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Cyera acquires Trail Security for $162M; Cyera is now raising at a $3B valuation

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Led by a founder who sold a video startup to Apple, Panjaya uses deepfake techniques to bite into video dubbing

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Apollo completes its $5B acquisition of Verizon Media, now known as Yahoo

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Mayfair Equity Partners aquires UK adtech platform LoopMe for $120M

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© 2024 TechCrunch. All rights reserved. For personal use only.




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Most Frequently Asked Questions About Email Marketing


1. Why is email marketing important?

Email is the marketing tool that helps you  create a seamless, connected, frictionless buyer journey. More importantly, email marketing allows you to build relationships with prospects, customers, and past customers. It's your chance to speak  to them right in their inbox, at a time that suits them. Along with the right message, email can become one of your most powerful marketing channels.

2. What is benefits of email marketing?

Email marketing is best way for creating long term relationship with your clients, and increasing sales in our company.

Benefits of email marketing for bussiness:
  • Better brand recognition
  • Statistics of what works best
  • More sales
  • Targeted audience
  • More traffic to your products/services/newsletter
  • Build credibility
Most  bussinesses are using email marketing and making tons of money with email marketing.

3. What is the simplest day and time to send my marketing emails?


Again, the answer to this question varies from company to company. And again, testing is the way to find out what works best. Typically, weekends and mornings seem to be  times when multiple emails are opened, but since your audience may have different habits, it's best to experiment and then use your  data to decide.

 4. Which metrics should I be looking at?


The two most important metrics for email marketing are  open rate and click-through rate. If your emails aren't opened, subscribers will never see your full marketing message, and if they open them but don't click through to your site, your emails won't convert.

5. How do I write a decent subject line?


The best subject lines are short and to the point, accurately describing  the content of the email, but also catchy and intriguing, so the reader wants to know more. Once Again, this is the perfect place for  A/B testing, to see what types of subject lines work best with your audience. Your call to action should be clear and  simple. It should be somewhere at the top of your email for those who haven't finished reading the entire email,  then repeated  at the end for those reading all the way through. It should state exactly what you want subscribers to do, for example "Click here to download the premium theme for free.




6. Is email marketing still effective?

Email marketing is one of the most effective ways for a business to reach its customers directly. Think about it. You don't post something on your site  hoping people will visit it. You don't even post something on a social media page and hope fans  see it. You're sending something straight to each person's inbox, where they'll definitely  see it! Even if they don't open it, they'll still see your subject line and business name every time you send an email, so you're still communicating directly with your audience.



7. However do I grow my email subscribers list? Should i buy an email list or build it myself?

Buying an email list is  waste of time & money. These email accounts are unverified and not interested in your brand. The mailing list is useless if your subscribers do not open your emails. There are different ways to grow your mailing list. 

Give them a free ebook and host it on a landing page where they have to enter the email to download the file and also create a forum page on your website, asks your visitors what questions they might have about your business, and collects email addresses to follow up with them.


8. How do I prevent audience from unsubscribing?


If the  subject line of the email is irrelevant to  customers, they will ignore it multiple times. But, if it keeps repeating, they are intercepted and unsubscribed from your emails. So, send relevant emails for the benefit of the customer. Don't send emails that often only focus  on sales, offers and discounts. 
Submit information about your business and offers so you can connect with customers. You can also update them on recent trends in your industry. The basic role of an email is first and foremost to  connect with customers, get the most out of this tool.

9. What is the difference between a cold email and a spam email?


Cold emails are mostly sales emails that are sent with content align to the needs of the recipient. It is usually personalized and includes a business perspective. However, it is still an unsolicited email. And all unsolicited emails are marked as SPAM. 
Regularly receiving this type of unsolicited email in your users' inboxes, chances are  your emails will soon be diverted to  spam or junk folders. The most important thing to prevent this from happening is to respect your recipients' choice to opt-out of receiving emails from you. You can add the links to easily unsubscribe. You must be familiar with the CAN-SPAM Act and its regulations.

10. Where can I find email template?

Almost all email campaign tools provide you with ready-made templates. Whether you use MailChimp or Pardot, you'll get several email templates ready to use.
 However, if you want to create a template from scratch, you can do so.Most of email campaign tools have option to paste the HTML code of your own design. 


11. What email marketing trend will help marketers succeed in 2022?

Is it a trend to listen to  and get to know your customers? I think people realize how bad it feels for a brand or a company to obsess over themselves without knowing their customers personal needs. People who listen empathetically and then provide value based on what they learn will win.


Final Saying


 You can approach email marketing in different ways. We have compiled a list of most frequently asked questions to help you understand how to get started, what constraints you need to keep in mind, and what future development you will need, we don’t have 100% answers to every situation and there’s always a chance you will have something new and different to deal with as you market your own business. 





