Bien-Être Simple’s Vibrant Branding and Web Design by Impulso

Stories are everywhere. When they don’t exist we make up the narrative — we join the dots. We make cognitive leaps and fill in the bits of a story that are implied or missing. The same goes for websites. We make quick judgements based on a glimpse. Then we delve deeper. The narrative unfolds, or we create one as we browse.

Mark Bernstein penned Beyond Usability and Design: The Narrative Web for A List Apart in 2001. He wrote, ‘the reader’s journey through our site is a narrative experience’. I agreed wholeheartedly: Websites are narrative spaces where stories can be enacted, or emerge.

Henry Jenkins, Director of Comparative Media Studies, and Professor of Literature at MIT, wrote Game Design as Narrative Architecture. He suggested we think of game designers, ‘less as storytellers than as narrative architects’. I agree, and I think web designers are narrative architects, too. (Along with all the multitude of other roles we assume.) Much of what Henry Jenkins wrote applies to modern web design. In particular, he describes two kinds of narratives in game design that are relevant to us:

Enacted narratives are those where:

[…] the story itself may be structured around the character’s movement through space and the features of the environment may retard or accelerate that plot trajectory.

Sites like Amazon, New Adventures, or your portfolio are enacted narrative spaces: Shops or service brochures that want the audience to move through the site towards a specific set of actions like buying something or initiating contact.

Emergent narratives are those where:

[…] spaces are designed to be rich with narrative potential, enabling the story-constructing activity of players.

Sites like Flickr, Twitter, or Dribbble are emergent narrative spaces: Web applications that encourage their audience use the tools at their disposal to tell their own story. The audience defines how they want to use the narrative space, often with surprising results.

We often build both kinds of narrative spaces. Right now, my friends and I at Analog are working on Mapalong, a new maps-based app that’s just launched into private beta. At its heart Mapalong is about telling our stories. It’s one big map with a set of tools to view the world, add places, share them, and see the places others share. The aim is to help people tell their stories. We want to use three ideas to help you do that: Space (recording places, and annotating them), data (importing stuff we create elsewhere), and time (plotting our journeys, and recording all the places, people, and memories along the way). We know that people will find novel uses for the tools in Mapalong. In fact, we want them to because it will help us refine and build better tools. We work in an agile way because that’s the only way to design an emerging narrative space. Without realising it we’ve become architects of a narrative space, and you probably are, too.

Many projects like shops or brochure sites have fixed costs and objectives. They want to guide the audience to a specific set of actions. The site needs to be an enacted narrative space. Ideally, designers would observe behaviour and iterate. Failing that, a healthy dose of empathy can serve. Every site seeks to teach, educate, or inform. So, a bit of knowledge about people’s learning styles can be useful. I once did a course in one to one and small group training with the Chartered Institute of Personnel and Development. It introduced me to Peter Honey and Alan Mumford’s model which describes four different learning styles that are useful for us to know. I paraphrase:

1. Activists like learning as they go; getting stuck in and working it out. They enjoy the here and now, and are happy to be dominated by immediate experiences. They are open-minded, not sceptical, and this tends to make them enthusiastic about anything new.
2. Reflectors like being guided with time to take it all in and perhaps return later. They like to stand back to ponder experiences and observe them from many different perspectives. They collect data, both first hand and from others, and prefer to think about it thoroughly before coming to a conclusion.
3. Theorists to understand and make logical sense of things before they leap in. They think problems through in a vertical, step-by-step logical way. They assimilate disparate facts into coherent theories.
4. Pragmatists like practical applications of ideas, experiments, and results. They like trying out ideas, theories and techniques to see if they work in practice. They positively search out new ideas and take the first opportunity to experiment with applications.

Usually people share two or more of these qualities. The weight of each can vary depending on the context. So how might learning styles manifest themselves in web browsing behaviour?

• Activists like to explore, learn as they go, and wander the site working it out. They need good in-context navigation to keep exploring. For example, signposts to related information are optimal for activists. They can just keep going, and going, and exploring until sated.
• Reflectors are patient and thoughtful. They like to ponder, read, reflect, then decide. Guided tours to orientate them in emergent sites can be a great help. Saving shopping baskets for later, and remembering sessions in enacted sites can also help them.
• Theorists want logic. Documentation. An understanding of what the site is, and what they might get from it. Clear, detailed information helps a theorist, whatever the space they’re in.
• Pragmatists get stuck in like activists, but evaluate quickly, and test their assumptions. They are quick, and can be helped by uncluttered concise information, and contextual, logical tools.

