This article is a guest post by Dan Norris, founder of Informly. Part 1 (of 3) – Introduction and Onsite Content Experienced entrepreneurs will tell you that no traffic is free. Even if you aren’t paying money for something you are paying in time (which is worth something) and once you try to scale it, youRead More →

The post Case Study: 13 Pre-Launch Traffic Strategies for Startups (Part 1 of 3) first appeared on Rob Walling - Serial Entrepreneur.

This article is a guest post by Dan Norris, founder of Informly. In this 3 part series (part 1 here) I’m running through 13 pre-launch traffic strategies I am using for getting attention and building an audience and a list for my web app Informly. In part 1, I went into detail about my onsite contentRead More →

The post Case Study: 13 Pre-Launch Traffic Strategies for Startups (Part 2 of 3) first appeared on Rob Walling - Serial Entrepreneur.

This article is a guest post by Dan Norris, founder of Informly. In this 3 part series I’m running through 13 pre-launch traffic strategies (actually it’s turned into 14) I am using for getting attention and building an audience and a list for my reporting app Informly. In part 1, I went into detail aboutRead More →

The post Case Study: 13 Pre-Launch Traffic Strategies for Startups (Part 3 of 3) first appeared on Rob Walling - Serial Entrepreneur.

With per-placement orders catapulted up by 25-30 pct, 2016 has been a year of opportunities for IIT’s when compared to last year. But, in spite of the rise in placements

India has emerged as the third largest start-up base and such ventures are poised to grow 2.2 times to reach 10,500 by 2020 despite a perception that the ecosystem in the country has slowed down in the last year, says a report.

The Reserve Bank today permitted startups to raise external commercial borrowings (ECBs) of up to USD 3 million in a financial year, a move aimed at boosting innovation and promoting job creation.

Nasscom lists of start-ups for Emerge 50 is out and the majority of the startups that are expected to whip business scene into shape are B2B. These startups serve overseas clients on regular basis

Village Capital and Michael & Susan Dell Foundation today said they have concluded a mentoring programme aimed at making early-stage Indian education start-ups more investment ready.

Delhi, with a massive population of about 25.8 million, is ranked 5th among the list of 32 megacities formulated by WHO.

With the aim of enhancing UK’s economy, London is seeking favor from Indian startups and software companies.

Startup accelerator Zone Startups India will launch two new accelerator programmes in digital inclusion, smart cities and Internet of Things space (IoT), early next year.

Startup accelerator Zone Startups India will launch two new accelerator programmes in digital inclusion, smart cities and Internet of Things space (IoT), early next year.

Have a killer business idea? A killer business plan can help you turn it into a successful business. Creating a well-crafted business plan is no easy task, however. You will need to not only flesh out your idea, but also have a deep understanding of the different aspects of running a business — before you even start one. Figuring out how to do this correctly is hard enough, but there are several tools available to make this arduous task a little bit easier for would-be entrepreneurs.

complete article

2014 was a great year for consumer tech, so we decided to take a look at the best startups that launched this year.

When looking at the best startups, we took into account factors like funding, revenue, growth, and investor interest

complete article

Small business startups may fuel the economy, but that does not mean that they always succeed. In fact, according to a study published by Bloomberg, 80 percent of businesses fail within the first year and a half, which is a pretty dismal outlook for aspiring entrepreneurs.

The reason that so many businesses fail, in large part, is due to poor financial planning. In order to beat the odds and to get your business moving on the right track, consider the following financial advice.

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One of the most intimidating things entrepreneurs face is the fact that some of their competitors are massive multi-billion dollar corporations. Everyone knows the story of David and Goliath; occasionally the underdog wins.  But in the real world, the giant wins a lot (if not most) of the time.

This was a reality I faced when I started GMM Nonstick Coatings in 2007, a manufacturer of nonstick coatings for cookware, bakeware and appliances. We were a true startup: no employees, clients or products.  

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Over 51% of businesses will fail in their first five years (U.S. Census data), and even 25-30% of venture-backed businesses fail.

If you want to innovate and put yourself out there, you have to accept that every entrepreneurial venture is a risk.

But how can you reduce that risk of failure for your next startup?

