Programmatic Ad Targeting Types This article delves into how programmatic advertising employs automated technology to target precise audiences effectively. It examines the different data types leveraged, the array of targeting techniques available, and approaches for gauging the success of a campaign. Key Takeaways Programmatic advertising automates ad buying using machine learning and workflow [...]

How Does Contextual Targeting in Programmatic Work? This article delves into contextual programmatic advertising, which strategically positions ads on web pages by analyzing the content to ensure that these advertisements are pertinent and considerate of privacy. Discover what this method entails and how it operates. Key Takeaways Contextual programmatic advertising combines the automation [...]

What is Programmatic OTT Advertising? OTT programmatic advertising revolutionizes how brands reach viewers on streaming platforms. Automating ad buying and leveraging real-time data offers precise audience targeting and enhanced campaign efficiency. This method stands out compared to traditional TV ads. In this article, we’ll break down what OTT programmatic advertising is, its key [...]

Best Programmatic Advertising Strategies Looking to craft a successful programmatic advertising strategy? This guide will outline key steps like setting goals, identifying your audience, and leveraging technology to boost your campaigns. Key Takeaways Programmatic advertising automates the ad buying process using machine learning and data analytics, significantly increasing efficiency and enabling precise targeting. [...]

What is Programmatic Direct? In this article, we will delve into Programmatic Direct, a technique by which advertisers utilize automated technology to buy digital advertising space directly from publishers. By doing so, the middlemen are eliminated, resulting in more focused and effective ad placements. Programmatic Direct simplifies sales processes, making it easier for [...]

What is Programmatic OOH? Programmatic Out-of-Home (OOH) refers to the automated buying and selling of Digital Out-of-Home (DOOH) advertising spaces using data-driven technology. Unlike traditional OOH, which requires manual negotiations, programmatic OOH utilizes software to optimize ad placements efficiently and target specific audiences based on data. This article explores the benefits, workings, and [...]

What is Programmatic TV Advertising? Programmatic TV advertising uses data and automated technology to buy and place TV ads more effectively. Unlike traditional methods relying on show ratings, it targets audience data, optimizing ad placements in real time. This introduction will explore what programmatic TV advertising is, its benefits, and steps to start [...]

Programmatic Guaranteed vs. PMP Deciding between Programmatic Guaranteed and PMP (Private Marketplace) deals? Programmatic advertising has revolutionized digital advertising by using advanced technology and data to streamline the buying and selling of digital ad space. Unlike traditional methods, programmatic buying enables advertisers to target audiences more effectively and distribute ads on a large [...]

AI in Programmatic Advertising AI in programmatic advertising automates and optimizes ad buying using advanced technology. This article explains how AI improves targeting, reduces costs, and boosts efficiency. You’ll learn about current trends, benefits, and real-world examples. Dive in to see how AI can transform your advertising strategies. Key Takeaways AI significantly enhances [...]

Cross-Device Targeting With Programmatic Ads Cross-device advertising allows advertisers to target users across multiple devices like phones, laptops, and TVs. This method improves ad targeting, user engagement, and campaign measurement. In this article, we’ll explain how cross-device advertising works and its benefits. Key Takeaways Cross-device advertising enables marketers to reach users across multiple [...]

Programmatic Ad Mediation Explained Programmatic ad mediation allows publishers to manage multiple ad networks from a single platform, maximizing revenue and efficiency. This article explores how it works, its benefits, and tips for selecting the right platform. Key Takeaways Programmatic ad mediation streamlines the management of multiple ad networks through a unified platform, [...]

In September 2019, Mozilla Firefox's Enhanced Tracking Protection mechanism that blocks 3-party cookie was launched. Since then, the new feature has brought about a decline in Firefox's performance.

Transform Television Advertising into a Performance Machine. Air on Premium TV inventory in one local market or all 200 markets.

DOE released a final programmatic environmental impact statement for Hawaii to provide federal, state and county governments as well as the public and developers with a reference document for project-specific environmental reviews.