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Cross Examining Medical Professionals: Basic Strategy and Principles

Intimidated by doctor's depositions? Do you have office staff who are new to cross examination? Or, are you a seasoned practitioner but still would appreciate some useful pointers from someone…




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Litigation Strategies for Developing the Issue of Accurate PD: Theory, Evidence, Negotiation and Trial

Litigation Strategies for Developing the Issue of Accurate PD: Theory, Evidence, Negotiation and Trial. Understand how to Litigate a Workers’ Comp Case, when the primary issue is Permanent Disability. This…




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2018 Legal Strategies and Case Law Update

This program consisting of two WCAB Judges will provide all attorneys, both applicant and defense, underutilized strategies to implement in their everyday law practice. Vital case law from 2018 will…




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WCS Opens Registration for Training Webinars

The Nevada Workers’ Compensation Section opened registration for free online training classes that will be held in January. The WCS is holding a basic orientation session Jan. 8 that will cover…




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Industrial Commission Opens Registration for Annual Conference

The North Carolina Industrial Commission opened registration for its annual conference being held Sept. 30-Oct. 2 at the Raleigh Convention Center. The 29th annual North Carolina Workers’ Compensation Educational Conference will…




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Split Court Rejects Magistrate's Recommendation, Issues Writ Vacating Denial of PTD Award

A divided Ohio appellate court rejected the recommendation of a magistrate and issued a writ of mandate compelling the Industrial Commission to overturn its denial of an injured worker’s claim…




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BWC Opens Registration for Annual Medical and Health Symposium

The Ohio Bureau of Workers’ Compensation opened registration for its 2024 Medical & Health Symposium being held in November. The free virtual event will focus on how technology in medicine is…




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Commission Sets Claims Administration Workshop

The South Carolina Workers’ Compensation Commission is holding a claims administration workshop on Oct. 4. The Claims Administration Made Easy workshop will examine third-party claims, the various filings that must be…




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Targeted scientific research projects to demonstrate effectiveness of ‘food is medicine’ in health care

DALLAS, Jan. 24, 2024 — In an effort to identify effective food is medicine approaches for incorporating healthy food into health care delivery, the American Heart Association, the world’s leading voluntary organization focused on heart and brain health...




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Former U.S. surgeons general urge Biden administration to act on menthol cigarettes




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Administration continues to delay ending sale of menthol cigarettes and all flavored cigars

WASHINGTON, D.C., April 1, 2024 — In December 2023, the White House announced a delay in the release of final rules to eliminate menthol as a characterizing flavor in cigarettes and all characterizing flavors (other than tobacco) in cigars. At the time,...




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Learn How to Illustrate a Realistic Rocketship in Photoshop

In this tutorial, we will create a retro styled rocket in Photoshop. We will explore the importance of details in creating a complex illustration, as well as how to create realistic surfaces.




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What is a Wayfinding Strategy?

Wayfinding strategy approach

The basic principle of a wayfinding strategy is to create a legible environment, to find destinations and to exclude random seeking. A wayfinding strategy helps to create areas, environments, buildings to be easy to navigate places for people and to have a seamless journey experience.

Within the wayfinding strategy there are three (3) main wayfinding tasks defined;

  1. Naive Search
    Where the user has no exact knowledge of the whereabouts of the destination’s location.
  2. Primed Search
    Where the user knows the destination’s location.
  3. Exploration
    Any wayfinding task in which there is no set destination.

Wayfinding tasks

Each area, environment requires different approach to wayfinding. Depending on the required wayfinding a task a strategy can be chosen for people to understand their surroundings. For instance in Airports the tasks can be different than wondering in the park. Below you will find examples of wayfinding tasks that can be applied in a wayfinding strategy.

  • Route following
  • Inference
  • Aiming
  • Map reading
  • Technology

Discover each of these strategies to create legible environments and focus on delivering end-user information.

Route following

Route Following is a strategy to describe a way in which the observer is using signs with arrows to go from one place to another. The target of location is known, but a direct path towards it is unknown. Along the route, information is displayed to inform the observer towards the target. The signs are working together to create a network of connections between locations. The consistency in terminology- and hierarchy of information as well as marking decision points is important for Route Following to be an effective way of directing people from one place to another.

Route following can be applied for instance in areas to point towards an entrance, exit. A situation where a directive wayfinding task is required to guide towards a destination.

