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The McDonalds Redesign That Could Have Been

In the 1970s, McDonald’s was at a pivotal point in its growth, and the fast-food giant sought to enhance its brand identity. To achieve this, McDonald’s engaged Unimark International, a prominent design firm, to explore a comprehensive redesign of its packaging and signage. This collaboration aimed to create a more cohesive and appealing visual identity […]

The post The McDonalds Redesign That Could Have Been appeared first on Designer Daily: graphic and web design blog.




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5 Ways to Make More Money with Your Design Skills

As a designer, there are endless opportunities between your creation potential and your usual clients. With the growing demand for visual expertise, the possibility of earning more and increasing income is growing. By specializing in graphic design, web development, or UX/UI, you open doors to new ways of developing your revenues. Selling design templates, coaching, […]

The post 5 Ways to Make More Money with Your Design Skills appeared first on Designer Daily: graphic and web design blog.




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Illustrator Tutorial: Design a Retro VHS Cover Inspired Poster

The retro artwork that used to appear on old VHS tape covers has become an iconic design style that is often mimicked today. Follow along with this tutorial to create your own fun retro style poster based on the artwork of those VHS cassette covers. We’ll use Illustrator to construct the design with text and […]

The post Illustrator Tutorial: Design a Retro VHS Cover Inspired Poster appeared first on Spoon Graphics.




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Design a Modern Gradient Logo Using Adobe Illustrator’s Shape Builder Tool

Follow along with this Adobe Illustrator tutorial to create a colourful gradient logo design. I’ll show you how Illustrator’s shape builder tool makes it easy to construct the basic vector logo design, then we’ll apply a vibrant colour scheme using gradients. Subscribe to the Spoon Graphics YouTube Channel Source File Download with membership

The post Design a Modern Gradient Logo Using Adobe Illustrator’s Shape Builder Tool appeared first on Spoon Graphics.




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Dramatic Typography Designs to Acquire Best Ideas

Typography designs are most beautiful type of artwork, you can get inspiration from typography design, creative typography design for you to get artistic ideas.

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Create Some Tragedy in your Designs Using Comic Fonts

I am also going to share with some more valuable content below, you can see a list of comic fonts. Basically it’s also a way to explore the new ways of creativity because comic fonts are also able to create extra-ordinary presentation of your designs...

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Designing a Chic Striped Business Card with Photoshop

If you want a simple yet chic and sophisticated approach on your business card design, then this is the tutorial for you. You will learn how to design your own chic and striped style business card using Adobe Photoshop.....

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Be A Perfect Web Designer Using CSS3 Tutorials

Today I have decided to share with you CSS3 tutorials especially if you are a beginner, basically CSS3 is also requires professional skills but if you’ll concentrate on below CSS3 tutorials you can easily become professional in this field...

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Recognize the Significance of your Clients

In today’s article I am going to share my personal views about the importance of client, these things can also prove useful for a blogger because some time a blogger also need to face clients. There are also many professions that’s why lots of people are also earning a suitable amount even to sit at [...]

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  • Tools & Helpers

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Designing a Halftone Business Card

In this tutorial, you will learn how to create a simple colorful halftone business card quickly using Adobe Photoshop. With more than ample resources from the Internet and Photoshop, you can easily come up with pretty impressive designs in no time at all. Incoming search terms:name card simple colorful

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Thematic Set of Vector Tutorials For Designers

These of all vector tutorials give techniques and lessons for beginners and intermediate level graphic designers, I am also the person who seeking some of these kind of vector tutorials to learn more tricky ways because every print media design campaign need design variation and modern ideas...

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Review: Professional WordPress Design and Development, 2nd Edition

Let’s start this review with an honest admission. While in the 90s I collected (and read, mostly) tech books like they were going out of style. These days I barely get my hands around a book, let alone consume it. Frankly, I don’t have the time. I have three kids (two are twins) and a […]

The post Review: Professional WordPress Design and Development, 2nd Edition appeared first on WPCandy.




