The Subject Expert Committee (SEC), which advises the national drug regulator on approval of new drugs and clinical trials, has recommended grant of market authorisation for Dr Reddy's Laboratories' Siponimod

Carhartt. Sweating the details since 1889.

Is a Nonsurgical Facelift a Reality and How Does it Impact Facial Aging?

If you're searching for a trusted digital marketing agency in Australia, Abhiwan Technology is here to elevate your online presence. Specializing in SEO, social media marketing, content strategy, and PPC, Abhiwan Technology tailors its approach to

Reducing exposure to ads for unhealthy foods is important for improving diets and preventing medlinkchildhood obesity/medlink. The World Health Organization

The Food Hero social marketing campaign was launched to promote healthy eating in low income families. It is an effective way to help low-income families

Marketing is the booming field of the new era. Everyone is busy in marketing its product and making it more popular among the audience. "Marketing mix" is a term used for describing the...

The Federal Trade Commission (FTC) announced on Tuesday that it will be taking action against the online cash app and neobank Dave, which it says used “misleading marketing to deceive consumers.” At issue is how Dave marketed $500 cash advances to consumers that it rarely offered, and the “Express Fee” it charged if customers wanted […]

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Final Saying

1. What is affiliate marketing?

 Affiliate marketing is a way to make money by promoting the products and services of other people and companies. You don't need to create your product or service, just promote existing ones. That's why it's so easy to get started with affiliate marketing. You can even get started with no budget at all!

2. What is an affiliate program?

 An affiliate program is a package of information you create for your product, which is then made available to potential publishers. The program will typically include details about the product and its retail value, commission levels, and promotional materials. Many affiliate programs are managed via an affiliate network like ShareASale, which acts as a platform to connect publishers and advertisers, but it is also possible to offer your program directly.

3. What is an affiliate network and how do affiliate networks make money? 

 Affiliate networks connect publishers to advertisers.  Affiliate networks make money by charging fees to the merchants who advertise with them; these merchants are known as advertisers. The percentage of each sale that the advertiser pays is negotiated between the merchant and the affiliate network.

4. What's the difference between affiliate marketing and dropshipping?

 Dropshipping is a method of selling that allows you to run an online store without having to stock products. You advertise the products as if you owned them, but when someone makes an order, you create a duplicate order with the distributor at a reduced price. The distributor takes care of the post and packaging on your behalf. As affiliate marketing is based on referrals and this type of drop shipping requires no investment in inventory when a customer buys through the affiliate link, no money exchanges hands.

 5. Can affiliate marketing and performance marketing be considered the same thing?

 Performance marketing is a method of marketing that pays for performance, like when a sale is made or an ad is clicked This can include methods like PPC (pay-per-click) or display advertising. Affiliate marketing is one form of performance marketing where commissions are paid out to affiliates on a performance basis when they click on their affiliate link and make a purchase or action.

 6. Is it possible to promote affiliate offers on mobile devices?

 Smartphones are essentially miniature computers, so publishers can display the same websites and offers that are available on a PC. But mobiles also offer specific tools not available on computers, and these can be used to good effect for publishers. Publishers can optimize their ads for mobile users by making them easy to access by this audience. Publishers can also make good use of text and instant messaging to promote their offers. As the mobile market is predicted to make up 80% of traffic in the future, publishers who do not promote on mobile devices are missing out on a big opportunity.

7. Where do I find qualified publishers?

 The best way to find affiliate publishers is on reputable networks like ShareASale Cj(Commission Junction), Awin, and Impact radius. These networks have a strict application process and compliance checks, which means that all affiliates are trustworthy.

8. What is an affiliate disclosure statement?

 An affiliate disclosure statement discloses to the reader that there may be affiliate links on a website, for which a commission may be paid to the publisher if visitors follow these links and make purchases.

 9. Does social media activity play a significant role in affiliate marketing?

 Publishers promote their programs through a variety of means, including blogs, websites, email marketing, and pay-per-click ads. Social media has a huge interactive audience, making this platform a good source of potential traffic.