Inference

Inference is a wayfinding strategy that involves systematic searching, the understanding of a direction by reading numerical and alphabetical information in sequences. This methodology is based on creating an environment in a logical, understandable order. Combined with conventional cultural patterns Inference is a logical approach to create a legible environment build on expectations.

Inference can be applied in areas for instance at Airports, Railway stations or Stadiums. Upfront information such as "Your flight departs from Gate H3" is required as wayfinding taks, to follow a logical approach "H1, H2, H3, etc".

Aiming

Object (aiming) wayfinding strategy is divided into two categories, direct- and indirect visual contact with the target. In a direct visual contact, the observer has a visual reference of the target and chooses the desired path towards it. In an indirect visual contact, the observer chooses to follow logical steps to find a place where visual contact can be made, then follows the desired path towards the target.

Aiming as wayfinding taks can be applied in for instance cities or wide spread areas, where you can see landmarks and make your way towards the destination.

Map reading

Map Reading is a strategy to inform the observer about their surroundings, e.g. "You are Here". Based upon the understanding of the map in relation to the environment the observer makes a choice of navigation. Map Reading is usually supported by a compass rose to have a better understanding of direction. Techniques such as; to display maps in a heads-up direction can empathize a greater understanding between the map and the environment.

Map reading as a wayfinding task can be applied in cities, for example as in the Legible London mapping system. A heads-up map shows destinations, paths, safe routes and landmarks within a certain walking distance. A quick and easy way to navigate unknown areas, locate destinations and serendipity (to explore previous unknown destinations).

Technology

Technology driven strategies are usually hand-held devices or digital kiosks where input from the observer leads to orientation and navigational information. With the use of technology, dynamic information can be displayed to the observer and could be mixed with personal preference and social learning. Meaning technology has the ability to show narrow casted information, leaving out the overflow of information for the user.

The role of technology in wayfinding is set to show tailored information to the user. The phone navigational options for wayfinding usually works best open areas such as cities to locate and path towards a destination. The usage of mobile phones in buildings seems a more difficult taks, as there are lesser options for distinctiveness and technology difficulties.

Main takeaways

A wayfinding strategy is tailored to the required tasks in an environment and focused at the user. Different areas, buildings, transportation hubs, etc required their own approach in wayfinding.

  • What is the required wayfinding task?
  • What kind of area, environment, building?

Try different approaches while developing a wayfinding strategy and user-test scenarios to create a seamless journey experience.

Frequently Asked Questions (FAQ)

What is a Wayfinding Strategy?

A wayfinding strategy is a approach to the required wayfinding tasks in a area, environment or building. A set of rules to define how the information is presented to the user. Wayfinding Strategies include route following, inference aiming, map reading. The required task determines the wayfinding strategy.




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Unique Illustrated Portraits by Anthony Ventura

Anthony Ventura, an award-winning Canadian artist, is known for his highly detailed and expressive illustrated portraits. A graduate of Sheridan College’s Illustration program, he has worked with major clients like Playboy, Rolling Stone, Time Magazine, Doritos, and ESPN, with standout celebrity pieces featuring Bob Dylan, George Harrison, and Nikki Sixx that showcase his exceptional linework […]




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Whimsical Cigarette Ad Posters Illustrated by Juan Carlos Huergo in the Early 20th Century

Early 20th-century cigarette ads glamorized smoking as a symbol of sophistication, elegance, and modernity, using stylish imagery and catchy slogans like “More doctors smoke Camels” and “It’s Toasted” to imply quality and safety. These advertisements, often featuring celebrities, marketed smoking as part of a glamorous lifestyle, making it appear desirable and socially acceptable despite the […]




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Mastering WordPress for E-commerce: Proven Strategies to Boost Your Online Store

With over 5 billion internet users worldwide, businesses are now tapping into E-commerce to expand market reach, which was inaccessible through traditional brick-and-mortar stores. However, success doesn’t end with merely establishing an E-commerce website.  Tools are needed to do well in this competitive market. One tool is the Content Management System (CMS), which provides the...

The post Mastering WordPress for E-commerce: Proven Strategies to Boost Your Online Store appeared first on noupe.




