vert

'A' is for ad money oddly gone missing: Probe finds middlemen siphon off half of online advertising spend

'B' is for basic controls that up and disappeared

A study of the UK online advertising market, conducted by global accounting firm PwC, has found that publishers get just half of what advertisers spend, with the other half siphoned off by ad-supply chain intermediaries.…




vert

The Left is trying to end free speech and overturn the First Amendment in addition to the Second Amendment

Tucker: There’s no value more American than free speech Liberals working to crack down on the First Amendment, ban speech they don’t like. GOOD EVENING, AND WELCOME TO “TUCKER CARLSON TONIGHT.” It’s hard to think of an ideal more American … Continue reading




vert

IBM lance une technologie ouverte pour accélérer la réponse aux cybermenaces à travers les Clouds

IBM (NYSE: IBM) a annoncé aujourd'hui le Cloud Pak for Security, qui présente des innovations révolutionnaires qui lui permettent de se connecter à n’importe quel outil de sécurité, Cloud ou système en local sans avoir à déplacer des données de leur source d'origine. Disponible dès aujourd'hui, la plateforme inclut une technologie open source pour rechercher les menaces, des capacités d'automatisation pour aider à accélérer les réponses aux cyberattaques et la possibilité de fonctionner dans n'importe quel environnement.




vert

IA et Publicité : IBM lance Advertising Accelerator with Watson pour améliorer la performance des campagnes publicitaires

A l’occasion du CES de Las Vegas, IBM annonce le lancement d’Advertising Accelerator with Watson, une solution unique de prédiction d’audiences pour annonceurs.




vert

Cloud : - IBM apporte de nouveaux services de divertissement à domicile avec la télévision intelligente de Philips - IBM et Vodafone lancent l’initiative Smarter Home

IBM annonce aujourd’hui que son nouveau cloud pour les fabricants d’appareils électroniques fournira à la TV connectée de Philips de nouveaux services internet, afin de proposer une gamme de services plus interactifs à des millions de téléspectateurs dans plus de 30 pays en Europe, mais aussi au Brésil et en Argentine.



  • Global Business Solutions

vert

Covert Love by Celtics534 [R]

To serve and protect. That’s what Harry was there for. He had been sent undercover to protect Ginny Weasley from a mad man. Not to fall in love with her. But how couldn’t he? She was everything anyone could want, and clearly her stalker agreed.









vert

Got Google Plus Don't Advertise It On Facebook (Blog Post)

If your currently running or thinking of running ads on Facebook, don’t advertise your Google plus account. It looks like Facebook has a hate on for Google plus, I can’t really blame them considering it’s their biggest competition and I think Facebook is getting more then a little worried about losing their number 1 spot in the social network scene.......




vert

Advertising On Craigslist Why It Can Help Boost Your Traffic

Craigslist it’s not just a site to sell crappy used furniture, look for work, and view personals, it can also be a good place to advertise your website or promote your blog. Even though Craigslist has a lot of spam blockers and restrictions, a well written optimized ad can help give your site a boost of traffic. This is especially important for business sites looking to expand on generating local traffic.............




vert

TRUTH IN ADVERTISING




vert

Ah, Well, Nevertheless

Recovery summer, bitches.





vert

Marine veteran converts a school bus into a nonprofit traveling art studio

It's safe to say that Marine veteran Jessica Rambo is not one to rest on her laurels. After 10 years of service in the Marine Corps, the mom of two worked day in and day out for two years in order to convert a 1997 Blue Bird school bus into a full-time tiny house on wheels that also serves as a roaming art studio. Now, Rambo and her two kids are about to embark on a long road trip to bring her nonprofit art organization, The Painted Buffalo Studio, to veterans around the country.[...]





vert

Discover the Secret Formula For Highly Converting Global Verge Leads

Are you getting more Global Verge Lead conversions than you can handle? Do you know how to monetize the leads that say no to your Global Verge Business? If you answered no to any of the above questions then read on.




vert

How to Advertise Your Blog For Free and Drive Massive Traffic!

I am going to explain how to advertise your blog for free and drive massive traffic. There are so many ways to do this, however the average person will get overwhelmed and achieve nothing. I am going to make it nice and easy for you!




vert

Coronavirus Proves Only Structural Changes Can Avert Climate Apocalypse





vert

Brooklyn man whose murder conviction was overturned will be retried for 1992 killing

Emmanuelle Cooper, 54, spent 27 years in prison for the 1992 murder of MTA employee Andres Barretto, who was fatally shot in an East New York subway station after two men forced their way into a booth and robbed the token clerks inside.




vert

Mobile Marketing: How to Convert the Mobile Visitor

Digital marketing is having a moment — and it’s a mobile one. For months, digital marketers have been readying their sites for mobile traffic page by page and #Mobilegeddon has come to define the current zeitgeist. According to SMX Speaker and WordStream Content Marketing Specialist Margot da Cunha, this has been a long time coming.
“Everyone’s been preaching the importance of having a robust mobile marketing strategy for the past seven years or so, and although we all know this, ...