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This common gesture could be a sign of a concussion, researchers say

A quick shake of the head after a hard hit could signal that a person has a concussion, a new study suggests, based on the experiences of young athletes. It’s an easily recognizable movement that could help significantly reduce the number of concussions that go undiagnosed if added to official evaluation guidelines, according to researchers from Mass General Brigham and the Concussion Legacy Foundation.




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13 Awesome Tools & Resources for Designers and Agencies for 2023

Web design tools and resources, both free and premium, are designed to help you take full advantage of your creativity. Thereby enhance your ability to create stunning websites. There is a huge variety of products and services to choose from. They are ranging from complete platforms to specialized software applications. Just like design frameworks, wireframing […]




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10+ Excellent Web Design Tools & Resources to Use in 2024

It’s a New Year, but one thing hasn’t changed. The number of web design resources and tools just keeps on increasing. That’s a good thing. But it does make it that much more difficult to find a theme, plugin, or resource you really have a need for if you are to stay abreast of or […]




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Webdesigners Favorite Comfort Purchases

Burts bees




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Designing Houses for People with Brain Injury

Specific accessibility adaptations in the home depend on the person's specific impairments from TBI.




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Signs You’re Putting Yourself Last (+ How to Fix It)

What if the secret to unlocking your best creative self was as simple as putting yourself first? There’s this catchy phrase in finance called “Pay Yourself First,” which means setting aside savings before paying any bills. But I believe this concept extends far beyond finances. When we’re constantly pulled in a million directions, learning to quote “pay yourself first” is a simple reminder: Don’t forget about you. Why We Feel Burned Out As creators, our lives are filled with endless projects, tight deadlines, and the constant pressure to innovate. It’s exhilarating but can also be exhausting. How many times have you put off the things you truly want to do—or need to do—for yourself until the end of the day when you’re already tired and wasted? We push ourselves to the brink, squeezing our passions and self-care into the leftover minutes of our days, and then wonder why we feel burned out, unfulfilled, or exhausted. Signs You’re Putting Yourself Last Let’s talk about the signs that you’re caught in this trap of self-neglect. Feeling constantly tired, even after a full night’s sleep, is a big one. Struggling to fall asleep or waking up frequently throughout the night might also ring...

The post Signs You’re Putting Yourself Last (+ How to Fix It) first appeared on Chase Jarvis.

The post Signs You’re Putting Yourself Last (+ How to Fix It) appeared first on Chase Jarvis.




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Harnessing the Power of Email Signatures and Banners in Digital Marketing

When exploring the arsenal of digital marketing tools, the concepts of email signature banner prominently feature as pivotal elements for interaction and outreach within the expansive domain of email marketing. While at a glance they may appear similar, email signatures [...]

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The post Harnessing the Power of Email Signatures and Banners in Digital Marketing first appeared on CSS Reset.




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Create a Stylized Ocean Design in Adobe Illustrator

In this tutorial we’ll be making a nautical scene with underwater elements. We’ll be using basic geometric shapes as well as creating our own brushes and doing some freehand drawing to create a unique ocean design. Let’s get started! Tutorial Details Program: Adobe Illustrator CS6 – CC Difficulty: Intermediate Topics Covered: Shape Building, Paintbrush Tool, […]

The post Create a Stylized Ocean Design in Adobe Illustrator appeared first on Vectips.




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Design a Flat Teacup Logotype in Adobe Illustrator

Follow this tutorial to create a trendy flat teacup logotype in Adobe Illustrator! We’ll be using and modifying basic geometric shapes, working with Align panel, Pathfinder functions and learning simple yet very useful tips and tricks. Let’s get started!   Tutorial details: Program: Adobe Illustrator CC Difficulty: Beginner Topics Covered: Logotype Design, Shape Building, Compositional Skills Estimated […]

The post Design a Flat Teacup Logotype in Adobe Illustrator appeared first on Vectips.