An understanding of interactive narrative types and a bit of knowledge about learning styles can be useful concepts for us to bear in mind. I also think they warrant inclusion as part of an articulate designer’s language of web design. If Henry Jenkins is right about games designers, I think he could also be right about web designers: we are narrative architects, designing spaces where stories are told.

—∞—

In 2003, my wife Lowri and I went to a christening party. We were friends of the hosts but we knew almost no-one else there. Sitting next to me was a thirty-something woman and her husband, both dressed in the corporate ‘smart casual’ uniform: Jersey, knitwear, and ready-faded jeans for her, formal shoes and tucked-in formal shirt for him (plus the jeans of course; that’s the casual bit). Both appeared polite, neutral, and neat in every respect.

I smiled and said hello, and asked how they knew our hosts. The conversation stalled pretty quickly the way all conversations will when only one participant is engaged. I persevered, asked about their children who they mentioned, trying to be a good friend to our hosts by being friendly to other guests. It must have prompted her to reciprocate. With reluctant interest she asked the default question: ‘What do you do?’ I paused, uncertain for a second. ‘I’m a web designer’ I managed after a bit of nervous confusion at what exactly it was that I did. Her face managed to drop even as she smiled condescendingly. ‘Oh. White backgrounds!’ she replied with a mixture of scorn and delight. I paused. ‘Much of the time’, I nodded with an attempt at a self-deprecating smile, trying to maintain the camaraderie of the occasion. ‘What do you do?’ I asked, curious to see where her dismissal was coming from. ‘I’m the creative director for … agency’ she said smugly, overbearingly confident in the knowledge that she had a trump card, and had played it. The conversation was over.

I’d like to say her reaction didn’t matter to me, but it did. It stung to be regarded so disdainfully by someone who I would naturally have considered a colleague. I thought to try and explain. To mention how I started in print, too. To find out why she had such little respect for web design, but that was me wanting to be understood. I already knew why. Anything I said would sound defensive. She may have been rude, but at least she was honest.

I am a web designer. I neither concentrate on the party venue, food, music, guest list, or entertainment, but on it all. On the feeling people enter with and walk away remembering. That’s my job. It’s probably yours too.

I’m self-actualised, without the stamp of approval from any guild, curriculum authority, or academic institution. I’m web taught. Colleague taught. Empirically taught. Tempered by over fifteen years of failed experiments on late nights with misbehaving browsers. I learnt how to create venues because none existed. I learnt what music to play for the people I wanted at the event, and how to keep them entertained when they arrived. I empathised, failed, re-empathised, and did it again. I make sites that work. That’s my certificate. That’s my validation.

I try, just like you, to imbue my practice with an abiding sense of responsibility for the universality of the Web as Tim Berners-Lee described it. After all, it’s that very universality that’s allowed our profession and the Web to thrive. From the founding of the W3C in 1994, to Mosaic shipping with <img> tag support in 1993, to the Web Standards Project in 1998, and the CSS Zen Garden in 2003, those who care have been instrumental in shaping the Web. Web designers included. In more recent times I look to the web type revolution, driven and curated by both web designers, developers, and the typography community. Again, we’re teaching ourselves. The venues are open to all, and getting more amazing by the day.

Apart from the sites we’ve built, all the best peripheral resources that support our work are made by us. We’ve contributed vast amounts of code to our collective toolkit. We’ve created inspirational conferences like Brooklyn Beta, New Adventures, Web Directions, Build, An Event Apart, dConstruct, and Webstock. As a group, we’ve produced, written-for, and supported forward-thinking magazines like A List Apart, 8 Faces, Smashing Mag, and The Manual. We’ve written the books that distill our knowledge either independently or with publishers from our own community like Five Simple Steps and A Book Apart. We’ve created services and tools like jQuery, Fontdeck, Typekit, Hashgrid, Teuxdeux, and Firebug. That’s just a sample. There’s so many I haven’t mentioned. We did these things. What an extraordinary industry.