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Protecting Your Unique Presentation Designs: IP Strategies for Creators

The requirement of safeguarding original presentation designs has never been more crucial as presentations get increasingly interactive, visually appealing, and indispensable in both corporate and creative domains. Your work is valuable, whether you are a tech entrepreneur creating software that changes the way presentations are done or a designer creating fresh slide decks for customers. ...

The post Protecting Your Unique Presentation Designs: IP Strategies for Creators appeared first on noupe.




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Creative Approaches to Technical Illustrations

Thomas Bohm rethinks technical illustrations and data visualizations, sharing interesting and uncommon examples of how to present data and information. Bar graphs and pie charts are great, but there’s so much more to explore!




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13 Essential Financial Risk Management Strategies for Small Business Owners

Are you prepared with the financial risk management strategies that can keep your business steady […]



  • Point of View

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Illustrator Tutorial: Design a Retro VHS Cover Inspired Poster

The retro artwork that used to appear on old VHS tape covers has become an iconic design style that is often mimicked today. Follow along with this tutorial to create your own fun retro style poster based on the artwork of those VHS cassette covers. We’ll use Illustrator to construct the design with text and […]

The post Illustrator Tutorial: Design a Retro VHS Cover Inspired Poster appeared first on Spoon Graphics.




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Design a Modern Gradient Logo Using Adobe Illustrator’s Shape Builder Tool

Follow along with this Adobe Illustrator tutorial to create a colourful gradient logo design. I’ll show you how Illustrator’s shape builder tool makes it easy to construct the basic vector logo design, then we’ll apply a vibrant colour scheme using gradients. Subscribe to the Spoon Graphics YouTube Channel Source File Download with membership

The post Design a Modern Gradient Logo Using Adobe Illustrator’s Shape Builder Tool appeared first on Spoon Graphics.




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Superlative Collection of Icons – Illustrator Tutorials

Today in this icon design tutorials roundup we sharing icon tutorials using adobe illustrator because if you need high-quality graphics then prefer vector based tool to make catchy icons design, nowadays icons not only using in web designs these are also wanted in mobile applications...

View and Vote




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18 Beautiful and Creative Illustrations from Photograph

These days illustration from photograph is getting really popular which is mostly used in print media. Designer mix real life photography with illustration to show us combined reality and dream, drawing objects with effects over photograph.

View and Vote




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Build Your Audience with These 5 Key Strategies

Does this scenario sound familiar? You’ve poured countless hours into creating something amazing—perhaps a product, website, artwork, or work presentation. With anticipation, you release it to the world, sharing it with your intended audience. Then… silence. No response, no engagement. It’s as if no one cares. Frustrated, you might find yourself enviously eyeing other creators, wondering how they manage to gain traction while your equally impressive work struggles for attention. You review your process, searching for mistakes, but find none. After all, you followed advice from experts, books, and industry gurus. You meticulously planned, designed, and executed your strategy. Moreover, you promoted extensively, creating accounts on every social platform and using all the right hashtags—yet still, crickets. So what’s the missing piece? Why are others succeeding where you’re not?While it’s tempting to blame factors like bigger budgets or larger teams, these aren’t the real culprits. Although such resources can be helpful, the true key to gaining traction is simpler: building an audience.Fortunately, I’m here to help. Let’s explore five crucial steps to effectively build and grow your audience: 1. Balance Creation and Promotion As creators, we often focus solely on producing content. However, to make a real impact, it’s essential...

The post Build Your Audience with These 5 Key Strategies first appeared on Chase Jarvis.

The post Build Your Audience with These 5 Key Strategies appeared first on Chase Jarvis.




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Creative Burnout Destroying Your Passion? (Try These 4 Quick Strategies)

Feeling uninspired and exhausted? Discover how to overcome creative burnout with these 4 actionable strategies to reignite your passion.

The post Creative Burnout Destroying Your Passion? (Try These 4 Quick Strategies) first appeared on Chase Jarvis.

The post Creative Burnout Destroying Your Passion? (Try These 4 Quick Strategies) appeared first on Chase Jarvis.




