neuromarketing

The First Neuromarketing Service that Optimizes the Impact of Packaging on Consumers

ANALYTICA, a behavioral sciences-based company in Edinburgh, as launched the first service that optimizes packaging using consumer psychology and neuroscience-led customer tests.




neuromarketing

Eye tracking, EEG & meer: 4 neuromarketingmethoden om toe te passen

In casestudies in de literatuur of uit het werkveld lezen we vaak over de grote meerwaarde die neuromarketing biedt aan marketinggerichte projecten.  Maar wat is de realiteit? Wat zijn de effectieve mogelijkheden? Wat is het verschil tussen de verwachte potentie van neuromarketing en de daadwerkelijke mogelijkheden, uitdagingen en beperkingen ervan in de praktijk. En, wat […]





neuromarketing

Brainfluence : 100 ways to persuade and convince customers with neuromarketing / Roger Dooley

Dooley, Roger, 1952-




neuromarketing

Neuromarketing : exploring the brain of the consumer / Leon Zurawicki

Żurawicki, Leon




neuromarketing

Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing / Giovanni Vecchiato [and three others]

Vecchiato, Giovanni, author




neuromarketing

Neuromarketing for dummies / by Stephen J. Genco, PhD, Andrew P. Pohlmann, and Peter Steidl, MBA, PhD

Genco, Stephen J




neuromarketing

Neuromarketing yearbook 2015 / NMSBA




neuromarketing

Introduction to neuromarketing & consumer neuroscience / Thomas Zoëga Ramsøy, PhD

Ramsøy, Thomas Zoëga, author