Explore Ganezza’s vibrant branding and visual identity, designed by Turan Ramazanli, that captures energy and warmth.

Ganezza, a home furnishings retailer based in the Netherlands with locations in Schiedam and Amsterdam, has recently unveiled a striking new visual identity designed by Turan Ramazanli. This rebrand perfectly encapsulates Ganezza’s modern, inviting essence while enhancing its presence in the competitive home decor market.

Color Palette: Warmth and Creativity in Every Shade

A key element of Ganezza’s new identity is the vibrant color palette. Orange dominates, chosen for its warmth and ability to evoke feelings of happiness. This friendly, playful hue transforms spaces, making them feel full of energy and life. It’s a strategic choice, as the color not only conveys optimism but also aligns with Ganezza’s commitment to creating lively environments through their furnishings.

Balancing the bright orange are complementary tones that maintain the brand’s sophistication while allowing for moments of visual excitement. The palette is designed to be memorable, setting Ganezza apart in the home furnishings sector.

Typography and Iconography: Cohesion in Every Detail

Typography in Ganezza’s branding strikes a harmonious balance between modernity and accessibility. The typeface selection reflects a dynamic personality, making every written element clear and engaging. Icons, custom-designed to pair seamlessly with the typeface, enhance the brand’s visual language, emphasizing simplicity and cohesiveness.

This thoughtful integration of type and iconography ensures that Ganezza’s messaging is as visually appealing as it is easy to digest. Every design decision contributes to a brand identity that feels both unified and versatile, adaptable to various marketing materials and store environments.

Design Philosophy: More Than Just Looks

Turan Ramazanli’s approach goes beyond aesthetics. The visual identity was created with Ganezza’s core values in mind: quality, creativity, and exceptional customer service. By combining visual elements that evoke emotion with a functional, user-friendly design, the rebrand speaks to Ganezza’s mission of transforming spaces through high-quality, stylish furnishings.

The branding is both bold and welcoming, capturing the attention of a design-savvy audience while remaining approachable to everyday shoppers. It’s a reminder that effective visual identities don’t just look good—they communicate a brand’s story and values effortlessly.

For designers, Ganezza’s visual identity offers a masterclass in creating a cohesive brand experience. To explore more of Turan Ramazanli’s work, visit behance.net/X_Turan_X.

Branding and visual identity artifacts

Explore Bien-Être Simple’s engaging branding and web design by Studio Impulso, blending accessibility and modern aesthetics.

Bien-Être Simple (BÊS) has long been a trusted source for accessible content on mental and physical health. Recently, the media platform underwent a comprehensive rebrand led by Studio Impulso, transforming its digital presence with a vibrant, fresh, and friendly identity. The result is a visual language that breaks down barriers, ensuring health topics remain approachable and free from stigma.

Studio Impulso’s primary goal was to redefine how Bien-Être Simple communicates with its audience. The design had to feel like a safe, welcoming space, reflecting the platform’s mission of inclusivity. Every aspect, from the color palette to the web layout, was chosen to convey warmth and accessibility. The new branding signals that tough conversations about health can be approached with compassion and openness.

Color Palette: A Mix of Vibrancy and Comfort

Color plays a crucial role in this rebrand. The selected hues are bright yet calming, striking a balance between energy and comfort. Shades of blue instill a sense of trust and calm, while pops of green and yellow bring a playful edge, representing hope and vitality. This thoughtful combination ensures the platform is both visually engaging and emotionally resonant, making health topics feel less intimidating.

Typography in the new design reflects a clean and modern sensibility. Sans-serif fonts dominate, chosen for their readability across screens. Paired with strategic use of bold and light weights, the text hierarchy is clear, making it easy for users to navigate the content. The font choices align with the platform’s mission: to deliver crucial information in the most digestible way possible.

A User-Centric Web Experience

The redesigned website, crafted by Studio Impulso, prioritizes user experience. Clean lines, intuitive navigation, and ample white space ensure that visitors can easily access articles and resources. The layout is responsive, adapting beautifully to various devices, a necessity for a platform dedicated to being universally accessible. Smooth transitions and interactive elements guide the user without feeling overwhelming.

The new visual identity and web design make Bien-Être Simple a standout in the health and wellness space. It’s a masterclass in how design can drive inclusivity and encourage meaningful engagement. Studio Impulso has successfully balanced creativity with clarity, delivering a look that embodies Bien-Être Simple’s core values.