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Why Strategy Always Beats Talent

Seth Godin returns to talk strategy and why getting the direction right is way more crucial than just moving fast. We chat about how creatives and entrepreneurs often confuse tactics with strategy and how fixing that could transform careers. Seth shares stories, insights, and the tough decisions he’s made to get better results, like firing major clients to create bigger opportunities. It’s all about finding your path and making the right moves for long-term success. Some highlights we explore: Why most creatives mistake tactics for true strategy. How picking the right clients sets up your future. The role of empathy and tension in creating impactful work. Enjoy! FOLLOW SETH GODIN: instagram | facebook | twitter | website Listen to the Podcast Subscribe

The post Why Strategy Always Beats Talent first appeared on Chase Jarvis.

The post Why Strategy Always Beats Talent appeared first on Chase Jarvis.




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Create a Stylized Ocean Design in Adobe Illustrator

In this tutorial we’ll be making a nautical scene with underwater elements. We’ll be using basic geometric shapes as well as creating our own brushes and doing some freehand drawing to create a unique ocean design. Let’s get started! Tutorial Details Program: Adobe Illustrator CS6 – CC Difficulty: Intermediate Topics Covered: Shape Building, Paintbrush Tool, […]

The post Create a Stylized Ocean Design in Adobe Illustrator appeared first on Vectips.




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How to Draw a Smiling Heart for St. Valentine’s Day in Adobe Illustrator

In this tutorial we will be creating a cute smiling heart with floral decorations, that can be easily turned into a postcard by adding text to the composition. We’ll be using basic shapes and tools for creating the smiling heart itself and adding details. Let’s get started! Tutorial Details Program: Adobe Illustrator CS6 – CC […]

The post How to Draw a Smiling Heart for St. Valentine’s Day in Adobe Illustrator appeared first on Vectips.




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Design a Flat Teacup Logotype in Adobe Illustrator

Follow this tutorial to create a trendy flat teacup logotype in Adobe Illustrator! We’ll be using and modifying basic geometric shapes, working with Align panel, Pathfinder functions and learning simple yet very useful tips and tricks. Let’s get started!   Tutorial details: Program: Adobe Illustrator CC Difficulty: Beginner Topics Covered: Logotype Design, Shape Building, Compositional Skills Estimated […]

The post Design a Flat Teacup Logotype in Adobe Illustrator appeared first on Vectips.




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How to review a migration decision in the Administrative Appeals Tribunal (AAT)

One of the questions we are asked regularly when a client has a visa refused is – What are my chances of success if I appeal? Statistics would seem to indicate that the Department of Home Affairs (DoHA) often takes an unreasonable approach to their decision making. In the AAT Migration and Refugee Division caseload report […]

The post How to review a migration decision in the Administrative Appeals Tribunal (AAT) appeared first on Australian Visa Experts.




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How to Make a Grid in Adobe Illustrator (Rectangular and Polar)

Are you looking for a way to create an effective grid system in Adobe Illustrator? If so, then you've come to the right place! This quick tutorial will teach you how to make a comprehensive and visually appealing grid using the popular vector graphics software. While creating grids manually can be time-consuming, with this tutorial,...

The post How to Make a Grid in Adobe Illustrator (Rectangular and Polar) appeared first on Bittbox.




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Scale Tool in Illustrator: What It Does and How to Use It 

Ready to add the finishing touches to your design in Adobe Illustrator? But the objects aren’t properly aligned? Does your design look unprofessional because it isn’t adjusted properly? Well, worry no more! Because with just a few steps, this tutorial explains how to use Illustrator's Scale Tool to resize, adjust, and align your design perfectly.  ...

The post Scale Tool in Illustrator: What It Does and How to Use It  appeared first on Bittbox.




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How to Change the Background Color in Adobe Illustrator

The background plays a significant role in making a design pop. As a designer, changing the background color is something you'll probably do frequently when working in Adobe Illustrator. There are several ways to change the background color in Adobe Illustrator. In this tutorial, we'll learn how to change the background color in Illustrator quickly...

The post How to Change the Background Color in Adobe Illustrator appeared first on Bittbox.




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How to Duplicate a Layer in Adobe Illustrator

When you're working in Adobe Illustrator, you may need multiple layers. And when we're talking about having multiple layers, it's easy to confuse layers with artboards. However, duplicating layers and duplicating artboards are not the same. You can have multiple artboards (or canvases) in Illustrator, and you can create multiple layers on a single artboard....

The post How to Duplicate a Layer in Adobe Illustrator appeared first on Bittbox.




