Outsourcing your marketing when you're running a small or medium sized business is often seen as an expensive option, one that can be done yourself. It might even be seen as something that's...

The success of any organization strongly depends on the marketing strategies they use to reach their potential customers. Law firms are no exception since they also operate in a competitive field...

““I always hated that word—marketing—and I hate it now. Because for me, and this may sound simplistic, the key to marketing is to make something people want. When they want it, they buy it. When they buy it, you have sales. So the product has to speak. The product is what markets things.””

- Interview with Tom Ford.

Online marketing with visual content continues to grow and drive tons of traffic. The team at Venngage gathered together the latest data in the 14 Visual Content Marketing Statistics to Know for 2019 infographic and built it using their own tool.

From Nadya Khoja at Venngage:

Two years ago I asked 300 different online marketers to help me figure out how they were using visual content as part of their marketing strategies in 2016 and their predictions for 2017.

This year I wanted to see if there were any changes in how marketers were creating visuals, and what kind of content engagement they were seeing.

I also asked a couple of additional questions to see how the use of various visual formats impacted their blogging strategies.

Conclusion:

The data says it all–visual content isn’t going anywhere any time soon. Not only are more brands leveraging the use for of visuals for various social media platforms, but there is a lot of added benefit when it comes to SEO and organic rankings as well, particularly in Google’s image search results.

And of course, creating engaging visual content is a surefire way to resonate with your audience and communicate your ideas more effectively.

There are a few things to unravel here:

• It’s good survey data, but take it with a grain of salt. Venngage is a visual design tool, sharing data about visual content marketing.

• The infographic is a fantastic format to summarize the survey results and use in social media to draw in readers to the full article.

• The infographic is built using Venngage, so it’s also a great way to showcase what their design tool is capable of. In fact, clicking on the infographic gives you the opportunity to use this design as a template for designing your own infographic.

• Sections 5 & 10 are disappointing visually. There are no data visualizations, just a bunch of percentage values shown in text.

• I’m not a fan of the bright color scheme, and it’s visually distracting from highlighting insights in the data.

• The article still references 2018 data, even though the infographic has been updated with newer data from 2019.

In the past I’ve written about the importance of having a separate call to action for each stage of the buyers journey. In this article I’m going to expand on that concept and outline how to identify a strategy for each of these calls to action. First I’ll summarize why you need to have a […]

The post Call to Action Marketing Strategy appeared first on Psychology of Web Design | 3.7 Blog.

Increases time on page and boosts engagement with your site Thanks to the ever-increasing internet speeds, videos are in high demand. Right now, video is everywhere on social media, websites, and apps. We are watching them on all our screens, desktops, tablets, phones and smart TVs. It is expected a growth in video content up …

Wix Video — a great marketing tool for any website. Read More »

The present invention relates to a security device for improving the marketing impact of an article of commerce. The device generally includes a housing having a base and a cover with the cover having at least one opening to allow for the insertion of an attachment mechanism. The housing element of the present invention in one embodiment is in a shape representing a particular theme such as a particular trademark, trade dress, special events, commemorative events, historical events and combinations thereof. The housing may contain an RFID device and/or an electronic article security device. The present invention also provides a method of attaching a security device described herein to an article of commerce.

News, arts, and dining coverage for Oakland, Berkeley, and the greater East Bay.

According to the statement released by the company, Srivastava, an alumnus of IIM-Ahmedabad, comes with over 15 years of cross-functional business experience. She has also mentored multiple start-ups and turned around their businesses towards better revenues and growth.

Even though podcasting is usually an audio-only experience, attractive images can enhance your podcast branding and help you promote your podcast better! Here are suggestions to consider for podcast-level and episode-level images.

Our company is the market leader in real-time, mass notification and collaboration solutions used by the world’s largest brands and thousands of government agencies to deliver critical information in any situation. Mass notification and collaboration is an essential element of emergency response and business continuity planning, keeping teams on track and coordinating during critical events.

This role will have responsibility supporting our digital efforts, including but not limited to, the company’s web presence, marketing websites, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) initiatives. The Digital Marketing Specialist will work under the supervision of the Director of Digital Marketing and in day-to-day collaboration with the other members of our Marketing team. The ideal candidate will be self-motivated, an expert in modern SEO & SEM tactics, detail-oriented, metrics driven, and energetic about providing lead generation for a B2B SaaS company.

Responsibilities
• Assist in implementation, tracking, and reporting modern SEO and SEM improvement plans.
• Creation and management of link strategies with a focus on building a reputable inbound link portfolio.
• Perform detailed keyword research and search behavior analysis with a strategy of targeting B2B users.
• Assist with improvement recommendations for inbound marketing and content marketing programs.
• Other duties as assigned.