The post Mobile Marketing: How to Convert the Mobile Visitor appeared first on RSS Feed Converter.




vert

Unanimous Supreme Court overturns New Jersey 'Bridgegate' fraud convictions

The New Jersey case involving aides to Gov. Chris Christie may have been a political scandal, but it was not a crime, justices say.




vert

Ducks convert part of their ice complex in Irvine to food bank

The Ducks have converted part of their Great Park Ice complex in Irvine into a food bank to assist those in need during the coronavirus outbreak.




vert

Op-Ed: China's latest 'charm offensive': Using mask diplomacy to divert world attention from its misdeeds

China has gone on a "charm offensive" to try to make the world overlook Beijing's culpability in the coronavirus crisis and the country's aggressive moves against its neighbors.




vert

The Silent Book Club, a global meet-up for introverts, now connects them remotely

A book club for people who don't like book clubs, founded in 2012 in San Francisco and now boasting six chapters in L.A. County, has moved online.




vert

Luxembourg citizens fined for inadvertently straying into France

Grand Duchy easing its lockdown this week




vert

Health and poverty; a vicious cycle

The relationship between health and poverty is reasonably well known; one can exacerbate and contribute to the other in a vicious cycle.

This update, as well as including a few health stats updates, provides further information on noncommunicable diseases (which cause some two-thirds of all deaths each year) and more details on the relationship with poverty.

Read full article: Global Health Overview




vert

Media and advertising: manipulating photos of people; going too far?

It has long been known that advertisers will “photoshop” (slang for editing photos to touch up or airbrush out imperfections) photos to make the subject more attractive. But many have pointed out that this subtle manipulation often goes too far. Young people, girls in particular, are bombarded with images of how they are supposed to look, contributing to many social and health problems as a result.

The American National Advertising Division (the US advertising industry’s self-regulating watchdog) for example, recently moved to ban the misleading use of photoshopping and enhanced post-production in cosmetics adverts as it could be too misleading. In the UK some adverts have been banned because the effects of airbrushing has resulted in very misleading cosmetic adverts. France has even considered legislation to explicitly identify retouched images.

Some will claim it is up to parents to teach their children how to recognize these things, but parents cannot often win against an army of professional psychologists, marketers and others all focused on pushing their own images onto children, when studies also say that children are not old enough tell the difference between commercial and other content.

This page has been updated to add a section about this issue with further links, videos and examples.

Read full article: Media and Advertising




vert

Tobacco kills. Higher taxes and advertising controls work

It is well known that tobacco smoking kills. But it also exacerbates poverty, contributes to world hunger by diverting prime land away from food production, damages the environment and reduces economic productivity. Second hand smoking also affects other people’s lives. Despite many attempts to prevent it, a global tobacco control treaty became international law in 2005.

However, challenges still remain as tobacco companies try to hit back, for example, by targeting developing nations, increasing advertising at children and women, attempting to undermine global treaties and influence trade talks, etc.

This update includes updated stats, as well as more information on the above issues.

Read full article: Tobacco




vert

Next James Bond odds: Tom Hardy OVERTAKES Richard Madden in race to replace Daniel Craig



NEXT JAMES BOND odds favourite Tom Hardy has overtaken Richard Madden in the race to replace Daniel Craig after No Time To Die.




vert

Tottenham tipped to sign Premier League free agent and convert the star into a wing-back



Tottenham have been tipped to sign Ryan Fraser when his contract with Bournemouth ends.




vert

Everton chief Marcel Brands desperate to get transfer over the line as summer plans emerge



Everton chief Marcel Brands is keeping tabs on Wigan forward Joe Gelhardt.




vert

Next James Bond odds: Tom Hardy OVERTAKES Richard Madden in race to replace Daniel Craig



NEXT JAMES BOND odds favourite Tom Hardy has overtaken Richard Madden in the race to replace Daniel Craig after No Time To Die.




vert

They tried every dirty trick in the book to overturn a public vote, says ARRON BANKS



AROUND 18 months ago I found myself interviewed by two officers from the National Crime Agency in Bridewell police station in Bristol.




vert

Butler 2010 rewind: Mack attack and 3s allowed Dawgs to overtake UTEP

Shelvin Mack made six of his seven 3s in the second half and scored 25 points, leading the No. 5 seeded Bulldogs over No. 12 Texas-El Paso

      




vert

2 found dead in overturned car in Brownsburg creek

Two people have been confirmed dead after they were found in an overturned vehicle in a creek in Brownsburg on Tuesday.

