Branding, services, promotions, products, pricing, prints, blogs, advertising, research and social media -- all of this is marketing. With all the marketing options out there, it can be difficult for small businesses to know what to do. Marketing is a concentrated effort to do push your brand across a variety of platforms and hope that enough makes it through to your customer. Customers need to hear your message several times, so brand, brand, brand! Here are some simple steps to help you market your small business:

1. Get organized. Getting an organized plan is the first step in any marketing effort. Make one. Start with brainstorming, create themes and transfer action items to a calendar or to-do list.

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Enhance The Customer Experience

The term user experience or UX is often used in the context of web design, with the idea that features must be designed with the end user in mind. Customer experience or CX includes UX but also encompasses every touchpoint that customers have with your business.

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Digital marketing for small shops like local bakeries, grocers and regional accountants is growing into big business.

Those small-and-medium-sized businesses (SMB) are increasingly turning to growing outside firms to handle their digital outreach, according to industry sources. Among their goals is to become more social media-savvy: for instance, drawing a Facebook user on their phone clicking on a business page into a local shop.

Several digital marketing startups focused on smaller companies are looking to capitalize on the opportunity, and they are hungry for venture capital to fund their efforts.

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Everybody makes mistakes, but some mistakes are worse than others. Some mistakes are almost deadly—to your marketing, at least.

The following seven mistakes are dire enough to make your marketing fail. But the good news is once you know how to spot them and avoid them, your marketing has a dramatically better chance of success.

So keep reading, apply what you learn here, and carry on. You’ve got a business to promote

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Are you looking for ways to use email marketing to grow your business? Then you will want to take a look at these five email marketing tips to help boost your sales.

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Marketing has evolved significantly in last few years. Now is the era of demand-driven social marketing which makes email marketing a core part of successful small business marketing strategies. Technological advancements have given marketers no shortage of channels to leverage. Email marketing can be a powerful way for small business to market their brand and their website. It provides them with the flexibility to reach current customers, find new leads, and convert those leads into customers without making a big hole in their pocket. Email marketing can help small business to reach their subscribers and prospects as quickly as possible.

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Every business has to find the right marketing tools to engage its desired audience, and there doesn’t appear to be one magic widget that works for every company every time.

Some find amazing results with social media, SEO and influencer strategies, often combined with compelling online content, some with old-fashioned direct mail, as in messages on paper delivered by a human postal carrier.

Several small businesses recently shared their best marketing moves, which cover a broad range of approaches and media. Here are a few of their ideas in this first in a series of articles on the topic.

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Email is not going anywhere. There are 3.7 billion global email users, and that number is expected to grow to 4.1 billion by 2021. What is more, this communication channel is supremely popular: People check their emails multiple times a day, and when you're trying to market your company, you can get your name into thousands of inboxes just by launching an email marketing campaign.

The cost? Email marketing is also super-affordable, which makes it great for small businesses.

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These days, content marketing is considered a crucial aspect of any company's advertising efforts. Yet, for a new startup with a limited budget, trying to find a way to craft compelling blogs, social media posts or infographics can seem overwhelming.

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The holiday season is already in full swing. And, I believe, you would have already pushed all the right buttons, at all fronts, be it your website pages, social media pages, marketing emailers and all, before things might get too hot to handle for you.

However, a checklist will always come handy, I believe. It will not only keep you on your toes but will remind you of the pending activities that might need your attention, now or later on.

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2019 Marketing Automation Trends

If you want to use marketing automation to help your business succeed in 2019, your approach to automation will predetermine much of your success. To start out strong, consider bringing the following marketing automation trends into your strategy for the year ahead:

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Here are 15 examples of great integrated marketing campaigns that work by combining content, digital and website marketing, with traditional marketing methods like PR.

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The latest report from Clutch says 39% of small businesses will add sales and marketing employees.

This data point underscores the importance of sales and marketing in today’s digital commerce. You must optimize websites, social media channels and eCommerce sites to make it happen. And you need sales and marketing employees to do  the heavy lifting.

Some small businesses have already created a digital presence. And the job of sales and marketing generally goes to in-house staff. This job often goes to employees with the necessary skill sets or to someone learning on the job. But remember how important these positions figure in the company’s growth.