Often, it helps to turn to the experience of others, to learn what lessons we can from their failures, and cut the learning curve for ourselves. Even if you feel like you are reaching (or surpassing) your prime, it is never too late! Jeffrey Brotman, founder of Costco, didn't launch that successful company until he was into his forties.

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Starting a small business in the United States has never been easier and, in fact, small businesses make up the backbone of the American economy. 9 out of every 10 employees works for one of the 28 million small businesses across the country. Each month, a half million new businesses enter the market, of which about 70% will last at least two years and one-third will last longer than 15 years.

But what does it mean to be a small business?

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So many small businesses start as a dream. But what types of businesses are entrepreneurs currently dreaming about starting? Online equipment marketplace Bid on Equipment recently created an infographic showing the types of businesses that are most popular with prospective entrepreneurs and current business owners. Here’s a rundown of the findings.

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Want to turn every customer or friend into a potential backer of your business? Since regulations changed in 2016, small businesses have been able to raise money from non-accredited individual investors. While equity crowdfunding, as it is now known, can be complicated and expensive, it's also been lucrative for some businesses that have taken the plunge.

Over the past several months, Inc. followed four founders and CEOs who raised money from big groups of people. What they learned: There's no one right way to crowdfund. You can do this sort of fundraising on your own, or you can rely on third parties; three of the following startups paid a commission to use a new Indiegogo platform, which handled their technical and marketing and investor-relations headaches. You do not even have to stick to selling traditional shares of your business. Indiegogo lets the companies that use its equity platform sell debt or preferred stock or other securities instead. (Several of these companies also thanked their investors by giving them sample products, T-shirts, or other types of the rewards that crowdfunding first became known for.)

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Billing your customers is, of course, vital -- but even more critical is getting paid for those bills. Thanks to the ongoing evolution in the payments industry, there are more payment tools and platforms to choose from to help find the perfect option for your business based on how many payments you receive, the type of business you have and your budget.

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Surprising new research from NYU and the Wharton School shows that entrepreneurs who start a business on their own are likelier to succeed than those who do so with one or more partners.

That's pretty much the opposite of what most aspiring founders would guess. After all, you can't be good at everything. You might be a marketing expert but not know how to manage cash flow. Or you might good at building great products but bad at setting prices for them. So you team up with someone who's strong in the areas where you're weak, and you start the business together.

This reasoning seems logical, and it is how most people--even experts--see entrepreneurship. In fact, it is such an ingrained belief that VCs and other investors routinely choose to fund companies founded by teams rather than those with a solo founder.

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With a chaotic and largely unsuccessful spring semester behind it, the country is getting ready for a school year unlike any other--and teachers, staff, and parents will need all the help they can get.

Education technology companies are well positioned to capitalize on the shift to remote learning.

SpaceChainamp;nbsp;today announced it has been accepted into the Google for Startups program. The Google program is designed for early-stage companies such as SpaceChain to help build a sustainable, successful business over the long-term by providingamp;nbsp; the support, services and technology to do so. Under the Google for Startups program, SpaceChain will be able to strengthen its position in leading data and transactional integrity with space infrastructure. Google'samp;nbsp;extensive resources will open multiple opportunities for SpaceChain to explore more advanced processing applications onboard LEO satellites systems as well as future payload launches.

Electric scooter and bike sales in India surged 85 percent year on year (YoY) to 1,39,000 units in October, and mainstream brands such as TVS, Bajaj Auto and Hero MotoCorp, with combined sales of 65,489, sold 4,428 more EVs than the other top electric two-wheeler startup brands.

1. TVS, Bajaj, Hero EV sales crosses 65,000 mark in October
2. Top 10 e2W makers had a combined 44 percent market share

Legacy brands registered their best-ever monthly retail sales in October. TVS Motor Co sold 29,930 iQube scooters, regaining its lead over a hard-charging Bajaj Auto (it retailed 28,245 Chetak units), which had outsold TVS in September. Hero MotoCorp sold 7,314 Vida e-scooters. Together, these three companies clocked 65,489 units in sales. On the other hand, India’s top 10 e-two-wheeler startups managed 61,061 units.