For more details on this inspiring project, visit Studio Impulso’s portfolio at http://studioimpulso.com.

Branding and web design artifacts

Credits

• Art direction : @impulso.studio
• Website : www.studioimpulso.com
• Instagram : @impulso.studio

Discover the branding and packaging design of Di Ligúria, a Brazilian pizzeria, blending Italian heritage with Brazilian charm.

When two Brazilian entrepreneurs with Italian heritage set out to create Di Ligúria, a pizzeria in Belo Horizonte, they wanted more than just a menu of pizzas. They sought a brand that paid homage to the flavors, traditions, and warmth of Italian culture while embodying the lively spirit of Brazilian dining. Designer Danilo Akan took on this challenge, developing a branding and packaging design that bridges these cultural elements seamlessly.

Di Ligúria’s brand identity is grounded in a love for Italian cuisine, inspired by the founders’ Genoese roots and the culinary culture of the Liguria region. Akan crafted a visual concept that honors this Italian foundation while infusing a relaxed Brazilian vibe. The name “Di Ligúria” itself is a tribute to Italy’s Liguria region, signaling an immediate connection to Italian authenticity.

Akan’s design approach captures this dual identity, focusing on simplicity, elegance, and a playful touch. Using negative space and bold typographic elements, Akan brings the essence of Italian tradition forward, yet retains a fresh, contemporary look that appeals to a wide audience. His design balances modern aesthetics with nostalgic elements of Italian dining, creating a memorable brand that invites customers to savor the Italian experience.

The most striking element of Di Ligúria’s brand identity is its innovative typography. Akan developed a typographic style that incorporates subtle nods to pizza and pasta, the core offerings of Di Ligúria. By using negative space within the letterforms, particularly in the letter “G,” Akan brings visual references to pizza slices and pasta strands. This clever use of negative space allows the brand to visually communicate its primary products in an understated yet effective way.

The logo’s typeface is both modern and classic, giving a nod to Italian design’s timeless elegance. This typographic style doesn’t just serve as a brand marker but becomes an integral part of the visual experience, subtly reinforcing the restaurant’s Italian roots while remaining approachable.

Packaging that Enhances the Experience

In addition to branding, the packaging design plays a significant role in delivering Di Ligúria’s identity. Packaging is designed not just for functionality but as an extension of the dining experience. By integrating graphic patterns inspired by Italian motifs, Akan’s design makes every pizza box, pasta container, and salad package an experience in itself.

The patterns, echoing Italian ceramic tiles and Mediterranean styles, contribute to the visual storytelling of Di Ligúria. They evoke the charm of Italy and the idea of gathering around a table with family and friends. With packaging that feels thoughtful and distinctive, customers are reminded of the quality and heritage behind each meal.

From the moment a customer sees the logo to when they unbox a fresh pizza, Di Ligúria’s branding and packaging tell a story. Each design choice reflects the founders’ desire to create a brand that goes beyond fast food and into a cultural experience, filled with Italian warmth and Brazilian vitality. Akan’s thoughtful use of typography, graphic patterns, and packaging demonstrates how design can capture a brand’s essence and elevate the customer’s experience.

For anyone looking to explore Akan’s creative process and Di Ligúria’s full brand story, more details are available on his website.

Di Ligúria’s branding and packaging design provide an excellent example of how design can connect cultural roots with a fresh perspective. Akan’s work successfully weaves Italian traditions into a Brazilian setting, delivering a design that’s as inviting as the food it represents.

Branding and visual identity artifacts

Montag School’s branding fuses corporate trust with creative appeal, using Google Slides assets to reach diverse audiences.

Creating a brand identity for an educational institution like Montag School requires balancing the rigorous standards of corporate audiences with the appeal needed to engage a younger, learning-focused crowd. In this project by Monga Design, Montag School’s visual branding comes to life with a thoughtful, dual-purpose approach that reaches across the boundaries of institutional professionalism and educational creativity.

Montag School’s goal was to represent itself as a trustworthy, contemporary leader in personalized education. This meant moving away from conventional, corporate-heavy design toward a more flexible and approachable brand image. The resulting visual identity integrates both institutional authority and a fresh, dynamic appeal, capturing the trustworthiness expected in corporate circles while aligning with the openness and innovation desired in education.

