The Authors Show® serves as a resource for authors and allows members to engage in promotion and publicity for marketing purposes. The site offers professionally produced radio interviews that are broadcast worldwide.

The Authors Show® serves as a resource for authors and allows members to engage in promotion and publicity for marketing purposes. The site offers professionally produced radio interviews that are broadcast worldwide.

The Authors Show® serves as a resource for authors and allows members to engage in promotion and publicity for marketing purposes. The site offers professionally produced radio interviews that are broadcast worldwide.

The Authors Show® serves as a resource for authors and allows members to engage in promotion and publicity for marketing purposes. The site offers professionally produced radio interviews that are broadcast worldwide.

The Authors Show® serves as a resource for authors and allows members to engage in promotion and publicity for marketing purposes. The site offers professionally produced radio interviews that are broadcast worldwide.

The Authors Show® serves as a resource for authors and allows members to engage in promotion and publicity for marketing purposes. The site offers professionally produced radio interviews that are broadcast worldwide.

Complaint alleges that Westgate misclassified its timeshare sales reps as "independent contractors," rather than employees, and denied them overtime compensation.

Ontario Motor Vehicle Industry Council (OMVIC) Certification

John Thomas' Wealth Media is known as one of the fastest growing digital marketing agency, having converted many celebrities and brands into the next big thing on Instagram.

Online Publishers LLC brings together clients and freelancers in one convenient platform to connect and help one another reach a new level of success.

Ms. Schum serves in an executive marketing position with Washington City Mission after working for such brands as Rubbermaid, Foodsaver, and Glidden Paint

The Ground-Up Property Offers the Highly Coveted 421 Tax Abatement

Wave.video releases its new offering that unifies in-browser editing and cloud-based video hosting and enables businesses to run full-cycle video marketing campaigns on a budget, from prompt video creation to multi-channel promotional distribution.

The independent authority on Search vendors, topseos.com, has released the April 2020 rankings of the best content marketing firms.

The independent authority on Search vendors, topseos.com, has announced DMA | Digital Marketing Agency as the top-rated search engine optimization firm for the month of April 2020.

topseos.com, the independent authority on Search vendors, has announced the May 2020 rankings of the best content marketing firms.

topseos.com, the independent authority on Search vendors, has announced DMA | Digital Marketing Agency as the top-rated SEO firm for the month of May 2020

Restaurant turned Salon is Offering Affordable Luxury with Irresistible Move-In Packages

MyOilMarketing has been a leader in digital tools for Young Living™ essential oil distributors since 2015.

TouchMD bridges the information gap between companies, medical providers, and medical patients.

Mr. Smallwood utilizes years of expertise in his role as the senior marketing project manager for Gates Enterprises

With Multiple Kaliff Zenith Marketing Awards

JVD Marketing, an outsourced marketing agency, today announced its corporate name change to GoldTree Marketing effective immediately.

Check with The Online Publishers "TOP platform" first when you need digital marketing solutions and services because it will help you to save both time and money, while also providing you the best options.

Brittany Melville Discussed Using Funds from Existing Workplace Retirement Plans or IRAs to Fund a New Self-Directed IRA, Take Advantage of Opportunities to Invest in Alternative Assets

As we progress, it is important to adapt your strategy, organization and communication.

Please visit Marketing Land for the full article.

Paul Hemp, HBR senior editor and author of the article "Avatar-Based Marketing."

Duncan Watts, professor of sociology at Columbia University.

Noel Capon, Columbia Business School professor and author of "The Marketing Mavens."

Beth Comstock, chief marketing officer of General Electric and coauthor of the HBR article "Unleashing the Power of Marketing."

Denise Lee Yohn, author of "Extraordinary Experiences" and "What Great Brands Do," explains what we can learn from retail and restaurant brands

Kimberly Whitler, assistant professor at the University of Virginia Darden School of Business, believes the days of transplanting well-worn Western marketing practices into national markets may be numbered. She has researched marketing campaigns in China and finds they are faster, cheaper, and often more effective than traditional Western ones. Moreover, she argues they may be better suited to today’s global marketplace. Whitler is the author of the HBR article “What Western Marketers Can Learn from China.”