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Chatbots are all the business buzz – and for good reason.

They give customers of any-size business critical answers to pressing questions quickly.

They can:

Boost your average order value.
Accelerate the buyers’ journey.
Reduce your customer service costs.

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I started my first business out of my university dorm room, and like most startup business owners, I had to be resourceful and use whatever tools I could afford. Thus, I taught myself how to use Photoshop and I designed my own business cards, my own logo and all of my own marketing materials — and they looked bad. Unfortunately, friends, family and everyone who I marketed my startup entertainment business to knew that my branding materials looked bad — except for me.

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What are the big marketing trends impacting small business? I turned to industry experts for insight. Below are seven trends that small businesses in particular should pay attention to.

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Email marketing continues to be one of the most powerful tools for growing your business. (Need proof? Check out stat #1 below.)

And although email marketing has been around for decades, it’s everchanging.

New email marketing tools — like AMP for Email — pop up all of the time. Marketers are taking innovative approaches to email marketing. And email marketing benchmarks change every year.

Want to see how your own email marketing strategy compares and what other businesses are doing to innovate?

Check out this ultimate list of email marketing statistics to find out how you stack up and see email marketing benchmarks to compare your results.

General email marketing statistics and usage
79% of small businesses say email marketing is important to their business strategy. [AWeber]

60% of small businesses say their email marketing strategy is effective or very effective. [AWeber]

64% of B2B marketers use a dedicated email marketing platform. [Content Marketing Institute]

40% of B2B marketers claim that email newsletters are the most important tactic in their content marketing strategy. [Content Marketing Institute]

43% of small businesses have 500 or less email subscribers. [AWeber]

42% of small businesses with over 500 subscribers have effective or very effective email marketing strategies. [AWeber]

46% of emails are opened on mobile devices. [Litmus]

61% of consumers prefer to be contacted by brands through email. [Statista]

On average, consumers spend 2.5 hours checking email on a typical weekday. [Adobe]

Customers go through a journey before they commit to a purchase. As a small business owner, it is your duty to engage and interact with them until they do so. And when they do, you continue to nurture them so they become your brand’s advocates.

With content marketing, you can convert random online searchers to website visitors, make them a part of your tribe and drive more sales by consistently providing them with valuable information.

For small businesses, resources can be tight. Especially right now.
Limited budgets can present challenges for how businesses raise awareness, acquire customers, and generate revenue.

In fact, 39% of small business owners agree that a limited budget is a major roadblock in growing their businesses.

However, there are plenty of low-cost, high-yielding marketing hacks that can help you reach your customers.
Get featured in press by responding to journalists and podcasters
Personalize cold outreach campaigns
Correct Existing Mentions of Your Brand
Add videos to your landing page
Repurpose old blog content

Understand the Challenges Your Customers Are Facing
Before you can market during any period, you need to be able to solve a problem for your customers. During a pandemic, the problem you are solving may change. So you have to be able to communicate that. Part of this is just understanding the current climate. It is probably safe to say that many small business customers are hurting financially. Some may also be in a hurry to receive specific types of items. By understanding your market and staying up-to-date on news in your industry, you should be well versed on the basic challenges that might impact your strategy or talking points. However, Perkin also recommends surveying customers however possible so you can quantify how many of them are struggling in specific areas. Once you know the problems your customers are facing, you can work backward to create your marketing communication strategy.

Learn How to Communicate with New Customers
In fact, you may need to pivot all or part of your business strategy in order to stay afloat during the pandemic. For example, Marran pointed out a UPS client that previously sold pet costumes, but has recently shifted into manufacturing face masks and PPE. This is likely to be a temporary change. But they still need to shift their marketing and communication strategy toward hospitals and B2B customers, rather than focusing on the consumers they normally serve.

The current global forecast estimates the average person will watch 100 minutes of online video each day in 2021. In fact, a survey of marketers reveals 88% of them say video marketing provides them with a positive Return on Investments (ROI). Furthermore, 92% of marketers say video is an important part of a marketing strategy. With 75 million Americans watching online videos every day, video marketing offers enticing opportunities for marketers to capitalize on the rise in popularity of online videos.