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Most Frequently Asked Questions About NFTs(Non-Fungible Tokens)

 


Non-fungible tokens (NFTs) are the most popular digital assets today, capturing the attention of cryptocurrency investors, whales and people from around the world. People find it amazing that some users spend thousands or millions of dollars on a single NFT-based image of a monkey or other token, but you can simply take a screenshot for free. So here we share some freuently asked question about NFTs.

1) What is an NFT?

NFT stands for non-fungible  token, which is a cryptographic token on a blockchain with unique identification codes that distinguish it from other tokens. NFTs are unique and not interchangeable, which means no two NFTs are the same. NFTs can be a unique artwork, GIF, Images, videos, Audio album. in-game items, collectibles etc.

2) What is Blockchain?

A blockchain is a distributed digital ledger that allows for the secure storage of data. By recording any kind of information—such as bank account transactions, the ownership of Non-Fungible Tokens (NFTs), or Decentralized Finance (DeFi) smart contracts—in one place, and distributing it to many different computers, blockchains ensure that data can’t be manipulated without everyone in the system being aware.

3) What makes an NFT valuable?


The value of an NFT comes from its ability to be traded freely and securely on the blockchain, which is not possible with other current digital ownership solutionsThe NFT points to its location on the blockchain, but doesn’t necessarily contain the digital property. For example, if you replace one bitcoin with another, you will still have the same thing. If you buy a non-fungible item, such as a movie ticket, it is impossible to replace it with any other movie ticket because each ticket is unique to a specific time and place.

4) How do NFTs work?

One of the unique characteristics of non-fungible tokens (NFTs) is that they can be tokenised to create a digital certificate of ownership that can be bought, sold and traded on the blockchain. 

As with crypto-currency, records of who owns what are stored on a ledger that is maintained by thousands of computers around the world. These records can’t be forged because the whole system operates on an open-source network. 

NFTs also contain smart contracts—small computer programs that run on the blockchain—that give the artist, for example, a cut of any future sale of the token.

5) What’s the connection between NFTs and cryptocurrency?

Non-fungible tokens (NFTs) aren't cryptocurrencies, but they do use blockchain technology. Many NFTs are based on Ethereum, where the blockchain serves as a ledger for all the transactions related to said NFT and the properties it represents.5) How to make an NFT?

Anyone can create an NFT. All you need is a digital wallet, some ethereum tokens and a connection to an NFT marketplace where you’ll be able to upload and sell your creations

6) How to validate the authencity of an NFT?

When you purchase a stock in NFT, that purchase is recorded on the blockchain—the bitcoin ledger of transactions—and that entry acts as your proof of ownership.

7) How is an NFT valued? What are the most expensive NFTs?

The value of an NFT varies a lot based on the digital asset up for grabs. People use NFTs to trade and sell digital art, so when creating an NFT, you should consider the popularity of your digital artwork along with historical statistics.

In the year 2021, a digital artist called Pak created an artwork called The Merge. It was sold on the Nifty Gateway NFT market for $91.8 million.

8) Can NFTs be used as an investment?

Non-fungible tokens can be used in investment opportunities. One can purchase an NFT and resell it at a profit. Certain NFT marketplaces let sellers of NFTs keep a percentage of the profits from sales of the assets they create.

9) Will NFTs be the future of art and collectibles?

Many people want to buy NFTs because it lets them support the arts and own something cool from their favorite musicians, brands, and celebrities. NFTs also give artists an opportunity to program in continual royalties if someone buys their work. Galleries see this as a way to reach new buyers interested in art.

10) How do we buy an NFTs?

There are many places to buy digital assets, like opensea and their policies vary. On top shot, for instance, you sign up for a waitlist that can be thousands of people long. When a digital asset goes on sale, you are occasionally chosen to purchase it.

11) Can i mint NFT for free?

To mint an NFT token, you must pay some amount of gas fee to process the transaction on the Etherum blockchain, but you can mint your NFT on a different blockchain called Polygon to avoid paying gas fees. This option is available on OpenSea and this simply denotes that your NFT will only be able to trade using Polygon's blockchain and not Etherum's blockchain. Mintable allows you to mint NFTs for free without paying any gas fees.

12) Do i own an NFT if i screenshot it?

The answer is no. Non-Fungible Tokens are minted on the blockchain using cryptocurrencies such as Etherum, Solana, Polygon, and so on. Once a Non-Fungible Token is minted, the transaction is recorded on the blockchain and the contract or license is awarded to whoever has that Non-Fungible Token in their wallet.