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Guide to the Free Transform Tool in Adobe Illustrator

Who doesn't want their designs to stand out? If you want to make your design unique, you have to go beyond the same old shapes. In such case, the Free Transform Tool is what you need. This tool allows you to manipulate your objects and shapes in many ways. This tutorial will provide you with...

The post Guide to the Free Transform Tool in Adobe Illustrator appeared first on Bittbox.




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How to Recolor Artwork in Adobe Illustrator

We all know that color is the essence of any artwork. It's the language through which artwork communicates its message and tone. And recoloring artwork can bring new life to a design, giving it a fresh and captivating look. Fortunately, Adobe Illustrator offers a fantastic tool that makes recoloring artwork easy, smooth, and flexible. In...

The post How to Recolor Artwork in Adobe Illustrator appeared first on Bittbox.




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How to Use the Slice Tool in Adobe Illustrator

The Slice Tool in Illustrator is an excellent tool for dividing artwork into smaller pieces for various purposes, like web design, logo creation, creating interactive elements, and more. It separates parts of an element that can be saved as individual images. In this tutorial, we'll discuss the concept of the Slice Tool and provide a...

The post How to Use the Slice Tool in Adobe Illustrator appeared first on Bittbox.




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Illustration: Japan Earthquake 11-03-2011

I’ve recently created new illustration, Japan Earthquake 11-03-2011, that was inspired by the recent disaster in Japan. With this illustration I’ve joined force with To Japan with Love, a group of artists who are aiming at raising funds for Japan earthquake relief efforts. My illustration will be showcased at the art show (May 4th, 2011 […]




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Get My Illustration Prints on Society6

I just uploaded four of my illustrations (Koi, Peacock, Abstract Pheonix, and Japan 11-03-11) on Society6, a print shop that sell art prints on behalf of the artists around the world. You can get illustrations printed on various meterials: sketched canvases, posters, T-shirts, hoodies, laptop and iPhone cases.




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Cake Based on Phoenix Illustration

Check out this awesome cake made by Elena based on my Phoenix illustration. According to Elena, it took her about a week, 5 hours each day, to finish it. I’m amazed with the details and colors she input on the work. It depicts the features of the Chinese phoenix. The cake was for a local cake […]




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New Illustration: Redesign The Web

Below is the latest illustration, Redesign the Web Poster, that I did for Smashing Magazine’s poster design contest: Redesign the Web, Redesign the World. The work is done with Adobe Illustrator and then touched up with Photoshop.




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2024 Black Friday trends: Top strategies from Woo stores and partners

Black Friday trends: Understand the best practices and favorite tools for your WooCommerce store's Black Friday marketing strategy.




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4 Business Scaling Strategies to Implement in 2023

Business scaling is setting the stage to support growth in your company. In other words, it means investing in cutting-edge technology, hiring top talent, and executing effective marketing campaigns to successfully grow your business. And while business owners often wish to achieve success overnight, scaling requires a long-term, sustainable strategy.  Scaling a business is often […]




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The Apple TV 4K Device is a Deeply Flawed and Frustrating Product… for Me

About 12 years ago, in 2006, I had what at the time felt like the biggest technological change in my life. I switched from a PC to my first MacBook Pro. Switching computer operating systems at the time seemed like a massive chasm to overcome, but I did it and I’m glad I did. My …




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Adobe Illustrator 2025 Splash Screen Illustration: TRÜF’s “Weird Fishes”

Adobe Illustrator 2025 Splash Screen Illustration: TRÜF’s “Weird Fishes”

abduzeedo

Discover how TRÜF’s “Weird Fishes” splash screen for Adobe Illustrator 2025 celebrates creativity with vibrant, minimalist illustration.

The Adobe Illustrator 2025 splash screen opens with a statement: creativity meets minimalism. Designed by TRÜF Studio, the “Weird Fishes” artwork that greets users embodies Adobe’s tools while making an instant visual impact. This splash screen not only excites users about the app but also showcases Illustrator’s dynamic possibilities, creating a memorable start to the creative process. Here’s a look at the creative vision, tools, and collaboration behind this unique splash screen update.

“Weird Fishes”: A Showcase of Creative Tools

TRÜF’s “Weird Fishes” centers on playfully stylized fish, created using Adobe Illustrator’s updated typography and 3D tools, which highlight the 2025 release’s expanded capabilities. This splash screen is a celebration of how Illustrator can bring out unique textures, gradients, and typographic designs, making it feel like a blend of traditional and digital artistry. The design follows Adam G’s distinctive style—minimal yet quirky, with each element purposefully crafted to show off Adobe’s creative potential.