The good news is you don’t need much to get started. With a good camera or a decent smartphone, you too can make great videos for your business. Your marketing video can be used for your website or social media platforms like YouTube, Facebook, and Instagram; the sky is literally the limit.  A caveat here is making a marketing video requires a bit of a learning curve. First, you will need to have the right amount of knowledge and tools to make a meaningful impact from your video marketing effort.

For small businesses,traditional marketing can be expensive and difficult to maintain. Inbound marketing can level the playing field and give even the smallest business a chance to stand out and grow.

Why use inbound marketing?

1. It is cost effective
2. It helps build customers trust.
3. It increases brand awareness and boosts your online presence.
4. It can improve your marketing decision making
5. You can craft customer-focused content.
6. Inbound marketing provides two-way communication.
7. It helps bring in organic traffic to your website

Well whoop-dee-doo! MarketingSherpa has announced the winners of their annual awards for business and marketing blogs. I'm sorry but I can't take this all that seriously. Especially when I see who some of the so-called winners are.

I mean, who are these people? I could easily find better bloggers that are far more deserving of an award.

Take for example Andy Wibbels. Is that a name or a condition? Give me a break. Have you ever heard the guy speak? Letsth justh sthay I've heard canariesth with lessth pitch in their warble. And of course I can always count on my favorite link baiter (Seth Godin) to lead the charge.

These turkeys are a bunch of self-congratulatory egoist hucksters marching to the beat of their own drum. Need proof?

Have you ever heard of stuffing the ballot box? Here is an example of its electronic equivalent if there ever was (http://andywibbels.com/post/1143):

"The nominations came through and I’ve been nominated for a MarketingSherpa award… help me nab the prize! Vote early, vote often!"

Related links: daily fisk, humour, humor, satire

Today's message is on a topic I rarely see discussed
online, that being how to apply direct marketing
principles to your network marketing business.

To be fair, network marketing itself, does in fact
follow a direct marketing model, but not in the most
efficient way.

It's understandable why, in many highly successful
direct marketing businesses the phone is a key
component to creating results, but you don't see the
owner of the organization on the phone themselves,
rather they hire a phone room to do the dirty work.

When done properly it can be highly effective, but when
done improperly it can alienate your customers and give
them a bad impression of you and your business.

Just yesterday, which was Sunday, I was riding along in
the car with a friend when my phone rang. It turned out
to be a telemarketer who had pulled my name from the
list of customers of someone I had purchased an
information product from trying to solicit a seminar
sale.

I was wholly closed to this because it was Sunday and I
have better things to do than be sold a ticket to a
seminar that I had no interest in.

The phone is a very sensitive media and this should be
understood. Now, instead of looking favourably upon the
person I had purchased from I will forever hold a
negative vision of them because of this call.

So that's how telemarketing can be done wrong.

In network marketing you're taught to do 3 way calls,
which can be effective, but understand when you're
taught to do this without first being taught how to
generate your leads first you're basically being
reduced to a telemarketer.

Understand that the phone if you so choose to use it in
your business is only one piece of the puzzle and all
pieces must be present for optimum success.

It starts with lead generations. Where are you going to
find your prospective recruits? Online there are
several different ways to do this.

Next comes qualifying them. How are you going to get
them to raise their hand and show you that they are
interested in what you have? Are you going to use a
lead capture page or something else to have your leads
qualify themselves?

Next comes communication with your leads. How are you
going to constantly communicate with your leads so that
a trusting relationship is built? Are you going to use
email, teleseminars, personal phone follow up, or are
you going to do them all.

Finally we come to the offer. What are you going to
offer your prospects that they want and how are you
going to have them take action to get it? Will it be a
sales page that you use, direct mail?

In all this you have to understand that all parts of
the system must be congruent with each other. You can't
get traffic from people interested in health and sell
them personal development. It won't work optimally.

Further you can't have your leads opt into a lead
capture page for one thing and then in your email
follow up talk about something completely different.

It's all got to fit together.

And you've got to offer your prospects what they want.
So you have to know what they want. You can't guess at
this, because you don't know until you ask them.

It's like the game show "Family Feud" you don't get
points for giving the BEST answer you win by giving the
answer that most people polled said.

It's not about you, it's about them.