Qualifications
• BA/BS or equivalent working experience.
• 5+ years of experience as Digital Marketing Specialist or similar role.
• Highly creative with experience in identifying target B2B audiences and devising digital campaigns that engage, inform and motivate.
• Experienced with web analytics.
• Familiar with paid search tactics across multiple ad platforms including social.
• Strong analytical skills and data-driven thinking including detailed metrics analysis and the ability to provide actionable recommendations from data.
• Self-starter, goal-oriented, able to work with a high degree of autonomy and deliver measurable results.
• Excellent communication skills, both written and verbal.
• Detail-oriented and can follow through on the specifics of a campaign or presentation.
• Demonstrates every day teamwork, collaboration, strong work ethic, results orientation, and kindness.

Bonus Skills
• Experience with B2B marketing
• Software-as-a-Service (SaaS) experience preferred
• Knowledge of Wordpress, HTML, CSS, JavaScript
• Highly skilled with all aspects of MS Office

Compensation & Benefits
• Health, Dental, Vision, Life and additional supplemental insurance
• 401K
• Paid time off and personal days
• Paid holidays

Online marketeers sturen op conversie data maar vaak ontbreekt hierin een belangrijk kanaal. En dit kanaal is telefonie. Marketeers steken veel geld en energie in het meten en optimaliseren van online campagnes. Zij sturen op KPI’s en ROAS zodat zij precies weten wat elke geïnvesteerde euro oplevert. Maar op het moment dat de telefoon overgaat, tasten veel marketeers in het duister. Dat betekent dat essentiële conversie data ontbreekt bij het optimaliseren van campagnes. Lees verder om erachter te komen hoe je met call tracking je telefonische conversies inzichtelijk krijgt en zo je campagnes kunt optimaliseren op basis van volledige data.

In de huidige, uitdagende tijd met gewijzigd consumentengedrag bewegen marketeers mee met nieuwe scenario's. Naast het behouden van een verbonden klantervaring tijdens elk contactmoment, zorgen ze ook voor optimalisatie van inzet van hun mensen en budgetten.

Neem deel aan dit webinar en ontdek hoe Hästens zich aanpast

The Green Machine has reached the NRL grand final for the first time in 25 years. Along the way, it raided a few ideas from overseas.

The union between a struggling football club and one of the world's greatest Olympic athletes comes from way outside the box, but each party brings to the table what the other desperately desires, writes Tracey Holmes.

The wine industry emerges from a decade-long grape glut, with exports playing a big role in the sector's turnaround.

(United States Supreme Court) - Reversed and remanded. Defendants sought disclosure, through a FOIA request, of names and addresses of retail stores who participated in the national food stamp program. Plaintiff refused to provide that information stating that substantive competitive harm would be caused. The district court disagreed with plaintiff and ordered disclosure. The US Supreme Court reversed and held that data provided under an assurance of privacy was an exemption to a FOIA request.

(United States Federal Circuit) - Reinstated a patent infringement claim relating to a design for a portable animal kennel. The patent owner insisted it should not be estopped by prosecution history from asserting its infringement claim against a competitor. Agreeing that estoppel did not apply, the Federal Circuit reversed the district court's judgment on the pleadings and remanded for further proceedings.

(United States Federal Circuit) - Reinstated a patent infringement claim relating to a design for a portable animal kennel. The patent owner insisted it should not be estopped by prosecution history from asserting its infringement claim against a competitor. Agreeing that estoppel did not apply, the Federal Circuit reversed the district court's judgment on the pleadings and remanded for further proceedings.

(United States Ninth Circuit) - Affirmed in part and reversed in part the summary judgment in favor of defendant in a copyright case. Plaintiff compiled a listing of individual consumer names with their addresses and sought copyright protection. The District Court found in favor of the defendant and against the copyright claims. The 9th Circuit held that the compilation of names and addresses is copyrightable, but plaintiff had failed to establish that its copyright had been infringed. Affirmed as to the infringement claim for the defendant, but reversed as to the state law trade secret claim.

(United States Federal Circuit) - Reinstated a patent infringement claim relating to a design for a portable animal kennel. The patent owner insisted it should not be estopped by prosecution history from asserting its infringement claim against a competitor. Agreeing that estoppel did not apply, the Federal Circuit reversed the district court's judgment on the pleadings and remanded for further proceedings.

(United States Ninth Circuit) - Affirmed in part and reversed in part the summary judgment in favor of defendant in a copyright case. Plaintiff compiled a listing of individual consumer names with their addresses and sought copyright protection. The District Court found in favor of the defendant and against the copyright claims. The 9th Circuit held that the compilation of names and addresses is copyrightable, but plaintiff had failed to establish that its copyright had been infringed. Affirmed as to the infringement claim for the defendant, but reversed as to the state law trade secret claim.

The 'Rise Above - ON TOUR' Marketing Program Is An Innovative, Unique And Low Cost Opportunity To Place Your Local Performance In Front Of Committed Music Fans And Store Staff Across All Your Markets

Fans. Veel bedrijven proberen van hun fans klanten te maken, maar het omgekeerde realiseren is net zo belangrijk. Een doorsnee klant kan zomaar overstappen naar een concurrent. Daarentegen zal een klant die echt fan is, je trouw blijven én anderen aanzetten om je product ook uit te proberen. Fans zijn daarmee grote aanjagers van aankoopbeslissingen. […]

Moet je nu wel of niet over corona publiceren? Zijn consumenten verzadigd als het gaat om coronagerelateerde content, of kun je ze er juist mee helpen? Ik merk dat ik corona-content een beetje uit de weg ga. Over het algemeen word ik er niet veel vrolijker van, dus ik maak liever ruimte voor andere onderwerpen. […]

(United States Second Circuit) - Held that recipients of unsolicited spam text messages had legal standing to bring a lawsuit against the company that sent them. Affirmed a ruling in a class action suit under the federal Telephone Consumer Protection Act.

