It’s been a tumultuous year for OnlyFans, the popular subscription-based social media platform best known for hosting explicit content and offering an online safe haven to the sex workers who create it. In August 2021, the company launched OFTV, a streaming platform featuring safe-for-work content, a move widely seen as an attempt to attract investors […]

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  If you’re late to the AI party, don’t worry. It’s easier than you think to start leveraging artificial intelligence tools in your marketing strategy. Here are 11 AI marketing tools every marketer should start using today.

1. Jasper Ai(Formerly known as Jarvis)

2. Personalize

 Personalize is an AI-powered technology that helps you identify and produce highly targeted sales and marketing campaigns by tracking the products and services your contacts are most interested in at any given time. The platform uses an algorithm to identify each contact’s top three interests, which are updated in real-time based on recent site activity.

Key Features

• Identifies  top three interests based on metrics like time on page, recency, and frequency of each contact
• Works with every ESP and CRM
• Easy to get up and running in days
• Enterprise-grade technology at a low cost for SMBs

3. Seventh Sense

  Seventh Sense provides behavioral analytics that helps you win attention in your customers’ overcrowded email inboxes. Choosing the best day and time to send an email is always a gamble. And while some days of the week generally get higher open rates than others, you’ll never be able to nail down a time that’s best for every customer. Seventh Sense eases your stress of having to figure out the perfect send-time and day for your email campaigns. The AI-based platform figures out the best timing and email frequency for each contact based on when they’re opening emails. The tool is primarily geared toward HubSpot and Marketo customers 

Key Features 

4. Phrasee

  Phrasee uses artificial intelligence to help you write more effective subject lines. With its AI-based Natural Language Generation system, Phrasee uses data-driven insights to generate millions of natural-sounding copy variants that match your brand voice. The model is end-to-end, meaning when you feed the results back to Phrasee, the prediction model rebuilds so it can continuously learn from your audience.

Key Features 

• Instantly generates millions of human-sounding, brand-compliant copy variants
• Creates tailored language models for every customer
• Learns what your audience responds to and rebuilds the prediction model every time

5. Hubspot Seo

  HubSpot Search Engine Optimization (SEO) is an integral tool for the Human Content team. It uses machine learning to determine how search engines understand and categorize your content. HubSpot SEO helps you improve your search engine rankings and outrank your competitors. Search engines reward websites that organize their content around core subjects, or topic clusters. HubSpot SEO helps you discover and rank for the topics that matter to your business and customers.

Key Features 

• Helps you discover and rank topics that people are searching for
• Provides suggestions for your topic clusters and related subjects
• Integrates with all other HubSpot content tools to help you create a well-rounded content strategy

 6. Evolve AI

  When you’re limited to testing two variables against each other at a time, it can take months to get the results you’re looking for. Evolv AI lets you test all your ideas at once. It uses advanced algorithms to identify the top-performing concepts, combine them with each other, and repeat the process to achieve the best site experience.

Key Features 

• Figures out which content provides the best performance
• Lets you test multiple ideas in a single experiment instead of having to perform many individual tests over a long period
• Lets you try all your ideas across multiple pages for full-funnel optimization
• Offers visual and code editors

7. Acrolinx

  Acrolinx is a content alignment platform that helps brands scale and improves the quality of their content. It’s geared toward enterprises – its major customers include big brands like Google, Adobe, and Amazon - to help them scale their writing efforts. Instead of spending time chasing down and fixing typos in multiple places throughout an article or blog post, you can use Acrolinx to do it all right there in one place. You start by setting your preferences for style, grammar, tone of voice, and company-specific word usage. Then, Acrolinx checks and scores your existing content to find what’s working and suggest areas for improvement. The platform provides real-time guidance and suggestions to make writing better and strengthen weak pages.

Key features

• Reviews and scores existing content to ensure it meets your brand guidelines
• Finds opportunities to improve your content and use automation to shorten your editorial process.
• Integrates with more than 50 tools and platforms, including Google Docs, Microsoft Word, WordPress, and most web browsers.

8. MarketMuse 

MarketMuse uses an algorithm to help marketers build content strategies. The tool shows you where to target keywords to rank in specific topic categories, and recommends keywords you should go after if you want to own particular topics. It also identifies gaps and opportunities for new content and prioritizes them by their probable impact on your rankings. The algorithm compares your content with thousands of articles related to the same topic to uncover what’s missing from your site.

