com
Published On :: 2019-12-09 14:42:43

Company: Paradise Placement Consultancy
Experience: 0 to 1
location: India
Ref: 24377808
Summary: Job Description : Job Description: Job Title –Marketing Executive Company Profile:The Companyis one of the leading Import Export Solution Company, located in Mumbai, India. Established in the year 1992,Company has proved as a....


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marketing

Sales Promoter (marketing Promoter)

By jobs.monsterindia.com
Published On :: 2020-05-09 13:57:00

Company: Nanu India Recruitment Co
Qualification: Bachelor of Arts (B.A)
Experience: 0 to 2
Salary: 1.50 to 3.50
location: Bengaluru / Bangalore, Hyderabad / Secunderabad
Ref: 24828256
Summary: We have Opening for Sales Promoter (marketing Promoter).


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marketing

Leader - Digital Marketing Operations (Diversity)

By jobs.monsterindia.com
Published On :: 2020-05-08 17:04:06

Company: Golden Opportunities Private Limited
Experience: 15 to 22
location: Mumbai
Ref: 24827455
Summary: Description Global Digital marketing Operations leader (Internal Title Snr Manager) Candidate expectations : 16+ seasoned leader with hands on experience in managing global digital marketing operations for multiple accounts ....


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marketing

General Manager Marketing, Marketing Manager

By jobs.monsterindia.com
Published On :: 2020-04-27 14:01:55

Company: Confidential
Experience: 2 to 12
Salary: 2.30 to 45.40
location: Bengaluru / Bangalore, Mumbai, Mumbai City, Navi Mumbai, Thane
Ref: 24816349
Summary: Employment type Permanent Industry of the Employer Advertising / MR / PR / Events Department / Functional Area of the Job Marketing....


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marketing

Digital Marketing Executive

By jobs.monsterindia.com
Published On :: 2020-04-25 02:05:47

Company: Talent Corner Hr Services Private Limited
Experience: 1 to 3
location: Navi Mumbai, Mumbai
Ref: 24814600
Summary: Job Description : Job Description Social media marketing Some experience and understanding about marketing on social media and if required other advertising management Post things on Facebook twitter ....


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marketing

Looking for copywriters for the reputed marketing agency at chandivali near sakinaka (Mumbai)

By jobs.monsterindia.com
Published On :: 2020-03-27 18:17:39

Company: HR Connect One Consultants
Experience: 1 to 6
location: Mumbai, Mumbai City, Thane
Ref: 24779774
Summary: We are looking for copy writers or content writers for chandivali location. a person should have some experience as copy writer and able to handle all the roles as a copywriter.


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marketing

Digital Marketing Managaer

By jobs.monsterindia.com
Published On :: 2020-03-12 23:03:44

Company: Talent Corner Hr Services Private Limited
Experience: 3 to 5
location: Mumbai
Ref: 24749764
Summary: Job Description : Job Description Plan & Execute all digital marketing, including SEO/SEM , social media, campaign, email marketing, social media, whatsapp marketing, Social media analytics


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marketing

Assistant Manager - Marketing

By jobs.monsterindia.com
Published On :: 2019-11-07 23:03:53

Company: Golden Opportunities Private Limited
Experience: 4 to 6
location: Bengaluru / Bangalore
Ref: 24261527
Summary: Description Assistant Manager - Marketing Candidate Expectation : MBA Marketing with 4+ years of experience into Marketing and Corporate Communication Candidates from Hotels, restaurants or Hospiatality chain....


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marketing

Social Media Marketing is not Just, Likes and Comments, Why?

By feedproxy.google.com
Published On ::


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marketing

Serial Entrepreneur Sagar Gulati is changing the game in the digital & tech industry with his coding & digital marketing skills!

By
Published On :: Thu, 07 May 2020 18:45:11 +0530

He has in-depth knowledge of social media, audience targeting, building mobile & web applications using the latest technology.


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marketing

Social Big Data: the unsung heroes of marketing revolution

By feedproxy.google.com
Published On ::

Hot "Big Data" is a global set off a smart advertising revolution. Those pervasive advertising is no longer the big 4A advertising company by art director or creative division of the hand, but from the automatic generation of ...


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marketing

Part Time,Freshers or Internet advertising or online web marketing

By jobs.monsterindia.com
Published On :: 2020-05-07 11:47:06

Company: TFG Digital India
Experience: 0 to 5
Salary: 3.50 to 6.50
location: Bengaluru / Bangalore, Delhi
Ref: 24825827
Summary: Online Part Time Work from Home Opportunity to promote Digital services.


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marketing

Online Promotion/Marketing Part Time Income From Home

By jobs.monsterindia.com
Published On :: 2020-05-07 11:40:29

Company: TFG Digital India
Experience: 0 to 5
Salary: 3.50 to 6.50
location: Chennai, Navi Mumbai
Ref: 24825814
Summary: Online Marketing of digital services Part Time


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marketing

Direct Marketing,Online Promotion,Freelancer

By jobs.monsterindia.com
Published On :: 2020-05-05 11:25:32

Company: TFG Digital India
Experience: 0 to 3
Salary: 3.50 to 6.50
location: Bengaluru / Bangalore, Mumbai
Ref: 24823446
Summary: Part Time work from home in online promotion of digital services.