The sending of good wishes and greetings during this season is an accepted tradition in most western countries and corporate giving can be a huge factor in marketing at this time of year.

Harmon Brothers is the name of the social media ad agency that created the unforgettable Squatty Potty video spot. They've cranked out a number of other ads that also went viral (Poo-Pourri, Purple mattresses, Chatbooks, Lume deodorant), helping propel those businesses into multimillion dollar companies.

To help product companies that are struggling during the downturn, Harmon Brothers has announced they're giving away, sweepstakes-style, a $100,000 video marketing campaign. As long as you've got "a product or service that solves a real problem for real people," you're eligible to apply to their "$100K Poop to Gold Giveaway," as it's called.

Ten semifinalists will be chosen, and the Grand Prize winner gets the free campaign. But the other nine aren't left to hang: They get free coaching and/or a year of free access to the online Harmon Brothers University, where they've distilled their formula for going viral into online lessons.

Here are the details of how to enter:

The templates enable a holistic approach to analyzing data across marketing tools

It’s been roughly a month now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. Even […]

The post How to Adapt Your Marketing During the Coronavirus (COVID-19) appeared first on Neil Patel.

As India becomes digital-savvy, consumer dynamics have evolved more rapidly than any of us imagined.

With the evolution of brand purposes, brands began talking to the human soul. And now the next ‘organ’ to attack could be the device!

The People function is now all about the 4 Ps. If it was “customer is the king” earlier, today it is all about “talent” being the most important thing for an organization.

Documents filed on July 25, 2019

• Plea Agreement and Sentencing Stipulations [Lori K. Detloff]
• Plea Agreement and Sentencing Stipulations [Jeffery J. Detloff]
• Plea Agreement and Sentencing Stipulations [Detloff Marketing]

In the past I’ve written about the importance of having a separate call to action for each stage of the buyers journey. In this article I’m going to expand on that concept and outline how to identify a strategy for each of these calls to action. First I’ll summarize why you need to have a […]

The post Call to Action Marketing Strategy appeared first on Psychology of Web Design | 3.7 Blog.

Rise, a high-end web design agency, uses WooCommerce as their go-to eCommerce solution. See how it helped them grow and why they won’t use anything else.

The post Rise Marketing Co: Why WooCommerce Is Our Go-To Solution appeared first on WooCommerce.

Food marketing isn't about pushing a product but sharing an experience & expressing passion. But how do you stand out? What tools are needed? Find out here.

The post Food Marketing: How to Sell Online appeared first on WooCommerce.

When it comes to content marketing, we live in extraordinary times. With cutting-edge tools such as live video, VR and AI at our fingertips, we can give our community behind-the-scenes access to our...

Gazette awards more than $60,000 in marketing grants The Gazette has awarded more than $60,000 in grants to help local businesses market themselves during the coronavirus pandemic, and there’s...

When it comes to content marketing, we live in extraordinary times. With cutting-edge tools such as live video, VR and AI at our fingertips, we can give our community behind-the-scenes access to our company, people and products.

We can showcase our best customers and bring our brands to life.

But what if your business had to close all of its physical locations? What if your people couldn’t go anywhere?

And what if your community was distracted by ... something? Not a little something. A very big, pandemic-level something.

These are the questions that content marketers find themselves grappling with in the midst of COVID-19. In the blink of an eye, we went from having the tools to do anything to a hobbling array of limitations. At least, that’s what it can feel like.

But what if we flipped that thinking the other way? Twitter co-founder Biz Stone once said, “Constraints inspire creativity. When are backs are against the wall, we come up with some amazing things.”

Where can we look for inspiration? If you flip the through the opening pages of that famed marketing handbook “Us Weekly” — hey, what else is there to look at in a waiting room? — you’ll find a section titled, “Stars — They’re Just Like Us!”

