The new logo reinforces the snack manufacturer’s focus on premium branded snacks.

This image shows a particular optical illusion that confronts us every day. Notice the difference between the black text on a white background and the reverse. With reversed type — light text on a darker background — the strokes seem bolder.

Black text on white is very familiar, so we can be forgiven for thinking it correctly proportioned. For familiarity’s sake we can say it is, but there are two effects happening here: The white background bleeds over the black, making the strokes seem thinner. With reversed type the opposite is true: The white strokes bleed over the black, making it seem bolder.

One of the most obvious examples of this is with signs where the letters are punched into the surround then lit from inside. In his article, Designing the ultimate wayfinding typeface, Ralph Herrmann used his own Legibility Text Tool to simulate this effect for road and navigational signs.

One might say that characters are only correctly proportioned with low-contrast. Although objective reality hails that as true, it isn’t a good reason to always set type with low contrast. Type designers have invariably designed around optical illusions and the constraints of different media for us. Low-contrast text can also create legibility and accessibility problems. Fortunately, kind folks like Gez Lemon have provided us with simple tools to check.

As fascinating as optical illusions are —  the disturbing, impossible art of Escher comes to mind — we can design around reversed body type. On the Web, increasing tracking and leading are as simple as increasing the mis-named letter-spacing and line-height in CSS. However, decreasing font weight is a thornier problem. Yes, we will be able to use @font-face to select a variant with a lighter weight, but the core web fonts offer us no options, and there are only a few limited choices with system fonts like Helvetica Neue.

Reversing a logotype

For logotype there are plenty of options, but it makes me slightly uncomfortable to consider switching to a lighter font for reversed type logos. The typeface itself is not the logotype; the variant is, so switching font could be tricky. Ironically, I’d have to be very sure that that was no perceivable difference using a lighter weight font. Also, with display faces, there’s often not a lighter weight available — a problem I came across designing the Analog logo.

The logotype worked well when testing it in black on white. However, I wanted a reversed version, too. That’s when I noticed the impact of the optical illusion:

It looked bloated! Objective reality be damned; it simply wouldn’t do. After a few minutes contemplating the carnage of adjusting every control point by hand, I remembered something; eureka!

Punching the paths through a background image in Fireworks CS4 removed the illusion. (Select both the path and the background then using Modify > Combine Paths > Punch.) Is this a bug? I don’t know, but if it is, it’s a useful one for a change!

I grinned. I was happy. All was well with the world again. Lovely! Now I could go right ahead and think about colour and I wouldn’t be far from done. This is how it emerged:

A final note on logotype design & illusions

Before we even got to actual type for the Analog logo, we first had to distill what it would convey. In our case, Alan took us through a process to define the brand values and vision. What emerged were keywords and concepts that fed into the final design. The choice of type, colour, and setting were children of that process. Style is the offspring of meaning.

I always work in greyscale for the first iterations of a new logo for a few simple reasons:

1. The form has to work independently of colour — think printing in greyscale or having the logo viewed by people with a colour-impairment.
2. It allows for quick testing of various sizes — small, high contrast versions will emphasise rendering and legibility issues at screen resolutions, especially along curves.
3. I like black and white. :)

I realise that in this day and age the vast majority of logos need to perform primarily on the Web. However, call me old-fashioned, but I still think that they should work in black and white, too.

Brands and display faces emerged with consumer culture during the 19^th Century. Logotypes were displayed prominently in high streets, advertising hoardings, and on sign boards. In many instances the message would be in black and white. They were designed to be legible from a distance, at a glance, and to be instantly recognisable. Even with colour, contrast was important.

The same is true for the Web today; only the context has changed, and the popularity of logomarks and icons. We should always test any logo at low resolutions and sizes, and the brand must still have good contrast (regardless of WCAG 2.0) to be optimal. A combination of colour and form works wonders, but in a world of a million colours where only a handful are named in common parlance, having the right form still seems a smarter choice than trying to own a palette or colour.

A final word

This article was prompted by a happy accident followed by a bit of reading. There are many references to optical illusions in design and typography books. The example image at the start of this article was inspired by one found in the excellent Stop Stealing Sheep and Find Out How Type Works by Erik Spiekermann and E.M. Ginger. There’s also plenty of online material about optical or visual illusions you can dive into. There’s also more on . Oh, and don’t forget the work of M. C. Escher!

Human eyes are amazing. In two sets of watery bags we get a wide-angle lens with incredibly sharp focus and ridiculous depth of field. Apparently our brain is even clever enough to compensate for the lag in the signal getting from retina to cortex. I know next to nothing about ocular science. Spending a morning reading and thinking about optical illusions, and contemplating my own view here in the garden office is pretty awe-inspiring. If only my photographs were as good as my eyes, illusions or no.

