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Actie is nu veel beter dan adverteren

Het advies aan marketeers dezer dagen: ‘spend your way out of the crisis’. De merken die blijven investeren in een recessie komen er sneller en sterker uit. Maar de meeste CFO’s zullen op dit moment niet erg gevoelig zijn voor dit argument. Wat kunnen merken dan wel doen? Als je niet kunt adverteren, neem dan actie, handel naar je purpose. De merken die dit doen zullen niet alleen opvallen, ze zullen ook echt betekenisvol zijn. Ze kunnen echte ‘hero brands’ worden.




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Welke impact hebben cookieloze browsers op advertising?

Google kondigde begin dit jaar aan dat third party cookies binnen nu en twee jaar zullen verdwijnen. Apple-browser Safari blokkeert al standaard cookies van derden. De deadline van Chrome komt steeds dichterbij en adverteerders, bureaus en ad-tech stoeien nog met een privacyvriendelijk alternatief. Wat kun je zonder cookies nog doen op het gebied van adressability, measurement en analytics?




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MAGNARD, A.: Orchestral Works - Ouverture / Chant funèbre / Hymne à la justice / Hymne à Vénus (Freiburg Philharmonic, Bollon) (8.574084)

Although Albéric Magnard’s oeuvre is relatively small, the uncompromising perfectionism with which he worked created a catalogue that is filled with expansive, complex and beautifully crafted music. Composed while he was still a student of Vincent d’Indy, the Suite d’orchestre dans le style ancien follows 18th-century models and is simultaneously solemn and joyful in mood, while the Chant funèbre is seen as his first true masterpiece. The importance of justice in Magnard’s life is expressed in the Hymne à la justice, while the Hymne à Vénus reflects every aspect of love, from tenderness to elation.




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ČIURLIONIS, M.K.: Sea (The) / In the Forest / Kęstutis Overture (Lithuanian National Symphony, Pitrėnas) (ODE1344-2)




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Opéra-Comique Overtures - BOIELDIEU, F.-A. / DELIBES, L. / GOUNOD, C.-F. / HALÉVY, F. / HÉROLD, F. / LECOCQ, C. (Vienna Radio Symphony, M. Halász) (8.574122)

Opéra-comique emerged in the 19th century as an intermediary between grand opera and burlesque operetta. This album charts its progression as a distinct genre, tracing the origins from Boieldieu and Méhul early in the century via the classic vitality of masters such as Hérold and Maillart into the operetta style of Offenbach and Lecocq. With innovative features, colourful orchestration, drama, wit and atmospheric writing, the operas proved very popular and these overtures encapsulate their immense vivacity and charm.




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BEETHOVEN, L. van: Symphonies / Concertos / Overtures (Cologne Radio Symphony, South West German Radio Symphony, Baden-Baden, Rosbaud) (SWR19089CD)




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T-Mobile en Ziggo winnen klanten, KPN levert in

Deze week presenteerde T-Mobile de resultaten over het vierde kwartaal. Daarmee kunnen we nu een overzicht maken van de ontwikkelingen op de breedbandmarkt en de verhouding tussen de drie grote landelijke aanbieders: Ziggo, KPN en T-Mobile.




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WA sport cuts ties with alcohol and junk food advertising

Surfing WA's Mark Lane is leading a growing charge of West Australian sporting organisations fighting off unhealthy sponsorships deals in sports.




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Geelong star Tom Hawkins to miss preliminary final against Richmond unless he can overturn striking ban

Geelong's chances of making it past a red-hot Richmond in next week's preliminary final are dealt a big blow, as Tom Hawkins is given a ban for striking unless he appeals successfully.




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WA Liberals move to full campaign mode to avert repeat of 2017 election bloodbath

More than 900 days after being wiped out in the polls, the WA Liberal Party's rebuild is hitting a critical juncture, writes Jacob Kagi.



  • ABC Radio Perth
  • perth
  • Government and Politics:All:All
  • Government and Politics:Parliament:State Parliament
  • Government and Politics:Political Parties:All
  • Government and Politics:Political Parties:Liberals
  • Government and Politics:States and Territories:All
  • Australia:WA:All
  • Australia:WA:Perth 6000

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Billie Jean King once asked 'where is everyone else?' The NRL's new advert presents evidence the sport is more inclusive

It was predictably branded as "politically correct". Yet rather than a legitimate beef with the promotional video, you wonder if the real objection was that it did not fit the needs of those yearning for the past, writes Richard Hinds.




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Program diverting regional teenagers away from juvenile justice scores funding

Youth taking part in the Down The Track initiative can learn how to shear sheep, get a certificate in agriculture and can learn hospitality skills for at least another 12 months.




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'Much more than scones': CWA's 'covert' approach to caring for struggling farmers

Scones, tea, and craft are synonymous with the CWA, but the organisation also provides vital community support. In drought- and flood-ravaged Julia Creek, it's all about keeping things low-key.