       




vert

Advertising marketplace design

In the past decade several Nobel prizes in Economics have been awarded in the broader area of market (mechanism/auction/game) design. This is not surprising as the combination of Internet connectivity and ample computing resources are causing automated markets to pop … Continue reading




vert

Everton sign Jelavic from Rangers

Everton sign Croatian international striker Nikica Jelavic from Rangers.




vert

Man City fall to defeat at Everton

Former Manchester United midfielder Darron Gibson scores his first goal for Everton as they beat league leaders Manchester City.




vert

‘Luigi’s Mansion 3’ is a diverting fall treat

Fun and entertaining silliness for all of those who enjoy Nintendo games of the Mushroom Kingdom variety .




vert

How to Convert Pages to Word Doc Online with iCloud

Do you own both a Windows PC and macOS device like the MacBook Pro or iMac? If so, you might run into file compatibility issues while you switch between your computers or software. More specifically, if you utilize software like Pages which is a part of the iWork productivity suite, you might not be able ... Read More




vert

How to Convert Keynote to PowerPoint with iCloud

Do you work with presentations on different platforms like Windows PC, Mac, iPad, or iPhone? If so, you might run into file compatibility issues while you switch between different computers and software, and this scenario is quite common with many work environments, schools, education settings, and even just when emailing back and forth between people ... Read More




vert

Advertisers signal glimmers of optimism, start spending again

Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase.

Please visit Search Engine Land for the full article.




vert

News24.com | Don't let Malema divert attention from where it's needed most




vert

New Research Shows Why and How Zoom Could Become an Advertising Driven Business

As the coronavirus crisis built to pandemic levels in early March, a relatively unknown tech company confronted a defining opportunity. Zoom Video Communications, a fast-growing enterprise videoconferencing platform with roots in both Silicon Valley and China, had already seen its market cap grow from under $10 billion to nearly double that. As the coronavirus began … Continue reading "New Research Shows Why and How Zoom Could Become an Advertising Driven Business"




vert

Article: Will Blockchain Blow Up Digital Advertising Paradigms?

Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.




vert

Article: Pernod Ricard Anticipates Big Benefits from Display Advertising in 2018

Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year.




vert

Radical new business model for pharmaceutical industry needed to avert antibiotic resistance crisis

7 October 2015

20151009Antibiotics.jpg

High-level complex of physiologically active antibiotic substance extracted from blastema at the Arctic Innovation Center (AIC) of Ammosov, North-Eastern Federal University (NEFU) in Yakutsk. Photo: Yuri Smityuk/ITAR-TASS Photo/Corbis.

Revenues for pharmaceutical companies need to be 'delinked' from sales of antibiotics to avoid their over-use and avert a public health crisis, says a new report from the think-tank Chatham House.

Over-use of antibiotics is contributing to the growing resistance of potentially deadly bacteria to existing drugs, threatening a public health crisis in the near future. The report notes that, by 2050, failing to tackle antibiotic resistance could result in 10 million premature deaths per year.                                       

Novel antibiotics to combat resistant pathogens are thus desperately needed, but market incentives are exacerbating the problem. Towards a New Global Business Model for Antibiotics: Delinking Revenues from Sales states that,                                       


'The current business model requires high levels of antibiotic use in order to recover the costs of R&D. But mitigating the spread of resistance demands just the opposite: restrictions on the use of antibiotics.'

                                       

To tackle this catch-22 problem, the Centre on Global Health Security at Chatham House recommends the establishment of a global body to implement a radical new business model for the industry, which would encourage investment and promote global access to - and conservation of - antibiotics.      

The current business model has several perverse effects. As R&D is an inherently risky and costly endeavour, the industry is chronically under-investing in new treatments. Today, few large pharmaceutical companies retain active antibacterial drug discovery programmes. Re-stoking the industry's interest in antibiotics would be one of the primary roles of the new body.   

Secondly, the need to recover sunk cost under the current business model encourages both high prices and over-marketing of successful drugs, making potentially life-saving treatments unaffordable to many in developing countries, while simultaneously encouraging over-use in developed markets and increasing resistance.   