All these things must be in harmony for you to leverage
a direct marketing approach to network marketing most
effectively, it's not just getting some leads from a
leads company and calling them.

If you just do this you'll miss out on truly leveraging
what direct marketing should be for your network
marketing business, especially when we talk about the
Internet.



What if you could grow a network marketing organization
of 6057 in less than 2 years and personally recruit 401
people without picking up the phone? Imagine how
different you life could be. Here's the first step to
making that happen. Go here now:
==> http://www.opportunity-waits.com

(This is an extract from our newsletter - if you would
like to find out more check out the resource box)

It's a beautiful morning here in Washington DC. I woke
up and went out side and just sat there for a few
minutes to listen. There's a light breeze and just
hearing the rustling of the leaves as gentle wind blows
on them is a powerfully calming feeling.

As I sat there I thought about the Internet and how we
use it. As I watched the leaves blow from one direction
to the next an extremely important principle popped
into my mind. Something I've never thought about
directly, but just as that gentle wind blew the leaves
from direction so does this affect your business, maybe
without you even knowing about it.

This may be one of the most important emails that I
ever send to you. If you can understand what I am about
to say you'll understand the true fabric of both the
Internet and using the Internet to grow your network
marketing business.

Understand this . . .

Just as there are two sides to everything, a ying and
yang to say, so are there two sides to your internet
business and many make the mistake by not taking note
of this.

There are several things that you can do to generate
targeted traffic to your site and for each and every
single one of them there are about 50 guys with
products telling you and me how to do them the best.
That's fine and it's actually a good sign because it
means there truly is more than one way to skin a cat
with any given traffic generation technique, but unless
you realize what you're doing you can put a great deal
of undue stress on yourself.

I don't mean know what you're doing in terms of being
an expert in any of this stuff, I mean a goal, a vision
of what your business is going to look like one year
from now, and then 5 and 10 years from now.

Without this you can easily put yourself in a position
where you're doing far too much for little to no
appreciable result and a mind full of mixed emotions
and fear.

Quite a few of the people that email me fall into this
trap. (It's not their fault, it just happens to us a
people if we're not aware of what's going on in our
mind and let our emotions lead us.)

Their emails go something like this . . .

"John I've been doing xyz and I've generated some
traffic, but no one is buying anything I'm scared,
frustrated, and I think I'm going to quite."

What you think is what generally happens so when I read
these words I can literally see the little spark that
started their business start to flutter out.

Further . . .

Even putting things like this into writing is the wrong
idea because it creates and transmits the wrong mental
vibe for success, and mostly likely will send you on a
downward spiral towards a negative outlook on your
business. And if you're not positive about your
business you're on the way out.

It's reactionary in nature. Entrepreneurs don't react
they create.

And all this happens because most don't really know
what they are doing. They have a vague idea that they
want more money right now and they've found a business
with an opportunity to fulfill that, but they don't
think past it.

This happened to me when I began and it left me open to
self victimization. Anything that promised me money now
I bought

and subsequently failed.

Understand this about the internet . . .

There are things that you can do that are quick fixes
and others that will build a foundation so that your
business continues to grow for years to come.

I chose to do the later, after trying the other way.

The strategies and the mental focus differ
significantly.

If you think I need to set up a PPC campaign so that I
can get people into my business today because I need
money right now then you'll most likely do the
following.

You'll find the quickest and easiest way to put up a
vaguely targeted Google Adwords campaign and just throw
it out there to see what sticks.

Most of the stuff won't. And you'll say I generated
some traffic but nothing is happening.

On the other hand, if you think with a long term
perspective in mind on your business when you approach
your marketing, even with that same exact PPC campaign
you'll do things totally differently.

You'll say I want this campaign to still produce
targeted traffic a year from now and I don't want to
have to keep updating it all the time so let me make
sure when I do my research I do it thoroughly so I
won't have to do it again.

It will take longer to do, but the results are much
much better both in the short and long term.

Do you see what I'm saying here?

It's where you focus you mind in your marketing that
will dictate your results.

Think first of what you want and then create your
internet advertising campaign around that, and what you
want has to be more specific than just some targeted
traffic and some leads and some people in my business
so that I make money now.

Have a real defined end in mind before the game begins.

