As poverty in Karnataka acquires a larger urban face, municipal administrations must reorient themselves to meet basic needs, says Kathyayini Chamaraj.

While researching suicide data published by the NCRB, Shambhu Ghatak files an RTI enquiry on how the Bureau identifies causes behind suicides and compiles the data across states to arrive at national figures. The response reveals the lack of clarity in the exercise.

Have male and female roles in Indian ads changed over the past decade? Have the images of men and women in ads softened over time, blurring the stereotypes, or have they hardened? Shoma Chatterji writes about change in the advertising scene and the importance of media literacy for women.

Despite the high price of imported wheat, the government prefers this option to paying Indian farmers a higher support price for their crops. Bhaskar Goswami says that this amounts to a covert policy of dismantling the procurement and price support mechanisms.

A recent UGC-sponsored seminar on the incidence of cyber crime, hosted in Kolkata, drew attention to the safeguards to be adopted as also the right procedure to be followed in order to obtain redress. Amrita Mukherjee reports.

From Urban Poverty Alleviation Initiatives in India : A General Assessment and a Particular Perspective (2002), a publication of the Ramanathan Foundation.

Concluding article of the series from Urban Poverty Alleviation Initiatives in India : A General Assessment and a Particular Perspective (2002), a publication of the Ramanathan Foundation.

The Prime Minister, citing no credible evidence, says small shopkeepers will not be hurt by the entry of large foreign retailiers into the country. His party president, on the other hand, is asking him to go slow on this front. Will this lead to a different course in the government's thinking, or is this simply a smoke-screen, asks Devinder Sharma.

If our media can provide regular updates on the stock markets, foreign exchange and bullion rates, weather, pollution, etc., surely they can add a poverty watch? The International Day for the Eradication of Poverty passed on 17 October, and Ammu Joseph scanned the national press from Bangalore.

In what appears to be a damning indictment of the Five Year Plans, launched in 1951, as well as the economic reforms process that began in 1991, the first ever socio-economic survey has painted a dismal picture of rural India, says Devinder Sharma.

Karnataka's state government proposes to divert the waters of the Goa bound Mahadayi river back into the Malaprabha river to counter acute water scarcity. Kanchi Kohli digs deeper.

A study of women's lives in the L R Nagar slum of Bangalore shows how women's economic and social independence in the slum may be linked to age, as well the socio-economic constraints of individual families. Sarayu Pani summarises her study.

Are the numerous benefit schemes really helping anyone get out of poverty, or are they merely petty politics that victimises the poor, asks R Balasubramaniam.

The Northeast Frontier Railway (NFR) has converted 315 coaches into 'Covid Care Centres' and are ready for placement at 20 nominated stations under its jurisdiction for use by the states concerned if they exhaust their facilities and need to augment capacities for isolation of both suspects and confirmed Covid cases.

Did you know why the Indian lockdown is creating so much human suffering, even though we did relatively well on the Covid case numbers? Why is ours the only major country in the world where...

India has provided a stimulus which doesn’t even equal a percent of the country’s GDP when other countries have already pumped funds far in excess into their respective economies.

Yes Bank's board had to be superseded by the RBI and the government earlier this year after alleged mismanagement under its founder CEO Rana Kapoor.

Karishma Tanna took to Instagram and shared a photograph of herself doing the complicated inverted yoga pose despite injured foot.

Google also blocked and removed coronavirus-related marketing pitches in recent months for policy violations including price-gouging and misleading claims.

Slim laptops pretty much define themselves, whereas convertibles are those that have hinge mechanism that allows you to push the display all the way back into a tent, presentation mode or a tablet mode.

On the other hand, Australia had lost to South Africa as well as to India in the same period.