These pages feature celebrities doing “regular people” things such as walking down the street and getting groceries. However, these days, despite their fame and means, celebrities have our same quarantined constraints.

And some are using this as an opportunity to create some amazing content of their own.

During this odd interlude, we can learn some valuable content marketing lessons from celebrities working within these same limitations.

Actor John Krasinski didn’t start a weekly web show in the middle of a pandemic to mug to the camera like his character Jim Halpert from “The Office.” Nor did he do it tout his Jack Ryan action-hero status.

Instead, in the midst of all of the bad news, he saw that what many people were hungry for was some good news. And that’s literally what he’s delivered with his aptly titled video series, “Some Good News” or “SGN.”

Featuring homemade title cards crafted by his children and set in his home office, Krasinski’s weekly show features a roundup of happy stories about creative kids, salutes to health care workers, unique ways to celebrate graduates and more. He also has concise weather reports from the likes Robert DeNiro and Brad Pitt.

While special appearances from famous friends might be out of your reach, you, too, can find ways to serve up more of what your audience needs right now.

Note: This might not necessarily be exactly what you sell. Ask yourself instead, what do they really need right now and how can we help?

For example, Don’t Panic Management is a team of virtual assistants. However, they saw that the small businesses they serve need help applying for government relief programs, so they started creating content around this.

On a recent episode of his WTF podcast, host Marc Maron talked about watching episodes of “Saturday Night Live At Home,” saying these shows were “touching.”

With segments shot by various individual cast members at home on their laptops and phones and featuring costumes from closets and cameos from kids and pets, SNL “At Home” shows how you can push our quarantined limitations to produce creative content.

In a recent episode, cast member Kate McKinnon shot an installment of her long-running “Whiskers R We” cat adoption sketch at home on her phone. Normally, this would feature several cute cats in studio introduced as McKinnon quips things like, “A cat is a smile with hair.”

The “At Home” installment features McKinnon in a homemade version of her costume with hand-drawn signs and her one pet cat playing nearly a dozen cats thanks to camera filters, mustaches and face masks.

SNL initially announced it would end their season early due to COVID-19. A few weeks later, the cast came back with their first “At Home” show.

They recognized the power of the moment and the outsized impact homemade content can have.

Another example of relevant, homemade branded content is a new ad from L’Oreal Paris, with spokeswoman Eva Longoria dying her gray roots at home in a video she shot on her iPhone. When you get hung up trying to make something polished and perfect, you often miss the opportunity to make something relevant and special.

Another SNL “At Home” sketch introduces characters struggling with the new normal of Zoom meetings shot with — wait for it — Zoom! The recent “Parks and Recreation” reunion special developed an entire half-hour script around a series of virtual meetings between Leslie Knope, Ron Swanson and others, all shot at home by the actors using iPhones.

We can use the same tools we rely on for virtual meetings to collaborate with others on content. Many already use Zoom and Skype for podcasts and videos.

You also can get creative in your content collaboration as actor and stunt professional Zoë Bell did. She challenged celebrity friends such as Scarlett Johansson, Margot Robbie, Drew Barrymore, Rosario Dawson and Zoe Saldana to help her stage an elaborate fight scene.

The resulting video stitches together individually shot fight scenes from the phones of 38 different actors and stunt workers to create one big knockout fight. The viral video garnered over a million views in just a few short days.

Just because we can’t get together doesn’t mean we can’t collaborate. Whether you’re simply using Zoom or storyboarding out something more elaborate, involving others always expands the reach of your content.

Yes, the content creators profiled here are celebrities. But they’re also more than that. They’re creative artists and problem solvers.

A frequent refrain in the early days of blogging and content marketing was, “think like a publisher.” This served as a reminder to write like a journalist, schedule content and publish regularly. However, with our current lockdown limitations, we should amend this as a reminder to think like creative artists — those who’ve used these limitations to spark bold, interesting new ideas for connecting with others.