10. What is a super affiliate?

 A super affiliate is an affiliate partner who consistently drives a large majority of sales from any program they promote, compared to other affiliate partners involved in that program.  Affiliates make a lot of money from affiliate marketing Pat Flynn earned more than $50000 in 2013 from affiliate marketing.

11. How do we track publisher sales activity?

 Publishers can be identified by their publisher ID, which is used in tracking cookies to determine which publishers generate sales. The activity is then viewed within a network's dashboard.

 12. Could we set up an affiliate program in multiple countries?

 Because the Internet is so widespread, affiliate programs can be promoted in any country. Affiliate strategies that are set internationally need to be tailored to the language of the targeted country.

13. How can affiliate marketing help my business?

Affiliate marketing can help you grow your business in the following ways:

•  It allows you to save time and money on marketing, which frees you up to focus on other aspects of your business.
•  You get access to friendly marketers who are eager to help you succeed. 
• It also helps you to promote your products by sharing links and banners with a new audience.
•  It offers high ROI(Return on investment) and is cost-effective.

 14. How do I find quality publishers?

 One of the best ways to work with qualified affiliates is to hire an affiliate marketing agency that works with all the networks. Affiliates are carefully selected and go through a rigorous application process to be included in the network.

15. How Can we Promote Affiliate Links?

 Affiliate marketing is generally associated with websites, but there are other ways to promote your affiliate links, including:

• A website or blog
• Through email marketing and newsletter
• Social media, like Facebook, Instagram, or Twitter.
•  Leave a comment on blogs or forums.
• Write an e-book or other digital product.
• Youtube

 16. Do you have to pay to sign up for an affiliate program?

 To build your affiliate marketing business, you don't have to invest money in the beginning. You can sign up for free with any affiliate network and start promoting their brands right away.

17. What is a commission rate?

 Commission rates are typically based on a percentage of the total sale and in some cases can also be a flat fee for each transaction. The rates are set by the merchant.

Who manages your affiliate program?

 Some merchants run their affiliate programs internally, while others choose to contract out management to a network or an external agency.

18. What is a cookie?

 Cookies are small pieces of data that work with web browsers to store information such as user preferences, login or registration data, and shopping cart contents. When someone clicks on your affiliate link, a cookie is placed on the user's computer or mobile device. That cookie is used to remember the link or ad that the visitor clicked on. Even if the user leaves your site and comes back a week later to make a purchase, you will still get credit for the sale and receive a commission it depends on the site cookies duration

19. How long do cookies last?

 The merchant determines the duration of a cookie, also known as its “cookie life.” The most common length for an affiliate program is 30 days. If someone clicks on your affiliate link, you’ll be paid a commission if they purchase within 30 days of the click.

Final Saying

  If you’re late to the AI party, don’t worry. It’s easier than you think to start leveraging artificial intelligence tools in your marketing strategy. Here are 11 AI marketing tools every marketer should start using today.

1. Jasper Ai(Formerly known as Jarvis)

2. Personalize

 Personalize is an AI-powered technology that helps you identify and produce highly targeted sales and marketing campaigns by tracking the products and services your contacts are most interested in at any given time. The platform uses an algorithm to identify each contact’s top three interests, which are updated in real-time based on recent site activity.

Key Features

• Identifies  top three interests based on metrics like time on page, recency, and frequency of each contact
• Works with every ESP and CRM
• Easy to get up and running in days
• Enterprise-grade technology at a low cost for SMBs

3. Seventh Sense

  Seventh Sense provides behavioral analytics that helps you win attention in your customers’ overcrowded email inboxes. Choosing the best day and time to send an email is always a gamble. And while some days of the week generally get higher open rates than others, you’ll never be able to nail down a time that’s best for every customer. Seventh Sense eases your stress of having to figure out the perfect send-time and day for your email campaigns. The AI-based platform figures out the best timing and email frequency for each contact based on when they’re opening emails. The tool is primarily geared toward HubSpot and Marketo customers 

Key Features 

4. Phrasee

  Phrasee uses artificial intelligence to help you write more effective subject lines. With its AI-based Natural Language Generation system, Phrasee uses data-driven insights to generate millions of natural-sounding copy variants that match your brand voice. The model is end-to-end, meaning when you feed the results back to Phrasee, the prediction model rebuilds so it can continuously learn from your audience.