Cinq Music Group, The Technology Driven Record Label, Distribution And Rights Management Company, Has Tapped Diana Schweinbeck As Director Of Marketing For Their US Operation. The Announcement Was Mad

The rapper opens up about his birthplace.

The rapper opens up about his birthplace.

IBM reveló un nuevo estudio acerca de la manera en que los profesionales de marketing y ventas están adoptando soluciones cognitivas o de Inteligencia Artificial (IA). A pesar de que el 64% de los Directores de Marketing -CMOs por sus siglas en inglés- y líderes de ventas encuestados cree que sus industrias estarán listas para adoptar ese tipo de tecnologías en los próximos tres años, sólo 24% de los encuestados cree que tiene una estrategia establecida para hacerlo en la actualidad.

Dans ce monde où les business model des entreprises et encore plus les technologies sont en rupture, le challenge est le même : rester en contact avec le consommateur hyper connecté d’aujourd’hui. Ce challenge peut être vu comme un véritable cauchemar ou à l’inverse, considéré comme la prochaine grande opportunité pour les entreprises. Elles sont obligées d’aller au-delà des prévisions, en identifiant et capitalisant sur des opportunités que d’autres entreprises ne voient pas.

IBM, rejoint par plus de 100 partenaires commerciaux, lance le réseau IBM Digital Marketing dans le cloud et aide les directeurs marketing (CMO) et leurs équipes à intégrer plus rapidement et plus facilement de nouveaux services marketing, afin de mesurer et d’améliorer leur efficacité en temps réel.

Etude IBM : les directions Marketing doivent adopter la « disruption créative » pour fidéliser leurs clients La nouvelle étude IBM révèle les principaux axes de priorités des directions Marketing pour 2016

IBM (NYSE: IBM) today announced that Digital Alchemy, a leading Australian database marketing service provider, has extended its commitment to IBM’s Enterprise Marketing Management (EMM) software to more quickly and easily enable cross-channel interactive campaigns for its clients.

Viral marketing is different from conventional marketing in that it contains elements that are exceedingly attractive to the audience and compel those exposed to it ...

The post 10 Sure-fire Viral Marketing Tips That Will Get You Noticed appeared first on Saleschase Stories.

If your referral marketing program is not bringing in the desired results, then you’re probably not doing it right. A well-oiled referral marketing program can ...

The post 13 Reliable Tips to Take Your Referral Marketing Program to the Next Level appeared first on Saleschase Stories.

Today, most B2B clients are aware of environmental issues, and some of them actively look for environmentally friendly products and services. This trend is going ...

The post Top 6 Environmental B2B Marketing Ideas for Small Businesses appeared first on Saleschase Stories.

To develop a successful marketing plan, you must know your target customers. With this knowledge, you can increase sales and improve profits.  One way to ...

The post How to Segment Your Customer Demographics in a Marketing Plan appeared first on Saleschase Stories.

A marketing plan should be designed to suit the needs of a business and its external environment. If you are selling products or services to ...

The post 5 B2B Marketing Plan Elements for A Successful Campaign appeared first on Saleschase Stories.

Not all B2B marketing plans are successful. As a marketer, you should be aware of the potential traps that cause your seemingly well-written marketing plan ...

The post Top 5 Reasons Why B2B Marketing Plans Fail for Small Businesses appeared first on Saleschase Stories.

Do you want your leads to come to you? Right lets get straight into it...

Your first year in network marketing can be a real struggle.? There are many challenges.? This includes rejection, time wasters, and much more.

Would you like to leave the rat-race and replace your 9-5 with network marketing jobs? Here are 5 tips to financial freedom.

Whether this is your first year in network marketing or not you will want to know how to generate an abundance of leads into your business. Lets face it, if you have more leads than you can handle, you can eliminate the desperation to sign up just about anyone into your business. So here are 5 tips to achieve this in 90 days.

Building an mlm home business opportunity is hard work. If you run out of warm list leads you have to think of ways to get leads to keep your business growing. In these cases most will try buying mlm network marketing leads. This Article will explain why you should not do this and explain another better alternative approach.

If you look online for information to Start Building Your MLM home business opportunity Online you will be overwhelmed. This articles objective is to give you 5 high level tips that explain the Basic concepts of marketing your business online to generate your own MLM Network marketing leads.

If you are new to marketing the YourNetBiz Opportunity you will soon come to see that it is not as easy as you thought. There is a lot of conflicting information and strategies. If you want YourNetBiz Success follow this guide and try and master the strategies.