And don't think this faulty mindset is something that
only happens to us as marketers. It happens to owners
of network marketing companies that go out of business
in just a few short years and those guys launching
product after product just to see what we will buy.

These people also have a frantic "now now now" frame of
mind.

Think about the type of people and companies you are
dealing with just as much as yourself when doing your
marketing.

Stay as far away from those with vaguely defined goals
and visions of what they want no matter if they are
your upline leader, company owner, or the guy you're
thinking about buying an eBook from.

Why?

Well remember how I said I was listening and watching
the leaves blow in the wind?

If you or you follow the advice of a person who only
thinks about right now well then you become just like
those leaves. You leave yourself open to whatever
weather blows you're way.

If you plan and set out only to do those things that
fit your plan you root yourself deep into the ground
like a sturdy oak tree that ain't moving.



Internet Network Marketing is about creating long term
stable wealth online, not vague ideas on how to get
rich quick only to be left broke. If you'd like to
learn the real secrets to creating a long term stable
online business that will allow you retire on here's
where to learn it live and in person:
==> http://www.opportunity-waits.com

(This is an extract from our newsletter - if you would
like to find out more check out the resource box)

The biggest problem I have with a lot of the stuff that
I see people selling to others online is that I
sometimes wonder if they are actually using the
information that they are peddling or if they are just
unloading it on the public.

If there is one thing that I will consistently be is
the biggest testimonial that Internet MLM Success works
and continues to work, so I want to share with you the
complete results of an advertising campaign that I
carried out recently in my OWN current Internet network
marketing efforts.

A few months ago I placed an ad online.

It was costly at $695.

It took about a month for the ad to run, but here are
the results . . .

The ad brought in 2818 unique views at a cost of $.25
cent per click (not so bad) . . .

It generated over 460 leads at $1.51 a lead.

Here's the IMPORTANT info . . .

From those leads I had a total of 48 people join my
team at a cost of 14.47 per new team member.

Of those 16 upgraded to a premium level in my company
on the front end, so that's an upgrade at $43.44.

All this while I was away at work.

That's what Internet network marketing is all about.

It's not about buying leads, it's about leverage.

It's about finding groups of people that are interested
in your product or service and then giving them the
opportunity see what you have to offer and THEN letting
the interested parties take action.

That way you never deal with anyone that isn't
motivated for success, and you're making the absolute
best use of your time as a marketer.

That's the way to do if you asked me . . .


What if you could guarantee you make money in your
business regardless of whether or not any joins your
business?
==> http://www.opportunity-waits.com

From the 2010 archives, The ARF Social Media Experience: Lynne d Johnson, SVP Social Media, The ARF interviews Samantha Skey — CMO, Passenger about customer engagement as the new marketing @ ReThink 2010: The ARF Annual Convention + Expo. In...

Web Certain brings a new facility to online property marketers - news from around the web relating to property marketing - enjoy!

If you ever used e-mail marketing, you know how difficult it is to get even a 5% open rate nowadays. But what if I say you can get 95% OPEN RATES to all your messages without any extra effort? While e-mail is dying, SMS and WhatsApp are emerging as the new king of marketing channels. […]

What if I told you that you can finally STOP buying all those prompts that keep giving you average results? Say ‘hello’ to Chat Gorilla instead. Simply give a few details about your product/service so that it can tailor the prompt accordingly, and watch Chat Gorilla produce compelling marketing content and copy that’s tailor-made for […]

David Herlambang's marketing blog. He's got some very interesting and good marketing related posting. http://www.marketingfirst.blogspot.com/

Avoiding the Blame Game Between Sales and Marketing
by Anneke Seley
coauthor, Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology

One of the strategic prerequisites of Sales 2.0 — the use of innovative sales practices enabled by technology — is the alignment of sales and marketing. Organizations often have different executives with separate goals, perspectives, and compensation-plan objectives running sales and marketing. This can lead not only to internal unrest but also to negative customer experiences or perceptions of your company, not to mention poor sales results. Those companies that engineer their organizations to guarantee sales and marketing cooperation, however, achieve both competitive advantage and improved revenue.