Key features:

• The built-in editor shows how in-depth your topic is covered and what needs improvement
• Finds gaps and opportunities for new content creation, prioritized by their probable impact and your chance of ranking

9. Copilot

Copilot is a suite of tools that help eCommerce businesses maintain real-time communication with customers around the clock at every stage of the funnel. Promote products, recover shopping carts and send updates or reminders directly through Messenger.

Key features: 

• Integrate Facebook Messenger directly with your website, including chat history and recent interactions for a fluid customer service experience 
• Run drip messenger campaigns to keep customers engaged with your brand
• Send abandoned carts, out-of-stock, restock, preorder, order status, and shipment notifications to contacts 
• Send branded images, promotional content, or coupon codes to those who opt in
• Collect post-purchase feedback, reviews, and customer insight
• Demonstrate social proof on your website with a widget, or push automatic Facebook posts sharing recent purchases
• Display a promotional banner on your website to capture contacts instantly

10. Yotpo

Yotpo’s deep learning technology evaluates your customers’ product reviews to help you make better business decisions. It identifies key topics that customers mention related to your products—and their feelings toward them. The AI engine extracts relevant reviews from past buyers and presents them in smart displays to convert new shoppers. Yotpo also saves you time moderating reviews. The AI-powered moderation tool automatically assigns a score to each review and flags reviews with negative sentiment so you can focus on quality control instead of manually reviewing every post.

Key features:

• Makes it easy for shoppers to filter reviews and find the exact information they’re looking for
• Analyzes customer feedback and sentiments to help you improve your products
• Integrates with most leading eCommerce platforms, including BigCommerce, Magento, and Shopify.

11. Albert AI

  Albert is a self-learning software that automates the creation of marketing campaigns for your brand. It analyzes vast amounts of data to run optimized campaigns autonomously, allowing you to feed in your own creative content and target markets, and then use data from its database to determine key characteristics of a serious buyer. Albert identifies potential customers that match those traits, and runs trial campaigns on a small group of customers—with results refined by Albert himself—before launching it on a larger scale.

  Albert plugs into your existing marketing technology stack, so you still have access to your accounts, ads, search, social media, and more. Albert maps tracking and attribution to your source of truth so you can determine which channels are driving your business.

Key features:

• Breaks down large amounts of data to help you customize campaigns
• Plugs into your marketing technology stack and can be used across diverse media outlets, including email, content, paid media, and mobile

Final Saying

There are many tools and companies out there that offer AI tools, but this is a small list of resources that we have found to be helpful. If you have any other suggestions, feel free to share them in the comments below this article. As marketing evolves at such a rapid pace, new marketing strategies will be invented that we haven't even dreamed of yet. But for now, this list should give you a good starting point on your way to implementing AI into your marketing mix.

Note: This article contains affiliate links, meaning we make a small commission if you buy any premium plan from our link.

At TechCrunch Early Stage, we sat down with Felicis Ventures partners Viviana Faga and Niki Pezeshki to talk about scaling, and why it's crucial to be "10x better" than the incumbents.

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Last year, Airbnb CEO Brian Chesky said that the single-biggest challenge for the company was thinking like a startup, despite Airbnb’s tremendous growth over the last decade. The pandemic, he said, spurred the need to simplify and focus to survive. Since, Airbnb has put out hundreds of new features. Today, that continues with Airbnb’s latest […]

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Disrupt is turning 12 years old. If it were a human, it would be addicted to technology (which it is) and starting to get an attitude (again, yes). But after a couple of years coming to you virtually, the world’s most impactful tech startup conference is coming back to real life. The Moscone Center will […]

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Disrupt is just a few short weeks away. Alongside our return to a live, in-person show, we’ve beefed up the Battlefield program. Two hundred companies have been hand selected by the TechCrunch editorial staff to grace the expo hall, 20 of which will launch their company for the first time live on our stage. The […]

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Announcement Number: TN-19-EI-00869-DH
Closing Date: 12 September 2019