The splash screen, as Adobe intended, isn’t just a loading screen. It’s a reminder of what Illustrator users can “Dream Up.” As Alex Fernald and Gleren Meneghin, Adobe’s staff designers, emphasized, the splash screens are not only entry points into the app but connections to Adobe’s creative community. They bring in commissioned art, linking Illustrator users to other creators while inviting exploration of the software’s capabilities.

Balancing Art and Function in the Design

This splash screen’s journey began the old-fashioned way—on paper. This initial sketching phase gave TRÜF the freedom to experiment with the composition, exploring the balance of shapes and lines. Once refined, the concept moved into Illustrator, where TRÜF fully explored the software’s features to enhance the digital version. In a brief, 90-second process video, TRÜF showcased their workflow from sketch to the finished splash screen, a rare peek into how minimalist, impactful design comes together.

A User-Centric Approach to Illustration

Adobe’s splash screens, including “Weird Fishes,” are a result of ongoing feedback from users. Through surveys sent to product teams, Adobe designers Alex and Gleren learned the nuances that users valued in the loading screen—like minimal launch delays and artist recognition. This feedback shaped the design, ensuring the new splash screens would spotlight the artist while maintaining the program’s efficiency.

To make the splash screen visually immersive, Adobe made adjustments based on past feedback. The artwork was enlarged, and the artist’s name appears in a larger, bold typeface, creating a clearer hierarchy that celebrates both the art and artist. As the Adobe Spectrum design system evolved, so did the splash screens, aligning with modern standards while preserving Adobe’s commitment to showcasing diverse creative voices.

Reflecting Adobe’s Evolution with Modern Minimalism

Historically, Illustrator splash screens have evolved alongside the Adobe brand. From early versions in the 1980s, featuring iconic art references, to today’s community-focused pieces, these screens highlight a shift from static visuals to dynamic creative introductions. Adobe’s recent redesign, led by Fernald and Meneghin, reimagined this format to center both the artist and the Adobe brand, using clean type and colors while expanding the visual space for the artwork. This shift reaffirms Adobe’s mission to foster connections within its creative ecosystem.

The splash screens across Adobe products are meant to offer a consistent brand experience, but each one also tells a unique story, showcasing the latest in illustration and design through collaboration with Studio team artists. Adobe’s team expanded the artwork’s size, adjusting its specs back to 2019 dimensions to create a more immersive user experience. The Adobe wordmark in red stands beside the product name in black, emphasizing the connection between Adobe and its creative community.

The Legacy and Future of Adobe Splash Screens

“What’s next?” is a question Adobe’s designers are always answering. With the 2025 Illustrator splash screen’s debut at Adobe MAX 2024, Adobe introduced the latest evolution in Creative Cloud. These splash screens remain essential touchpoints, showcasing new work, enhancing user experience, and connecting each user to Adobe’s creative network.

TRÜF’s “Weird Fishes” invites Illustrator users to think beyond the ordinary. It’s a nod to the creative possibilities the software enables, a tribute to digital and analog techniques, and a reminder that every creative journey begins with opening Adobe Illustrator.

This splash screen illustration is a subtle invitation for creatives to make the most of Illustrator’s tools and capabilities, setting the stage for inspired design from the moment they open the app.

Illustration artifacts

Pillow manufactured by Adobe. Photo courtesy of Adobe




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Illustration for Impact: HART Curatorship Incubation Programme Visuals

Illustration for Impact: HART Curatorship Incubation Programme Visuals

abduzeedo

Discover Anthony Lam’s captivating illustration work for the HART Curatorship Incubation Programme 2024, blending art with purpose.

HART Collective Limited’s 2024 Curatorship Incubation Programme comes alive through a series of vibrant visuals and social media collaterals designed by Anthony Lam. This illustration project, aimed at amplifying the HART initiative’s reach, seamlessly combines creativity and purpose. Let’s dive into the thought process, design elements, and impact of these compelling illustrations.