One company that exemplifies a high level of collaboration between sales and marketing is newScale (link to newScale.com), a company that offers IT service catalog and service portfolio management software solutions. This is due to the close working relationship and shared compensation-plan targets of the company’s EVP and head of sales, David Satterwhite, and VP of marketing, Mark Hamilton. Their partnership commitment is so strong that they not only co-develop integrated programs and practices, but they also make presentations as a team. These executives’ dedication to collaboration, elusive in many companies, earned them a market-leading position in its field, with more than 1.5 million users worldwide, including 20 percent of the Fortune 50.

David and Mark are evangelists of sales and marketing communication and collaboration at the top level.

They make it a priority.
Both believe alignment has a critically positive impact on both top- and bottom-line results and frees them to focus on making their numbers. They also stress that it is a prerequisite to a healthy and productive company culture.
David and Mark maintain their commitment to alignment by considering each other members of their management teams, attending the other’s management meetings, and holding weekly one-on-one meetings or phone calls. They treat the annual marketing plan as a customer proposal, with sales being the customer, and share staffing and head-count planning.

They develop shared rules of the road.
This includes assuming a positive rather than adversarial intent on the part of the other department, which they model at the highest level, and recognizing that they have a shared ultimate metric of success — revenue growth — on which compensation in both sales and marketing is based.
David underlines the importance of upbeat psychology, as well as personal relationships, in business. By coaching his sales team to give marketing staff the benefit of the doubt when something goes wrong and by helping them resolve conflicts through trust, he avoids hours of management “therapy” and keeps his group focused on sales effectiveness and efficiency.

They leverage each other’s strengths.
David contributes his sales instincts for what produces revenue, understands what motivates his customers to buy and his sales team to sell, and has highly developed skills negotiating and winning deals. Mark is expert at operations, systems, and processes, distilling and analyzing complex concepts, and seeding and growing markets.

They collaborate on designing and implementing sales tools and technologies.
Price lists, closed-loop lead processes, weekly sales tips, win/loss programs, and continual surveys of marketing-program effectiveness are some of the tools the company developed that have passed the sales “sniff test.” Because they are designed by both sales and marketing, they actually get used.
Mark describes the difficulty he faced getting newScale’s sales people to report on lost deals. Sales people like to celebrate successes, not dwell on failures. By documenting the deals they haven’t won, sales people may feel they bring attention to their weaknesses in sales process or skills. When he asked his marketing group to call “lost” customers, though, Mark uncovered a solution to the problem of engaging the sales team. The calls revealed that many customers weren’t lost at all, as they weren’t happy with their chosen alternative solution to newScale’s product. Though newScale’s sales team didn’t win these sales initially, these customers became part of the pipeline a second time through Mark’s calling program. The sales group happily adopted the program when they understood it as a sales campaign that could unearth recycled, newly qualified leads.
Mark also recognized an opportunity to improve lead qualification and pipeline building using products from Genius.com (link to genius.com), but he wouldn’t dream of signing up to try them without running the idea by the manager of David’s deal-development team. Genius’ products truly support a Sales 2.0 (link to phoneworks.com/sales20) collaboration between marketing and sales by allowing reps in both departments to track and act on important data on potential customers (such as who is responding to e-mail messages, and what web pages they are looking at right now and for how long). By including the sales team in the evaluation and decision-making process, Mark succeeded in bringing a valuable sales tool into the company that is enthusiastically embraced by the lead qualifiers.

As customer requirements and economic conditions change, the old way of selling — independently of or in contradiction to marketing efforts — doesn’t work. Sales 2.0, the evolution of the sales function, includes rethinking sales strategy, people, process, and technology. With a business strategy that emphasizes sales and marketing alignment and collaborative planning and execution, companies will stay competitive and achieve sales success.

Anneke Seley is the CEO and founder of Phone Works, a consultancy that helps large and small businesses build and restructure sales teams to achieve predictable, measurable, and sustainable sales growth. As the 12th employee at Oracle, she designed the company’s revolutionary inside sales operation. Her book, Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology, is available at online retailers including amazon.com, bn.com, booksamillion.com, and borders.com. For more information, visit www.sales20book.com.

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12 Reasons to Market With Postcards
Copyright 2005 Bob Leduc
http://BobLeduc.com

If your marketing activity doesn't include postcards, you're
overlooking a highly effective and very low-cost sales tool.
Here are 12 of the many reasons postcards should be part of
your marketing program...