In January 2013, OM Norway and Norwegian Naval Training Agency agreed on internship programme for deckhands and motormen on board MV Logos Hope.

Barranquilla, Colombia :: Logos Hope’s community reflects on a key date in the Ship Ministry’s history – the shipwreck of the first vessel, Logos.

Fischer Identity Unveils Stunning New Logo Reflecting a Vision for a Secure Future.

Przestępcy wykorzystują kilka metod propagowania oszustwa oraz zachęcania potencjalnej ofiary do podania poufnych danych związanych z portalem Facebook. Konta te też są wykorzystywane do wyłudzania środków finansowych od osób będących w kręgu znajomych przejętego konta.

W tym tygodniu doszło do publikacji dużego zbioru danych wykorzystywanych do logowania przez polskich użytkowników. W ramach tego wycieku udostępniono ponad milion unikalnych rekordów z loginem oraz hasłem do różnych stron. W związku z tym jednostki odpowiedzialne za cyberbezpieczeństwo w Polsce, w tym CERT Polska, podjęły odpowiednie działania w celu ograniczenia skutków tej sytuacji.

Attempting to be creative when it will not come to you naturally can be an excercise in futility. Traditional means of conjuring those creative impulses, like taking a walk in the park, can often spur creativity, but getting a better idea of what a business needs can be an even more effective way to divine logo inspiration. When working with a business, it is important to gain a sense of what the business is about and what role the logo will play in the clients business and marketing plans. To make this process simpler, we have compiled 7 questions to consider asking a client before commencing logo design:

7 Questions to Ask Before Designing a Logo

Though a diverse range of logos exist, logo designs can ultimately be categorized into three different general styles. Each of these styles tends to suit different aesthetics differently. For this reason, you may find that a certain style of logo seems better suited to your purposes than the others depending on the nature and niche of the brand you intend to build. The three main types of logos are as follows:

Three Kinds of Logos

Since Playgirl editor-in-chief, Michele Zipp, has outed herself as a Republican, can a Conservative Men of the Blogosphere special...

(Un)equal Opportunity Bloggers

Why is this supposedly democratic medium recreating real-world inequality? A blogarchy has emerged from the Internet equivalent of an "American Idol" popularity contest. This elite clique of bloggers -- the so-called A-listers who get checked out more often than Lindsay Lohan -- attract the largest online audience. All those eyeballs can deliver cachet, cash and the coveted contract for a blook (a book based on a blog).

And so, a complex social phenomenon becomes purely mathematical: The more links pointing to you -- especially from big-time bloggers -- the more readers you will have (according to the method of judging blog popularity by number of links)... talk about creating a powerful, self-reinforcing and very exclusive network.

The Blogosphere is Rigged

Search Filters:

More Signal, Less Noise:

So what can you do about it?

Related links: daily fisk, fun, funny, humor, humour, satire

I have just added a new animation program to the logo area of this site. I have been working on variants of this system for a while. First, I wrote a JavaScript program that uses a drawing method similar to Google Maps. It uses square tile graphics, arranges them in a grid, and then moves them inside a scrolling area. When a tile moves off the edge of the scrolling area, it is moved to the opposite side of the area. Before it is moved, the tile graphic is updated with the graphic that is appears on the opposite side that is scrolling into the scrollable area. After I got a basic tile scrolling engine working, I made it work with several layers of tiles that can scroll at different rates. I then added the ability to make additional layers of objects that can be positioned anywhere. The animation at the top of this page uses this object layer system. I will make more interesting scenes as the engine becomes more sophisticated.

$20 off logo design

$50 off Trademark text and logo search

Website design can be elusive to even creative individuals. Sadly some webmasters do not realize their incompetence and they post websites that have grainy graphics and turgid colors. If you are one of these webmasters and have seen the error of your ways, consider this. Your website is a sales tool. A professional layout and design can significantly increase sales and conversion rates, gaining you customers. Businesses can greatly benefit from a professional and unforgettable logo that sets them apart from their competition. Logos are not just fancy graphics that adorn websites or letterhead, logos are a representation of a businesses' philosophy. Logos are a critical component of brand development.

Building an Image with a Logo

Website design can be elusive to even creative individuals. Sadly some webmasters do not realize their incompetence and they post websites that have grainy graphics and turgid colors. If you are one of these webmasters and have seen the error of your ways, consider this. Your website is a sales tool. A professional layout and design can significantly increase sales and conversion rates, gaining you customers. Businesses can greatly benefit from a professional and unforgettable logo that sets them apart from their competition. Logos are not just fancy graphics that adorn websites or letterhead, logos are a representation of a businesses' philosophy. Logos are a critical component of brand development.

