SDM had the chance to interview Dr. Bob Banerjee, senior director of Training and Development, NICE Systems, Ra'anana, Israel, recently on “green” initiatives at NICE Systems. 

Investment funds managed by Morgan Stanley Expansion...

Gurgaon (Haryana) [India], Chubu Electric Japan, a global leader in electrical engineering solutions, announced an increased investment in OMC Power, one of the foremost innovators in distributed renewable energy solutions. This investment underscores Chubu's commitment to advancing sustainable energy development and supporting OMC Power's ambitious growth plans in the renewable energy sector.

Zoho CEO, Sridhar Vembu, predicts a resurgence of traditional jobs as AI automates production, making goods and services more affordable. He envisions higher wages for these revived roles, citing the demand for nature-friendly farming and live concert experiences.

US-based global investment management firm, T Rowe Price (TRP), has opened a new office in Melbourne. Head of Australian business for TRP, Murray Brewer, said TRP in Australia is going from strength to strength.

The new Japan-Australia Economic Partnership Agreement (JAEPA), signed on 8 July 2014, will strengthen economic ties between the two nations. Japan is Australia’s third largest direct foreign investor with A$130 million worth of investment stock in Australia in 2013.

Australia remains a top 10 global destination for foreign direct investment (FDI) for a third straight year after attracting US$50 billion in foreign direct investment in 2013, according to the UN Conference on Trade and Development’s (UNCTAD) World Investment Report 2014. Over the three years to 2013, FDI flows to Australia rose nearly 55 per cent to US$171 billion from US$110 billion over the previous three years. This impressive growth has expanded Australia’s share of global FDI inflows to 3.8 per cent in 2011-13 from 2.5 per cent in 2008-10. In contrast, developed economies’ share of world FDI inflows fell to 44 per cent in 2011-13 from 53 per cent in 2008-10.

The Australian Government has advised that it will expand and improve the Significant Investor Visa (SIV) program to leverage and better direct foreign investment. The program will be reformed to encourage more high net worth individuals to make Australia home and will contribute to a strong and competitive economic environment.

The Japan-Australia Economic Partnership Agreement (JAEPA) entered into force on 15 January 2015. Japanese interest in Victorian and nationwide investment is continuing to grow, with major fast food chains and convenience store operators looking at investing in the agriculture sector, which will in turn support expansion into the South East Asia marketplace.

UBS remain upbeat on further Federal Reserve interest rate cuts to come. Analysts at the bank acknowledge heightened concerns about inflation in the market, and also trimmed market pricing for cuts ahead.

Ahead of Wednesday's CPI report (Forexlive Americas FX news wrap 13 Nov: US CPI comes out as expected. USD continues rise) UBS points:

• Economic data signals a stronger-than-expected economy. Concerns about inflation remain

• Market expectations lean towards a slower pace of Fed rate cuts

• Fed officials view the current rate as restrictive but are balancing employment and inflation goals. A major inflation surprise would be required to shift policy outlooks.

• The Fed is likely to continue rate cuts, with a potential 25 basis point cut in December and further easing expected in 2025.

And, the data result was not enough to dissuade analysts at UBS from expecting further cuts from the FOMC ahead, referring to the in line CPI print not changing the underlying fundamentals and economy narrative.

***

The latest from FedWatch shows a solid expectation for a 25bp cut on December 18:

[Business Day Africa] The Adani Group is now setting its sights on the U.S. market after facing significant pushback in its bid to enter Kenya.

Japanese business consultancy firm Metaplanet has adopted a new investment strategy to acquire Bitcoin (BTC) that emulates MicroStrategy’s approach towards the flagship cryptocurrency. This business strategy has significantly increased the company’s Bitcoin portfolio, with its valuation nearly doubling since the beginning of the year.  MicroStrategy board members accepted BTC as a treasury asset in 2020 [...]

Government's renewable energy programme has brought billions in investment, decreased load shedding, and empowered black South Africans.