Key Features 

• Instantly generates millions of human-sounding, brand-compliant copy variants
• Creates tailored language models for every customer
• Learns what your audience responds to and rebuilds the prediction model every time

5. Hubspot Seo

  HubSpot Search Engine Optimization (SEO) is an integral tool for the Human Content team. It uses machine learning to determine how search engines understand and categorize your content. HubSpot SEO helps you improve your search engine rankings and outrank your competitors. Search engines reward websites that organize their content around core subjects, or topic clusters. HubSpot SEO helps you discover and rank for the topics that matter to your business and customers.

Key Features 

• Helps you discover and rank topics that people are searching for
• Provides suggestions for your topic clusters and related subjects
• Integrates with all other HubSpot content tools to help you create a well-rounded content strategy

 6. Evolve AI

  When you’re limited to testing two variables against each other at a time, it can take months to get the results you’re looking for. Evolv AI lets you test all your ideas at once. It uses advanced algorithms to identify the top-performing concepts, combine them with each other, and repeat the process to achieve the best site experience.

Key Features 

• Figures out which content provides the best performance
• Lets you test multiple ideas in a single experiment instead of having to perform many individual tests over a long period
• Lets you try all your ideas across multiple pages for full-funnel optimization
• Offers visual and code editors

7. Acrolinx

  Acrolinx is a content alignment platform that helps brands scale and improves the quality of their content. It’s geared toward enterprises – its major customers include big brands like Google, Adobe, and Amazon - to help them scale their writing efforts. Instead of spending time chasing down and fixing typos in multiple places throughout an article or blog post, you can use Acrolinx to do it all right there in one place. You start by setting your preferences for style, grammar, tone of voice, and company-specific word usage. Then, Acrolinx checks and scores your existing content to find what’s working and suggest areas for improvement. The platform provides real-time guidance and suggestions to make writing better and strengthen weak pages.

Key features

• Reviews and scores existing content to ensure it meets your brand guidelines
• Finds opportunities to improve your content and use automation to shorten your editorial process.
• Integrates with more than 50 tools and platforms, including Google Docs, Microsoft Word, WordPress, and most web browsers.

8. MarketMuse 

MarketMuse uses an algorithm to help marketers build content strategies. The tool shows you where to target keywords to rank in specific topic categories, and recommends keywords you should go after if you want to own particular topics. It also identifies gaps and opportunities for new content and prioritizes them by their probable impact on your rankings. The algorithm compares your content with thousands of articles related to the same topic to uncover what’s missing from your site.

Key features:

• The built-in editor shows how in-depth your topic is covered and what needs improvement
• Finds gaps and opportunities for new content creation, prioritized by their probable impact and your chance of ranking

9. Copilot

Copilot is a suite of tools that help eCommerce businesses maintain real-time communication with customers around the clock at every stage of the funnel. Promote products, recover shopping carts and send updates or reminders directly through Messenger.

Key features: 

• Integrate Facebook Messenger directly with your website, including chat history and recent interactions for a fluid customer service experience 
• Run drip messenger campaigns to keep customers engaged with your brand
• Send abandoned carts, out-of-stock, restock, preorder, order status, and shipment notifications to contacts 
• Send branded images, promotional content, or coupon codes to those who opt in
• Collect post-purchase feedback, reviews, and customer insight
• Demonstrate social proof on your website with a widget, or push automatic Facebook posts sharing recent purchases
• Display a promotional banner on your website to capture contacts instantly

10. Yotpo

Yotpo’s deep learning technology evaluates your customers’ product reviews to help you make better business decisions. It identifies key topics that customers mention related to your products—and their feelings toward them. The AI engine extracts relevant reviews from past buyers and presents them in smart displays to convert new shoppers. Yotpo also saves you time moderating reviews. The AI-powered moderation tool automatically assigns a score to each review and flags reviews with negative sentiment so you can focus on quality control instead of manually reviewing every post.