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How to Create a Simple Shape Fruit Vector Design

In this tutorial we’ll create a delicious  fruit vector design from basic shapes and create a dynamic composition perfect for print and web media alike! Tutorial Details: How to Create a Simple Shape Composition Design Program: Adobe Illustrator CS6 Difficulty: Intermediate Topics Covered: Design Theory, Shape Building, Compositional Skills Estimated Completion Time: 30 Minutes Final […]

The post How to Create a Simple Shape Fruit Vector Design appeared first on Vectips.




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How to Do a Wikipedia Redesign

Unsolicited redesigns are fun. They’re also always criticized for their superficial approach that only takes care of surface level problems. Developers at Raureif have done yet another redesign of Wikipedia, but with one big difference from all the other redesigns: they’ve actually created a real, working app.

Since Wikipedia has a permissive license, you can repackage (and even sell) its content if you so wish, so there is little stopping anyone from implementing a functional redesign of the site (besides all the hard work). The team at Raureif have seized this opportunity and created Das Referenz – an iOS Wikipedia app. Apart from seeing your ideas tested in the real world, this hands-on approach to redesign also gives you an opportunity to profit from them: if the new UI provides enough value, people will pay you for it through app sales or via ads (Das Referenz uses both ads and a pay-for option to remove ads). That’s how you do a Wikipedia redesign.




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Design Trend Predictors

Joel Unger approaches the blurry, semi-transparent window aesthetic, recently introduced in iOS7 and now making its way to OS X Yosemite, from the standpoint of evolutionary biology. He argues that the reasons for this latest trend, as well as other trends, are: 1) the visual effect is relatively rare, and 2) the effect is expensive to achieve (in this case expensive in terms of graphics processing power). Both of these go hand in hand given that what is expensive to achieve is probably also going to be rare, at least for the period it still remains expensive. While these two things are initially the differentiator for the trendsetter, they will inevitably be mimicked by others, resulting in a design trend.




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The introvert’s guide to navigating a professional world designed for extroverts

About a month into the economic shutdown that came as a result of the COVID-19 pandemic, I started to notice something that was, let’s say, peculiar. At least peculiar to me. I’m an introvert. I certainly don’t deny that. The “stay at home” orders were really not a problem for me or my family. I …

The post The introvert’s guide to navigating a professional world designed for extroverts appeared first on Nathan Rice.




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The Basics Of Product Design: Introduction To Key Concepts And Principles

Whether you're a project manager or a startup business owner, most of you lack the time or the in-house experts to help with product design. Product design ...




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Sexy Female Superheroes - Fashion Design Trends

The aesthetic world of female superheroes isn't just about battles and superpowers—it's also about stunning, innovative fashion that turns heads and inspire ...




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The Impact Of AI Software On Architecture And Design: Revolutionizing Creativity And Efficiency

The emergence of AI software in the field of architecture and design has sparked a significant shift in how professionals approach their work. With advancem ...




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Best AI Website Builders For Fast Web Design

The Rise of AI Website Builders: Revolutionizing Website Creation with Professionalism 1. Introduction to AI website builders. In today's fast-paced d ...




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Septerra Core Redesign: Legacy of the Creator Reimagined

Septerra Core: Legacy of the Creator stands as a testament to the golden era of role-playing games. With its intricate storyline, captivating characters, an ...



  • Design Roud-up

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18 Clever Logo Design Ideas: Fresh Showcase Of Creativity

The gallery features a collection of 18 cleverly implemented logo design ideas that highlight the art of logo creation. These logos showcase not only smart ...




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The Challenges and Rewards of Responsive Design

During 2012 there were many progressions in the world of web design, and one of the main success stories was the growth and popularity of responsive web design. It’s no wonder either, as we were in need of something like this, to give an ounce of flexibility to traditional design – which is exactly what […]




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Photobox Theme Design

Check out the latest theme that I just released yesterday on Themify named Photobox. It is a WordPress theme for photobloggers. The theme features a gallery slider on the homepage and a lightbox gallery in the posts using WordPress built-in media gallery feature. No additional plugin is required to install this theme. Read more details […]




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Web Designer Wall Redesign

After 3.5+ years, I finally gave Web Designer Wall a new look. The new design is not just visually appealing, but well coded in technical point of view. I incorporated a lot of new web standard techniques such as HTML5, CSS3, and media queries. The new design works on all devices and resolutions. The design […]




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Best Web Gallery Redesigned

I recently redesigned Best Web Gallery with responsive features. Check it out!