VW Group and Rivian collaborate on electrical architecture and software development First Rivian to use jointly developed systems will be R2 due in 2026 First VW Group models will use the the systems from 2027 Volkswagen Group has decided to deepen its ties with U.S. electric vehicle startup Rivian, with the two companies announcing on Tuesday...

The Federal Government says it will collaborate with the private sector in raising a portion of the $10bn needed to ensure the provision of consistent and reliable electricity across the country. This initiative is part of the government’s broader strategy to address the country’s chronic power supply challenges and is expected to span a period

The US, India and Vietnam are the three main markets worth investing in to reduce the impact of the expected import tariff policy under president-elect Donald Trump, says digital wealth management platform Finnomena.

The chancellor wants to merge the UK's pension funds, but critics worry about the impact on savers.

The expansion aims to double the facility’s size, creating 167 new jobs, and enhance production capacity for automatic transmissions in response to growing global demand

Investors keenly comparing Swiggy to its main competitor, Zomato, which has already experienced two years in the stock markets

The two countries are strengthening collaboration in new areas including technology, energy, renewable energy, connectivity, health and education

Descartes Systems Group has acquired Sellercloud, a provider of omnichannel ecommerce solutions.

when personal Investment is matured, can we show as capital as the amount directly credited into sole propertiorship current account

The Adani Group will invest USD 10 billion in US energy security and resilient infrastructure projects, aiming to create up to 15,000 jobs.

It is easier than ever to start a business from scratch without any overhead costs, which is great news for aspiring business owners who do not have the capital to start anything big. But to grow a business from an idea to something profitable, you do have to put some money into it. Here are five investments you should make to grow your business.

complete article

Published at LXer: Following AMD and FreeBSD Foundation collaborations and the Sovereign Tech Fund making a big investment into FreeBSD, the FreeBSD Foundation and Quantum Leap Research have...

As the owner of a business where 100% live answer is not possible or cost effective, I do receive my fair share of angry voicemails from people wanting to talk to a human right now. It’s kind of interesting actually. I received this one just recently. Many would just delete it, as I usually do with rude voicemail tirades. We receive all manner of unbelievably incoherent, garbled and plain crazy voice messages from people. But as a blunt-spoken no-BS type of person myself, I appreciated this voicemail. I played it proudly for my wife. And I played it for my assistant, “listen, … this is great!” And now I’m blogging about it. The caller scolds me with the blunt, to the point assertion, “if no one is available you get no sales“. Listen to it again yourself. It’s perfect! It’s the kind of communication I respect. Clear, concise, to the ... Read more

What effect does "negative cash flow" real estate have on the growth of your Net Worth over time?

Financial and investment products that meet the requirements of Shariah law are still comparatively thin on the ground. Land investment provides an alternative.

With house prices stagnating, investing in farmland may prove to be the alternative property investment.

Arcana Partners, a specialized recruitment firm, marks its first year of connecting top investment and capital-raising professionals with alternative investment firms across real estate, infrastructure and private credit. Founded with a vision of reshaping talent acquisition in alternative investments, Arcana has achieved significant milestones in matching firms with high-caliber professionals and fostering client growth. [PR.com]

James Kroeger makes this ridiculous claim in the post "The New Deal Didn’t Always Work, Either": Here you are guilty of conflating the two definitions of 'investment.' Rich people, generally, do not spend money on economic investments, but only on...

Spotify on Wednesday said its monthly active user count reached 299 million in the most recent quarter ending June 30. That is an increase of 29 percent year-over-year and brings the streaming giant just shy of that 300 million MAU milestone.

Taking a closer look, we see that Spotify finished the second quarter with 138 million premium (paying) subscribers, up 27 percent compared to the same period a year earlier. The company said its Family Plan continues to be a big driver of performance and further plugged the expansion of its new Premium Duo subscription offering for couples.

Discover the Wealth Building Power of The "Real Estate IRA"

Every website project starts with a leap of faith.

“A leader is one who knows the way, goes the way and shows the way,” - John C Maxwell, best-selling author, speaker and coach.

Genuine thought leadership is a powerful differentiator for any business.

Articles and reports that demonstrate true expertise, authority and insight stand apart from your competitors’ me-too blah-blah. They build trust, enhance your brand, help close deals and defend your margins.

