My professorial wife, Suzanne Shu, is doing some very interesting research in the marketing department of the Cox School of Business at Southern Methodist University. Recently, she was invited to give a talk on special consumer choice topics to the PR firm, The Richards Group. The Richards Group represents a number of well-known clients such as AIM Investments, Comcast, Corona Beer, Fruit of the Loom, The Home Depot, M.D. Anderson Cancer Center, Nortel, and Sub-Zero Freezer Company.

In any case, we are planning to cover some of the same topics presented to The Richards Group in a series of posts over the coming weeks. Thanks for tuning in!

Steve Shu
Managing Director
S4 Management Group
Email: sshu@s4management.com
Web: http://www.s4management.com

Fisher-Price issues a partial recall on all models of over two million Snuga Swings after five infants die from suffocation

GAMMA Sports has recently launched a new website to sell their products to everyday athletes. The new site provides consumers with easier visibility to products, a sleek look and simple check-out process.

Borro's team of accredited luxury asset experts and financing specialists tailor loans to meet individual and business needs, making Borro a trusted lender to over 15,000 clients since 2008.

Court revives Enigma's lawsuit against Malwarebytes. Court rules immunity protection under Section 230 of CDA is "not limitless."

Italy's new prime minister Giorgia Meloni explains why so many people are afraid of her victory. American newspapers categorize her as "far-right", but Italian newspapers call her "center-right". Let's see what she does.

The new Prime Minister of Italy.

Wow. pic.twitter.com/fkKTM8I9Fs

— Aaron Ginn (@aginnt) September 26, 2022

(EMAILWIRE.COM, October 24, 2024 ) The paper-based consumer bags market is experiencing growth due to increasing environmental regulations, rising consumer awareness, and growing demand from various end-use industries. Stricter regulations regarding plastic bags are driving the shift towards paper-based...

Consumer education is something many small software companies tend to overlook. While the benefits of consumer education may not always be obvious, the fact of the matter is that educated customers are good customers, and happier customers. A customer who does not understand an applications capabilities or features is more likely to experience frustration with it, making them less satisfied with your product and also potentially draining your support time.

Consumer Education

As small business owners across the nation gear up for Small Business Saturday, a record number of shoppers are making plans to support their favorite local businesses. According to the fourth-annual Small Business Saturday Consumer Insights Survey, released by the National Federation of Independent Businesses and American Express, supporting local small businesses continues to be a priority for shoppers nationwide.

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It is easy to see why text messaging is the most-used data service across the world. We send and receive five times as many texts compared with the number of phone calls each day, according to mobile intelligence firm Informate.

A huge 90 percent of the time, a text is read within the first three minutes of receiving. Customers who receive texts from businesses tend to have a 40 percent higher conversion rate than those who do not. Small businesses could benefit from this consumer behaviour.

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Since the onset of the coronavirus pandemic, consumer confidence has declined in all 50 states, according to ongoing research from Morning Consult. And we all know that consumer confidence is a critical component of economic growth. As businesses begin to reopen across America, they need to work hard to restore this critical sentiment. To that end, consumer confidence may well be the only marketing message that matters for some time to come.

As consumers weigh the pros and cons of carefully reemerging from quarantine, many marketers will need to make a point of reassuring them in their messaging. Here are four smart marketing approaches to consider as you seek to restore consumer confidence.

1. Reframe social distancing.
2. Acknowledge the struggle.
3. Build consumer trust.
4. Emphasize safety.

The survey shows that consumers have already been going out of their way to support small businesses. 86% of those surveyed say they have continued to support locally owned businesses during quarantine.

The research uncovers how consumers have been supporting local businesses during lockdown. For example, 77% said they have been participating in a virtual experience offered by a local business. 60% of consumers said they have been ordering more takeaways and deliveries from local restaurants.