Build an Image with a Logo

Website design can be elusive to even creative individuals. Sadly some webmasters do not realize their incompetence and they post websites that have grainy graphics and turgid colors. If you are one of these webmasters and have seen the error of your ways, consider this. Your website is a sales tool. A professional layout and design can significantly increase sales and conversion rates, gaining you customers. Businesses can greatly benefit from a professional and unforgettable logo that sets them apart from their competition. Logos are not just fancy graphics that adorn websites or letterhead, logos are a representation of a businesses' philosophy. Logos are a critical component of brand development.

Many webmasters do not realize that all images on the web are copy written and it is in many cases illegal to use an image that you find on the web without properly licensing it. Fortunately, for the graphically challenged websmasters there are a whole host of resources available to assist with web and graphic design. There are logo websites where you can purchase a single logo for a fixed fee, or subscription websites that allow you to purchase a subscription and download multiple logos. The logo is often the starting point for web design. Many webmasters use the companies logo to develop the website, the rest of the design evolves around the logo.

Building an Image with a Logo

Thinking about starting a law firm?  Whether you are a lawyer for investment fraud claim or a personal injury attorney, you will definitely need a logo. A good logo is among the core elements of your law firm’s visual branding. It matches a business with its products or services to potential customers. When you create […]

The post Designing a Law Firm Logo appeared first on The Design Inspiration.

Fr. John shares about the Eternal Word of God, the Logos.

After sharing three commentaries on the Prologue of St. John, Fr. Anthony talks about the pattern of sound and how it works to perfect us and our community in Christ. This was first shared via Fr. Anthony's "My Fool Head" YouTube livestream on 04 December 2021. The Jonathan Pageau interview he couldn't remember was with Samuel Andreyev; "Patterns and Meaning in Music". Enjoy the show!

Fr. Ted responds to questions he has received regarding the moments immediately following death. He explains that all answers fall into the category of opinion. Our focus instead should be on living our Christian lives here on earth.

Mae Awdurdod Parc Cenedlaethol Eryri wedi pleidleisio o blaid logo newydd sy'n adlewyrchu penderfyniad cynharach i ollwng 'Snowdonia' o'i enw.

Helena Cortés Gabaudan

Existen unos cuantos códigos deontológicos para traductores, pero muy pocos se refieren a la traducción literaria en particular. De entre ellos, uno de los primeros que se encuentra en Internet ni siquiera llega a reunir más de 7 normas, y las que incluye apenas tienen que ver con lo que realmente garantiza la calidad de una traducción literaria; es un mero listado de requisitos básicos del traductor en general y de aspectos legales (vid. el código deontológico del traductor literario redactado por el Consejo Europeo de Asociaciones de Traductores Literarios, ceatl). Ante esta carencia, hemos redactado, entre bromas y veras, un pequeño código personal para traductores literarios noveles, un decálogo que solo se basa en los cientos de horas solitarias, ingratas, desesperantes, pero siempre felices, pasadas frente a los textos de los grandes autores.

DECÁLOGO DEL BUEN TRADUCTOR LITERARIO

1. Humildad (o, lo que otros llaman fidelidad al texto). No trates de ser más brillante que el propio autor; en general, la mayor literalidad posible en fondo y forma es la mejor norma, aunque siempre creando un texto propio y sin caer en la burda copia. Si tienes siempre la tentación de mejorar el original, si te gusta adaptar y añadir cosas de tu cosecha o cortar y simplificar las partes complejas, escribe novelas, pero no traduzcas. Y, en particular, si eres poeta y te encanta traducir poesía, haz un esfuerzo: olvida tu condición por un instante y sé solo traductor. El lector no quiere leer tus versos.

2. Sensatez. Algunos escritores son gente rara, sí, ¡pero no tantos! En general no escriben estupideces ni insensateces. Así pues, si algo te sorprende sobremanera o parece no tener ningún sentido, es casi seguro que te has equivocado. Indaga. Seguro que algo se te está escapando.

3. Sentido estético. Traducir correctamente el contenido de la obra original puede ser relativamente fácil, pero no hay que olvidarse de la forma estética. Analiza a fondo los recursos estilísticos y estéticos empleados por el autor y trata de lograr lo mismo en tu propio idioma. De no ser así, tanto daría hacer un buen resumen del contenido como traducir la obra.