12) Why are people investing so much in NFT?


 Non-fungible tokens have gained the hearts of people around the world, and they have given digital creators the recognition they deserve. One of the remarkable things about non-fungible tokens is that you can take a screenshot of one, but you don’t own it. This is because when a non-fungible token is created, then the transaction is stored on the blockchain, and the license or contract to hold such a token is awarded to the person owning the token in their digital wallet.

You can sell your work and creations by attaching a license to it on the blockchain, where its ownership can be transferred. This lets you get exposure without losing full ownership of your work. Some of the most successful projects include Cryptopunks, Bored Ape Yatch Club NFTs, SandBox, World of Women and so on. These NFT projects have gained popularity globally and are owned by celebrities and other successful entrepreneurs. Owning one of these NFTs gives you an automatic ticket to exclusive business meetings and life-changing connections.

Final Saying

That’s a wrap. Hope you guys found this article enlightening. I just answer some question with my limited knowledge about NFTs. If you have any questions or suggestions, feel free to drop them in the comment section below. Also I have a question for you, Is bitcoin an NFTs? let me know in The comment section below








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Most Frequently Asked Questions About Affiliate Marketing



There are lots of questions floating around about how affiliate marketing works, what to do and what not to do when it comes to setting up a business. With so much uncertainty surrounding both personal and business aspects of affiliate marketing. In this post, we will answer the most frequently asked question about affiliate marketing

1. What is affiliate marketing?

 Affiliate marketing is a way to make money by promoting the products and services of other people and companies. You don't need to create your product or service, just promote existing ones. That's why it's so easy to get started with affiliate marketing. You can even get started with no budget at all!


2. What is an affiliate program?

 An affiliate program is a package of information you create for your product, which is then made available to potential publishers. The program will typically include details about the product and its retail value, commission levels, and promotional materials. Many affiliate programs are managed via an affiliate network like ShareASale, which acts as a platform to connect publishers and advertisers, but it is also possible to offer your program directly.

3. What is an affiliate network and how do affiliate networks make money? 

 Affiliate networks connect publishers to advertisers.  Affiliate networks make money by charging fees to the merchants who advertise with them; these merchants are known as advertisers. The percentage of each sale that the advertiser pays is negotiated between the merchant and the affiliate network.

4. What's the difference between affiliate marketing and dropshipping?

 Dropshipping is a method of selling that allows you to run an online store without having to stock products. You advertise the products as if you owned them, but when someone makes an order, you create a duplicate order with the distributor at a reduced price. The distributor takes care of the post and packaging on your behalf. As affiliate marketing is based on referrals and this type of drop shipping requires no investment in inventory when a customer buys through the affiliate link, no money exchanges hands.

 5. Can affiliate marketing and performance marketing be considered the same thing?

 Performance marketing is a method of marketing that pays for performance, like when a sale is made or an ad is clicked This can include methods like PPC (pay-per-click) or display advertising. Affiliate marketing is one form of performance marketing where commissions are paid out to affiliates on a performance basis when they click on their affiliate link and make a purchase or action.

 6. Is it possible to promote affiliate offers on mobile devices?

 Smartphones are essentially miniature computers, so publishers can display the same websites and offers that are available on a PC. But mobiles also offer specific tools not available on computers, and these can be used to good effect for publishers. Publishers can optimize their ads for mobile users by making them easy to access by this audience. Publishers can also make good use of text and instant messaging to promote their offers. As the mobile market is predicted to make up 80% of traffic in the future, publishers who do not promote on mobile devices are missing out on a big opportunity.

7. Where do I find qualified publishers?

 The best way to find affiliate publishers is on reputable networks like ShareASale Cj(Commission Junction), Awin, and Impact radius. These networks have a strict application process and compliance checks, which means that all affiliates are trustworthy.

8. What is an affiliate disclosure statement?

 An affiliate disclosure statement discloses to the reader that there may be affiliate links on a website, for which a commission may be paid to the publisher if visitors follow these links and make purchases.

 9. Does social media activity play a significant role in affiliate marketing?

 Publishers promote their programs through a variety of means, including blogs, websites, email marketing, and pay-per-click ads. Social media has a huge interactive audience, making this platform a good source of potential traffic.

10. What is a super affiliate?

 A super affiliate is an affiliate partner who consistently drives a large majority of sales from any program they promote, compared to other affiliate partners involved in that program.  Affiliates make a lot of money from affiliate marketing Pat Flynn earned more than $50000 in 2013 from affiliate marketing.

11. How do we track publisher sales activity?

 Publishers can be identified by their publisher ID, which is used in tracking cookies to determine which publishers generate sales. The activity is then viewed within a network's dashboard.