Of the total e-two-wheelers sold in October, TVS (21 percent market share), Bajaj Auto (20 percent), and Hero MotoCorp (5 percent) grabbed 47 percent of the market, while the top 10 e2W OEMs had 44 percent. The remaining 9 percent was being fought for by the rest of the field – 196 players. In October, Vahan retail sales data reflected all 209 e-wheeler manufacturers in India.

Ola Electric, which had a torrid August and September, remains the No. 1 e2W OEM. It bounced back with 41,664 units in October, its third-highest monthly score after the 53,640 units in March and 41,794 units in July. With a 30 percent market share, the company accounts for the bulk of the top 10 startups’ sales. Bengaluru-based Ather Energy, which clocked its best-ever monthly retail sales of 16,000 units in October, has an 11.50 percent market share. The remaining eight startups – Bounce, Revolt Motors, River Mobility, Pur Energy, Simple Energy, Okinawa Autotech and Oben Electric – account for 3,397 units and a 5.56 percent market share. Revolt Motors (949 e-motorcycles) and Simple Energy (324 e-scooters) both registered their best-ever monthly sales.

Not very long ago, it was felt that EV startups, with their perceived absence of legacy issues, IT technology prowess, venture capital investments and the ability to burn cash to get a foothold in the market, would stamp their dominance in this segment of zero-emission mobility. However, TVS, Bajaj and Hero MotoCorp, the three legacy ICE OEMs that have diversified and plugged into e-mobility, are proving to be a resilient lot and giving the two-wheeler startup world a run for its money and more.

These three, with their strong R&D setup and component supplier base, are clearly benefiting from their growing localisation levels, the introduction of new variants, brand power and the marketing strength that comes from a large dealer network across the country.

Also see:

Hero Xpulse 421 concept sketch showcased at EICMA 2024

Hero to enter Europe, UK with Vida Z electric scooter

New TVS electric two-wheeler launch by March 2025

Effective copywriting is your secret weapon for driving conversions. With strategic word choice (based on voice of customer data) and a clear understanding of your target audience, you can craft copy that not only grabs attention but actively encourages action. Here's how...

The post Copywriting for Startups: 7 Lessons To Drive Conversions appeared first on Coaching and training to scale your copywriting business, plus programs for new copywriters, startups, and marketers.

What is it? Answers.OnStartups.com BrightJourney.com: A question and answer site focused on Startups and Entrepreneurship. Who makes it? Stack Exchange (with a dash of clout from Dharmesh Shah) Why is it the killerest? Stack Exchange (the company behind this) have...

Washington — Effective process safety management can help prevent hazards and incidents related to process unit startups and shutdowns, according to a new “Safety Digest” from the Chemical Safety Board.

Big IT firms such as Accenture, Infosys and IBM along with many midcaps like Persistent, Cyient, Global Logic and others have acquired smaller firms working in cutting-edge technologies.

Commerce Secretary Sunil Barthwal stressed how India's growth rate is nearly double that of other emerging market economies. He was speaking at an event in Singapore organized by the commerce ministry to showcase various investment opportunities in India.

Cloud major looking to export ‘great ideas’ from here, says Gaurav Arora, director and head of startup business in Asia Pacific and Japan at AWS.

The meeting is one of promotional programs of the Pangyo Techno Valley which has been held every month to discuss major issues of companies in the area with other startup clusters of the world via online.

Program Connects Korean Startups with Key Malaysian Industry Players and Investors

Safe Harbor CPAs is a CPA firm focused on startups and entrepreneurs, including AI entrepreneurship, in San Francisco. The CPA firm is announcing an updated page on accounting services for startups.

HTP Consultancy https://www.htpconsultancy.com/ is a boutique consultancy with a different edge. Harshini Carey is proud to announce the launch of her new company that provides Cyber Security, Privacy, Risk and compliance services.

Pangyo Techno Valley's Pan-Pan Day supports startups in global expansion through monthly events, attracting VCs and companies. The events include pitching, consultations, and networking, focusing on practical solutions for international market entry.

The first FIX Innovation Awards Media Day: IR pitches and Q&A sessions from 8 FIX Innovation Award-winning companies, 11 representatives from 9 global news media, and reporters from 5 Korean news outlets.