Bringing Artful Storytelling to HART

The HART Curatorship Incubation Programme is more than just an event; it’s a platform that nurtures emerging curators and fosters artistic engagement in Hong Kong. For this initiative, HART Haus collaborated with Anthony Lam to create visuals that encapsulate the spirit of innovation and community central to the programme. With a focus on vibrant, eye-catching design, Lam’s illustrations breathe life into the promotional material, making the programme’s message resonate visually.

One of the striking features of this project is the careful choice of typography. The primary typeface used is Degular Display by James Edmondson from OH no Type Co. This choice lends a contemporary and approachable vibe to the design, complementing the modern and energetic illustrations. The type’s bold and clean lines create a sense of structure amidst the dynamic visuals.

Lam’s illustrations use a playful yet sophisticated color palette, striking a balance between the avant-garde and the accessible. The design approach draws heavily from art movements that emphasize form and rhythm, mirroring the essence of a programme that curates art as an experience. Each piece incorporates abstract shapes and flowing patterns that evoke a sense of motion, representing the evolving journey of curatorship and the fluid nature of artistic collaboration.

Illustration isn’t just about static visuals; it’s about telling a story that connects with an audience. For this project, Lam crafted designs meant to adapt seamlessly across multiple platforms, from print to digital media. The social media assets, in particular, utilize animations and interactive elements to capture the attention of a fast-scrolling audience. These designs ensure that the HART Curatorship Incubation Programme stands out in the crowded digital space.

The use of illustration as a core element of the visual identity allows for more flexibility and engagement. It provides a canvas where abstract concepts about art and curatorship can be expressed in a way that feels both authentic and exciting. Whether seen on a poster, a website, or a social post, each visual invites viewers to explore and learn more about the programme.

Illustration plays a crucial role in making art initiatives accessible to a broader audience. By employing a visually striking yet relatable design language, Anthony Lam’s work for HART bridges the gap between curators and the community. The visuals don’t just inform; they inspire curiosity and engagement, which is essential for an incubation programme that seeks to elevate emerging curators.

This collaboration also highlights the impact of thoughtful design in the arts sector. By leveraging illustration, HART Collective can convey complex ideas in a way that is immediately understandable and appealing. The choice of colors, the movement within the compositions, and the bold typography all work together to create a cohesive narrative that draws people in.

The HART Curatorship Incubation Programme’s visual identity showcases how illustration can elevate an arts initiative, making it more engaging and impactful. Anthony Lam’s designs prove that illustration, when done thoughtfully, can serve as a bridge between art and the public, turning viewers into participants and supporters.

This project is a reminder that effective visual identity goes beyond aesthetics; it tells a story that connects and captivates. As HART continues to grow its curatorship programme, the illustrations created for this year’s campaign will undoubtedly leave a lasting impression, drawing more people into the world of art and collaboration.

Graphic design and illustration artifacts

Credits




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Alternatives To Typical Technical Illustrations And Data Visualisations

Thomas Bohm rethinks technical illustrations and data visualizations, sharing interesting and uncommon examples of how to present data and information. Bar graphs and pie charts are great, but there’s so much more to explore!




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The Most Effective Digital Marketing Strategies for B2B Software Companies

For software companies competing in today’s digital marketplace, simply having an online presence isn’t enough. To capture the attention of your target audience and engage them throughout your sales funnel, you need to develop and deploy a strategic, comprehensive, and consistent digital marketing plan. Digital marketing is not just about visibility — it’s about establishing […]

The post The Most Effective Digital Marketing Strategies for B2B Software Companies appeared first on 3.7 Designs.




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Building a Winning Digital Marketing Strategy for B2B Tech Firms

Today’s tech firms need a solid digital marketing strategy to stand out and remain competitive in the eyes of potential customers. Tech businesses can use many tactics, channels, and communication styles to reach key decision-makers and sell more products or services. So, effective marketing strategies for tech companies must include an intentional combination of these […]

The post Building a Winning Digital Marketing Strategy for B2B Tech Firms appeared first on 3.7 Designs.




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Marketing Automation for B2B: Strategies to Boost Your Sales

Marketing automation has been a buzzword for years, and maybe you’ve tried it with some (or no) success, or maybe you’re just now ready to give it a shot. Either way, this article is for you. Marketing automation tools can be a game-changer for marketing and sales teams. Still, they need proper implementation to get […]

The post Marketing Automation for B2B: Strategies to Boost Your Sales appeared first on 3.7 Designs.