Ractopamine is a drug given to pigs and cows in the last months of their lives to "make the meat more lean". Taiwan has been blocking imports of meat from the US over concerns that the drug's residues that stay in the meat are less than healthy. At a recent Codex Alimentarius Commission meeting, the meat producing and exporting countries, and those heavily lobbied and pressured by US diplomats prevailed in a close vote to make the agency adopt a standard for residues of ractopamine in meat. That means that the countries that resist meat from doped animals will have a harder time to justify why they don't want to subject their citizens to yet another experiment for the sake of the economy of large-scale animal-to-meat operations. Scott Tips of the National Health Federation has represented the consumer side at Codex and he reports on the meeting: After taking a vote by secret ballot this late morning, the Chairman of the Codex Alimentarius Commission, Mr. Sanjay Dave, announced the results of the voting on whether or not Ractopamine (a steroid-like vet drug, the residues of which remain in the slaughtered animal to then be consumed by meat-eaters) standards were adopted. Out of 143 ballots cast, the vote was 69 for Ractopamine, 67 against Ractopamine, with 7 abstaining. If only one vote had shifted from the “for” camp to the “against” camp, then the result would have been completely different and the Ractopamine standard would not have been adopted. This voting was forced upon the Commission by the insistence of the United States, Costa Rica, and Brazil that the long stalemate over the adoption of a standard for Ractopamine MRLs (Maximum Residue Levels) could not be resolved through the Codex-preferred process of “consensus” but would, after all, have to be voted upon......

The European Union on Tuesday took the debate about genetically modified crops to the public with a survey asking citizens to share their thoughts on organic farming, reports Phys.org in a recent article titled EU asks citizens to join debate on GM food Image credit: americanoverkill.com The article continues ... The bloc's 500 million consumers are invited to complete an anonymous online questionnaire on the European Commission's Agriculture and Rural Development website (ec.europa.eu/agriculture/consultations/organic/2013_en.htm). The consultation, which ends on April 10, is part of a review of European policy on organic agriculture. The survey is available in all official EU languages. English is the one linked here, but other languages are available from a drop-down menu at the top of the page. The Phys.org article, putting emphasis on the GM angle, goes on to say......

New reader Karl H asks about Consumers. Beryl Ford photos and a link in GroupBlog 330.

Latest in Interantional Consumer Fashion News from around the world.

Shopping Online for gifts such as cheap computers and other top quality consumer goods and services at unbelievably low prices.

This report estimates the size and value of the Dutch video market, consisting of both the traditional pay-TV market (TV) and the internet-based (over-the-top) services market (OTT video). It offers an overview of Dutch consumer TV and video revenues in the second quarter of 2024, and compares the findings with results from previous quarters.

The report provides a comprehensive overview and insight into the Dutch consumer multi-play market  in the second quarter of 2024, and compares the findings with results from previous quarters. We analyse the Dutch telecoms markets from a bundling perspective. We report on the number of 1P, 2P, 3P and 4P subscribers, based on both company reports and our own calculations and estimates.

Anyone can become a power news consumer by taking advantage of the wealth information being published via RSS newsfeeds. You just need to learn where to find the feeds and how to read them. Bloglines, is a tool that allows you to do both and I hightly recommend it if you haven't already found an aggregator that meets your needs. Here are some tips on how to hit the road running with Bloglines.

Discussing the references to being children of Abraham in both the epistle and Gospel for the day, Fr. Andrew contrasts that image with the modern consumerist approach to religion common in American society.

Live Drive, SDrive, Project M, Folders, FolderShare, Windows Live Sync, Live Mesh, SkyDrive, OneDrive. Yes, Microsoft has been at this file syncing game for a long time. The company bought FolderShare back in November of 2005, and has been …

This study investigates the effects of social media marketing efforts (SMME) on smartphone brand identification, attachment, association, and willingness to pay premium prices. A survey of 320 smartphone users who followed official social media handles managed by smartphone companies was conducted for this purpose. PLS-SEM was used to analyse the collected data. The findings demonstrated importance of SMME dimensions. According to the study's findings, the smartphone brand's SMMEs had significant impact on brand identification, brand association, and brand attachment. The results revealed that SMMEs had significant impact on willingness to pay the premium price. The findings also show that brand identification, attachment, and association mediated the relationship between SMMEs and willingness to pay a premium price. The findings of this study will be useful in developing social media marketing strategies for smartphones. This study demonstrates the use of social media marketing to promote mobile phones, particularly in emerging markets.