Also initiates programs in Mental Health, Women's Empowerment, Childhood Education and Health Care

The leading publication in graduate business education compiles the most well-funded MBA startups in it's annual feature

On the 15th, the 10th Pan-Pan Day featured six innovative startups showcasing their unique products and services. The participating companies were PetGround, Pitch Interactive Korea, SOFT LANDERS, Piten, Mbiome Therapeutics, and Bottle.

Should critical infrastructure orgs boost OT/ICS systems’ security with zero trust? Absolutely, the CSA says. Meanwhile, the Five Eyes countries offer cyber advice to tech startups. Plus, a survey finds “shadow AI” weakening data governance. And get the latest on MFA methods, CISO trends and Uncle Sam’s AI strategy.

Dive into six things that are top of mind for the week ending Nov. 1.

1 - Securing OT/ICS in critical infrastructure with zero trust

As their operational technology (OT) computing environments become more digitized, converged with IT systems and cloud-based, critical infrastructure organizations should beef up their cybersecurity by adopting zero trust principles.

That’s the key message of the Cloud Security Alliance’s “Zero Trust Guidance for Critical Infrastructure,” which focuses on applying zero trust methods to OT and industrial control system (ICS) systems.

While OT/ICS environments were historically air gapped, that’s rarely the case anymore. “Modern systems are often interconnected via embedded wireless access, cloud and other internet-connected services, and software-as-a-service (SaaS) applications,” reads the 64-page white paper, which was published this week.

The CSA hopes the document will help cybersecurity teams and OT/ICS operators enhance the way they communicate and collaborate.

Among the topics covered are:

• Critical infrastructure’s unique threat vectors
• The convergence of IT/OT with digital transformation
• Architecture and technology differences between OT and IT

The guide also outlines this five-step process for implementing zero trust in OT/ICS environments:

• Define the surface to be protected
• Map operational flows
• Build a zero trust architecture
• Draft a zero trust policy
• Monitor and maintain the environment

A zero trust strategy boosts the security of critical OT/ICS systems by helping teams “keep pace with rapid technological advancements and the evolving threat landscape,” Jennifer Minella, the paper’s lead author, said in a statement.

To get more details, read:

• The report’s announcement “New Paper from Cloud Security Alliance Examines Considerations and Application of Zero Trust Principles for Critical Infrastructure”
• The full report “Zero Trust Guidance for Critical Infrastructure”
• A complementary slide presentation

For more information about OT systems cybersecurity, check out these Tenable resources: 

• “What is operational technology (OT)?” (guide)
• “Discover, Measure, and Minimize the Risk Posed by Your Interconnected IT/OT/IoT Environments” (on-demand webinar)
• “How To Secure All of Your Assets - IT, OT and IoT - With an Exposure Management Platform” (blog)
• “Blackbox to blueprint: The security leader’s guidebook to managing OT and IT risk” (white paper)
• “Tenable Cloud Risk Report 2024” (white paper)

2 - Five Eyes publish cyber guidance for tech startups

Startup tech companies can be attractive targets for hackers, especially if they have weak cybersecurity and valuable intellectual property (IP).

To help startups prevent cyberattacks, the Five Eyes countries this week published cybersecurity guides tailored for these companies and their investors.

“This guidance is designed to help tech startups protect their innovation, reputation, and growth, while also helping tech investors fortify their portfolio companies against security risks," Mike Casey, U.S. National Counterintelligence and Security Center Director, said in a statement.

These are the top five cybersecurity recommendations from Australia, Canada, New Zealand, the U.S. and the U.K. for tech startups:

• Be aware of threat vectors, including malicious insiders, insecure IT and supply chain risk.
• Identify your most critical assets and conduct a risk assessment to pinpoint vulnerabilities.
• Build security into your products by managing intellectual assets and IP; monitoring who has access to sensitive information; and ensuring this information’s protection.
• Conduct due diligence when choosing partners and make sure they’re equipped to protect the data you share with them.
• Before you expand abroad, prepare and become informed about these new markets by, for example, understanding local laws in areas such as IP protection and data protection.

“Sophisticated nation-state adversaries, like China, are working hard to steal the intellectual property held by some of our countries’ most innovative and exciting startups,” Ken McCallum, Director General of the U.K.’s MI5, said in a statement.

