What is Programmatic TV Advertising? Programmatic TV advertising uses data and automated technology to buy and place TV ads more effectively. Unlike traditional methods relying on show ratings, it targets audience data, optimizing ad placements in real time. This introduction will explore what programmatic TV advertising is, its benefits, and steps to start [...]

Best Connected TV Advertising Companies Curious about connected TV advertising companies? This article covers the top companies, their key features, and tips for choosing the best fit for your ad campaigns. Key Takeaways Connected TV (CTV) advertising allows personalized, data-driven ad delivery via internet-connected devices, significantly improving audience targeting compared to traditional TV. [...]

Hitting a major milestone of 200 international awards for TV commercial production, the internet-based, affordable TV advertising agency CheapTVSpots.com proves its dedication to quality.

DRTV Agency and Per Inquiry TV Agency InfoWorx Direct rocked the 10th Annual SIAA Awards this year winning six key awards. InfoWorx is a pioneer in new opportunities for Direct Response TV, Per Inquiry TV, DR Radio, and Pay Per Call Mobile.

In recent days, companies including ABC and ESPN parent Disney, Fox Corp., AMC Networks, NBCUniversal parent Comcast, ViacomCBS and Discovery reported earnings that showed how TV is trending as advertisers are pulling spend or postponing campaigns until later in the year.

British TV network unable to provide guidance for the rest of 2020 as outlook is ‘uncertain’

Vecchiato, Giovanni, author