I know I flushed with anger and embarrassment that day at the christening party. Afterwards, I started to look a little deeper into what I do. I started to ask what exactly it means to be a web designer. I started to realise how extraordinary our community is. How extraordinary this profession is that we’ve created. How good the work is that we do. How delightful it is when it does work; for audiences, clients, and us. How fantastic it is that I help build the Web. Long may that feeling last. May it never go away. There’s so much still to learn, create, and make. This is my our party. Hi, I’m Jon; my friends and I are making Mapalong, and I’m a web designer.

The market Study is segmented by key regions which is accelerating the marketization.

As a small business owner getting ready to build your first website or redesign your existing one, you might wonder what you should be considering in terms of making your web design search engine friendly.

There are lots of things to take into account, but here are the five key things that you should know about SEO friendly web design and how it can benefit your visitors, too!

1. It Needs to be Responsive
For small businesses, especially local ones, having great rankings in mobile search is incredibly important. Why? For starters, 50% of consumers who perform a local search on mobile devices visit a store within a day of their search. What’s even more exciting is that 78% of mobile searches for local business lead to offline purchases.

complete article

Offering an array of choices might seem like an excellent way to cater to diverse user preferences, but more often than not, it can cause decision fatigue, negatively impacting the user experience and conversion rates. So, how do we strategically …

  The most powerful place to be located as a business, at this time, and for the last decade or two, is on the web. With numerous companies vying for consumer attention in the digital sphere, each and every industry is grappling for the top spot on the world’s most popular search engine – Google. […]

The post Pop Art’s Influence on Web Design appeared first on The Design Inspiration.

SEM Firms, has released their list for the top Web Design firms for April 2022

Redefining Web Design and SEO in the Heart of New Jersey

From Humble Beginnings to Award-Winning Web Design Company

semfirms.com has released their list for the top Web Design firms for May 2024

Jennifer Barden is an expert in her field as the founder of Jen-X Website Design and Strategy

The beginning of a new year is typically a time when we plan to find ways to make life a little better. The same applies to web designers who look for new and better ways to make their designs more engaging and productive. In this post we will look into 5 web design trends that […]

The post 5 Web Design Trends You Need to Be Aware of in 2023 appeared first on WebAppers.

Focus outlines highlight the active interactive element on a web page. They’re crucial for accessibility, especially for keyboard users and those with motor impairments. If you ever tried navigating a website without a mouse, you can imagine how frustrating it is when you can’t see where you are. If not, imagine not seeing your cursor

Introduction Competition in the gaming services industry is growing, and boosting websites face the challenge of attracting more players and convincing them to use services like WoW raid boost. One way to attract customers is through smart and well-thought-out design. In this article, we will explore the importance of web design in this field and […]

The post Web design as an important part of a gaming services website appeared first on Designer Daily: graphic and web design blog.

View and Vote

It’s a New Year, but one thing hasn’t changed. The number of web design resources and tools just keeps on increasing. That’s a good thing. But it does make it that much more difficult to find a theme, plugin, or resource you really have a need for if you are to stay abreast of or […]

The Rise of AI Website Builders: Revolutionizing Website Creation with Professionalism 1. Introduction to AI website builders. In today's fast-paced d ...

After 3.5+ years, I finally gave Web Designer Wall a new look. The new design is not just visually appealing, but well coded in technical point of view. I incorporated a lot of new web standard techniques such as HTML5, CSS3, and media queries. The new design works on all devices and resolutions. The design […]

In a sea of web design companies, standing out is both an art and a strategy. After all, if a web design firm can’t effectively brand itself, how will potential clients trust it to brand them? If you’re looking for helpful tips on how to improve your firm’s brand identity, this article has everything you […]

There are over 7000 languages spoken in the world today, and it’s constantly increasing. Without the help of translation tools, many of us would not be able to make friends or do business with people beyond our geographical borders due to language barriers. However, if there is one language everybody on this planet speaks fluently […]

As we navigate the ever-evolving landscape of web design, it’s crucial to stay ahead of the curve and continuously expand our skill set. As a seasoned web designer with years of experience, I’ve witnessed firsthand the rapid changes in our industry. Today, I’ll share my insights on the must-have skills for professional web designers in […]

Explore ChainGPT Labs’ Web3 Brand Identity & Web Design

Designing for digital products requires a different mindset than traditional websites. It’s all about continuous adaptation, refining, and iterating as user behavior and needs evolve. Paul Boag reflects on the key differences, including how the frequency of usage impacts your design approach and what you can do about it.