The new global body would address these challenges by ‘delinking’ pharmaceutical revenues from sales of antibiotics. It would do this by directly financing the research and development of new drugs, which it would then acquire at a price based on production costs rather than the recovery of R&D expenses. Acquisition could take the form of procurement contracts with companies, the purchase of full IP rights or other licensing mechanisms.                                       

This would enable it to promote global access to antibiotics while simultaneously restricting over-use. Conservation would be promoted through education, regulation and good clinical practice, with the report recommending that 'proven conservation methods such as antibiotic stewardship programmes… be incentivized and implemented immediately.'

Priorities for R&D financing would be based on a comprehensive assessment of  threats arising from resistance. Antibiotics would qualify for the highest level of financial incentives if they combat resistant pathogens posing a serious threat to human health.                                       

Finance for the new body would come from individual nation states, with the report noting that this could 'begin with a core group of countries with significant research activity and large antibiotic markets, (though) it is envisaged that all high income countries should make an appropriate financial contribution.'                                 

It is not yet clear exactly how much funding would be necessary to combat resistance, but with inaction expected to cost $100 trillion in cumulative economic damage, the report argues that 'an additional global investment of up to $3.5 billion a year (about 10 per cent of the current value of global sales of antibiotics) would be a bargain.'

Editor's notes

Towards a New Global Business Model for Antibiotics: Delinking Revenues from Sales, is a Chatham House report edited by Charles Clift, Unni Gopinathan, Chantal Morel, Kevin Outterson, John-Arne Røttingen and Anthony So.

The report is embargoed until 00.01 GMT Friday 9 October.

For more information, or to request an interview with the editors, contact the press office.

Contacts

Press Office

+44 (0)20 7957 5739




vert

Transatlantic Rifts: Averting a Turkey/Russia Conflict

5 August 2016

Based on a workshop which played out a scenario of rising tensions between Turkey and Russia, this paper finds that the situation would have to escalate dramatically to threaten transatlantic unity.

Xenia Wickett
Former Head, US and the Americas Programme; Former Dean, The Queen Elizabeth II Academy for Leadership in International Affairs

Dr Jacob Parakilas

Former Deputy Head, US and the Americas Programme

2016-08-04-transatlantic-rift-russia-turkey.jpg

A protester waves Turkey's national flag in front of the Russian consulate during a demonstration against Russia's Syria policy on 24 November 24 2015 in Istanbul, Turkey. Photo: Getty Images.

Summary

  • Chatham House brought together 22 participants over a two-day period in May 2016 to discuss US and European responses to a potential conflict between Turkey and Russia. This was the third of four scenario roundtables (the first two involved a conflict between China and Japan and a potential breakdown in the Iran nuclear deal, respectively).
  • The scenario was designed and the roundtable took place before a number of crucial subsequent developments, including the partial restoration of Turkish/Russian relations, the British vote to leave the European Union (EU), and the attempted coup against Turkish President Recep Tayyip Erdoğan. This paper should be read and understood in that context.
  • In our simulation, the United States and Europe worked closely together, with cooperation particularly in evidence between the US and Germany. While the US was slightly more willing than Europe to threaten sanctions against Russia, transatlantic unity was not seriously threatened by a Turkey/Russia conflict.
  • Western states were wary of bringing NATO into the picture for fear that this would be perceived as militarizing an already tense situation. The EU was also sidelined in favour of more ad hoc negotiating strategies.
  • Russia was effective in using international law to defend its position, even as it took steadily more aggressive action in Syria. Neither the West nor Turkey deployed an effective countermeasure to this tactic.

Department/project




vert

Undercurrents: Episode 41 - Personalized Political Advertising, and Climate Justice in Chile




vert

Terapia inédita reverte leucemia incurável em bebê de 1 ano

Tratamento genético foi testado em Layla Richards que estava desenganada pelos médicos. Especialistas ressaltam que os resultados são iniciais e podem não ocorrer em outros pacientes.

The post Terapia inédita reverte leucemia incurável em bebê de 1 ano appeared first on Saúde Próspera.



  • Dicas de Saúde

vert

CBD News: "Meeting the 2010 biodiversity target: A contribution to poverty alleviation and the benefit of life on Earth", Statement by Dr. Ahmed Djoghlaf, Executive Secretary of the Convention on Biological Diversity at the IUCN World Conservati




vert

CBD News: Human Rights and Dignity of People Living in Poverty, Message from Dr. Ahmed Djoghlaf, Executive Secretary of the Convention on Biological Diversity on the occasion of the International Day for the Eradication of Poverty, 17 October 2008.