What can you create that people need? Can you do it right now — today? From home?

Can you creatively involve others?

Thinking like a creative artist means focusing less on what you can’t do in these unusual times and more on what you can.

Nick Westergaard is a marketing strategist, keynote speaker and author of “Band Now” and “Get Scrappy”; nick@branddrivendigital.com; @NickWestergaard.

Gazette awards more than $60,000 in marketing grants

The Gazette has awarded more than $60,000 in grants to help local businesses market themselves during the coronavirus pandemic, and there’s more help available.

“We awarded $50,000 in the first 10 days,” said Kelly Homewood, Director of Operations at The Gazette. “That tells us the need is real. The help necessary. We’re a locally owned business too, and in Iowa we lift each other up in challenging times.”

The grant program, which launched April 17, awarded $50,393 to more than 60 businesses in the first 10 days. To date, almost $68,000 has been awarded to 75 businesses.

“The Gazette’s Matching Program is a true testament to their commitment to our community and their small business advertisers,” said Annie Hills, marketing manager at Destinations Unlimited. “As a local small business, this program will be a huge benefit to our agency in such an unprecedented time so that we can continue to connect with our clients.”

The program allocates up to $100,000 in matching advertising dollars to assist local businesses that apply. There’s still approximately $32,000 in matching grants still available to award by July 31. Businesses can apply online at www.thegazette.com/marketinggrant.

The Federal Emergency Management Agency (FEMA) has obligated $78 million to the state of Iowa to help reimburse eligible expenses for emergency protective measures that the state has incurred as a result of its response to COVID-19.

The grant funds, awarded by FEMA’s Public Assistance (PA) Grant Program, were made available Thursday. FEMA has provided nearly $150 million to date in support of the state’s COVID-19 efforts.

The money reimburses 75 percent of projected eligible costs associated with buying essential Personal Protective Equipment (PPE), and medical supplies and equipment during the months of May and June 2020.

This obligation also includes: $19.5 million in contract services for TestIowa, $35,000 in contract services associated with overseas PPE purchases and $13.7 million for additional medical supplies and equipment for the month of April. All figures represent the 75 percent federal share. The 25 percent is paid by the grant recipient.

Iowa Gov. Kim Reynolds issued a new proclamation allowing campgrounds in the state of Iowa to open.

The proclamation states:

“Any public or private campground may reopen provided that the campground implements reasonable measures under the circumstances of each campground to ensure social distancing, increased hygiene practices, and other public health measures to reduce the risk of transmission of COVID-19 consistent with guidance issued by the Iowa Department of Public Health (5/6/20).”

Linn County Conservation has continued to seek guidance from local and state health officials and are announcing that campgrounds will open Friday with certain restrictions and limitations.

At 5 a.m. on May 8, Buffalo Creek Park, Morgan Creek Park, Pinicon Ridge Park and Squaw Creek Park campgrounds will open to campers in self-contained units. This also includes primitive (non-electric) camping areas at Matsell Bridge Natural Area (including Mount Hope) and Wakpicada Natural Area.

Campers may camp only with a self-contained camping unit that has a functioning restroom, as showerhouses with flushable restrooms will remain closed. Self-contained is defined as a tent or pop-up camper with a portable toilet or an RV or camping trailer with a functioning, self-contained bathroom.

Occupants are limited to six or less per camp site (unless household is more than six). No visitors are allowed. Campground showerhouses with restrooms will remain closed.

Reserving campsites is not allowed as campgrounds continue to be first-come, first-served. The exception to this is Squaw Creek Park A-Loop which normally accepts online reservations at LinnCountyParks.com, starting Friday at 1 p.m.

Linn County Conservation’s lodges, shelters, cabins and group camps remain closed.

Hy-Vee Inc., announced Friday that it is now offering a two-hour express pickup option as part of its Hy-Vee Aisles Online grocery ordering service, allowing customers to pay a fee to pick up their order faster.