 12. Could we set up an affiliate program in multiple countries?

 Because the Internet is so widespread, affiliate programs can be promoted in any country. Affiliate strategies that are set internationally need to be tailored to the language of the targeted country.

13. How can affiliate marketing help my business?

Affiliate marketing can help you grow your business in the following ways:

  •  It allows you to save time and money on marketing, which frees you up to focus on other aspects of your business.
  •  You get access to friendly marketers who are eager to help you succeed. 
  • It also helps you to promote your products by sharing links and banners with a new audience.
  •  It offers high ROI(Return on investment) and is cost-effective.

 14. How do I find quality publishers?

 One of the best ways to work with qualified affiliates is to hire an affiliate marketing agency that works with all the networks. Affiliates are carefully selected and go through a rigorous application process to be included in the network.

15. How Can we Promote Affiliate Links?

 Affiliate marketing is generally associated with websites, but there are other ways to promote your affiliate links, including:

  • A website or blog
  • Through email marketing and newsletter
  • Social media, like Facebook, Instagram, or Twitter.
  •  Leave a comment on blogs or forums.
  • Write an e-book or other digital product.
  • Youtube

 16. Do you have to pay to sign up for an affiliate program?

 To build your affiliate marketing business, you don't have to invest money in the beginning. You can sign up for free with any affiliate network and start promoting their brands right away.

17. What is a commission rate?

 Commission rates are typically based on a percentage of the total sale and in some cases can also be a flat fee for each transaction. The rates are set by the merchant.

Who manages your affiliate program?

 Some merchants run their affiliate programs internally, while others choose to contract out management to a network or an external agency.

18. What is a cookie?

 Cookies are small pieces of data that work with web browsers to store information such as user preferences, login or registration data, and shopping cart contents. When someone clicks on your affiliate link, a cookie is placed on the user's computer or mobile device. That cookie is used to remember the link or ad that the visitor clicked on. Even if the user leaves your site and comes back a week later to make a purchase, you will still get credit for the sale and receive a commission it depends on the site cookies duration

19. How long do cookies last?

 The merchant determines the duration of a cookie, also known as its “cookie life.” The most common length for an affiliate program is 30 days. If someone clicks on your affiliate link, you’ll be paid a commission if they purchase within 30 days of the click.

Final Saying

Most new affiliates are eager to begin their affiliate marketing business. Unfortunately, there is a lot of bad information out there that can lead inexperienced affiliates astray. Hopefully, the answer to your question will provide clarity on how affiliate marketing works and the pitfalls you can avoid. Most importantly, keep in mind that success in affiliate marketing takes some time. Don't be discouraged if you're not immediately making sales or earning money. It takes most new affiliates months to make a full-time income.





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Square is changing its name to Block

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Square says daylong outage caused by DNS error

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Square’s new AI features include a website and restaurant menu generator

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Block lets Square merchants convert a part of their daily sales to bitcoin

Block, the company behind Square, Cash App and other services, announced a new program today allowing merchants using Square’s solutions to convert a percentage of their daily sales to bitcoin. The feature, rolling out in the U.S. starting today, will transfer 1-10% of Square sellers’ daily sales to their personal Cash App account. This amount […]

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Yahoo acquires social sports betting app Wagr

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Yahoo is acquiring Instagram co-founders’ AI-powered news startup Artifact

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Aussie Inclusion in "China Bank" a boost for Business - 26 Mar

The Federal Government's decision to be a part of the Asian Infrastructure Investment Bank is a bold move which encourages long term investment in a growing region which will benefit Australia.




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PwC partner and financial services leader Julie Coates said the Federal Government's response to the Financial System Inquiry Report was encouraging.




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PwC named a 2015 Employer of Choice for Gender Equality - 6 Nov

PwC Australia is pleased to announce it was selected by The Workplace Gender Equality Agency WGEA as one of 90 organisations in Australia as an Employer of Choice in 2015.




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Quantum Machines and Nvidia use machine learning to get closer to an error-corrected quantum computer

About a year and a half ago, quantum control startup Quantum Machines and Nvidia announced a deep partnership that would bring together Nvidia’s DGX Quantum computing platform and Quantum Machine’s advanced quantum control hardware. We didn’t hear much about the results of this partnership for a while, but it’s now starting to bear fruit and […]

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Ecosia and Qwant, two European search engines, join forces on an index to shrink reliance on Big Tech

Qwant, France’s privacy-focused search engine, and Ecosia, a Berlin-based not-for-profit search engine that uses ad revenue to fund tree planting and other climate-focused initiatives, are joining forces on a joint venture to develop their own European search index. The pair hopes this move will help drive innovation in their respective search engines — including and […]

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