High-quality content also avoids the Google penalties that come with spammy or AI-created content. Don’t take our word for that, here’s what Google has to say about creating helpful, reliable, people-first content. (See our take on AI in marketing too.)

What is high-quality content?

Thought-leadership copywriting provides unique insights, presents new research and uses data. It covers complex subjects in a new and engaging way. It is designed to expand readers’ understanding. It manages to be persuasive but not pushy.

Everyone can write, but not everyone is a writer. High-quality marketing content requires expert copywriters. (Read more about what a copywriter actually does.)

To get it right, writers require a deep understanding of their audiences, clients, products, the wider context of the industry, and the current shape of the market. For businesses embracing thought-leadership content, that’s where the true value lies.

But you have to invest time, money and marketing effort to realise this value. That can be challenging when business leaders and decision-makers can’t see the return on investment (ROI).

Let’s explore the ROI of copywriting and thought leadership to help you build a business case for their value.

What are the likely costs of copywriting and thought leadership?

The short answer? It depends. The long answer? There’s no one-size-fits-all cost and most writers will offer packages or tailored pricing. According to a study by Clutch, the average UK digital agency charges approximately £98.10 per hour. Research by DDIY suggests that a monthly content marketing retainer can cost between £1,805.78 and £23,551.50.

Of course, an hourly rate doesn’t tell you much about how long something will take or the required level of expertise needed to do an outstanding job.

That’s why, at Articulate, we charge for copywriting on a fixed price basis related to the length and complexity of the piece.

For maximum transparency and flexibility, we have a tariff—a kind of menu—of common writing deliverables such as case studies, white papers, or thought leadership articles. Our fixed prices include research, interviewing, writing, project management, editing, proofreading two rounds of revisions (if required), keyword optimisation, and, for blog articles, meta descriptions, a featured image and a couple of social posts.

Our marketing retainers start at £4,100 per month and one-off copywriting projects start at £5,000 for things like a case study library or a lead generation campaign centred around a flagship report or ebook.

We charge for website copywriting slightly differently, on a per-word basis, because of the additional complexity of integrating it with design, search engine optimisation and the rest of the development process. Also, in our experience, writing website copy for clients is like writing poetry and demands a high level of experience and client knowledge for your most important marketing asset.

Broadly speaking though, the cost of a content project will vary depending on the following factors: the who, the what, the when, the where and above all, the why.

The Who

Freelance copywriters and marketing agencies will charge different prices because, of course, their overheads and offerings are different. An agency may cost more but brings benefits such as editing, additional skills (e.g. SEO, research), better availability and turnaround times.

Then there are factors such as years of experience, location, specialisations and so on. You might also consider an in-house or staff writer who will require a competitive salary.

There are specific skills required to be a good marketing copywriter, including:

• Marketing know-how
• Business, sector and client knowledge
• Interviewing skills
• Research and analytical skills
• Search engine optimisation, e.g. writing with keywords
• Agility with tone of voice and messaging
• Self- and pair-editing
• Proofreading
• Social media writing skills
• Content planning and ideation

It’s helpful to put a good marketing copywriter with a reasonable level of skill and five or more years of experience in the same bracket as, say, a lawyer or an experienced, professional journalist writing for a trade magazine or reputable newspaper.

Typically, in an agency, they will work in teams that provide complementary skills and coverage for illness or holidays. All of this is hard to replicate in-house. (For more on this see our article: Should you hire a marketing person or a marketing agency.)

The What

The nature of your business and its content can impact how much copywriting will cost you. For technical or niche businesses, you’ll need to work with writers who understand your industry thoroughly or who have the skills and processes in place to learn about it efficiently.

You might not need to work with specialists if your company wants more generic content. But generic isn’t going to cut through the noise. Similarly, the length of your copy will affect the price, too. Some providers charge per project, others per word.

The When

How quickly and how often do you need copywriting and thought leadership content? Time-sensitive projects may incur additional costs to help you meet deadlines. And the more content you need, the more it will add up. A freelancer will struggle to produce tens of thousands of words in a short period of time but an agency can bring a whole team and a well-oiled production process to the challenge. You can, however, explore these helpful tips from the Articulate Marketing team on how to make every piece of content work harder for you.