Key features:

• Makes it easy for shoppers to filter reviews and find the exact information they’re looking for
• Analyzes customer feedback and sentiments to help you improve your products
• Integrates with most leading eCommerce platforms, including BigCommerce, Magento, and Shopify.

11. Albert AI

  Albert is a self-learning software that automates the creation of marketing campaigns for your brand. It analyzes vast amounts of data to run optimized campaigns autonomously, allowing you to feed in your own creative content and target markets, and then use data from its database to determine key characteristics of a serious buyer. Albert identifies potential customers that match those traits, and runs trial campaigns on a small group of customers—with results refined by Albert himself—before launching it on a larger scale.

  Albert plugs into your existing marketing technology stack, so you still have access to your accounts, ads, search, social media, and more. Albert maps tracking and attribution to your source of truth so you can determine which channels are driving your business.

Key features:

• Breaks down large amounts of data to help you customize campaigns
• Plugs into your marketing technology stack and can be used across diverse media outlets, including email, content, paid media, and mobile

Final Saying

There are many tools and companies out there that offer AI tools, but this is a small list of resources that we have found to be helpful. If you have any other suggestions, feel free to share them in the comments below this article. As marketing evolves at such a rapid pace, new marketing strategies will be invented that we haven't even dreamed of yet. But for now, this list should give you a good starting point on your way to implementing AI into your marketing mix.

Note: This article contains affiliate links, meaning we make a small commission if you buy any premium plan from our link.

How does one build, scale and navigate the headwinds of a recession, especially as consumer behavior changes dramatically?

© 2024 TechCrunch. All rights reserved. For personal use only.

These are appeals preferred by the assessee against orders of the Learned Commissioner of Income Tax (Appeals)/NFAC, (hereinafter in short "the Ld.CIT(A)"), Delhi, dated 19.02.2024/20.02.2024 for the Assessment Year (hereinafter in short "AY") 2017-18.

2. First, will take up ITA No 701/Chny/2024 against Ld CIT(A) order dated 19.02.2024; and note that the main grievance of the assessee is against the action of the Ld.CIT(A) confirming the following actions of the AO (i) making an addition of Rs.19,28,069/- as unexplained money on ITA Nos.701, 743 to 745/Chny/2024 (AY 2017-18) M/s. Covai Marketing :: 2 ::

New York, NY USA — The Content Marketing Institute (CMI) just announced TopRank Marketing and Sprinklr won a 2024 Content...

The post TopRank Marketing and Sprinklr Win a Prestigious 2024 Content Marketing Award appeared first on TopRank® Marketing.

Do you want to be the Dollar Shave Club of B2B marketing on social media? In a market filled with...

The post The Big Guide to Organic Social Media Marketing appeared first on TopRank® Marketing.

What is B2B influencer marketing?  I get asked this question quite often. Especially by non-marketers, who have the assumption I...

The post Here’s How 11 Expert Marketers Define B2B Influencer Marketing appeared first on TopRank® Marketing.

Despite their differences, business-to-consumer (B2C) and business-to-business (B2B) influencer marketing share several key similarities.  Both audiences seek value, with a...

The post Try These 7 B2C Influencer Marketing Tactics for B2B Success appeared first on TopRank® Marketing.

Let me know if this sounds familiar: You’re drafting a masterful thought leadership piece and want to back up your...

The post A Complete Guide to Using Original Research to Elevate B2B Content Marketing appeared first on TopRank® Marketing.

