The content of your email message is important, but your design is the first element that recipients will see. If you want readers to see your message instead of clicking to the next email, it is essential to please their eyes and pique their curiosity. Here are a few keys to a winning email design:

1. Make it mobile friendly.
Two out of three emails are opened on a mobile device. Make sure that your email design is based on elements that work well in that environment.

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Are you looking for ways to use email marketing to grow your business? Then you will want to take a look at these five email marketing tips to help boost your sales.

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Marketing has evolved significantly in last few years. Now is the era of demand-driven social marketing which makes email marketing a core part of successful small business marketing strategies. Technological advancements have given marketers no shortage of channels to leverage. Email marketing can be a powerful way for small business to market their brand and their website. It provides them with the flexibility to reach current customers, find new leads, and convert those leads into customers without making a big hole in their pocket. Email marketing can help small business to reach their subscribers and prospects as quickly as possible.

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Email is not going anywhere. There are 3.7 billion global email users, and that number is expected to grow to 4.1 billion by 2021. What is more, this communication channel is supremely popular: People check their emails multiple times a day, and when you're trying to market your company, you can get your name into thousands of inboxes just by launching an email marketing campaign.

The cost? Email marketing is also super-affordable, which makes it great for small businesses.

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Email marketing continues to be one of the most powerful tools for growing your business. (Need proof? Check out stat #1 below.)

And although email marketing has been around for decades, it’s everchanging.

New email marketing tools — like AMP for Email — pop up all of the time. Marketers are taking innovative approaches to email marketing. And email marketing benchmarks change every year.

Want to see how your own email marketing strategy compares and what other businesses are doing to innovate?

Check out this ultimate list of email marketing statistics to find out how you stack up and see email marketing benchmarks to compare your results.

General email marketing statistics and usage
79% of small businesses say email marketing is important to their business strategy. [AWeber]

60% of small businesses say their email marketing strategy is effective or very effective. [AWeber]

64% of B2B marketers use a dedicated email marketing platform. [Content Marketing Institute]

40% of B2B marketers claim that email newsletters are the most important tactic in their content marketing strategy. [Content Marketing Institute]

43% of small businesses have 500 or less email subscribers. [AWeber]

42% of small businesses with over 500 subscribers have effective or very effective email marketing strategies. [AWeber]

46% of emails are opened on mobile devices. [Litmus]

61% of consumers prefer to be contacted by brands through email. [Statista]

On average, consumers spend 2.5 hours checking email on a typical weekday. [Adobe]

With the proliferation of government web portals and pages, it is becoming ever more necessary for agencies to reach their customers by email. You can no longer even expect your most devoted readers to visit your web sites on a...

The Marketing Madmen explain the importance of email marketing.

Being a modern business owner, you can’t overlook the effectiveness of an email marketing, especially when it comes to generating quality leads and higher ROI. It is one of the most easy ways to reach a large number of targeted web audience. It doesn’t matter how big or small your marketing campaign is, email marketing … Continue reading Best WordPress Plugins for Boosting your Email Marketing Efforts

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SendPulse is one of the leading email marketing platforms which offers integrated solutions: emails, SMS, push notifications, SMTP and API. It was launched in 2015, and now is a successful startup with representatives in 8 countries. SendPulse team offers cost and time efficient service  to over 250,000 active users including large and small businesses and … Continue reading Why to start email marketing with SendPulse

The post Why to start email marketing with SendPulse appeared first on Design Shard.

Bring some 'oomph' to your audience with these simple content hacks

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Email is your post powerful marketing channel when used well. Your visitor’s inbox is a perfect opportunity for you to capture attention, communicate important updates and invite readers back to your site for increased visibility. The stats on email marketing effectiveness say it all – top marketing specialists and service providers tell us that email […]

The post Best Email Marketing Tips to Increase Engagement & Subscribers appeared first on Web Designer Wall.

Email marketing software offers quick and easy tools that can help you grow your business, and we've tested the best of them.

Although digital marketing takes now takes many forms, email marketing is an important aspect of any campaign. Check out these 10 reviews of the top email marketing services to find the one that's most suitable for your business.

Bring some 'oomph' to your audience with these simple content hacks