In casestudies in de literatuur of uit het werkveld lezen we vaak over de grote meerwaarde die neuromarketing biedt aan marketinggerichte projecten.  Maar wat is de realiteit? Wat zijn de effectieve mogelijkheden? Wat is het verschil tussen de verwachte potentie van neuromarketing en de daadwerkelijke mogelijkheden, uitdagingen en beperkingen ervan in de praktijk. En, wat […]

Met de Amerikaanse verkiezingen van 5 november 2014 laat dit artikel zien hoe de lessen van Rosser Reeves’ Unique Selling Proposition (USP)-strategie nog steeds relevant zijn in moderne campagnes. Wat kunnen we leren van campagnes als die van Eisenhower, Trump, en Harris?

Wat is er veel gaande in onze business. Ongekend! Je krijgt het er af en toe benauwd van en ziet door de bomen het bos niet meer. Maar, het geeft toch vooral ook enorm veel energie en biedt legio kansen. Het schrijven van een trendartikel is normaal al uitdagend genoeg, maar voor 2025 lijkt het […]

Breaking down California’s tough-on-crime measure Prop 36. Also, an update on the 2022 voter-approved Sacramento Children's Fund: Measure L. Finally, the parking lot saga at Trader Joe’s.

Discussion Prop 6 and the experiences of working in prison. Celebrating Diwali in Sacramento. Finally, ‘When We Were Colored’ is re-staging at Oak Park’s Guild Theater this month.

Microdosing has been growing in popularity alongside growing cultural acceptance of psychedelics and increased research into their potential as mental health tools. Most psychedelic drugs are illegal according to the federal government, however, so even though microdosing has inched its way into the mainstream lexicon, it simultaneously remains part of an underground culture.

Quebec City melodic punk rockers Drop It First (ft. members of Our Darkest Days) release video for debut single 'Where The Wind Blows',

Beat Deion. Because if Jay Norvell can notch CSU's first Rocky Mountain Showdown win since 2014, the load of those first two seasons lightens considerably.

Darko – the duo featuring producer Josh Miller (ex-Spite, ex-Emmure) and vocalist Tom Barber (Chelsea Grin, ex-Lorna Shore) – is plotting the release of their new EP Deathmask, Pt. 3 […]

Pretty valid reasons, honestly.

"Controversies aside, From Zero is a mostly strong (if unsurprising) rebirth for Linkin Park."

Yankees' Anthony Volpe's third-inning grand slam sparked the Yankees to an 11-4 win over the Los Angeles Dodgers on Tuesday night that forced a Game 5.

Before weighing in on Denver’s competing ballot questions 301 and 302, we want to take the time to empower Denver residents with some important history and perspective -- the 155 acres at the former Park Hill Golf Course were put under a conservation easement in 1997 with the clear intent of protecting the land from development.

A recent spate of Xcel power outages across metro Denver has prompted the Colorado Public Utilities Commission to consider opening an investigation.

The Department of the Interior awarded the money from its Outdoor Recreation Legacy Partnership Grants Program.

Cherry Creek seeks its seventh straight appearance in the title game, while Mountain Vista looks for its first.

Metro Denver's housing market heated up instead of cooling down last month as buyers defied expectations they would take a wait-and-see approach until the election was over.

Despite concerns buyers would delay home purchases until after the election, metro Denver’s housing market sizzled in October. That activity bucks a national trend. A Redfin survey shows that 23% of first-time buyers plan to wait until after the election to purchase, citing economic uncertainty, potential rate cuts, and candidate policy impacts. According to the […]

On Oct. 21, 1999, the Black Canyon became Colorado's third national park. But it was a painstaking process to get there.

The popular train from Union Station will have more cars and run five days a week.

Many guests are content with low-key offerings such as hiking, biking, fishing, wildlife viewing, and scenic driving. Some of us crave more.

Indianapolis Motor Speedway president Doug Boles declared Denver a top market for expansion, but said it would take 2-5 years to launch an NTT IndyCar street race in Denver.

As winter approaches and outdoor farmers markets wind down, many small businesses that rely on summer sales are now faced with the difficult task of planning for their off-season.

Call Your Mother joins the upscale food hall while other tenants leave.

Kismet’s a thing -- especially in theater. The first immersive performance that local playwright Jeffrey Neuman ever attended was “Wild Party” in 2016. The slinky, fun retrofitting of the Broadway musical set in the Jazz Age was produced by the Denver Center’s Off-Center and was directed by Amanda Berg Wilson, the artistic director of Boulder’s inventive company, the Catamounts.

The rope left a gash in the buck's neck and broke one of the buck’s antlers.

The Jefferson County Board of Commissioners gave the thumbs-down Tuesday to a Conifer downhill bike park.

The new store will open on Saturday at the Orchard Town Center.

"42" premieres on Tuesday, July 7 at 6P/5C.

Police suspect ‘foul play.’

The former college athlete died in a car accident in April.

The game had to be ended early.