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New Illustration: Redesign The Web

Below is the latest illustration, Redesign the Web Poster, that I did for Smashing Magazine’s poster design contest: Redesign the Web, Redesign the World. The work is done with Adobe Illustrator and then touched up with Photoshop.




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Motion Magic: Project Insights From My Viget Internship

When we open an app or website, we do so to accomplish a task or find information. A well-designed user experience ensures users can achieve their goals efficiently. But what keeps us engaged beyond basic functionality? What differentiates a mundane interface from an exciting one? In my opinion as an up and coming UI developer, one key element is motion.

During my summer internship at Viget, I had the opportunity to dive deep into the world of agency work. From getting the chance to contribute to client sites to participating in a hackathon and pursuing a personal project, I seriously leveled up my stack and gained valuable development experience. Not to mention the amount I learned from exceptional, dedicated mentorship and micro-classes on everything from React to SQL to business models. 

However, coming into the internship, I had the specific goal of learning how to add motion to my web projects. I walked in on day one with no idea where to start, and now I’m leaving my last week with a complex knowledge of Rive, canvas elements, JavaScript animation, GSAP, and more. Here’s how… 

Spinet

In this two week hackathon project, I worked alongside Faye and Paul, the Product Designer and App Developer interns, to create a spinning wheel name picker. During the first week, I took on branding and visual design work. 

I spent the second week implementing wireframes. Through this project I learned how to transform client specifications into design directions, a style guide, and ultimately, UI components.

For this app, the motion of the spinning wheel was critical to the experience. Initially, client feedback indicated that the spin felt too uniform. I adjusted the motion parameters by extending the slowdown time and changing the easing function from linear to cubic, which increased feelings of suspense at the end of the spin animation. 

To add a level of joy and celebration to the winner announcement popup at the end of a spin, I incorporated confetti animations. In doing so, I discovered the world of JavaScript animation libraries that make implementing animations as easy as simple as adding the script to my HTML and adjusting the timing and placement of the animation object. Finally, we had ultimately decided on a modern, clean-cut video game aesthetic for the branding, and pulled this in through inspired sound effects, the logo design, and a 3D button component with a click animation accomplished entirely through Tailwind. 

Luna chatbot

After the hackathon, I got the chance to work on a personal project of my choice: an AI mental health chatbot inspired by tools like Woebot and EarKick. I was motivated by the question of what could make conversational AI feel less intimidating and more empathetic. My answer was an AI support companion with an animated avatar to enhance feelings of emotional connection and understanding. 

To get started, I experimented with various chatbot APIs and found that the Llama3 model was the best at following system prompts and offered the most natural interactions. A huge part of this project was the chatbot’s expression animations. I surveyed several popular tools and found Rive was the best fit for this, offering intricate animation capabilities, easy web integration, and a state machine for managing overlapping states and complex transitions.

The first step of animating in Rive is to create a design. Luckily, Rive has a vibrant open-source community, and I learned a lot from examining and remixing community files. The second step was learning to create the animations themselves. This was my first time animating anything, but the concept of keyframes was relatively intuitive, and the UI reminded me of video editing software, like iMovie, I’d used in the past.

The third and most challenging step for me was making all the animations work together in a state machine. 

This is the logic that connects animations together, taking input values that determine when to transition between states. Getting smooth animations between emotional states required a lot of rewiring and experimenting. Finally, embedding the Rive file in my project and linking the emotion data from API responses to the animation inputs was relatively straightforward using vanilla JavaScript. 