4. Paciencia. Si quieres traducir literatura no puedes tener prisa, es labor interminable de investigación, reescritura, relectura. Una recomendación: cuando hayas acabado de traducir, olvida tu versión en un cajón durante un tiempo suficientemente largo como para borrar de tu mente el original y haz una última lectura sin tener presente más que tu sentido lingüístico y literario: en este momento, y solo en éste, tómate todas las libertades que quieras con el texto hasta que a ti te suene bien, hasta hacerlo completamente tuyo, hasta que deje de ser una traducción y se convierta en tu texto: ganará en fluidez, no sonará a traducción y tendrá un estilo homogéneo.

5. Cultura. Si no tienes cientos de horas de lectura acumulados, si careces de una sólida cultura general y de cierta experiencia vital, si no conoces los clásicos y te aburre cualquier libro que no esté lleno de acción y diálogos, si nunca ganaste un premio de redacción en el colegio ni leías por las noches con una linterna debajo de las sábanas para que no te riñeran, si nunca viajaste a los países cuyas lenguas traduces, en definitiva, si no tienes gusto por la literatura: por favor ¡no te hagas traductor literario! Se gana más con los manuales de autoayuda y los libros de cocina.

6. Naturalidad. Es más importante que la obra suene bien en tu idioma y conseguir un texto natural y fluido, carente de todo artificio, que el que se cuele alguna disculpable metedura de pata. Y el que esté libre de error, que tire la primera piedra.

7. Buena pluma. Si no tienes talento para escribir con gracia y soltura en tu propio idioma no podrás ser nunca un buen traductor literario. Solo el que escribe bien traduce bien.

8. Dominio de tu lengua. Ser bilingüe ayuda mucho, pero no es garantía de buena traducción. Conocer bien la lengua de partida es un requisito técnico tan elemental como saber leer y escribir, pero no aporta nada más. Conocer bien la lengua de llegada, haberse perdido por sus más enrevesados vericuetos, saber jugar con ella, poder burlarse de ella: esa es la condición para ser un buen traductor. Busca a quien domine muy bien la lengua extranjera y tendrás, con suerte, un correcto traductor. Busca quien domine a
fondo su lengua materna y casi seguro que habrás encontrado a un buen traductor.

9. Actualidad. No envejezcas a propósito una traducción para acercarla a la época del autor. Piensa que los lectores contemporáneos del autor pudieron disfrutar de una lectura fluida y natural en el idioma de su tiempo. No castigues a tus lectores con una barrera idiomática artificial que solo provoca distancia. Para que el original siga siendo tan accesible como en su tiempo, cada generación necesita una nueva traducción.

10. Amor. O lo correcto no es igual a lo bueno. Cuántas traducciones hubo más o menos correctas que son perfectamente olvidables, por grises, planas, carentes de toda vida. Tal vez con un excelente adiestramiento se pueda conseguir un número aceptable de correctas traducciones. Pero siempre hubo, hay y habrá muy pocas buenas traducciones. En traducción literaria, traducción correcta no equivale a buena traducción. Porque también hacen falta grandes dosis de empatía. Si a pesar de haber renegado del texto más de mil veces, en el fondo has acabado sintiendo pasión por él y su autor, es señal de que eres un traductor. Si en caso de existir la máquina del tiempo lo que más te gustaría sería tener una entrevista con el clásico al que estás traduciendo, es señal de que eres un traductor. Si lo que más te gusta al llegar a casa es sentarte ante tu libro, y nunca te vas a la cama sin haber traducido al menos unas cuantas líneas —porque ése es el momento que más disfrutas del día— es señal de que eres un traductor. Y es que, además de profesión, hace falta un poco de vocación.

Estos diez mandamientos se encierran en dos: amarás a la literatura sobre todas las cosas y a los textos que traduces como a ti mismo.

Conclusión

Hacer traducciones literarias es lo más parecido a tener hijos: es una gestación larga y complicada, cuanto más se acerca el inexorable plazo de entrega más insoportable y más pesado se vuelve el asunto, hay momentos en que detestas al que te embarcó en aquel lío y te preguntas cómo pudiste aceptar; y llega siempre ese momento de extremo dolor, cuando tienes que sacar fuera como sea la cabeza del infante, en que te juras a ti mismo que nunca volverás a caer en semejante empresa… pero, en general, una vez que el niño ya está fuera y lo miras, solo queda amor incondicional por tan trabajoso producto, pese a los muchos fallos que pueda tener. Y es que ¿hay alguna madre que piense que sus hijos son feos? En resumen, la traducción literaria no es una profesión, no da de comer ni se aprende en la academia: es una vocación y un talento. Si no disfrutas con ella, no la ejerzas.