Announcement Number: TN-20-EI-00897-MP
Closing Date: 29 June 2020

Announcement Number: TN-19-EI-00868-DH
Closing Date: 14 June 2019

Announcement Number: SE-18-EI-00802-MP
Closing Date: 23 April 2018

Announcement Number: TN-20-EI-00901-MP
Closing Date: 13 July 2020

Announcement Number: TN-20-EI-00892-MP
Closing Date: 27 April 2020

Announcement Number: SE-17-EI-00792-MP
Closing Date: 30 August 2017

Announcement Number: SE-18-EI-00803-MP
Closing Date: 19 April 2018

Announcement Number: SE-18-EI-00803-DE
Closing Date: 19 April 2018

Announcement Number: SE-18-EI-00820-DE
Closing Date: 10 August 2018

Announcement Number: SE-18-EI-00820-MP
Closing Date: 10 August 2018

Announcement Number: SE-18-EI-00796-MP
Closing Date: 17 January 2018

Casual mobile games have reached a fever pitch of interest with consumers, and so too with investors, who are rushing to back the biggest and most promising startups building these quick hits of engagement and diversion. In the latest development, a startup out of London called Tripledot — the company behind a popular Solitaire app, […]

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TikTok is already one of the world’s fastest-growing social media platforms, where it’s even overtaken YouTube on watch time in select markets and sports over 1 billion monthly active users. Now, the company is looking to expand the range of activities its users can do when they tire of flipping through short videos. A report […]

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Mira Murati, the OpenAI CTO who announced her departure last month, is raising VC funding for a new AI startup, according to Reuters. This startup will reportedly focus on building AI products based on proprietary models and could raise more than $100 million in this round. When she left, Murati wrote on X that OpenAI […]

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The time has finally come to announce the five finalists of the Startup Battlefield. It all started earlier this year when the TechCrunch editorial team selected 200 companies from thousands that applied. From there, the team then chose the 20 finalists who pitched this week onstage at TechCrunch Disrupt 2024 to investor judges and packed […]

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Over the last three days, 20 startups participated in the incredibly competitive Startup Battlefield at TechCrunch Disrupt. These 20 companies were selected as the best of the Startup Battlefield 200 and competed for a chance to take home the Startup Battlefield Cup and $100,000. After three days of intense pitching, we have a winner. The […]

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Bankrupt cryptocurrency company FTX filed 23 lawsuits Friday against Anthony Scaramucci (pictured above), his hedge fund SkyBridge Capital, and other organizations, including Crypto.com and the Mark Zuckerberg-backed lobbying group Fwd.us. These lawsuits are an attempt to claw back money for FTX’s creditors following the company’s collapse. FTX claims that the money targeted in these suits […]

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Block, the company behind Square and Cash App, now supports Apple’s Tap to Pay for iPhone feature for merchants. Existing Square users or new businesses wanting to use Square can now use their iPhones to receive payments while using the fintech company’s financial management software. The Jack Dorsey-led company said that merchants can open the […]

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Frugal founders and savvy shoppers take heed. TechCrunch Disrupt, which takes place in person on October 18–20 — and online October 21 — can be a serious boon to your business. But our early-bird pricing disappears in a cloud of ruffled feathers on Friday, July 29 at 11:59 p.m. PT. You have just 48 hours […]

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We’re T-minus 24 hours until the TechCrunch Disrupt early bird flies south and takes up to $1,300 in savings with it. If you’re serious about realizing your startup dreams, you need to be kind to your bottom line. Disrupt is packed with many long-tail opportunities, but this one ends in just 24 hours. Buy your […]

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Here’s an exciting reprieve for time-strapped or procrastination-prone early-stage startup founders. We’re extending the application deadline for the Startup Battlefield 200! Take your shot at joining this elite group for a new and awesome opportunity at TechCrunch Disrupt. It’s positively packed with perks and possibilities. Don’t delay: Apply to the Startup Battlefield 200 by August […]

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It takes a veritable army to make TechCrunch Disrupt — which takes place October 18–20 in San Francisco — the well-oiled experience that savvy startuppers have come to know and love. And we couldn’t do it nearly as well without our incredible volunteers. If you’re looking for a no-budget way to experience Disrupt up close […]

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We see how hard early startup community members work to build their dreams. You’re all wicked busy, and that’s why we’re extending our early-bird pricing on passes to TechCrunch Disrupt, taking place on October 18–20 in San Francisco. You get one extra week to save up to $1,300, so shake your tail feathers and buy […]

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We’re coming down to the wire, folks. Your chance to save early-bird pricing on passes to TechCrunch Disrupt ends this Friday. Our three-day flagship tech startup conference offers superior ROI at full price, but why spend more when you don’t have to? To-do today: Buy your early-bird pass to TechCrunch Disrupt by Friday, August 5 […]