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Peter Dansie refused to comment about wife's death to son in covert recording, court hears

The details of a secret recording of a conversation between accused Adelaide wife killer Peter Dansie and his son are revealed in court.




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SA Police officer whose car struck teen motorcyclist has driving conviction overturned

A police officer who accidentally hit the accelerator instead of the brake during a traffic stop, leaving a boy with multiple broken bones, has an aggravated driving conviction overturned.





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Laverton's nocturnal cow problem and the two men who took matters into their own hands

When an outback town in WA was faced with the unusual problem of cows leaving their paddocks and roaming their streets by night in search of food, two men were tasked with doing something about it.




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Quarantined WA couple home at last after Antarctic holiday diverted to Uruguay

After six weeks in lockdown and quarantine, a couple who contracted COVID-19 while on an Antarctic expedition have finally made it home.




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The Respect Each Other: Call It Out campaign advertisement

The campaign will launch in Victoria on Monday to remind victims help is available and to let bystanders know they can call out family violence even with physical restrictions in place.




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The Christian converts who are setting fire to sacred Aboriginal objects

Aboriginal followers of a Tongan-born preacher set fire to artefacts considered sacred by many local elders, and dismantle and burn a spiritual law ground.



  • ABC Kimberley
  • kimberley
  • northwestwa
  • Community and Society:Indigenous (Aboriginal and Torres Strait Islander):Aboriginal
  • Community and Society:Indigenous (Aboriginal and Torres Strait Islander):Sacred Sites
  • Community and Society:Religion and Beliefs:Christianity
  • Community and Society:Religion and Beliefs:Other Religions
  • Australia:WA:Fitzroy Crossing 6765
  • Australia:WA:Port Hedland 6721

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Man buys illegal gun accessory online that converts Glock pistol into automatic weapon

Concerns have been raised in Australia over the online sale of accessories that turn handguns into automatic weapons.




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Adelaide women launch business TABOO helping fight period poverty in Africa and locally

Two young South Australian entrepreneurs launch their own social enterprise selling sanitary products whose profits will go to disadvantaged women fighting period poverty around the world.




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Police offer $500k reward in hunt for person who shot cyclist on Myrtleford-Everton Rail Trail

After two years, police in Victoria still do not know why someone shot Kelvin Tennant while he was cycling on the Myrtleford-Everton Rail Trail in 2017. They are offering a $500,000 reward to find the person responsible.




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Family law inquiry will divert resources from helping victims to writing reports, say support agencies

Already waiting for two previous inquiries to be acted upon, support agencies say the new family law inquiry announced last week will require they take resources away from frontline services in order to participate.



  • ABC Radio Canberra
  • canberra
  • Community and Society:Domestic Violence:All
  • Government and Politics:Federal Government:All
  • Government and Politics:Parliament:Federal Parliament
  • Law
  • Crime and Justice:Family Law:All
  • Australia:ACT:Canberra 2600

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ACT warns Commonwealth not to overturn cannabis law but acknowledges adverse effects

The ACT's top law officer says federal police should not waste their time chasing Canberrans who use small amounts of cannabis as he urges Christian Porter not to interfere with new laws.




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The cost of cancer: Everyday Australians 'one critical health event' away from financial stress and poverty

Last year, Nigel Shedden got married to wife Belinda and together they moved into their dream home. Today, the couple are living with Mr Shedden's mother, and the home they spent 18 months building has been sold.




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Accused Rebels bikies lose High Court appeal to overturn Serious Crime Prevention Orders

Three accused Rebels bikies who appealed to the High Court to overturn an order preventing them from associating with one another have lost their bid, clearing the way for the NSW Police Commissioner to impose strict restraints on them, including a curfew and restricted mobile phone possession.




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Florists call for ACCC investigation into 'misleading' advertisements by national firms

Florists say deceptive advertising is tricking customers into thinking they're buying local flowers when they're not. One businesswoman says the practice has cost her as much as $80,000.




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A large fossil of Riversleigh snake vertebrae that are 19 million years old

A large fossil of Riversleigh snake vertebrae that are 19 million years old




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Backpacker tax ruled 'a disguised form of discrimination' and overturned by Federal Court

An estimated 75,000 backpackers working, or that have worked in Australia, could be back-paid hundreds of millions of dollars after the Federal Court ruled the so-called backpacker tax invalid.





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Right destination, wrong photo: How tourism is plagued by misleading advertising

When photos of the wrong destination appear in tourism ads, is it humorous or a ploy? Esperance in WA has become Hawaii and Melbourne the Gold Coast, but false advertising is being exposed.




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Gold Coast boat rescue after pair cling to hull of overturned tinnie

Two people are treated for hypothermia after being plucked from the hull of their overturned boat in waters off the Gold Coast overnight.





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Covertech Fabricating Inc v. TVM Building Products Inc.