The Where

Where are you posting, hosting or submitting the writing? The platform will impact the word count and, in turn, the price. A detailed report, an eBook or a long-form pillar page will set you back more than a 750-word blog post for your company website, for example. Similarly, copy for your home page might be short but it is very important and getting it right might take longer and cost more on a per-word basis than a more general piece.

The Why

Here’s where it gets interesting. You might know who you want to work with, what you want them to produce, when you need it and where it’s going. But do you know why you’re doing it? Have you considered who you want to read your thought-leadership content? And what you want them to do once they’ve read it?

From top-of-the-funnel content for brand awareness and lead generation to bottom-of-the-funnel content for conversions or customer retention, your copywriter needs to know what role your content plays in the context of your wider business.

In our opinion, the ‘why’ separates good writers from bad ones — and both kinds from the likes of ChatGPT. This is why we call our writers ‘marketing copywriters’ because they understand how to weave their work into broader marketing objectives.

So, what’s the ROI of copywriting and thought leadership?

Whether you choose to go external or in-house, there’s significant value in investing in the art of copywriting. Here’s why.

Demonstrate relevance and expertise

A study by Edelman and LinkedIn found that 73 percent of decision-makers say an organisation’s thought leadership content is more trustworthy for assessing its capabilities than its marketing materials.

The same study found that 80% of respondents want to see third-party data included in it, and 44% believe the highest-quality content helps them better understand a business's challenges and opportunities.

Decision-makers want to know why they should work with you. And your knowledge, experience, and expertise are your differentiators. The ROI? As many as 60 per cent of decision-makers say they’re willing to pay a premium to work with a business that produces good thought leadership.

Establish your brand and raise your profile

While thought-leadership and content marketing materials are busy showcasing your expertise, they’re also putting you on the map. Readers get to know your brand and tone of voice (TOV). Decision-makers may even share your content online, quote your research in their content, and reference your work conversationally.

The front of a buyer’s mind is a powerful place to be. Especially when we consider that 70 percent of C-suite executives said thought leadership content made them question their current B2B relationships — with 54 percent realizing other vendors might better understand their needs, according to a study by Edelman and LinkedIn.

Reach new audiences

A key part of establishing your brand with thought leadership is connecting with new audiences. Businesses often have a clear idea of who they want to work with and who wants to work with them. But growing your brand presence with thought leadership content means you’ll start to appear in new places online.

For example, when Basecamp founder Jason Fried tweeted about his company’s new ad, which called out Google’s paid ad strategy, he subsequently received over 1,000 backlinks to the company’s website. Depending on how you value backlinks, that could be worth up to $500,000 in SEO benefits.

This kind of thought-leadership content will help you rank for new search engine queries, generate more backlinks, appear in different social media feeds and so on. You might even find that your successful written content creates entirely new opportunities for you — podcast appearances, webinar invitations, the chance to speak at industry events and so on.

Build existing customer loyalty

Your written content doesn’t just serve the purpose of attracting new audiences. It’s a valuable tool for staying connected to your existing customers (and re-connecting with previous ones, too).

According to Accenture, 80 percent of businesses spend less than a third of their time and budget on customer-focused messaging. This presents a clear missed opportunity when considering loyal customers' ROI.

On average, a loyal customer is worth up to 10 times the value of their original purchase, according to the Office of Consumer Affairs. And, Bain and Co found that increasing customer retention by two percent has the same impact as reducing costs by 10 percent. Remember: the grass is greener where you water it!

Content is still king

Powerful, engaging, well-written thought leadership content has a functional role to play, too. Of course, establishing your brand, growing your audience, and giving your customers something to talk about are important. But high-quality written content is necessary to get discovered online. For example, brands that regularly update their blog get 67 percent more leads than those that don’t, according to Absurd Insights.

