Fr. Finley, with reference to potential “mass conversions,” explains what we must do to prepare.

Effective copywriting is your secret weapon for driving conversions. With strategic word choice (based on voice of customer data) and a clear understanding of your target audience, you can craft copy that not only grabs attention but actively encourages action. Here's how...

The post Copywriting for Startups: 7 Lessons To Drive Conversions appeared first on Coaching and training to scale your copywriting business, plus programs for new copywriters, startups, and marketers.

Content may be king, but data sits behind the throne and has the king’s ear. 

You want to be informed by data before you make changes to your marketing strategies. This is never truer than in the case of your website, which is a rich source of behavioural analytics and, therefore, a valuable insight into your audience’s interests.

The integration will allow mutual customers to access valuable information about their prospects and customers. The integration will ensure that the complete customer journey, from lead to job, is all captured within the ServiceTitan dashboard.

Do you want to add a coupon wheel popup to your WordPress site? A spin the wheel plugin makes it easy to create customized campaigns along with preset chances of winning the price. These plugins usually come with templates so it’s easy to craft a stunning design that will get users excited to spin the […]

The post 6 Spin The Wheel WordPress Plugins to Boost Conversions first appeared on IsItWP - Free WordPress Theme Detector.

Arguably the most important part of your website is your store’s checkout page. This is where potential customers become buyers, but if your checkout page isn’t optimized correctly, they could end up abandoning their cart and spending their money elsewhere. While increasing checkout conversions is a worthy goal, it may seem like a lost cause because of a phenomenon […]

Jamin Hodgkins kicked two conversions in Bridgend Ravens’ 39-14 defeat away to Pontypool in the Welsh Indigo Group Premiership yesterday [March 30]. The Bermudian fly-half, who has played for the national under-19 team, joined Bridgend from second-tier side Glamorgan Wanderers in January. He is a former Warwick Academy student and now attends Cardiff Met University. […]

Rugby player Jamin Hodgkins kicked three conversions in Bridgend Ravens’ 89-26 defeat away to league leaders Newport in the Welsh Indigo Group Premiership yesterday [April 13]. The Bermudian fly-half, who has played for the national under-19 team, joined Bridgend from second-tier side Glamorgan Wanderers in January. He is a former Warwick Academy student and now […]

Jamin Hodgkins kicked three conversions for Luctonians in their 36-36 draw away to Loughborough Students in the National 2 West – the fourth level of the English rugby union pyramid on Saturday [October 26]. Hodgkins, who played for Bridgend in the Welsh Indigo Premiership last season, accounted for six points of his team’s total. The […]

This manuscript has been withdrawn by the Author.

Brookfield India Real Estate Trust, which was hit by exits by tenants in the IT and IT services segments, has only 26 per cent of its tenant base in the technology sector

U.K. electricity from low-carbon sources accounted for almost a quarter of the country’s generation in the fourth quarter as Drax Group Plc converted a second coal-power plant to burn wood.

U.K. electricity from low-carbon sources accounted for almost a quarter of the country’s generation in the fourth quarter as Drax Group Plc converted a second coal-power plant to burn wood.

With photos and detailed insight, the new book "The Modern House Bus" offers a glimpse into the world of bus conversion projects.

The internet has given many web companies the chance to rise and meet new audiences. The challenge for these companies is the competition to grow the customer base and build the companies’ credibility. One of the ways to do that is to use social proof as a marketing tool. Many people make decisions regarding a […]

If you’re looking to grow your business online, it’s time to start setting up different types of website conversions to help your company succeed. Whether you’re looking to earn more email subscribers or sell more products, you can set conversion goals that grow your business. On this page, we’ll discuss what a conversion goal is, […]

The post Going Beyond Sales: 7 Types of Website Conversions to Optimize for on Your Website appeared first on WebFX Blog.

When you’re trying to grow your business online, you must monitor vital metrics to ensure your business is growing. One important metric is your website’s conversions. Conversions help you determine if you’re driving success with your digital marketing campaigns. So, what is website conversion? How can you improve your website conversion rate? Keep reading to […]

The post What is Website Conversion? [+5 Ways to Improve Conversions] appeared first on WebFX Blog.