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marketing

Digital marketing,Online Ad Posting,Part time Vacancy

By jobs.monsterindia.com
Published On :: 2020-05-02 11:17:35

Company: TFG Digital India
Experience: 0 to 5
Salary: 3.50 to 6.50
location: Hyderabad / Secunderabad, Navi Mumbai
Ref: 24821413
Summary: Online Digital Promotion Part Time Work From Home.


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marketing

Work From Home Internet Marketing Job

By jobs.monsterindia.com
Published On :: 2020-04-24 11:57:09

Company: TFG Digital India
Experience: 0 to 3
Salary: 3.50 to 7.00
location: Bengaluru / Bangalore, Chennai
Ref: 24813753
Summary: • We Urgently Require Candidates who are willing to work as freelancers to promote our company Online through Internet advertising


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marketing

Corporate Sales and Marketing Manager

By jobs.monsterindia.com
Published On :: 2020-02-24 11:33:16

Company: Break Thru HR Solution
Qualification: Bachelor Of Pharmacy (B.Pharm), Bachelor of Science (B.Sc), Master OF Business Administration (M.B.A), Master of Pharmacy (M.Pharm), PGDM
Experience: 3 to 6
Salary: 2.50 to 4.50
location: Hyderabad / Secunderabad
Ref: 24632564
Summary: ....


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marketing

senior marketing manager

By jobs.monsterindia.com
Published On :: 2019-11-28 16:32:52

Company: P & I Management Consultants
Experience: 0 to 50
location: India
Ref: 24341095
Summary: Job Description: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea....


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marketing

Marketing Executive /Manager

By jobs.monsterindia.com
Published On :: 2019-08-23 10:13:06

Company: New Global Technologies
Experience: 0 to 5
location: Bengaluru / Bangalore, Hyderabad / Secunderabad
Ref: 24033720
Summary: Marketing Executive /Manager


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marketing

Marketing data platform Adverity raises $30M Series C led by Sapphire Ventures

By feedproxy.google.com
Published On :: Tue, 21 Apr 2020 13:45:25 +0000

In the time many of us live in now, we all know our online media consumption is — to state the obvious — going through the roof. Subsequently, the amount of data pertaining to online marketing is, equally, reaching stratospheric heights and in recent years tech companies like Datorama and Funnel.io, SuperMetrics and Adverity have appeared to […]


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marketing

New Early Stage speakers to talk fundraising strategies, growth marketing and PR

By feedproxy.google.com
Published On :: Tue, 18 Feb 2020 16:44:46 +0000

TC Early Stage SF goes down on April 28, and we are getting pretty damn excited about it! The show will bring together 50+ experts across startup core competencies, such as fundraising, operations and marketing. We’ll hear from VCs on how to create the perfect pitch deck and how to identify the right investors for […]


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marketing

Publicist launches its marketplace for freelance PR and marketing

By techcrunch.com
Published On :: Wed, 06 May 2020 20:43:22 +0000

Founder and CEO Lara Vandenberg told me she created Publicist to support the ways in which the communications and marketing industry is changing — changes that are only accelerating due to COVID-19. Vandenberg was previously senior vice president of communications and marketing at Knotch, and she told me, “More companies now are being better served […]


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marketing

Free Webinar | June 8: Simple Marketing Techniques to Re-Engage With Customers and Make Them Feel Safe

By feedproxy.google.com
Published On :: Thu, 30 Apr 2020 00:13:00 GMT

Franchise Bible author Rick Grossmann discusses how marketing is changing and new ways and platforms for sending your marketing messages to your customers.


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  • Franchise Crisis Management Series
marketing

Make Your Branding and Marketing Content Pop with This Easy-to-Use $30 Digital Illustrator

By feedproxy.google.com
Published On :: Fri, 01 May 2020 12:00:00 GMT

You don't have to be an artist to make great digital art.


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marketing

3 Tips for Marketing a Service Business

By feedproxy.google.com
Published On :: Tue, 05 May 2020 14:00:00 GMT

Get exposure, offer stellar customer service and be nimble.


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marketing

5 Ways Brands Can Reinvent Their Digital Marketing Strategy

By feedproxy.google.com
Published On :: Wed, 06 May 2020 15:30:00 GMT

Surefire methods any business can adopt to help them thrive.


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marketing

Why Marketing Activities and Tracking Will Help Your Ageless Startup Succeed

By feedproxy.google.com
Published On :: Thu, 23 Apr 2020 17:00:00 GMT

Find out how to let the world know what you're doing with these easy-to-follow tips.


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marketing

3 Tips for Marketing a Service Business

By feedproxy.google.com
Published On :: Tue, 05 May 2020 14:00:00 GMT

Get exposure, offer stellar customer service and be nimble.