To get more details, check out these Five Eyes’ cybersecurity resources for tech startups:

• The announcement “Five Eyes Launch Shared Security Advice Campaign for Tech Startups”
• The main guides: 
  • “Secure Innovation: Security Advice for Emerging Technology Companies”
  • “Secure Innovation: Security Advice for Emerging Technology Investors”
• These complementary documents:
  • “Secure Innovation: Scenarios and Mitigations”
  • “Secure Innovation: Travel Security Guidance”
  • “Secure Innovation: Due Diligence Guidance”
  • “Secure Innovation: Companies Summary”

3 - Survey: Unapproved AI use impacting data governance

Employees’ use of unauthorized AI tools is creating compliance issues in a majority of organizations. Specifically, it makes it harder to control data governance and compliance, according to almost 60% of organizations surveyed by market researcher Vanson Bourne.

“Amid all the investment and adoption enthusiasm, many organisations are struggling for control and visibility over its use,” reads the firm’s “AI Barometer: October 2024” publication. Vanson Bourne polls 100 IT and business executives each month about their AI investment plans.

To what extent do you think the unsanctioned use of AI tools is impacting your organisation's ability to maintain control over data governance and compliance?

^{(Source: Vanson Bourne’s “AI Barometer: October 2024”)}

Close to half of organizations surveyed (44%) believe that at least 10% of their employees are using unapproved AI tools.

On a related front, organizations are also grappling with the issue of software vendors that unilaterally and silently add AI features to their products, especially to their SaaS applications.

While surveyed organizations say they’re reaping advantages from their AI usage, “such benefits are dependent on IT teams having the tools to address the control and visibility challenges they face,” the publication reads.

For more information about the use of unapproved AI tools, an issue also known as “shadow AI,” check out:

• “Do You Think You Have No AI Exposures? Think Again” (Tenable)
• “Shadow AI poses new generation of threats to enterprise IT” (TechTarget)
• “10 ways to prevent shadow AI disaster” (CIO)
• “Never Trust User Inputs -- And AI Isn't an Exception: A Security-First Approach” (Tenable)
• “Shadow AI in the ‘dark corners’ of work is becoming a big problem for companies” (CNBC)

VIDEO

Shadow AI Risks in Your Company

4 - NCSC explains nuances of multi-factor authentication

Multi-factor authentication (MFA) comes in a variety of flavors, and understanding the differences is critical for choosing the right option for each use case in your organization.

To help cybersecurity teams better understand the different MFA types and their pluses and minuses, the U.K. National Cyber Security Centre (NCSC) has updated its MFA guidance.

“The new guidance explains the benefits that come with strong authentication, while also minimising the friction that some users associate with MFA,” reads an NCSC blog.

In other words, what type of MFA method to use depends on people’s roles, how they work, the devices they use, the applications or services they’re accessing and so on.

Topics covered include:

• Recommended types of MFA, such as FIDO2 credentials, app-based and hardware-based code generators and message-based methods
• The importance of using strong MFA to secure users’ access to sensitive data
• The role of trusted devices in boosting and simplifying MFA
• Bad practices that weaken MFA’s effectiveness, such as:
  • Retaining weaker, password-only authentication protocols for legacy services
  • Excluding certain accounts from MFA requirements because their users, usually high-ranking officials, find MFA inconvenient

To get more details, read:

• The NCSC blog “Not all types of MFA are created equal”
• The NCSC guide “Multi-factor authentication for your corporate online services”

For more information about MFA:

• “Multifactor Authentication Cheat Sheet” (OWASP)
• “Deploying Multi Factor Authentication – The What, How, and Why” (SANS Institute)
• “How MFA gets hacked — and strategies to prevent it” (CSO)
• “How Multifactor Authentication Supports Growth for Businesses Focused on Zero Trust” (BizTech)
• “What is multi-factor authentication?” (TechTarget)

5 - U.S. gov’t outlines AI strategy, ties it to national security 

The White House has laid out its expectations for how the federal government ought to promote the development of AI in order to safeguard U.S. national security.

In the country’s first-ever National Security Memorandum (NSM) on AI, the Biden administration said the federal government must accomplish the following:

• Ensure the U.S. is the leader in the development of safe, secure and trustworthy AI
• Leverage advanced AI technologies to boost national security
• Advance global AI consensus and governance

“The NSM’s fundamental premise is that advances at the frontier of AI will have significant implications for national security and foreign policy in the near future,” reads a White House statement.