Harness racing driver Kiwon Waldron had a busy day at Harrah’s Hoosier Park in Indiana, competing in multiple races across both morning qualifiers and the evening program. Waldron’s day began with a second-place finish in the morning qualifiers, driving Aaron’s Ace to a 1:56.3 time in a pace class race. He later piloted Mr. Informed […]

Harness racing driver Kiwon Waldron had a busy night at Harrah’s Hoosier Park in Indiana, participating in six races as the harness racing season rolls on. Waldron’s evening began with a trot race, where he piloted Rualone to a fifth-place finish, crossing the line in 1:59.3. He then switched gears to the pace class for […]

Harness racing driver Kiwon Waldron competed in two races at Harrah’s Hoosier Park in Indiana. In race 5, a pace event, Waldron guided Sweet Tell to a third-place finish with a time of 1:52.4. Later in the evening, Waldron drove Bodelicious in race 6, a trot race. The pair finished sixth with a time of […]

Harness racer Kiwon Waldron competed in four races during a recent night of racing at Harrah’s Hoosier Park. Waldron’s night started with a fifth-place finish in the Trot Class aboard Mr Jessies Express in Race 1, clocking a time of 2:00.3. In Race 4, another Trot Class event, Waldron guided Bridge To Jesse’s to a […]

Kiwon Waldron participated in four races at Harrah’s Hoosier Park, consistently finishing mid-pack in a competitive evening of harness racing in Indiana. Waldron’s first race was in the pace class, where he drove Where’s Drogon to a sixth-place finish in a time of 1:53&3. In race 3, another pace class event, Waldron and Mary Jo […]

Tahjae Welch has risen from an entry-level position all the way to Store Manager at the MarketPlace, with the company noting how “determination, hard work, and a positive support system can lead to impressive career advancement in Bermuda’s retail grocery industry.” A spokesperson said, “Starting his journey with The MarketPlace in 2016 straight out of […]

The Bermuda Amateur Swimming Association season continued with the Kattegat Sharks Sprint Meet at the BASA Pool. Scarlett Spurling won the 13-14 girls 100 SC meter freestyle A – final touching the wall in a time of 1:07.09, Isla Cooze, was second in 1:09.55, and McKenna Kyme, finished third clocking a time of 1:12.03. The […]

The Bermuda Amateur Swimming Association season continued with day two of the Kattegat Sharks sprint meet at the BASA Pool. Freya Lau won the 13-14 girls 100 SC meter breaststroke A-final touching the wall in a time of 1:25.43, Scarlett Spurling, was second in 1:26.99, and Isla Cooze, was third in 1:31.73. In the 13-14 […]

The Bermuda Police Service identified the victim of Monday’s fatal shooting in the Mary Victoria Road area of Devonshire as 53-year-old Steve Parkes. The police said they do not believe Mr Parkes “was specifically targeted” and they “do believe that it was a situation of maybe the wrong place at the wrong time.” The police […]

Bermudian Adam Hall has featured for his new team, the Biloxi Shuckers, in their last two matches against the Tennessee Smokies at Keesler Federal Park. Hall, who was promoted to the Shuckers from the Rookie-level ACL Brewers on Thursday [June 13], went 1 for 3 from the plate and scored a run in the bottom […]

Bermudian goalkeeper Coleridge Fubler kept a clean sheet in Binfield’s 2-0 win at home to South Park in the Pitching In Isthmian League South Central Division One today [November 2]. Fellow Bermudians Reese Jones and Razhir Smith-Jones also started the match for the Berkshire outfit; meanwhile, Riley Robinson and Malachi Henry came on as second-half […]

Calling it a “once in a lifetime encounter,” Weldon Wade posted video footage showing sharks feeding on dead 30-35 foot sperm whale floating off Bermuda, with the video also showing Marine Biologist Choy Aming on top of the whale capturing GoPro footage from a very unique perspective. In an Instagram post, Weldon Wade said, “Here […]

Bermuda Field Hockey Federation action at the National Sports Center saw the match between the Swizzles, and Dark & Stormies end in a 2 – 2 draw. The Swizzles took the lead in the 2nd minute when Grace Lightowler scored a field goal, one minute later it was 2 – 0 when Megan Troake scored […]

In Bermuda Field Hockey action at the National Sports Center, the Hurricanes defeated the Dark & Stormies 4 – 1. The Hurricanes got a hat-trick of field goal from Jordache Ravon inside the first 10 minutes as they took the 3 – 0 lead to the break. Tyler Smith scored a field goal in the […]

Swizzle defeated the Dark & Stormies 4 – 1 at the National Sports Center in Bermuda field hockey action. Swizzle took the lead in the 28th minute when Rupert Cuddon-Large scored a field goal, in the 31st minute Kyle Hamilton doubled the lead with a field goal, and one minute later it was 3 – […]

The Budgies recorded victory in this weekend’s Bermuda field hockey double-header, while the Hurricanes and Dark & Stormies played to a draw. The Hurricanes came from 4 – 0 down to draw 4 – 4 with the Dark & Stormies. The Dark & Stormies got a hat trick from Gareth Tavares and a single strike […]

In a Bermuda Netball Association Senior League make-up match the Phoenix Heat defeated the Storm 41 – 26. Danielle Raynor led the Phoenix Heat to victory with 32 goals, while Ebonie Cox added 9 goals. Eshe’ Grant was named the team’s best attacker, Kiante’ Lightbourne was named the best defender, and Nyisha Saunders was the […]

The latest round of senior league netball action at the Bernard Park saw Phoenix — led by best attacker Danielle Raynor — defeat Docksiders by a score of 65 – 21. Raynor scored 54 goals, with MVP Ebonie Cox adding 11 goals, and Kiante’ Lightbourne named the best defender. Docksiders got 12 goals from best attacker […]