(United States Third Circuit) - In a trademark dispute in which no written contract designates ownership, involving the paradigm through which common law ownership of an unregistered trademark is determined when the initial sale of goods bearing the mark is between a manufacturer and its exclusive distributor, the district court's judgment is: 1) affirmed on alternative grounds as to ownership, where the court failed to recognize and apply the rebuttable presumption of manufacturer ownership that pertains where priority of ownership is not otherwise established; 2) affirmed as to fraud and acquiescence; and 3) vacated and remanded on damages under the Lanham Act, where the court incorrectly relied on gross sales unadjusted to reflect sales of infringing products to calculate damages.




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PixelMe : Convert your photo into pixelart.




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Calvert v. Binali

(California Court of Appeal) - Reversed a $2 million default judgment entered in favor of a plastic surgeon who sued a former patient for allegedly posting an anonymous review online commenting negatively on her plastic surgery experience. Held that faulty service by publication rendered the judgment void on its face.




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The Divertissement Connection

The quirky world of the divertissement—in an inadvertent reprise of last week's show.




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In re Calvert

(United States Seventh Circuit) - Held that the sole owner of an electrical contracting company could discharge a debt in bankruptcy. The National Labor Relations Board had ordered him to provide backpay to employees he had terminated after their attempt to unionize the company. Affirmed that the debt was dischargeable in his Chapter 7 bankruptcy proceeding.




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Cory Booker Proposes Bonds for Children Born Into Poverty



Sen. Cory Booker talks disproportionate poverty in America.




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Traffic Diverting In Paget Due To Utility Pole Fire

[Updated] Police have advised this afternoon [Oct 20] that there are traffic diversions currently in place on Middle Road in Paget due to a utility pole fire. A Police spokesperson said, “Traffic diversions are currently in place on Middle Road in Paget due to a downed utility pole at the junction with Ord Road [Ess […]

(Click to read the full article)




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Photos, Video: Cement Truck Overturns In Paget

[Updating] A collision occurred in Paget this morning [Nov 21] resulting in a cement truck overturning. Emergency services on the scene to assist, and further details are limited at this time, however we will update as able. Update 9.48am: A police spokesperson said, “Traffic diversions in effect until further notice on South Road in Paget […]

(Click to read the full article)




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Photos: Van Overturns After Collision In St Davids

[Updated with video] Police and fire personnel are on scene in the St Davids Road area this morning [Jan 12] following a collision which resulted in a van overturning. The driver did not appear to be seriously injured, and as of 9.20am the van has been turned over, and they appear to be waiting for […]

(Click to read the full article)




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Photos: Car Overturns After Cobbs Hill Collision

[Updated] Emergency services responded to a collision at approximately 7.15pm tonight [Feb 17], located on Cobbs Hill Road near the junction with South Road which resulted in a car landing on its side. Bermuda Fire and Rescue Service, police and an ambulance attended the scene. Bystanders said at least one person was taken by ambulance […]

(Click to read the full article)




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Photos/Video: Overturned Truck On Middle Road

[Updated] Emergency services responded to an incident on Middle Road near St. Mary’s Road in Warwick this afternoon [Feb 28] which resulted in a truck landing on its side. Bermuda Fire and Rescue Service and Police attended the scene where bystanders indicate no one appeared to have been injured. Traffic was diverted away from the […]

(Click to read the full article)




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Car Crashes Through Wall, Overturns On Beach

[Updated] Emergency service personnel are on scene following a collision in the Bailey’s Bay area this afternoon [July 27] in which a vehicle crashed through a wall, landing on the beach area below. Further details are limited at this time, however we will update as able. Update 12.58pm: Police Media Manager Dwayne Caines said, “At 11.57am […]

(Click to read the full article)




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Photos: Flight From Brazil Diverts To Bermuda

[Updated with video + official information] An American Airlines flight traveling from Rio de Janeiro, Brazil, diverted to Bermuda this morning [Dec 3], touching down at just past 6.00am. The Boeing 767-300 was heading to New York when some form of technical difficulty arose, and it was greeted by the Bermuda Fire & Rescue Service […]

(Click to read the full article)




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Photos & Video: Three Planes Divert To Bermuda

[Updated with third diversion] Two planes diverted to the island tonight [Feb 16] with one landing with a damaged windshield and the other with a medical emergency. At approximately 7.20pm a private plane landed after it diverted to the island with a reported damaged windshield. Bermuda Fire and Rescue Service trucks were stationed near the […]

(Click to read the full article)




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Photos: Plane Diverts, Two Passengers Arrested

[Updated with video] A Thomson Airways flight heading to Mexico diverted to Bermuda’s LF Wade International Airport today [April 12], and was greeted by a number of police officers, with at least half a dozen police vehicles visible on scene as of this writing. The Boeing 787-8 departed Gatwick Airport in London this morning heading to […]

(Click to read the full article)




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Photos: Fire Service Responds As Plane Diverts

[Updated] Emergency services responded to the airport at around 4.00pm today [April 18] to stand-by due to a private jet with 13 passengers onboard making an emergency landing due to one engine being out. According to online flight data the plane was heading to New Haven, Connecticut from the Grantley Adams Airport in Barbados when […]

(Click to read the full article)