One of the project’s standout qualities is its focus on balance. By addressing both institutional credibility and the youthful appeal needed for online and in-person classes, the branding reinforces Montag’s positioning as a leader in educational innovation. The design combines strong visual cues—such as clean lines and modern typography—with a vibrant color palette, adding depth to both the brand’s academic and professional facets.

Leveraging Google Slides for Visual Consistency

An innovative aspect of this project is the use of Google Slides as a foundational tool for asset creation. This choice reflects an understanding of Montag’s operational needs and the educational landscape’s demands for accessibility and efficiency. By designing custom graphics within Google Slides, Monga Design created a versatile, cost-effective solution for maintaining consistent visuals across various educational materials. Google Slides not only provides easy customization but also aligns with the widespread use of this tool in both corporate and learning environments, allowing Montag to produce branded materials in-house without requiring extensive software training.

Montag School’s branding thoughtfully considers its diverse target audiences. For in-company courses and corporate conventions, the brand maintains a polished, professional tone, ensuring credibility and trust in a business context. Simultaneously, for students attending online and in-person classes, the brand incorporates a more engaging, youthful look. The graphics, colors, and animations appeal to students by creating an approachable and modern learning environment.

Monga Design introduced animations for key assets to add a layer of interactivity to Montag’s branding. These animations, crafted by Clint Studio, enhance the brand’s visual appeal while ensuring they resonate with both young learners and seasoned professionals. This visual dynamism strengthens the brand’s reach by making it adaptable to the changing demands of the educational landscape.

The design team approached this branding project with a detailed, collaborative process. Their “Visual Thermometer” meeting—a strategy to explore visual possibilities rather than set rigid creative guidelines—proved essential for crafting a design that was both client-centered and creative. By aligning client preferences with design expertise, they established a visual identity that resonates on multiple levels, providing a cohesive experience for all audiences.

Montag School’s branding successfully bridges the gap between education and business, providing a clear, attractive, and credible visual identity that aligns with the brand’s values. By balancing a contemporary, accessible aesthetic with the professionalism expected in corporate circles, Montag School positions itself as a modern leader in education, with a visual identity that can grow with its expanding audience.

For more on this project, you can view the video case here.

Branding and visual identity artifacts

Credits

• Visual identity: Monga Design → Mateus Yuzo and Michel Refatti
• Motion: Clint Studio → Gustavo Brazzalle, Lucas José Galego e Luciano Burger

Discover how amStudio’s branding and visual identity of Chooch captures authentic, handmade aesthetics for fashion accessories.

Chooch, formerly known as Flat Fifteen, has redefined its brand to better reflect its founder Francesca Kappo’s evolving vision. With the guidance of amStudio, this rebrand has transformed the brand’s identity from a broad handmade focus to one that is solely centered around fashion accessories. Chooch stands out with its playful name, unique backstory, and brand elements that weave together storytelling, imperfection, and tactile aesthetics.

The Meaning Behind “Chooch”

The rebranding from Flat Fifteen to Chooch came as Francesca Kappo shifted her focus. The name “Chooch” is personal, rooted in a nickname given to Francesca by her uncle. He also played a foundational role in the brand’s beginnings, supplying her first batch of deadstock fabrics from his 1990s fashion label. These fabrics continue to be a vital part of Chooch’s accessory designs today, emphasizing the brand’s commitment to sustainability and storytelling.

The name itself is more than just a rebranding—it’s a celebration of heritage and identity. Short, memorable, and fun to say, “Chooch” captures the playful spirit of the brand. As Alam Mohammed, founder of amStudio, notes, the name’s flexibility in pronunciation makes it a warm, approachable identity that consumers can connect with personally. This idea carried over to the logo design, where the doubled O’s have a playful, imperfect alignment, mirroring the brand’s handmade ethos.

Playful Imperfection: The Brand Identity

Alam Mohammed and his team at amStudio developed a brand identity for Chooch that prioritizes authenticity. Hand-painted illustrations are central to this, appearing across the brand’s packaging, website, and social media. This choice keeps the look grounded, tactile, and relatable, evoking the feel of handmade fashion. By maintaining this aesthetic, the brand sets itself apart in a market often dominated by hyper-polished digital imagery.