The NSM’s directives to federal agencies include:

• Help improve the security of chips and support the development of powerful supercomputers to be used by AI systems.
• Help AI developers protect their work against foreign spies by providing them with cybersecurity and counterintelligence information.
• Collaborate with international partners to create a governance framework for using AI in a way that is ethical, responsible and respects human rights. 

The White House also published a complementary document titled “Framework To Advance AI Governance and Risk Management in National Security,” which adds implementation details and guidance for the NSM.

6 - State CISOs on the frontlines of AI security

As the cybersecurity risks and benefits of AI multiply, most U.S. state CISOs find themselves at the center of their governments' efforts to craft AI security strategies and policies.

That’s according to the “2024 Deloitte-NASCIO Cybersecurity Study,” which surveyed CISOs from all 50 states and the District of Columbia.

Specifically, 88% of state CISOs reported being involved in the development of a generative AI strategy, while 96% are involved with creating a generative AI security policy.

However, their involvement in AI cybersecurity matters isn’t necessarily making them optimistic about their states’ ability to fend off AI-boosted attacks.

None said they feel “extremely confident” that their state can prevent AI-boosted attacks, while only 10% reported feeling “very confident.” The majority (43%) said they feel “somewhat confident” while the rest said they are either “not very confident” or “not confident at all.”

Naturally, most state CISOs see AI-enabled cyberthreats as significant, with 71% categorizing them as either “very high threat” (18%) or “somewhat high threat” (53%).

At the same time, state CISOs see the potential for AI to help their cybersecurity efforts, as 41% are already using generative AI for cybersecurity, and another 43% have plans to do so by mid-2025.

Other findings from the "2024 Deloitte-NASCIO Cybersecurity Study" include:

• 4 in 10 state CISOs feel their budget is insufficient.
• Almost half of respondents rank cybersecurity staffing as one of the top challenges.
• In the past two years, 23 states have hired new CISOs, as the median tenure of a state CISO has dropped to 23 months, down from 30 months in 2022.
• More state CISOs are taking on privacy protection duties — 86% are responsible for privacy protection, up from 60% two years ago.

For more information about CISO trends:

• “What’s important to CISOs in 2024” (PwC)
• “The CISO’s Tightrope: Balancing Security, Business, and Legal Risks in 2024” (The National CIO Review)
• “State of CISO Leadership: 2024” (SC World)
• “4 Trends That Will Define the CISO's Role in 2024” (SANS Institute)

Nanovista is one of the first 22 up-and-coming companies selected to be part of JLABS @ Toronto, an innovative research centre designed to advance bio/pharmaceutical, medical device, consumer and digital health programs. “Being a part of JLABS brings us one step closer to commercializing and delivering this product to market to help patients,” said Jinzi Zheng of […]

Research and startups pushing transit beyond the simple subway-or-streetcar divideThis edition of U of T Cities features researchers and entrepreneurs working to build the future of transit. Reimagine the downtown and beyond with transit policy expert Prof. Eric Miller; Richard Sommer, dean of the Daniels Faculty of Architecture, Landscape and Design; and alumnus Taylor Scollon, […]

A bird chirps and I can hear the distant sound of a soft tropical rain. It's night there even though it's day here. One person is beginning their day and the other is exhausted. This is our morning/night meeting and we're on Skype. Later on, it's night on the other side of the world and apparently the mosquitoes are out in droves. And then the ...

A second Trump administration committed to cutting federal spending could mean very good things for non-traditional defense companies and startups because of a focus on affordability, Eric DeMarco, the president […]

Joel Spolsky on founding Stack Overflow, “land grabs” vs. “bootstrapping with profitability”, raising more money using “proof points”, what developers and companies get massively wrong, choosing your next job, and how to ask and answer on Stack Over

Chicago-based tech startup Albi has been named one of LinkedIn's Top 10 Most Successful Startups, recognizing the company’s transformative platform for restoration professionals. 

Washington, D.C. -- NAB Show is currently accepting applications from startup companies to feature their innovative products and solutions on the industry’s largest stage for media, entertainment and technology at the 2022 NAB Show, held April 23–27 in Las Vegas, Nev.