Introducing a comprehensive guide that dispels the notion of being restricted to a local web design company and instead encourages you to embrace the boundless potential of a global approach to website design. Covering everything from design trends to search engine optimization and user testing, we delve into every aspect of the contemporary web design […]

The post Navigating Web Design Around Me: Unveiling Digital Horizons appeared first on 3.7 Designs.

Like any creative medium, web design passes through fashionable design trends that make their mark before slowly fading back into obscurity. However, there’s one design trend (much like a little black dress or wayfarer sunglasses) that never goes out of style: minimalism. Rather than distract users by bombarding them with flashy animations and eye-catching designs, […]

The post How Web Design Agencies Manage Projects Efficiently appeared first on DailyBlogTips.com.

It’s time for our monthly roundup! In this edition, we’ve gathered some exciting new resources for web developers, with a focus on the PHP ecosystem. PHP has experienced a bit of a renaissance lately, especially with Laravel’s influence on the JavaScript ecosystem, and with the upcoming release of PHP 8.4 around the end of this…

The post Fresh Resources for Web Designers and Developers (October 2024) appeared first on Hongkiat.

Overall Added Value As a Web Designer, Programmer and SEO Specialist it all goes hand and hand for the most part. Knowing your target country or audience can aid in the delivery of your message and what you are trying to accomplish. The design and layout are for sure areas that go overlooked and under […]

How did you feel? Well, considering I spent almost no time doing anything but working on the business, this is sorta a tough one to answer. Most of the time when I want to unplug I may disappear for an entire weekend to get away from the daily work habits that flow over into the […]

This story happened a few years ago. A friend refers me to his mother, a real estate agent who wants a new website for her business. I call her to set up an appointment.

Client: “So, what is your expertise in real estate?”

Me: “I’ve done two real-estate websites in the past, and they’ve been quite successful. I can provide you with a searchable database of listings where buyers can filter by price and other factors, as well as a homepage with featured listings, your bio, and anything else you’d like to include.”

Client: “Yes, but have you ever sold a house before?”

Me: “No.”

Client: “Why not?”

Me: “Because I’m not a real estate agent. I’m a web developer.”

Client: “So how do you expect to do a website for me if you don’t know anything about being a realtor?”

Me: “I know enough to build a website with a listing database which you can very easily populate with descriptions, photos, and any other info you wish to provide the buyers with. I can also provide other tools, such as a mortgage calculator and a lead-tracking system that allows potential buyers to contact you with listings they are interested in.”

Client: “I really don’t think you know what you’re doing. I think I’m going to have to pass and find someone who knows how to sell a house.”

Later, I discovered she had finished her website. On Geocities. Yellow background. 50pt font. Seemingly designed by a ‘real’ real estate agent…

In order for your business to have a professional presence online, you must seek the services of a...

The post 5 skills your web designer should have appeared first on Ignition Media.

If you’re finding today a bit stressful for some reason, grab a respite by sinking into any of these web design inspiration websites.

The post Web Design Inspiration appeared first on Zeldman on Web and Interaction Design.

The purpose of any website is to earn profit for the owner. The website not only upholds the brand value of the products, it attracts customers for the business. For that reason the website must be attractive, user-friendly, well...

A WordPress theme that doesn’t look modern, doesn’t come with built-in flexibility, and with a developer that doesn’t support it can spell trouble for you down the line. Your website’s design needs to adapt and evolve alongside the business it represents.

In the 1950s, many in the elite running community had begun to believe it wasn’t possible to run a mile in less than four minutes. Runners had been attempting it since the late 19th century and were beginning to draw the conclusion that the human body simply wasn’t built for the task. 

But on May 6, 1956, Roger Bannister took everyone by surprise. It was a cold, wet day in Oxford, England—conditions no one expected to lend themselves to record-setting—and yet Bannister did just that, running a mile in 3:59.4 and becoming the first person in the record books to run a mile in under four minutes. 