The branding extends beyond static visuals. Chooch’s social media and marketing leverage stop-motion animations, adding a dynamic yet still homemade feel. This use of motion emphasizes the brand’s accessible nature, where every element ties back to the concept of imperfection being perfectly beautiful. The stop-motion clips give life to the fashion accessories, highlighting the fun and creativity behind each product.

Chooch’s narrative goes deeper than playful design. By continuing to use deadstock fabrics, Francesca Kappo honors her roots and commits to a more sustainable future. The tactile branding elements mirror this philosophy, creating a seamless experience from the physical product to the digital space. The history of the materials and the personal touch behind the brand make each accessory more than just a fashion statement—they become a story in themselves.

The rebranding also came with strategic moves to elevate Chooch’s market presence. The bags are now featured at the Victoria and Albert Museum’s shop as part of the first-ever Naomi Campbell exhibition. This collaboration has not only introduced the brand to a wider audience but also solidified its standing as a contemporary, fashion-forward label. The exhibition has boosted Chooch’s brand awareness and increased its social media following, translating to more sales and a growing fan base.

The Chooch rebrand exemplifies a growing trend: the embrace of imperfection in design. By favoring hand-drawn illustrations, irregular alignments, and a conversational tone, amStudio has given the brand an inviting, human feel. This approach rejects the overly polished and instead celebrates the beauty of the handmade. It’s a move that resonates well in today’s world, where consumers value authenticity and transparency.

Chooch’s rebranding is a masterclass in how thoughtful design can reflect a brand’s core values. From its name rooted in personal history to its playful logo and tactile illustrations, Chooch stays true to its story. Alam Mohammed and the amStudio team have created a brand identity that isn’t just about looking good—it’s about feeling real, celebrating imperfections, and staying connected to tradition. As Chooch grows, its story continues to inspire, reminding us that the imperfect is often the most perfect of all.

Branding and visual identity artifacts

Discover FLIPPO Pet Food’s playful branding and clean packaging design, making waves in the pet food industry.

FLIPPO Pet Food is more than just a brand; it’s a lively celebration of real, natural nutrition for pets. Developed in Spain, FLIPPO takes a bold stand against traditional pet kibble, ushering in a wave of wholesome, fresh ingredients for our loyal companions. This design-centric approach comes to life through FLIPPO’s unique branding and eye-catching packaging, crafted by the talented team at invade design, Colombia.

A Visual Feast for Pet Lovers

FLIPPO’s brand identity is anything but conventional. It combines playful illustrations, vibrant colors, and friendly typography to create an experience that instantly captures attention. The visual storytelling here is intentional, aimed at communicating the brand’s commitment to quality and its promise of real food for pets. The design invites pet owners to rethink what they feed their furry friends, making every interaction with the packaging memorable.

One of the standout features of FLIPPO’s design is its use of clean lines and engaging illustrations. Each packaging element feels like an invitation to a healthier, happier lifestyle for pets. The color palette bursts with energy, reflecting the brand’s fun and light-hearted personality while reinforcing its serious commitment to pet health.

Thoughtful Typography and Brand Messaging

Typography in FLIPPO’s design strikes a fine balance between playful and practical. The brand uses bold, easy-to-read fonts that ensure key messages are clear, whether they’re displayed in store aisles or in a social media feed. This typographic choice complements the visuals, making the overall design both appealing and accessible.

Brand messaging leans into humor and relatability. FLIPPO’s playful copy engages pet owners with a tone that’s both fun and genuine. It’s a reminder that feeding our pets shouldn’t be a chore but a joyful experience, one that prioritizes their well-being.

From Concept to Reality: Behind the Scenes

The team at invade design worked meticulously to craft an identity that stands out in the competitive pet food market. Photography by Serena.Studio captures the freshness and quality of the ingredients, enhancing the appeal of the design. Together, these elements create a brand ecosystem that feels cohesive and authentic.

For those interested in design inspiration, FLIPPO offers a masterclass in branding and packaging that balances fun with function. Check out the full project and more by invade design on Behance at https://www.behance.net/madebyinvade.

Branding and packaging design artifacts

Credits

• Identidad de Marca:
• invade, Colombia
• Team:
• María Vélez
• Agustin Hoyos
• Mariana Castrillón
• Tania Flórez
• Tomás Saldarriaga
• Mateo Ríos
• ​​​​​​​Fotografía:
• Serena.Studio