The new era of search is here. Artificial intelligence is unlocking new ways for people to find information and solve...

The post Generative Engine Optimization (GEO): A Marketing Primer appeared first on TopRank® Marketing.

The Maharashtra Cyber found that measures taken by the platforms to avoid black-marketing of tickets are insufficient, said the official

The art of creating topical marketing campaigns that leverage special moments

The scent and emotion of rainwater can be inspiring for innovative brands

With all the social media site tools available, often the best way to be effective with your social marketing is to automate the process. First, you need to decide whether automation is right for you and, if so, which automation you should set up. Automation can be key in turning your contacts into profits because you can post less, but at the same time, you get more exposure. Social automation, however, can be considered spamming, so be careful with how you set it up.

How does social network automation work? There are tools like Hootsuite and SocialFlow where you can automate your social networking sites or TubeMogul to automate your video posting. These sites can submit a link or post to not just one or two sites but, in some cases, up to 60.

One of your greatest foes as an entrepreneur is misinformation. There is a lot of erroneous advice online, especially when it comes to social media marketing. Unfortunately, much of this guidance seems reasonable on paper. Without the right research or knowledge, you may end up unwittingly endangering the future of your business. Here are seven common social media marketing myths you need to watch out for.

1. Negative feedback can be safely ignored
2. Email is no longer relevant
3. All content represents thought leadership
4. Social media and content marketing are two different campaigns
5. Content topics must be limited to protect your secrets
6. Social media marketing is primarily for generating new customers
7. Social media metrics cannot be measured

Social virtual reality, or social VR, has seen an increase in users too. Social VR apps like Rec Room, BigScreen, VRChat, and AltSpace have all seen an increase in traffic. AltSpace is even hosting one of Burning Man's virtual worlds from this year's virtual event. This week, Facebook announced the launch of the public beta for its social VR experience, Horizon.

Sneak peeks of Horizon screenshots are flooding social media. Facebook dropped the gameplay trailer for Facebook Horizon after months of anticipation. The trailer shows avatars playing games in Horizon, building their own worlds, and having fun with other avatars. Facebook Horizon's beta access is currently invite-only.

~ Brands must shift from their pre-pandemic social media strategies
~ More organic and engaging approaches are crucial when it comes to winning back customers or retaining new ones
~ Select the most appropriate platform that fits the target audience, even if it’s uncharted territory for your brand
~ Authentic influencer campaigns, user-generated content challenges and conversational tones are among the most effective ways to engage with customers

Convenience, but not only
At first glance, it could be said that the price of the product and its technical characteristics are decisive aspects when it comes to an expenditure. When two products have the same level of performance, the quality-price ratio always wins. But this is not true! The market is full of examples of products that are more popular even though there are competing goods that have similar characteristics.

Looking to implement a content marketing plan for your business, but not sure where to begin?

Used well, content can help you maximize connection with your target audience, and become a key resource in your niche. Your content can boost brand awareness, exposure, and eventually, lead to greater business success as potential customers become aware of your brand and its expertise.

So where do you begin?

The key to content success is mapping out a full strategy from the beginning, so you know not only what you're going to create, and where you'll share it. But also, what metrics you'll be using to measure its success, and how you can track performance over time.

An effective content strategy does take time to generate results, and if you have not aligned with the right metrics, you can come off the rails quickly.

Today, almost everyone is a critic, complete with an unfiltered opinion. Be it the clout chasers or active advocates, many take to social media to air these opinions and grievances where the views are met with either support or scorn; and the line between the two is often blurred.

To be present online, one must plan well and be equipped with a solid risk register to deal with any potential reputational damage that could occur. While a tweet may lead to brand tragedy, it could also lead to business popularity.

It's all dependent on metrics; a well-planned social marketing and content plan that considers all options should be viewed as your lifeline. Here are three ways to implement such a plan:

1. Make your metrics matter
2. Improve stakes and stakeholder management
3. Take online and offline conversations seriously

Social Marketing Predictions for 2020-2025

I want to help you avoid those costly and time-consuming mistakes so you can build the business you deserve, serve more people and bring more value into the world. So let's talk about some of the common mistakes people make in social media, how to avoid them and what you should be doing instead so you can maximize your results.