This shift in the benchmark had profound effects; the world now knew that the four-minute mile was possible. Bannister’s record lasted only forty-six days, when it was snatched away by Australian runner John Landy. Then a year later, three runners all beat the four-minute barrier together in the same race. Since then, over 1,400 runners have officially run a mile in under four minutes; the current record is 3:43.13, held by Moroccan athlete Hicham El Guerrouj.

We achieve far more when we believe that something is possible, and we will believe it’s possible only when we see someone else has already done it—and as with human running speed, so it is with what we believe are the hard limits for how a website needs to perform.

Establishing standards for a sustainable web

In most major industries, the key metrics of environmental performance are fairly well established, such as miles per gallon for cars or energy per square meter for homes. The tools and methods for calculating those metrics are standardized as well, which keeps everyone on the same page when doing environmental assessments. In the world of websites and apps, however, we aren’t held to any particular environmental standards, and only recently have gained the tools and methods we need to even make an environmental assessment.

The primary goal in sustainable web design is to reduce carbon emissions. However, it’s almost impossible to actually measure the amount of CO₂ produced by a web product. We can’t measure the fumes coming out of the exhaust pipes on our laptops. The emissions of our websites are far away, out of sight and out of mind, coming out of power stations burning coal and gas. We have no way to trace the electrons from a website or app back to the power station where the electricity is being generated and actually know the exact amount of greenhouse gas produced. So what do we do? 

If we can’t measure the actual carbon emissions, then we need to find what we can measure. The primary factors that could be used as indicators of carbon emissions are:

1. Data transfer 
2. Carbon intensity of electricity

Let’s take a look at how we can use these metrics to quantify the energy consumption, and in turn the carbon footprint, of the websites and web apps we create.

Data transfer

Most researchers use kilowatt-hours per gigabyte (kWh/GB) as a metric of energy efficiency when measuring the amount of data transferred over the internet when a website or application is used. This provides a great reference point for energy consumption and carbon emissions. As a rule of thumb, the more data transferred, the more energy used in the data center, telecoms networks, and end user devices.

For web pages, data transfer for a single visit can be most easily estimated by measuring the page weight, meaning the transfer size of the page in kilobytes the first time someone visits the page. It’s fairly easy to measure using the developer tools in any modern web browser. Often your web hosting account will include statistics for the total data transfer of any web application (Fig 2.1).

The nice thing about page weight as a metric is that it allows us to compare the efficiency of web pages on a level playing field without confusing the issue with constantly changing traffic volumes. 

Reducing page weight requires a large scope. By early 2020, the median page weight was 1.97 MB for setups the HTTP Archive classifies as “desktop” and 1.77 MB for “mobile,” with desktop increasing 36 percent since January 2016 and mobile page weights nearly doubling in the same period (Fig 2.2). Roughly half of this data transfer is image files, making images the single biggest source of carbon emissions on the average website. 

History clearly shows us that our web pages can be smaller, if only we set our minds to it. While most technologies become ever more energy efficient, including the underlying technology of the web such as data centers and transmission networks, websites themselves are a technology that becomes less efficient as time goes on.

You might be familiar with the concept of performance budgeting as a way of focusing a project team on creating faster user experiences. For example, we might specify that the website must load in a maximum of one second on a broadband connection and three seconds on a 3G connection. Much like speed limits while driving, performance budgets are upper limits rather than vague suggestions, so the goal should always be to come in under budget.

Designing for fast performance does often lead to reduced data transfer and emissions, but it isn’t always the case. Web performance is often more about the subjective perception of load times than it is about the true efficiency of the underlying system, whereas page weight and transfer size are more objective measures and more reliable benchmarks for sustainable web design. 

We can set a page weight budget in reference to a benchmark of industry averages, using data from sources like HTTP Archive. We can also benchmark page weight against competitors or the old version of the website we’re replacing. For example, we might set a maximum page weight budget as equal to our most efficient competitor, or we could set the benchmark lower to guarantee we are best in class. 