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marketing

5 Ways Brands Can Reinvent Their Digital Marketing Strategy

By feedproxy.google.com
Published On :: Wed, 06 May 2020 15:30:00 GMT

Surefire methods any business can adopt to help them thrive.


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marketing

Team GB athletes take legal action again British Olympic Association for marketing rules

By
Published On :: Fri, 15 Nov 2019 16:00:06 +0000

Leading athletes from Team GB have taken the extraordinary step of launching legal action against the British Olympic Association over 'ridiculous' marketing rules.


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marketing

Team GB athletes take legal action again British Olympic Association for marketing rules

By www.dailymail.co.uk
Published On :: Fri, 15 Nov 2019 19:45:53 GMT

Leading athletes from Team GB have taken the extraordinary step of launching legal action against the British Olympic Association over 'ridiculous' marketing rules.


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marketing

Make them think it was their idea! Marketing expert explores the art of persuasion

By www.dailymail.co.uk
Published On :: Sun, 26 Apr 2020 01:00:04 GMT

Jonah Berger who is a marketing professor at the University of Pennsylvania, has advised Apple and Nike. In a new book, he shares advice for changing people's minds.


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marketing

Marketing in the times of COVID-19: Gaana

By www.businessinsider.in
Published On :: Mon, 04 May 2020 04:30:00 GMT

In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult times.In today’s interview, Prashan Agarwal, CEO of Gaana tells us how the app has seen a hike in its Monthly Active Users and a few changes in consumer behaviour that he has observed in the last month. COVID-19 has affected every industry. Today is anything but normal. To escape from this gloomy reality, people are looking for ways to cope. While many are finding new hobbies and developing new skills, there's also been a marked behavioural change in the way people are consuming content now. Since everyone is stuck at home, a lot of people are taking their minds off all negativity by consuming content on different OTT platforms. According


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marketing

Marketing in the times of Covid-19: Select Citywalk

By www.businessinsider.in
Published On :: Wed, 06 May 2020 04:30:00 GMT

In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult times.Since retail has been impacted severely, we talk to Gitanjali Singh, Vice President Marketing, Select CITYWALK on how the organization is trying to bounce back and preparing for the post-Covid world.The last one month has thrown a lot of unforeseen challenges to the entire world. As people across the globe are trying to cope with this new normal, there are a lot of things that might change forever.The way businesses are being conducted might see a complete overhaul. People might be unwilling to venture out for a long time to come, at least till a vaccine is developed. This is also expected to bring about behavioural changes in


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marketing

Marketing in the times of Covid-19: Max Life Insurance

By www.businessinsider.in
Published On :: Thu, 07 May 2020 04:30:00 GMT

In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult times.We speak to Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance about the impact of the lockdown on the brand, and the life insurance industry in general and all that they have been doing to minimize business impact and ensure business continuity.The recent Covid-19 lockdown has impacted different sectors in different ways. Hospitality, travel, retail and aviation are perhaps the most impacted. With the lockdown now extended by another 2 weeks, its still some time till we understand what things look like in the post-Covid world. At the same time, there are a few sectors like FMCG, Telecom, Healthcare and Life insurance


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marketing

Marketing in the times of Covid-19: Shaadi.com

By www.businessinsider.in
Published On :: Fri, 08 May 2020 04:30:00 GMT

In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult times.While the wedding industry has come to a standstill due to the lockdown, Anupam Mittal, Founder & CEO, Shaadi.com tells us how they are ensuring the matchmaking industry doesn't impact too much for the lockdown.Mittal talks about all the things the organization is doing to ensure its seamless functioning while also innovating to bring people together in the midst of a lockdown.It's been over a month since we have been locked up inside our homes, venturing out only if absolutely essential. It has changed the way we lived our lives, went about our professional lives and it is bound to have a far-reaching impact on how we live in


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marketing

The head of marketing for a UK urban-gardening startup explains how strong brand recognition helps him grow his team

By www.businessinsider.in
Published On :: Thu, 09 Apr 2020 21:29:03 +0530

A startup's brand can be one of the most valuable assets for growing its team."People want to work for a cool, exciting company that they've heard of," said Franky Athill, the head of marketing for Patch Plants, a popular urban gardening startup in London.Athill was Patch's fourth team member, and it has since added more than 40 others.He shared his advice with Business Insider about two key things to remember when it's time to add talent to your startup.This article is part of a series on growing a small business, called "From 1 to 100."The search for talent presents a significant challenge for many startups, and the ability to recruit the best people is one of the most critical factors for success.Startups with strong brand engagement can have an advantage in this respect by reaching a wider


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marketing

Marketing boss, 30, wins £15,000 British Airways payout

By www.dailymail.co.uk
Published On :: Wed, 30 Oct 2019 11:59:16 GMT

Jessica Librati, 30, from London, ate the 'red in the middle' meat at a buffet. She contracted violent gastroenteritis and was sick throughout her holiday.


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