Similarly, search engines are starting to prioritise the quality of the content they promote to users, cracking down on misinformation, clickbait, spam, and AI-generated content. For example, Google looks for content showcasing experience, expertise, authority, and trustworthiness. This is called E-E-A-T content and thought leadership is precisely the kind of writing that reflects these crucial areas.

Recent Google updates penalise companies that fill up their site with cheap AI-generated SEO content. This tactic is just empty calories and now it’s creating marketing heart attacks for companies that tried it. The need for high-quality EEAT content has never been higher.

The final word

The ROI of thought leadership is going to take a lot of work to prove. That’s because it’s about more than just numbers. It’s about value. An AI-generated blog post will save you time and probably be fairly accurate. It may even generate a small amount of traffic (before Google recognises it as AI and penalises you for it, that is). But well-written thought leadership is a conversation starter. It’s the kind of content people are still thinking about after they’ve logged off. It makes potential customers think — and start questioning whether they’re working with the right providers. It’s full of insight, personality, colour and expertise. You can’t put a price on that.

Aiming at the problems of high error rate, low evaluation accuracy and low investment return in traditional methods, a random forest-based e-bank investment risk evaluation method is proposed. First, establish a scientific e-bank investment risk evaluation index system. Then, G1-COWA combined weighting method is used to calculate the weights of each index. Finally, the e-bank investment risk evaluation index data is taken as the input vector, and the e-bank investment risk evaluation result is taken as the output vector. The random forest model is established and the result of e-banking investment risk evaluation is obtained. The experimental results show that the maximum relative error rate of this method is 4.32%, the evaluation accuracy range is 94.5~98.1%, and the maximum return rate of e-banking investment is 8.32%. It shows that this method can accurately evaluate the investment risk of electronic banking.

In view of the problems of low accuracy, long time consuming and low efficiency of the existing engineering investment risk assessment method; this paper puts forward the investment risk assessment method of power grid construction project based on grey correlation analysis. Firstly, classify the risks of power grid construction project; secondly, determine the primary index and secondary index of investment risk assessment of power grid construction project; then construct the correlation coefficient matrix of power grid project investment risk to calculate the correlation degree and weight of investment risk index; finally, adopt the grey correlation analysis method to construct investment risk assessment function to realise investment risk assessment. The experimental results show that the average accuracy of evaluating the investment risk of power grid construction projects using the method is 95.08%, and the maximum time consuming is 49 s, which proves that the method has high accuracy, short time consuming and high evaluation efficiency.

Because of the problems of low mining precision and slow mining speed in traditional enterprise marketing investment data mining methods, a fast mining method for enterprise marketing investment databased on improved association rules is proposed. First, the enterprise marketing investment data is collected through the crawler framework, and then the collected data is cleaned. Then, the cleaned data features are extracted, and the correlation degree between features is calculated. Finally, according to the calculation results, all data items are used as constraints to reduce the number of frequent itemsets. A pruning strategy is designed in advance. Combined with the constraints, the Apriori algorithm of association rules is improved, and the improved algorithm is used to calculate all frequent itemsets, Obtain fast mining results of enterprise marketing investment data. The experimental results show that the proposed method is fast and accurate in data mining of enterprise marketing investment.

Return on Investment (ROI) is one of the most popular performance measurement and evaluation metrics. ROI analysis (when applied correctly) is a powerful tool in comparing solutions and making informed decisions on the acquisitions of information systems. The purpose of this study is to provide a systematic research of the accuracy of the ROI evaluations in the context of information systems implementations. Measurements theory and error analysis, specifically propagation of uncertainties methods, were used to derive analytical expressions for ROI errors. Monte Carlo simulation methodology was used to design and deliver a quantitative experiment to model costs and returns estimating errors and calculate ROI accuracies. Spreadsheet simulation (Microsoft Excel spreadsheets enhanced with Visual Basic for Applications) was used to implement Monte Carlo simulations. The main contribution of the study is that this is the first systematic effort to evaluate ROI accuracy. Analytical expressions have been derived for estimating errors of the ROI evaluations. Results of the Monte Carlo simulation will help practitioners in making informed decisions based on explicitly stated factors influencing the ROI uncertainties.