In conclusion

Animations, whether simple or complex, add a layer of interactivity and visual interest to digital products. Over a short 10 weeks, my internship projects allowed me to explore UI development, modern animation tools, and motion using CSS and JavaScript.

If you’re interested in bringing ideas to life and sparking joy through motion design, then diving into a passion project, seeking inspiration from the community, and exploring tools like Rive and GSAP will definitely kickstart your journey!



  • Code
  • Internships and Apprenticeships

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How to Keep Your Digital Design Studio Running Smoothly?

If you want your design studio to succeed in a crowded market, it has to run smoothly and effectively.




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3 Branding Tips for Web Design Firms

In a sea of web design companies, standing out is both an art and a strategy. After all, if a web design firm can’t effectively brand itself, how will potential clients trust it to brand them? If you’re looking for helpful tips on how to improve your firm’s brand identity, this article has everything you […]




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The Psychology of Colour in Web Design: How to Influence Customer Perception

There are over 7000 languages spoken in the world today, and it’s constantly increasing. Without the help of translation tools, many of us would not be able to make friends or do business with people beyond our geographical borders due to language barriers. However, if there is one language everybody on this planet speaks fluently […]




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Web Designer Must-Have Skills As A Pro in 2024 – Web Design Tips

As we navigate the ever-evolving landscape of web design, it’s crucial to stay ahead of the curve and continuously expand our skill set. As a seasoned web designer with years of experience, I’ve witnessed firsthand the rapid changes in our industry. Today, I’ll share my insights on the must-have skills for professional web designers in […]



  • Web Design
  • Adobe XD
  • advanced web design tools
  • AI in web design
  • CMS for web design
  • content management systems
  • continuous learning in web design
  • design prototyping tools
  • design systems
  • ethical web design
  • Figma for web design
  • Git for web designers
  • HTML CSS JavaScript
  • microinteractions in web design
  • mobile-first design
  • modern web design trends
  • must have web design skills
  • privacy and security in web design
  • professional web designer
  • Responsive web design
  • SEO best practices
  • Sketch for web design
  • user experience design
  • ux design
  • version control for web designers
  • web accessibility
  • web design animation
  • web design collaboration tools
  • web design skills 2024
  • web designer skills 2024
  • website performance optimization

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Branding and Packaging Design for Di Ligúria: Italian Roots with Brazilian Flair

Branding and Packaging Design for Di Ligúria: Italian Roots with Brazilian Flair

abduzeedo

Discover the branding and packaging design of Di Ligúria, a Brazilian pizzeria, blending Italian heritage with Brazilian charm.

When two Brazilian entrepreneurs with Italian heritage set out to create Di Ligúria, a pizzeria in Belo Horizonte, they wanted more than just a menu of pizzas. They sought a brand that paid homage to the flavors, traditions, and warmth of Italian culture while embodying the lively spirit of Brazilian dining. Designer Danilo Akan took on this challenge, developing a branding and packaging design that bridges these cultural elements seamlessly.

Di Ligúria’s brand identity is grounded in a love for Italian cuisine, inspired by the founders’ Genoese roots and the culinary culture of the Liguria region. Akan crafted a visual concept that honors this Italian foundation while infusing a relaxed Brazilian vibe. The name “Di Ligúria” itself is a tribute to Italy’s Liguria region, signaling an immediate connection to Italian authenticity.

Akan’s design approach captures this dual identity, focusing on simplicity, elegance, and a playful touch. Using negative space and bold typographic elements, Akan brings the essence of Italian tradition forward, yet retains a fresh, contemporary look that appeals to a wide audience. His design balances modern aesthetics with nostalgic elements of Italian dining, creating a memorable brand that invites customers to savor the Italian experience.

The most striking element of Di Ligúria’s brand identity is its innovative typography. Akan developed a typographic style that incorporates subtle nods to pizza and pasta, the core offerings of Di Ligúria. By using negative space within the letterforms, particularly in the letter “G,” Akan brings visual references to pizza slices and pasta strands. This clever use of negative space allows the brand to visually communicate its primary products in an understated yet effective way.