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Building a successful startup requires an enormous amount of talent, hard work, money and, frankly, a bit of luck. Translation: You need to grab hold of every opportunity you can to make it happen. Well, heads up, early-stage founders. Your opportunity to join our inaugural cohort — the Startup Battlefield 200 — ends tomorrow. Don’t […]

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Time is running out on one of the biggest opportunities in Disrupt history. We stop accepting applications to the Startup Battlefield 200 tonight, August 5, at precisely 11:59 p.m. PDT. No more deadline extensions, no last-minute exceptions. Nada. Zip. Zilch. Lollygagger alert: Drop what you’re doing and go apply to the Startup Battlefield 200 right […]

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Team TechCrunch wants you! Forget the village, people. It takes a battalion of smart, eager people to produce a world-class tech conference as epic as TechCrunch Disrupt. That’s where you come in. We’re looking for volunteers interested in work exchange. You give us 10 hours of your time, and we’ll give you a three-day pass […]

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Taboola expects to get bigger, more profitable and more self-sustaining than before thanks to Yahoo.

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Yahoo is acquiring Artifact, the AI-powered news app from Instagram’s co-founders Kevin Systrom and Mike Krieger, the company announced on Tuesday. The financial terms of the deal were not disclosed. Artifact will no longer operate as a stand-alone app, and its AI-powered personalization technology will be integrated across Yahoo, including the Yahoo News app in […]

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Weezy — an on-demand supermarket that delivers groceries in as fast as 15 minutes — has raised $20 million in a Series A funding led by New York-based venture capital fund Left Lane Capital. Also participating were U.K.-based fund DN Capital, earlier investors Heartcore Capital and angel investors, notably Chris Muhr, the Groupon founder. Although […]

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Coupang early investor Ben Sun shares an inside look into the growth of the Korean e-commerce giant and explains how founder Bom Kim led a pivot when the company was already an established business.

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Like other financial sectors in Latin America, the retail investing space is getting a facelift by local tech startups that are cashing in on the untapped potential for democratizing asset management in the region. One of those startups is Chilean-based Fintual, which today announced a $15 million round led by Kaszek Ventures, the largest fund […]

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E-commerce roll-up companies are big in the United States, and Wonder Brands wants to be that for Latin America.

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Chicago-based Groupon today laid off more than 500 of its employees — 15% of its 3,416-person headcount — according to posts from former employees on social media. The reduction impacted workers in teams including merchant development, sales, recruiting, engineering, product and marketing. Groupon confirmed the layoffs to TechCrunch after the publication of the story. “Our […]

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Groupon has laid off another 500 employees in a bid to cut costs, the company said in an SEC filing last week. The e-commerce company had cut 500 jobs — nearly 15% of its workforce then — in August 2022. The company said this new set of layoffs will be spread across the first two […]

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A dozen years ago, Groupon shot to fame popularizing the online group buying format, confidently rejecting a $6 billion acquisition offer from Google and instead going public with a $17.8 billion market cap. The company today says it has 14 million active users, but almost consistently for the last decade, its financial position has been […]

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Adyen lost $13 billion in market cap last month when investors scrambled to sell shares after the payments company missed quarterly revenue targets. But it’s not the only one facing the music in fintech. Shares in SumUp, a privately-held European payment technology business that focuses on point-of-sale transactions, are currently being sold in inside sales […]

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For members of Australia's start up community, Adelaide is fast growing the reputation of a national entrepreneurial hub.

PwC has acquired infrastructure advisory firm Appian Group, bolstering the firm’s focus on health and social infrastructure, PwC Managing Partner, Deals Sean Gregory announced today.

Cyber risk, political interference, and macro-economic volatility rank among the top sources of anxiety for Australian insurers, according to a joint PwC and Centre for Financial Innovation (CSFI) report released today.

PwC’s asset management leader, Ken Woo, said Japan’s commitment to creating a regional market for managed funds represents a ‘tipping point’ in terms of momentum for the initiative.

Australia lags behind the world's best corporate performers in all ten indicators of digital intelligence needed to drive financial performance.

PwC has joined forces with leading not-for-profit food safety agency SSAFE to develop a new industry tool to help fight food fraud and protect consumers.