Method, apparatus, and program means for performing a conversion. In one embodiment, a disclosed apparatus includes a destination storage location corresponding to a first architectural register. A functional unit operates responsive to a control signal, to convert a first packed first format value selected from a set of packed first format values into a plurality of second format values. Each of the first format values has a plurality of sub elements having a first number of bits The second format values have a greater number of bits. The functional unit stores the plurality of second format values into an architectural register.

Method, apparatus, and program means for performing a conversion. In one embodiment, a disclosed apparatus includes a destination storage location corresponding to a first architectural register. A functional unit operates responsive to a control signal, to convert a first packed first format value selected from a set of packed first format values into a plurality of second format values. Each of the first format values has a plurality of sub elements having a first number of bits The second format values have a greater number of bits. The functional unit stores the plurality of second format values into an architectural register.

Method, apparatus, and program means for performing a conversion. In one embodiment, a disclosed apparatus includes a destination storage location corresponding to a first architectural register. A functional unit operates responsive to a control signal, to convert a first packed first format value selected from a set of packed first format values into a plurality of second format values. Each of the first format values has a plurality of sub elements having a first number of bits The second format values have a greater number of bits. The functional unit stores the plurality of second format values into an architectural register.

Method, apparatus, and program means for performing a conversion. In one embodiment, a disclosed apparatus includes a destination storage location corresponding to a first architectural register. A functional unit operates responsive to a control signal, to convert a first packed first format value selected from a set of packed first format values into a plurality of second format values. Each of the first format values has a plurality of sub elements having a first number of bits The second format values have a greater number of bits. The functional unit stores the plurality of second format values into an architectural register.

The Ziggy Link recalibrates the Druid’s geometry for a smaller rear wheel.
( Photos: 8, Comments: 161 )

This manuscript has been withdrawn by the Author.

U.K. electricity from low-carbon sources accounted for almost a quarter of the country’s generation in the fourth quarter as Drax Group Plc converted a second coal-power plant to burn wood.

U.K. electricity from low-carbon sources accounted for almost a quarter of the country’s generation in the fourth quarter as Drax Group Plc converted a second coal-power plant to burn wood.

Local Government Pension Scheme liabilities on academy conversionsBackground The treatment of Local Government Pension Scheme (LGPS) liabilities on academy conversions has been presenting significant difficulties for some time, with pension liabilit...

Ever wondered what it's like to live in a renovated van? Here is one company that rents DIY van conversions out.

When it comes to video content on landing pages, marketers tend to either totally crush it, or completely bomb.

Your landing page videos may fail for several reasons.

Typically, this is because the videos on landing pages are:

Too long.
On the wrong section of the landing page.
Missing a key component (like a call-to-action).
Do not make these same mistakes!

This article will explain why landing page videos are so important, and share 11 landing page video best practices that will help increase conversions.

complete article

Online Resource

Across several presentations at Google Conversions in Dublin, several speakers shared insights and best practices for conversion rate optimization. Here's a few highlights:

Confirmation Bias - Michael Aagaard

• In the 18th century, tobacco smoke was considered very good for your heart and lungs. In particular tobacco enemas were quite popular so much that they were placed along the banks of the river Thames to help drowning victims. This is an example of confirmation bias at work.
• Confirmation biases is our tendency to accept evidence we agree with at face value and dismiss information we don't agree with unless the evidence is overwhelming. Confirmation biases limits our ability to seek out and uncover the truth.
• Torturing data: if you torture any data long enough it will confess to anything. High levels of correlation between things don't imply causation. We have to be careful to not see what we want in data.
• Stopping A/B tests when they show the impact we want is an example of confirmation bias. Instead, let them run for an appropriate amount of time. Over time, tests are likely to show much less effects.
• How to overcome confirmation bias: accept the fact that you could be wrong, seek out a different perspective. Find people who talk to customers/users. They have a bias toward end users.
• Don't test your ideas, do detective work to find out what customers need and how they talk about it. Then your A/B test is simply the final test at the end to see if you did your detective work well.

CRO - Lina Hansson

• Celebrate the discovery of weak spots. Don't take it as failure but instead be happy when you find something that can be improved.
• The biggest missed opportunity in conversion rate optimization is usability testing. Move away from opinions and instead use user testing to identify issues.
• A common pain point across retail sites is find-ability: both search and browse. When we move to mobile, many sites remove their top categories list in order to fit on smaller screens. This creates discoverability issues. One of the first things retail sites should test is adding categories visibly on their home page.
• Value propositions for companies are usually cut for mobile. Instead of removing them, redesign them to make them work on mobile.
• People can be classified into four behavior types. Methodical people read completely and analyze before making decisions. Humanistic people react strongly to the opinions of others. Competitive people move quickly and expect things to work. Spontaneous people are emotional and fast-paced. You can design experiences that are appropriate for each of these behavior types.
• The companies that solve checkout on mobile are the ones that will win.