The prevalence of social media transforms e-business into social commerce and facilitates consumers' engagement in cross-cultural social commerce. However, social commerce operations encounter unpredictable challenges in cross-cultural business environment. It is vital to further investigate how contextual elements affect consumers' trust and their engagement when they are exposed to the complexity of cross-cultural business environment. The stimuli-organism-response paradigm is employed to examine how the two dimensions of social media usage influence consumers' engagement in cross-cultural social commerce. The current study surveyed 2,058 samples from 135 countries, and the regression analysis results illustrate the mechanism whereby informational and socialising usage of social media positively influences consumers' engagement in social commerce through consumers' trust toward social commerce websites. Additionally, the associations between two aspects of social media usage and consumers' trust towards social commerce are negatively moderated by cultural distance. Both theoretical and practical implications are also discussed.

This research aims to establish a valid and accurate measurement scale and identify consumer-driven characteristics for minimalism. The study has employed a hybrid approach to produce items for minimalism. Expert interviews were conducted to identify the items for minimalism in the first phase followed by consumer survey to obtain their response in second phase. A five-point Likert scale was used to collect the data. Further, data was subjected to reliability and validity check. Structural equation modelling was used to test the model. The findings demonstrated that there are five dimensions by which consumers perceive minimalism: decluttering, mindful consumption, aesthetic choices, financial freedom, and sustainable lifestyle. The outcome also revealed a high correlation between simplicity and well-being. This study is the first to provide a reliable and valid instrument for minimalism. The results will have several theoretical and practical ramifications for society and policymakers. It will support policymakers in gauging and encouraging minimalistic practices, which enhance environmental performance and lower carbon footprint.

Dynamic nature of the FMCG sector perpetually provides a tricky challenge for organisational leaders to nurture their employees. High demand for products, less shelf life and tough competitors always challenge the leaders to uphold their products in the market. Due to technology and e-commerce, many new competitors have joined the market, vying with the industry's veterans. Due to their unique business models that match client needs, these firms are expected to boost FMCG industry income in the future. Managers' leadership styles depend primarily on emotional intelligence. This quantitative study examines how emotional intelligence influences West Bengal FMCG senior managers' leadership styles. 500 FMCG managers were selected. PLS-SEM is used to study. Emotionally competent leaders choose transactional and transformational leadership styles depending on the occasion. Managers' transactional leadership style is strongly influenced by their sympathetic awareness, as shown by a path coefficient of 0.755. Transformational leadership style has a path coefficient of 0.693, indicating that managers' empathy affects their organisational management. Thus, sympathetic awareness and emotion regulation predict good management leadership.

Aim/Purpose: The current study investigates the relationship between mobile and email marketing and consumer impulse buying tendencies in Pakistan. Background: Technology has become a primary driver for all business operations, which has dramatically transformed the wireless communications marketing paradigm. However, researchers have claimed that further inquiry is still needed to explore the role that distinct and emerging global technologies have on marketing communication strategies. This study explores the linkage of mobile and email marketing on consumers’ impulse buying behavior in Pakistan. Methodology: Primary data were collected through the distribution of 1000 questionnaires among students of different universities within two provinces of Pakistan: Punjab and Khyber Pakhton Khan (KPK). The study was conducted between November 2016 and March 2017. The authors received back 950 surveys, which is a very significant rate of return (95%). Of those submitted, 900 surveys were deemed eligible for analysis after improper documents were eliminated. Structure equation modeling (SEM) was utilized to test the study’s hypotheses. Contribution: This study assists organizations in improving marketing campaigns by focusing more on mobile devices (m-devices) and email medium to better comprehend consumers’ assessment processes at a lower budgetary cost. Such digital considerations could provide innovative possibilities for marketers in approaching their target market by adopting novel methods for information sharing. Findings: The findings revealed a positive association between mobile and email marketing on consumers’ impulse buying tendencies. The comprehensive analysis affirmed; however, there is a higher positive relationship of mobile marketing results compared to email marketing outcomes. There are favorable benefits in considering such emerging methods in marketing communications as promotional strategies are considered by organizations. Recommendations for Practitioners: Marketers are encouraged to evaluate the potential of using both emerging mediums to take advantage of consumer impulse buying habits where m-devices and emails approaches are utilized. Future Research: Future inquiries might examine the global influence of m-devices and email technology toward other buying tendencies of consumers: exploratory, online, variety seeking, habitual, and other emerging complex on-demand buying behavior.