If we want to take it to the next level, then we could also start looking at the transfer size of our web pages for repeat visitors. Although page weight for the first time someone visits is the easiest thing to measure, and easy to compare on a like-for-like basis, we can learn even more if we start looking at transfer size in other scenarios too. For example, visitors who load the same page multiple times will likely have a high percentage of the files cached in their browser, meaning they don’t need to transfer all of the files on subsequent visits. Likewise, a visitor who navigates to new pages on the same website will likely not need to load the full page each time, as some global assets from areas like the header and footer may already be cached in their browser. Measuring transfer size at this next level of detail can help us learn even more about how we can optimize efficiency for users who regularly visit our pages, and enable us to set page weight budgets for additional scenarios beyond the first visit.

Page weight budgets are easy to track throughout a design and development process. Although they don’t actually tell us carbon emission and energy consumption analytics directly, they give us a clear indication of efficiency relative to other websites. And as transfer size is an effective analog for energy consumption, we can actually use it to estimate energy consumption too.

In summary, reduced data transfer translates to energy efficiency, a key factor to reducing carbon emissions of web products. The more efficient our products, the less electricity they use, and the less fossil fuels need to be burned to produce the electricity to power them. But as we’ll see next, since all web products demand some power, it’s important to consider the source of that electricity, too.

Carbon intensity of electricity

Regardless of energy efficiency, the level of pollution caused by digital products depends on the carbon intensity of the energy being used to power them. Carbon intensity is a term used to define the grams of CO₂ produced for every kilowatt-hour of electricity (gCO₂/kWh). This varies widely, with renewable energy sources and nuclear having an extremely low carbon intensity of less than 10 gCO₂/kWh (even when factoring in their construction); whereas fossil fuels have very high carbon intensity of approximately 200–400 gCO₂/kWh. 

Most electricity comes from national or state grids, where energy from a variety of different sources is mixed together with varying levels of carbon intensity. The distributed nature of the internet means that a single user of a website or app might be using energy from multiple different grids simultaneously; a website user in Paris uses electricity from the French national grid to power their home internet and devices, but the website’s data center could be in Dallas, USA, pulling electricity from the Texas grid, while the telecoms networks use energy from everywhere between Dallas and Paris.

We don’t have control over the full energy supply of web services, but we do have some control over where we host our projects. With a data center using a significant proportion of the energy of any website, locating the data center in an area with low carbon energy will tangibly reduce its carbon emissions. Danish startup Tomorrow reports and maps this user-contributed data, and a glance at their map shows how, for example, choosing a data center in France will have significantly lower carbon emissions than a data center in the Netherlands (Fig 2.3).

That said, we don’t want to locate our servers too far away from our users; it takes energy to transmit data through the telecom’s networks, and the further the data travels, the more energy is consumed. Just like food miles, we can think of the distance from the data center to the website’s core user base as “megabyte miles”—and we want it to be as small as possible.

Using the distance itself as a benchmark, we can use website analytics to identify the country, state, or even city where our core user group is located and measure the distance from that location to the data center used by our hosting company. This will be a somewhat fuzzy metric as we don’t know the precise center of mass of our users or the exact location of a data center, but we can at least get a rough idea. 

For example, if a website is hosted in London but the primary user base is on the West Coast of the USA, then we could look up the distance from London to San Francisco, which is 5,300 miles. That’s a long way! We can see that hosting it somewhere in North America, ideally on the West Coast, would significantly reduce the distance and thus the energy used to transmit the data. In addition, locating our servers closer to our visitors helps reduce latency and delivers better user experience, so it’s a win-win.

Converting it back to carbon emissions

If we combine carbon intensity with a calculation for energy consumption, we can calculate the carbon emissions of our websites and apps. A tool my team created does this by measuring the data transfer over the wire when loading a web page, calculating the amount of electricity associated, and then converting that into a figure for CO₂ (Fig 2.4). It also factors in whether or not the web hosting is powered by renewable energy.

If you want to take it to the next level and tailor the data more accurately to the unique aspects of your project, the Energy and Emissions Worksheet accompanying this book shows you how.

With the ability to calculate carbon emissions for our projects, we could actually take a page weight budget one step further and set carbon budgets as well. CO₂ is not a metric commonly used in web projects; we’re more familiar with kilobytes and megabytes, and can fairly easily look at design options and files to assess how big they are. Translating that into carbon adds a layer of abstraction that isn’t as intuitive—but carbon budgets do focus our minds on the primary thing we’re trying to reduce, and support the core objective of sustainable web design: reducing carbon emissions.