Meaningful Data - Simo Ahava

• It's quite simple to get a service like Google Analytics set up but how do we use these tools to really understand what we're doing. How can data become meaningful?
• Tactics (tool expertise) without a strategy (business expertise) are just party tricks and a strategy without tactics is just talk. What brings the two together is agility.
• Tools must be customized for your organization's needs. We are not trying to optimize metrics but our businesses. Default metrics and reports need to be adjusted to work with your specific needs.

Landing Pages - Anna Potanin

• Designers want to do their best and create unique interfaces but making things for the Web often requires understanding and using conventions. Only apply a unique visual design after you have followed best practices.
• 3 things all retail sites should have on their landing and home pages: call to action, value propositions, and visuals.
• The more prominent you make your search bar, the more searches you get. Why do you want to do this? Conversion rates are usually much higher for people who search

In her PWAs, Payment Experiences and More presentation at Google Conversions 2018 in Dublin Ireland, Jenny Gove talked through the new capabilities available on the Web to build fast and engaging products. Here's my notes from her talk:

• The Web was built for desktop devices, not mobile. Native apps, in contrast, were built from the ground up for mobile. So it's no surprise that Web sites are still catching up in terms of experience. While there are great mobile Web experiences, most have a lot of work to do.
• To help incentivize people to improve mobile Web experiences, Google added the "mobile-friendly" label to search results. When 85% of results in mobile search met this criteria, the label was removed.
• Progressive Web apps bring richer experiences to the Web through a set of technologies that enable fast, installable, reliable, and engaging. They're the next step in making great Web experiences.
• Speed is critical for mobile Web sites but it takes a mobile Web page a median time of 9.3 seconds to load on 3G. Pinterest reduced their time for interactive from 23 seconds to 5.6 seconds with their PWA. This resulted in a 60% increase in engagement and a 2-3% improvement over their native app.
• You can improve speed with technical changes and design (to manage perception). Lighthouse is a tool from Google that shows time to meaningful paint and other relevant metrics for improving technical performance. You can manage user perception of speed using skeletong screens and gradual loading of content.
• PWAs allow you to add mobile Web pages to your phone's home screens. On Android these apps show up in app switchers and setting screens.
• Service workers in PWAs enable reliable experiences when there is no network or slow and intermittent network connections. Even in developed markets, slow network conditions often exist. Service workers are now available in all major Web browsers.
• PWAs make use of Web technologies at the right time and place like app permissions, push notifications, payment request APIs, and better form interactions (autocomplete, input types, etc.)
• 42% of top sites in Europe don't show the appropriate keyboard for specific input types. 27% of the top site in Europe didn't identify which form fields are optional.
• Google Search uses a PWA to enable offline queries and send results when people are back online using notifications. With a PWA they were able to use 50% fewer external JavaScript requests.
• In the Starbucks PWA, daily & monthly active users have nearly doubled (compared ot the previous Web experience) and orders placed in the PWA are growing by more than 12% week over week.
• While mobile has really driven PWA requirements, desktop devices also benefit from PWA app switching and integration. Service workers, push notifications, and other new Web technologies work on desktop as well.
• It's possible to run PWAs on the desktop in app windows which can be themed. These apps need to use responsive design to adapt from small sized windows to full-sized screens.
• What's next for PWAs? Support for Windows, macOS and Linux, Keyboard Shortcuts, Badging the launch icon, and Link capturing.
• Watch the full video of Jenny's: PWAs, Payment Experiences and More talk

Imagine you got a spike of traffic from Facebook amounting to hundreds of thousands of visitors — but only a trickle of them converted.

And lets assume all the moving parts in your funnel are working properly; you’ve got a fast- loading website, great conversion copy, and well-functioning sign-up or contact forms.

Yet, with all of these things, your conversion rates from that spike of traffic were nothing to write home about. And what exactly could cause that?

complete article

Rotch Library - HD8039.D52 K89 2017