The logo’s typeface is both modern and classic, giving a nod to Italian design’s timeless elegance. This typographic style doesn’t just serve as a brand marker but becomes an integral part of the visual experience, subtly reinforcing the restaurant’s Italian roots while remaining approachable.

Packaging that Enhances the Experience

In addition to branding, the packaging design plays a significant role in delivering Di Ligúria’s identity. Packaging is designed not just for functionality but as an extension of the dining experience. By integrating graphic patterns inspired by Italian motifs, Akan’s design makes every pizza box, pasta container, and salad package an experience in itself.

The patterns, echoing Italian ceramic tiles and Mediterranean styles, contribute to the visual storytelling of Di Ligúria. They evoke the charm of Italy and the idea of gathering around a table with family and friends. With packaging that feels thoughtful and distinctive, customers are reminded of the quality and heritage behind each meal.

From the moment a customer sees the logo to when they unbox a fresh pizza, Di Ligúria’s branding and packaging tell a story. Each design choice reflects the founders’ desire to create a brand that goes beyond fast food and into a cultural experience, filled with Italian warmth and Brazilian vitality. Akan’s thoughtful use of typography, graphic patterns, and packaging demonstrates how design can capture a brand’s essence and elevate the customer’s experience.

For anyone looking to explore Akan’s creative process and Di Ligúria’s full brand story, more details are available on his website.

Di Ligúria’s branding and packaging design provide an excellent example of how design can connect cultural roots with a fresh perspective. Akan’s work successfully weaves Italian traditions into a Brazilian setting, delivering a design that’s as inviting as the food it represents.

Branding and visual identity artifacts




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Explore ChainGPT Labs’ Web3 Brand Identity & Web Design

Explore ChainGPT Labs’ Web3 Brand Identity & Web Design

abduzeedo

Discover ChainGPT Labs’ unique Web3 branding and web design with seamless 3D animations and a modern interface.

ChainGPT Labs stands as an ambitious venture, propelling innovation in the blockchain and Web3 startup world. A project backed by the ChainGPT team, this platform provides strategic funding, incubation, and acceleration services tailored for the Web3 ecosystem. To visually represent such a forward-thinking initiative, a distinctive and cohesive brand identity was crucial.

The design challenge was clear: introduce ChainGPT Labs as a part of the existing ChainGPT ecosystem while ensuring it had its unique presence. The team behind this creative endeavor adopted a strategy that balanced modernity with a recognizable brand connection.

Typeface Selection and Visual Cohesion

One of the design cornerstones is the typographic identity. The chosen typeface blends sleek, experimental, and monospace styles, reminiscent of sci-fi aesthetics yet grounded enough to maintain clarity. This combination brings a futuristic yet approachable vibe, mirroring ChainGPT Labs’ mission of bridging advanced technology with user-friendly design.

The website, crafted with a focus on interaction, features seamless 3D animations. These animations not only add depth but also engage users in an immersive digital experience. The modern, functional interface ensures smooth navigation while highlighting essential content. The design isn’t just about aesthetics; it delivers on usability, ensuring every visual element contributes to a cohesive narrative.

3D Animations: Bringing Ideas to Life

3D animation plays a pivotal role in elevating the digital experience. Each animation is thoughtfully integrated, making the browsing experience lively without compromising performance. These elements align with Web3’s ethos, suggesting a digital landscape that’s both dynamic and innovative.

Balancing Innovation and Brand Familiarity

Designers also needed to ensure that ChainGPT Labs felt like an extension of ChainGPT’s established identity. The visual ecosystem leans into bold aesthetics while subtly referencing familiar brand cues. Strategic use of color, shape, and layout ties the Labs’ identity back to its origins, achieving a harmonious balance between innovation and brand recognition.