Fuente: La Linterna del Traductor

We still have a solid stock of the popular Dickies Icon Logo collection, so we can now offer these to you at a super special price. So grab it while stocks last.

L.B. Hall Fireproofing, a minority- and women-owned fireproofing company located in Crystal Lake, Illinois, announced that Estefania Roa will become the company’s new CEO. In 2022, Roa became president and owner.

Beyond its refreshed corporate logo, Bolthouse Fresh Foods is revealing its new consumer brand, Bolthouse Fresh, and packaging for its consumer-facing portfolio of fresh carrots and on-the-go snacking solutions.

PPDS, the exclusive global provider of Philips professional displays, has announced that Telelogos software has been approved as the very first remote device management solution for the new Philips Tableaux range of Advanced Colour ePaper displays.

By now, we’ve all heard the official COVID-19 prevention guidance - wear a mask, wash your hands, and stay 6 feet away from other people. But hearing information, and turning it into an everyday habit, are two very different things.

Brand to launch holiday product offerings at Winter Fancy Food Show in Las Vegas.

Their Fire Prevention Products Can Help Educate and Protect Communities.

J. David Prologo, MD, FSIR, ABOM-D has been recognized as a 2024 Castle Connolly Top Doctor — the ninth consecutive year he has received the prestigious Top Doctor honor.

EWAYBAG is a popular online wholesaler of pouch bags to clients in China and other countries. The online site sells a wide range of professional packaging bags and can be customized as per clients' requirements worldwide.

Helping Brands Promote Fire Safety Awareness with Custom Products

Creating an infinite horizontal logo scroll effect with pure CSS is a simple yet powerful way to add dynamic movement to a website. This tutorial will walk you through building an infinite scroll effect with added hover effects that allow the user to pause scrolling and scale each logo slightly when hovered.

Follow along with this Adobe Illustrator tutorial to create a colourful gradient logo design. I’ll show you how Illustrator’s shape builder tool makes it easy to construct the basic vector logo design, then we’ll apply a vibrant colour scheme using gradients. Subscribe to the Spoon Graphics YouTube Channel Source File Download with membership

The post Design a Modern Gradient Logo Using Adobe Illustrator’s Shape Builder Tool appeared first on Spoon Graphics.

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Follow this tutorial to create a trendy flat teacup logotype in Adobe Illustrator! We’ll be using and modifying basic geometric shapes, working with Align panel, Pathfinder functions and learning simple yet very useful tips and tricks. Let’s get started!   Tutorial details: Program: Adobe Illustrator CC Difficulty: Beginner Topics Covered: Logotype Design, Shape Building, Compositional Skills Estimated […]

The post Design a Flat Teacup Logotype in Adobe Illustrator appeared first on Vectips.

The gallery features a collection of 18 cleverly implemented logo design ideas that highlight the art of logo creation. These logos showcase not only smart ...

  Every business needs a logo and all major ones will view it as a key aspect of their brand building. A logo is the first impression a customer will get of your brand, so it has to look clean, professional and tell a story about who you are and what you do. Which is … Continue reading Can Your Logo Maker Do This: A Real Designer vs A Logo Maker

The post Can Your Logo Maker Do This: A Real Designer vs A Logo Maker appeared first on Design Shard.

Finding the right typeface for a logo is a challenge and can be a very time-consuming process that requires both creativity and a practical approach. Levi Honing provides the essential background and tools to enhance your typography journey and apply this knowledge to your logo design. Let’s dive deep to learn how to create a logo that is not only expressive but also purposeful and well-thought-out.

Get 20-60% off Logo Package Express with our exclusive discount coupon code. This Adobe Illustrator extension automates the exporting & sorting of logo files.

The Evolution of UK Company Logos is an infographic that visually shows the timeline history of different brand logos, created by Cheap Roller Banners. See how some of most well known UK brands have redesigned their logos over the years!

Here we have an infographic that we have designed that shows how the logos have evolved over the years for some of the most well known UK brands. We have chosen to include companies with interesting logo history and ones that have updated their logo several times.

Check out this intriguing design to see the logo evolution for companies including Shell, Tesco, the BBC, Vodafone, Sky, Barclays, Cadbury, Walkers, Birds Eye, McVitie's, Hovis and British Airways.

We hope that you appreciate this UK company logos infographic and please feel free to share it on blogs or social media.

Sometimes an infographic doesn’t have numbers and charts to share. This design is more of a visual timeline, and it’s really important that you can see the evolution of the logos over time.

It’s important to connect and infographic topic with your company’s products and services to get the most benefit from publishing an infographic. They don’t offer logo design services, but they do offer printing services for trade show booths and events.

Found on Cheap Roller Banners

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