1. Inconsistent posting activity
2. Posting off-brand content
3. Topical
4. Platforms
5. Asking friends to like/follow your page

Marketing information are facts uncovered through the analysis of promoting data. This knowledge is used to produce campaigns, articles and client experiences more info here that better meet the needs of the industry, delivering worth and travelling growth. Information come from a number of sources, both equally formal and informal. Anything that helps your business […]

This book provides a bird’s-eye view to marketing professionals of the ever evolving digital space

Set to start in January 2025, these programs aim to equip Indian professionals with essential skills in digital marketing and data analysis.

Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all the case studies, hard metrics and benefits available can’t convince them, or everyone would be jumping on the RSS wagon by now.

Microsoft and Google It Is Time for RSS

RSS is a many-in-one marketing & publishing tool, although unfortunatelly most marketers still fail to understand this powerful concept.

While RSS does provide a number of benefits when used for each individual marketing function, best results are achieved when it is fully integrated in your internet marketing strategy. In more simpler terms --- when you use it to power most of your marketing online.

The key point is that RSS makes various marketing functions work together, in order to generate the best possible end result.

Complete Article - The Full Circle RSS Marketing

Truth be told, most blogs aren't really optimized for marketing effectiveness. Even more so, some blogs are absolute marketing machines, but they at the same time fail to fully capitalize on that fact by not being really optimized marketing-wise.

Here are the absolute 101 basics you really shouldn't ignore ...

Marketing Optimization 101 for Blogs

Just as the second generation of search engines and directories evolved into niche topic specific portals we are seeing the same occur in the area of RSS feed directories and search engines. While some directories are admittedly more niche than others the trend is obvious.

Vertical search and niche directories are becoming authority sites in a crowded online world. These niche directories will help individuals in specific industries locate topics essential to their industries.

Vertical Marketing with RSS Feeds

With social media dominating the market, Influencer Marketing Managers are in demand to spearhead campaigns for businesses

Company: TFG Digital India
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Company: Narayan Oil And Gas Burns Co
Qualification: Bachelor of Arts (B.A), Bachelor of Business Administration (B.B.A), Bachelor Of Computer Application (B.C.A), Bachelor of Commerce (B.Com), Bachelor Of Technology (B.Tech/B.E), Master OF Business Administration (M.B.A), Master of Commerce (M.Com), Masters in Technology....

Company: P & I Management Consultants
Experience: 3 to 6
location: India
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Summary: Job Description: Marketing & Sales Engineer, should be B.Tech or Diploma (Mechanical) with 3-6 years experience in Handling of Customers’ inquiry/demand for industrial Valves, Government Purchase order,M.O. Amendment, Customers....

Company: P & I Management Consultants
Experience: 3 to 4
location: India
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Summary: Job Description: JD for Dy/Assistant Manager OEM/Industrial Marketing-Bangalore/Chennai a. Persons should belongs to Chennai or Bangalore as he has to develop business of Welding Wires in Tamil Nadu & Karnataka. b.Experience of 3-4....

Company: P & I Management Consultants
Experience: 3 to 4
location: India
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Summary: Job Description: Job Description 1st Persons a. Persons should belongs to Ahmedabad or nearby areas as job location is Ahmedabad. Local Preferred. b. Should have Experience of 3 to 4 years of Welding Wires,Industrial Gas,O2,LPG,....

Company: P & I Management Consultants
Experience: 3 to 4
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Company: P & I Management Consultants
Experience: 2 to 3
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Summary: Job Description: Job Description Job Profile: B.E /B.Tech/ MBA with 2 to 3 years of experience. Be a Techno-Commercial Candidate, having good command over English/ French, Good Personality, Good Communication....