Android is the most popularly used mobile operating system when compared to other mobile operating systems. This operating system is completely based on Linux. You can customize Android to your choice due to its nature. The app availability is also relatively

How B2B Buyer Behavior Has Changed in Light of COVID-19, and What Marketers and Sellers Can Do Now
82 percent of B2B buyers said they were concerned or strongly concerned about the possibility of a pandemic-sparked recession, while 30 percent have reported spending more on videoconferencing software — two of several findings of interest to digital marketers in a recently-released survey examining B2B buyer shifts. eMarketer

How Bad Data Hurts B2B Companies [Infographic]
Just 33 percent of marketers say they can rely on their customer relationship management (CRM) software, and 88 percent said that bad data has a direct impact on their company's bottom line — two of the findings in a new infographic look at the effect of poor data on B2B firms. MarketingProfs

The Evolving Discussion Around COVID-19 and How Brands Have Responded [Infographic]
Brands have used Twitter the most often to mention the global health crisis, according to recently-released survey data examining how brands are using social media in crisis management planning. Social Media Today

Social Media Users Value Brands Responsive To COVID-19 Crisis
83% of social media users expect brands to address the health crisis in their ads, with 31 percent saying they appreciate brands offering products suited for remote work, 28 percent promoting social distancing, and 24 percent mentioning brand philanthropic efforts, according to newly-released survey data of interest to marketers. MediaPost

Why It Takes So Long to Apply Data-Driven Insights to Campaigns
Just 5 percent of marketers say they can immediately go from data gathering to actionable intelligence, while 31 do so later than they would like, and some 3 percent take so long that the output is irrelevant, according to new survey data. MarketingProfs

Instagram Live Streams Can Now Be Viewed on the Web
Facebook-owned Instagram has made it possible for its users to view its previously app-only Instagram Live video streams from its website, bringing marketers a new cross-promotion opportunity with the feature, the firm recently announed. Social Media Today

Twitter notifies users that it’s now sharing more data with advertisers
Twitter has notified its users that a previously available user privacy ad interaction sharing option has been shuttered for all, in a move that will bring more audience data to advertisers, the firm recently announced. The Verge

What Customers Need to Hear from You During the COVID Crisis
The types of brand stories companies should be telling their customers include those that put solutions before sales, according to a new examination by Harvard Business School of interest to B2B marketers. Harvard Business School

Facebook Has Launched a New Tournaments Option for People to Create Their Own Gaming Events
With online gaming forecast to produce $196 billion by 2022, a recent move by social giant Facebook allowing its users to create their own private or public gaming events could bring brands new opportunities for reaching its sizable gaming audience. Social Media Today

Content Plays Various Roles in Brands’ Customer Engagement Strategies
61 percent of marketing leaders said that interactive branded content communicates brand promise and value, according to recently-released survey data from the Chief Marketing Officer (CMO) Council, with 51 percent saying that it delivers thought-leadership, and 45 percent saying that interactive content helps communicate with customers, partners and prospects. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at digital transformation and organizational change by Marketoonist Tom Fishburne — Marketoonist

Grinning Tim Cook Announces New iPhone Will No Longer Be Compatible With AirPods — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — Leadership and Engagement In a Time of Crisis [Podcast] — Traject
• Amie Krone — Navigating the new world of working at home — Chaska Herald
• Dell, SAP — Building A Perfect B2B Influencer Program During Imperfect Times — Forbes
• Lee Odden — Marketing During a Pandemic – Resources for Small Businesses in the Coronavirus Crisis [Roundup] — Simple Machines

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thanks for taking the time to join us, and we hope that you'll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Shifting B2B Buyer Behaviors, Brands Evolve Crisis Response, Bad Data’s Effect on B2B Firms, & Twitter Shares New Data With Advertisers appeared first on Online Marketing Blog - TopRank®.

Apart from Hrithik and Farah, Genelia D'Souza and Kunal Kapoor also shared inverted images to raise awareness about World Thalassemia Day

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This directive significantly updates instructions to inspection program personnel (IPP) in cattle establishments using advanced meat recovery (AMR) systems.

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Dewey Library - HC110.P63 B38 2019

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