Basics of the Adtech Ecosystem This guide delves into the intricacies of the adtech ecosystem, an elaborate mesh of platforms and technologies designed to facilitate and enhance the purchase and sale of digital advertising. Within this system, crucial elements such as ad servers, DSPs (Demand Side Platforms), SSPs (Supply Side Platforms), and ad [...]

Maria takes a look at the CHA Mega Show 2016 Hot Product Sneak Peek event, and shows readers a few of the products featured from Boye, Offray, and Adtech.

Founded back in 2012, the LoopMe adtech/martech startup focused on brand-based mobile advertising, using AI to deliver measurable outcomes for its users. At its height, it had raised $25 million equity and $10 million of venture debt (which was fully paid off before signing). But there’s a reason for using the past tense — Mayfair […]

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The coronavirus is proving to have an unexpected upside for the adtech industry. The U.K.’s data protection agency has paused an investigation into the industry’s processing of internet users’ personal data, saying targeted suspension of privacy oversight is merited because of disruption to businesses as a result of the COVID-19 pandemic. The investigation into adtech […]

The coronavirus is proving to have an unexpected upside for the adtech industry. The U.K.’s data protection agency has paused an investigation into the industry’s processing of internet users’ personal data, saying targeted suspension of privacy oversight is merited because of disruption to businesses as a result of the COVID-19 pandemic. The investigation into adtech […]