Why It Matters for Design Enthusiasts

For graphic and interface designers, ChainGPT Labs offers an inspiring case study in brand expansion. The project exemplifies how visual elements can maintain brand consistency while pushing creative boundaries. This thoughtful integration of typography, 3D animation, and a user-focused interface marks a new chapter for digital design in the Web3 space.

For a full breakdown of the design elements, visit the work of Sigma Software Design at https://sigmasoftware.design/.

Visit the website at labs.chaingpt.org

Web design artifacts




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Exploring Editorial Design in ‘EN TORNO A LA MATERNIDAD’

Exploring Editorial Design in ‘EN TORNO A LA MATERNIDAD’

abduzeedo

Dive into the thoughtful editorial design of ‘EN TORNO A LA MATERNIDAD,’ crafted to resonate with themes of motherhood.

Pau Marín’s project, EN TORNO A LA MATERNIDAD, explores the essence of motherhood through a refined editorial design that merges visual storytelling with emotive impact. The design embodies the themes of care, strength, and the cycle of life, delivering a visual experience that’s as insightful as it is aesthetically appealing.

Design Approach and Concept

At the heart of this project lies a narrative-driven approach. Marín carefully crafted the layout to reflect the nuances of motherhood, using visual metaphors and deliberate design choices. The typographic elements are minimal yet impactful, guiding the reader’s eye through the content seamlessly. Serif and sans-serif typefaces interplay to emphasize the transitions between vulnerability and empowerment that define the maternal experience.

Photography plays a crucial role in this work, capturing tender moments that resonate with authenticity. Each image, strategically placed, adds layers of meaning, complementing the textual narrative. Marín’s ability to weave text and imagery together in a harmonious flow highlights the power of good editorial design to evoke emotions.

Layout and Visual Hierarchy

Marín’s layout decisions ensure readability while also inviting reflection. White space is used masterfully, giving the design room to breathe and allowing the reader to absorb the emotional weight of the content. The flow from one spread to the next feels intentional, never rushed, mirroring the natural rhythms of life.

The visual hierarchy emphasizes important sections, using bold headings and thoughtful subheadings. This structure not only aids in navigation but also underscores key messages without overwhelming the viewer. The balance between text, imagery, and negative space is a testament to Marín’s understanding of editorial design principles.

Thematic Consistency and Visual Metaphors

Colors in the project echo themes of nature and nurture, employing soft pastels and earth tones. These choices create a calming yet evocative palette that enhances the emotional resonance of the design. Visual metaphors, like the cyclical patterns in layouts, symbolize the never-ending cycles of care and love associated with motherhood.

For designers and illustrators, EN TORNO A LA MATERNIDAD serves as an inspiring example of how editorial design can amplify storytelling. The project encapsulates the emotional and cultural dimensions of its subject matter, offering a blueprint for blending design and narrative seamlessly.

Discover more about this project and Pau Marín’s impressive portfolio on Behance at behance.net/paumarn1.

Editorial design artifacts

Credits and thanks

  • Fina Perelló Andreu
  • Maria José Fuentes Perelló
  • Nuria Fuentes Perelló
  • Nuria Marín Fuentes
  • Claudia Marín Penella
  • Pablo Lázaro Ballester
  • Diane Gello
  • Irene Martinez De La Vega
  • Andrea Peregrín Moreno
  • Coribel Zubillaga García




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FLIPPO Pet Food: A Fresh Take on Branding and Packaging Design

FLIPPO Pet Food: A Fresh Take on Branding and Packaging Design

abduzeedo

Discover FLIPPO Pet Food’s playful branding and clean packaging design, making waves in the pet food industry.

FLIPPO Pet Food is more than just a brand; it’s a lively celebration of real, natural nutrition for pets. Developed in Spain, FLIPPO takes a bold stand against traditional pet kibble, ushering in a wave of wholesome, fresh ingredients for our loyal companions. This design-centric approach comes to life through FLIPPO’s unique branding and eye-catching packaging, crafted by the talented team at invade design, Colombia.