1. Postcards Work for Any Business

Postcards can produce all kinds of sales activity for all
types of businesses. For example, they can produce web site
traffic for online marketers, floor traffic for retail
stores, sales leads for direct marketers ...and just about
any other type of sales activity a business wants.

2. Designing Postcards is Simple and Uncomplicated

Designing an effective postcard is not complicated. It can
be as simple as printing your best small ad on a 4 x 6 card
and sending it to a list of potential prospects. Postcards
usually work best when the message is brief and the postcard
looks at first glance like a message from friend.

3. Printing Postcards is Easy and Inexpensive

You can print postcards with your own computer for about 1
or 2 cents each ...or have them printed professionally for
about 4 to 8 cents each.

4. There's a Special Low Postage Rate for Postcards

You can send any quantity of postcards by First Class Mail
in the US for only 23 cents each. The only requirement is
that your postcards must be at least 3 1/2 x 5 inches but no
larger than 4 1/4 x 6 inches.

5. Postcards Nearly Always Get Read

Because postcards are delivered "ready to read", almost
everybody will read it - even people who usually throw out
other types of direct mail without opening it.

6. Postcards Produce Fast Results

Because postcards are simple and easy to use - they produce
results fast. You can mail postcards within a few days of
deciding to use them ...and you'll start getting sales
activity 2 or 3 days later.

7. Postcards are effective for Generating Web site Traffic

One of the most effective postcard formats simply lists a
few benefits of a product or service on the card and tells
the reader to where they can get more information. This
makes them ideal for generating traffic to a web site.

8. Postcard Multiply Themselves

Postcards are like small billboards - and they are easy to
handle. They often get saved by recipients or passed on to
others ...providing additional exposure of your advertising
message.

9. Markets Can Be Precisely Targeted With Postcards

You can accurately target your best markets by sending
postcards only to mailing lists of prospects likely to be
interested in what you're offering ...and who also have a
history of acting on offers that interest them.

10. Postcard Marketing Results Are Easy To Measure

Postcards normally generate over 90 percent of their total
response within 7 to 10 days. This enables you to quickly
and accurately evaluate the results of a postcard campaign.

11. Postcards Put You in Control of Your Sales Activity

You can quickly boost (or reduce) your sales activity
anytime you want by simply regulating the number of
postcards you mail and how often you mail them.

12. Postcards Conceal Your Marketing from Competitors

Most advertising uses mass media where your competitors hear
or see what you are doing - and copy it. Postcard marketing
is personal. Only you and your prospects are aware of what
you are doing.

Postcards may be one of the best kept secrets of modern
marketing. They're highly effective, very low-cost, simple
to use ...and they work for any business. You're overlooking
a profitable marketing tool if don't use them.

Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
_______________________________

Online and offline marketing strategies must go hand in hand. I found postcards a valuable asset in my own marketing toolbox. Learn more about how you can be successful with your own homebusiness at http://www.smartecreation.com

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Etechify Technologies Private Limited, one of the best digital marketing agencies in India, is thrilled to announce the expansion of its service offerings. [PR.com]

The Boys of Chokoloskee are hosting the "Freedom Reigns" drag event on November 9 at the HavAnnA Cafe in Chokoloskee, FL. This vibrant celebration emphasizes diversity, empowerment, and community connection through the art of drag, featuring performances by talented queens like Alandra Matthews and Mya Valentine Lords. The event aims to create an inclusive atmosphere, honoring feminism and the historical significance of [PR.com]

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The Marketing Dictionary is a comprehensive glossary of marketing terms. You should find most of the marketing related terms you will need throughout this subject. You can use this dictionary while writing a contract or negotiating with an international partner. It also will be useful for studying marketing in high school or a university.

AkzoNobel (AKZA; AKZOY) announced that Marya Salim has joined the company as Regional Marketing Director for its North America Automotive & Specialty Coatings (ASC) business unit, reporting to John Griffin, North America Regional Director, and Commercial Director of ASC. In her new role, Marya is responsible for all marketing activities for AkzoNobel’s Vehicle Refinish, Commercial […]

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