Aim/Purpose: This study examines the kind of community value companies should provide when strengthening the relationship between customers and brands through the establishment of an online brand community, and how this kind of community value promotes customers’ sense of community engagement and willingness to spread brand reputation. The paper also discusses how an enterprise’s brand symbolism affects the relationship between community value and customers’ engagement in online brand community. This study explored the important role of brand symbolism in the establishment of an online brand community. Background: Many companies want to create online brand communities to strengthen their relationships with consumers as well as to provide better service and value to consumers, for example, Huawei’s Huafen community (club.huawei.com), Apple’s support community (support.apple.com/zh-cn), and Samsung’s Galaxy community (samsungmembers.cn). However, these brand communities may have different interests and consumer engagement about the kind of community value to offer to their customers. Methodology: This study uses data collection from questionnaire surveys to design a quantitative research method. An online questionnaire survey of mobile phone users in China was conducted to collect data on social value, cognitive value, brand symbolism, customer community engagement, and brand recommendation. The brands of mobile phone include Apple, Huawei, Samsung, OPPO, VIVO, MI, and Meizu. The researcher purchased a sample service of WJX, an online survey company (www.wjx.cn), and WJX company distributed the questionnaire to research participants. The WJX company randomly selected 240 subjects from their sample database and then sent the questionnaire link to research participants’ mobile phones. Among the 240 research participants, the researcher excluded participants who lacked online brand community experience or had invalid data to qualify for data collection. After the researcher excluded participants who did not qualify for data collection, only 203 qualified questionnaire surveys advanced to the data collection and analysis phase, which was the questionnaire recovery rate of 84.58%. For the model analysis and hypotheses testing, the researcher used statistical software IBM SPSS Statistics and AMOS 21 and Smartpls3. Contribution: This study deepens the body of literature knowledge by combining online brand community value and brand symbolic value to explore issues that companies should consider when establishing an online brand community for their products and services. This study confirms that brands with high symbolic value establish communities and strengthen social values in the online brand community rather than reducing brand symbolism. Online brand community involves a horizontal interaction (peer interaction) among peers, which can have an effect on the symbolic value of brand (social distance). Findings: First, online brand community value (both cognitive and social value) has a positive impact on customer community engagement. Second, customer community engagement has a positive impact on customers’ brand recommend intention. Third, the customer community engagement is a mediator between the online brand community value and the customer brand recommend intention. Most importantly, fourth, the symbolic value of the brand controls the relationship between community value and customer community engagement. For brands with high symbolic value, the community value should emphasize cognitive value rather than social value. For brands with a low symbolic value, the community provides cognitive or social value, which is not affected by the symbolism of the brand. Recommendations for Practitioners: Practitioners can share best practices with the corporate sectors. Brand owners can work with researchers to explore the characteristics of their online brand communities. On this basis, brand owners and researchers can jointly build and manage online brand communities. Recommendation for Researchers: Researchers can explore different perspectives and factors of brand symbolism that involve brand owners when establishing an online brand community to advance consumer engagement, community value, and brand symbolism. Impact on Society: Online brand community is relevant for brand owners to establish brand symbolism, community value, and customer engagement. Readers of this paper can gain an understanding that cognitive and social values are two important drivers of individual participation in online brand communities. The discussion of these two factors can give readers and brand owners the perception to gain more understanding on social and behavior activities in online brand communities. Future Research: Practitioners and researchers could follow-up in the future with a study to provide more understanding and updated research information from different perspectives of research samples and hypotheses on online brand community.