A Visual Feast for Pet Lovers

FLIPPO’s brand identity is anything but conventional. It combines playful illustrations, vibrant colors, and friendly typography to create an experience that instantly captures attention. The visual storytelling here is intentional, aimed at communicating the brand’s commitment to quality and its promise of real food for pets. The design invites pet owners to rethink what they feed their furry friends, making every interaction with the packaging memorable.

One of the standout features of FLIPPO’s design is its use of clean lines and engaging illustrations. Each packaging element feels like an invitation to a healthier, happier lifestyle for pets. The color palette bursts with energy, reflecting the brand’s fun and light-hearted personality while reinforcing its serious commitment to pet health.

Thoughtful Typography and Brand Messaging

Typography in FLIPPO’s design strikes a fine balance between playful and practical. The brand uses bold, easy-to-read fonts that ensure key messages are clear, whether they’re displayed in store aisles or in a social media feed. This typographic choice complements the visuals, making the overall design both appealing and accessible.

Brand messaging leans into humor and relatability. FLIPPO’s playful copy engages pet owners with a tone that’s both fun and genuine. It’s a reminder that feeding our pets shouldn’t be a chore but a joyful experience, one that prioritizes their well-being.

From Concept to Reality: Behind the Scenes

The team at invade design worked meticulously to craft an identity that stands out in the competitive pet food market. Photography by Serena.Studio captures the freshness and quality of the ingredients, enhancing the appeal of the design. Together, these elements create a brand ecosystem that feels cohesive and authentic.

For those interested in design inspiration, FLIPPO offers a masterclass in branding and packaging that balances fun with function. Check out the full project and more by invade design on Behance at https://www.behance.net/madebyinvade.

Branding and packaging design artifacts

Credits

  • Identidad de Marca:
  • invade, Colombia
  • Team:
  • María Vélez
  • Agustin Hoyos
  • Mariana Castrillón
  • Tania Flórez
  • Tomás Saldarriaga
  • Mateo Ríos
  • ​​​​​​​Fotografía:
  • Serena.Studio




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Nature in the Space – Biophilic Design

By Joe Zazzera A brief history of biophilic design patterns in interior spaces “Nature in the Space” in biophilic terms means any design interventions that forge a direct, physical and ephemeral presence of nature in a space or place. One … Continue reading




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Wrike for Designers and Creatives

Collaborating on an online project management software for marketing is a huge part of being a designer or a creative, and more often than not you are juggling more than one task or project at a time. This makes managing a creative project online for creatives particularly difficult and what’s more, the line managers or … Continue reading Wrike for Designers and Creatives

The post Wrike for Designers and Creatives appeared first on Design Shard.



  • Tips & Tricks
  • managing a creative project online
  • marketing project management tool
  • online project management software for marketing
  • task workflow management software
  • team scheduling software
  • Tools
  • Wrike

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Top 50 Design Blog Articles and Sites From 2017

It’s nearly the the close of 2017. Lots has happened and I’ve been reading about UX, Design Thinking, Design Systems, Agile, Block Chain, Crypto currencies, Machine Learning, AI, Startups and plenty more. 2018 seems to be shaping up to be an exciting year for digital! (and maybe we’ll stop asking ourselves, why didn’t we all … Continue reading Top 50 Design Blog Articles and Sites From 2017

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Can Your Logo Maker Do This: A Real Designer vs A Logo Maker

  Every business needs a logo and all major ones will view it as a key aspect of their brand building. A logo is the first impression a customer will get of your brand, so it has to look clean, professional and tell a story about who you are and what you do. Which is … Continue reading Can Your Logo Maker Do This: A Real Designer vs A Logo Maker

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What Is a Website Redesign & How To Plan For It Effectively

Websites have become essential marketing tools for businesses and it’s mandatory to keep them up to date and fresh always. This can be justified with the help of the statement made by a Danish computer scientist, Jakob Nielsen: “A bad website is like a grumpy salesperson.” This is where the need for website redesigning comes … Continue reading What Is a Website Redesign & How To Plan For It Effectively

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