Customers will see a “Get It Faster” option on Aisles Online time slots where the two-hour pickup option is available. A limited number of two-hour pickup orders will be available for $9.95, from 8 a.m. until 8 p.m. daily, at all Hy-Vee store locations offering Aisles Online services.

The lights on Alliant Energy’s Cedar Rapids Tower will change colors to recognize area high schools and honor the Class of 2020.

“In this time of uncertainty, it’s important to remember that brighter days are up ahead,”

said Linda Mattes, Vice President of IT and Customer Operations. “Changing the lights on our tower is our way of celebrating this important milestone in the lives of these students and their families.”

Each Cedar Rapids-area high school’s colors will be on display. The schedule:

May 21 — Washington High School — Red and blue

May 22 — Jefferson High School — Blue and white

May 23 — Kennedy High School — Green and gold

May 24 — Linn-Mar High School — Red and black

May 25 — Marion High School — Crimson and gold

May 26 — Prairie High School — Orange and black

May 27 — Xavier High School — Navy and silver

May 28 — Metro High School — Purple and black

MusicIC Festival cancels June in-person programming

What was planned to be the 10th annual MusicIC Festival has been canceled. Programming planned for June 18-20 will be pushed to summer 2021.

The festival, presented by the Iowa City UNESCO City of Literature, will offer alternate programming. In place of the in-person performances this year, the festival will offer video performances from musicians to be highlighted in the 2021 season.

Details about these video performances will be forthcoming.

Due to the ongoing social distancing guidelines and additional precautions taking place to help slow and reduce the spread of COVID-19, the Linn County Fair Association is canceling the grounds and grandstand entertainment for the 2020 Linn County Fair, scheduled for June 24-28.

The Linn County Fair Association, in partnership with the Iowa State University Extension and Outreach of Linn County and Linn County 4-H, still plan on providing opportunities to 4-Her’s, FFA members, and youth of Linn County to showcase their talents and accomplishments at this year’s fair.

Details regarding the 4-H/FFA exhibits and events are still being finalized and Linn County 4-H plans to email details to 4-H/FFA members in mid-May.

To encourage safe and responsible social distancing practices during the COVID-19 pandemic, Cedar Rapids’ Bike to Work Week activities — traditionally held in May — will be postponed and are tentatively scheduled for September 21-27.

This will include events such as the Mayor’s bike ride and proclamation, pit stops, group rides, and wrap-up party.

Von Maur announced it will reopen stores in Cedar Rapids, Coralville and Cedar Falls using reduced hours and safety measures starting Friday.

The reduced hours will be from 11 a.m. to 7 p.m. Monday through Saturday and 12 p.m. to 6 p.m. on Sundays.

Von Maur said it will be implementing daily employee health screenings, social distancing measures, contactless payments, curbside service options and sanitizing and cleaning procedures in common areas and after each customer transaction. Its aforementioned stores are at Lindale Plaza, Iowa River Landing and College Square Mall.

Online Czech language lessons offered

The National Czech & Slovak Museum & Library recently partnered with Anna Cooková, an instructor with CzechTalk, to offer online Czech language and culture lessons.

Beginner’s Czech Language & Culture I begins on Thursday, June 4. Each class will be held from 8 to 9:30 p.m. every Thursday from June 4 through August 6. During the 15 hours of instruction over 10 weeks, participants will learned to read, write, and speak in Czech.

The cost is $210 for NCSML members, $235 for non-members. This fee includes all course materials. The class size is limited to 20 students, so interested individuals are encouraged to register early to secure a spot.

Contact Cooková for a registration form at annacookova@gmail.com or 715-651-7044.

Email is your post powerful marketing channel when used well. Your visitor’s inbox is a perfect opportunity for you to capture attention, communicate important updates and invite readers back to your site for increased visibility. The stats on email marketing effectiveness say it all – top marketing specialists and service providers tell us that email […]

The post Best Email Marketing Tips to Increase Engagement & Subscribers appeared first on Web Designer Wall.