Browser Energy

Data transfer might be the simplest and most complete analog for energy consumption in our digital projects, but by giving us one number to represent the energy used in the data center, the telecoms networks, and the end user’s devices, it can’t offer us insights into the efficiency in any specific part of the system.

One part of the system we can look at in more detail is the energy used by end users’ devices. As front-end web technologies become more advanced, the computational load is increasingly moving from the data center to users’ devices, whether they be phones, tablets, laptops, desktops, or even smart TVs. Modern web browsers allow us to implement more complex styling and animation on the fly using CSS and JavaScript. Furthermore, JavaScript libraries such as Angular and React allow us to create applications where the “thinking” work is done partly or entirely in the browser. 

All of these advances are exciting and open up new possibilities for what the web can do to serve society and create positive experiences. However, more computation in the user’s web browser means more energy used by their devices. This has implications not just environmentally, but also for user experience and inclusivity. Applications that put a heavy processing load on the user’s device can inadvertently exclude users with older, slower devices and cause batteries on phones and laptops to drain faster. Furthermore, if we build web applications that require the user to have up-to-date, powerful devices, people throw away old devices much more frequently. This isn’t just bad for the environment, but it puts a disproportionate financial burden on the poorest in society.

In part because the tools are limited, and partly because there are so many different models of devices, it’s difficult to measure website energy consumption on end users’ devices. One tool we do currently have is the Energy Impact monitor inside the developer console of the Safari browser (Fig 2.5).

You know when you load a website and your computer’s cooling fans start spinning so frantically you think it might actually take off? That’s essentially what this tool is measuring. 

It shows us the percentage of CPU used and the duration of CPU usage when loading the web page, and uses these figures to generate an energy impact rating. It doesn’t give us precise data for the amount of electricity used in kilowatts, but the information it does provide can be used to benchmark how efficiently your websites use energy and set targets for improvement.

The purpose of any website is to earn profit for the owner. The website not only upholds the brand value of the products, it attracts customers for the business. For that reason the website must be attractive, user-friendly, well...

September 28, 2015

Good design in any discipline usually carries a structure of order and harmony. Since the Renaissance, artists and architects have used a strong understanding of proportions to create aesthetically pleasing architecture. Many of these classical design principles have followed us into modern times and can be found today in effective web design.

Take an A4 piece of paper for example. If you take it and halve it, the resulting size is A5 with the same exact proportions. No other proportion has the same properties. 16th century architect, Andrea Palladio knew this well. It is believed that because, fundamentally, most architects—like Palladio—use a similar system of proportions to plan and design spaces, buildings can look very different while remaining similar at their cores.

Structure and Beauty

It’s in human nature to...read more
By Ling Lim

Read the latest Web Design Articles from ArticleGeek.com

It's been several years since you had someone design your company web site and now it's outdated. How do you choose a quality web design company that will understand your companies' objective for designing or redesigning this web sit

Describes in detail four basic but critical website design rules. Following these rules helps webmasters build website content and layout that is effective, functional and loved by search engines.

Great site Twitter Great references here. Check out this website for more. Keywords: Guaranteed seo services, Seo marketing companies, Increase revenue, B2b marketing agency, Inbound sales, Inbound leads.

The post The Benefits of Implementing Social Media Marketing, Content Creation, and Web Design appeared first on RSS News Feed.

Top Design Firms reviews, ranks, lists, and advertises the best web design firms, ecommerce design firms, logo design firms, UI/UX design firms and mobile app design firms across the U.S. and internationally.

Top Design Firms reviews, ranks, lists, and advertises the best web design firms, ecommerce design firms, logo design firms, UI/UX design firms and mobile app design firms across the U.S. and internationally.

The independent authority on online marketing providers, topseos.com, has named Fastech Solutions the second best web design agency for February 2020.

Benjamin Marc will come on as marketing liaison to Steven Santarpia as he embarks in aggressive marketing campaign.

Top Design Firms reviews, ranks, lists, and advertises some of the best web design firms, logo design firms, responsive design firms, and mobile app design firms across the U.S. and internationally.

Top Design Firms reviews, ranks, lists, and advertises the best web design firms, ecommerce design firms, logo design firms, UI/UX design firms and mobile app design firms across the U.S. and internationally.