brand

The Wait is Over: MarinoWARE’s Brand-New Website is Here

MarinoWARE has released its new website. The new website includes updated design and content, enhanced tools, an organized resource library and new industry pro pages.




brand

Conagra Brands Announces Sustainable Development Award Winners

The program invited cross-functional employee teams to submit projects completed during Conagra's fiscal years 2023 and 2024. Each submission was evaluated by a panel of peers, with the final winners selected by the company's sustainability leaders.




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CBC's Salto brand unveils Unica

CBC Flooring’s Salto Exceptional Flooring brand offers Unica, a recycled limestone tile with an impressive 80 percent recycled content.




brand

WashU Expert: 'X-odus' Creates Growing Challenges for Brand Marketing

If there is one thing that is constant in marketing, it's that things are constantly changing, according to Michael Wall, a marketing expert at WashU Olin Business School. As social media users flock to sites that align with their political beliefs, brands face the challenge of connecting with diverse audiences.




brand

WashU Expert: 'X-odus' Creates Growing Challenges for Brand Marketing

If there is one thing that is constant in marketing, it's that things are constantly changing, according to Michael Wall, a marketing expert at WashU Olin Business School. As social media users flock to sites that align with their political beliefs, brands face the challenge of connecting with diverse audiences.




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German brand Puma honoured in 2024 Laureus Sport for Good Index

The 2024 Laureus Sport for Good Index honours brands advancing the 17 SDGs through sport, highlighting impactful initiatives that address key social and ecological issues. Head of Partnerships Astin Ewington emphasises the Index’s role in showcasing sport's power to drive positive change, inspiring more brands to use sport as a platform for meaningful, sustainable impact.




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Ganezza’s Visual Identity: A Dynamic Branding Journey

Ganezza’s Visual Identity: A Dynamic Branding Journey

abduzeedo

Explore Ganezza’s vibrant branding and visual identity, designed by Turan Ramazanli, that captures energy and warmth.

Ganezza, a home furnishings retailer based in the Netherlands with locations in Schiedam and Amsterdam, has recently unveiled a striking new visual identity designed by Turan Ramazanli. This rebrand perfectly encapsulates Ganezza’s modern, inviting essence while enhancing its presence in the competitive home decor market.

Color Palette: Warmth and Creativity in Every Shade

A key element of Ganezza’s new identity is the vibrant color palette. Orange dominates, chosen for its warmth and ability to evoke feelings of happiness. This friendly, playful hue transforms spaces, making them feel full of energy and life. It’s a strategic choice, as the color not only conveys optimism but also aligns with Ganezza’s commitment to creating lively environments through their furnishings.

Balancing the bright orange are complementary tones that maintain the brand’s sophistication while allowing for moments of visual excitement. The palette is designed to be memorable, setting Ganezza apart in the home furnishings sector.

Typography and Iconography: Cohesion in Every Detail

Typography in Ganezza’s branding strikes a harmonious balance between modernity and accessibility. The typeface selection reflects a dynamic personality, making every written element clear and engaging. Icons, custom-designed to pair seamlessly with the typeface, enhance the brand’s visual language, emphasizing simplicity and cohesiveness.

This thoughtful integration of type and iconography ensures that Ganezza’s messaging is as visually appealing as it is easy to digest. Every design decision contributes to a brand identity that feels both unified and versatile, adaptable to various marketing materials and store environments.

Design Philosophy: More Than Just Looks

Turan Ramazanli’s approach goes beyond aesthetics. The visual identity was created with Ganezza’s core values in mind: quality, creativity, and exceptional customer service. By combining visual elements that evoke emotion with a functional, user-friendly design, the rebrand speaks to Ganezza’s mission of transforming spaces through high-quality, stylish furnishings.

The branding is both bold and welcoming, capturing the attention of a design-savvy audience while remaining approachable to everyday shoppers. It’s a reminder that effective visual identities don’t just look good—they communicate a brand’s story and values effortlessly.

For designers, Ganezza’s visual identity offers a masterclass in creating a cohesive brand experience. To explore more of Turan Ramazanli’s work, visit behance.net/X_Turan_X.

Branding and visual identity artifacts




brand

Bien-Être Simple’s Vibrant Branding and Web Design by Impulso

Bien-Être Simple’s Vibrant Branding and Web Design by Impulso

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Explore Bien-Être Simple’s engaging branding and web design by Studio Impulso, blending accessibility and modern aesthetics.

Bien-Être Simple (BÊS) has long been a trusted source for accessible content on mental and physical health. Recently, the media platform underwent a comprehensive rebrand led by Studio Impulso, transforming its digital presence with a vibrant, fresh, and friendly identity. The result is a visual language that breaks down barriers, ensuring health topics remain approachable and free from stigma.

Studio Impulso’s primary goal was to redefine how Bien-Être Simple communicates with its audience. The design had to feel like a safe, welcoming space, reflecting the platform’s mission of inclusivity. Every aspect, from the color palette to the web layout, was chosen to convey warmth and accessibility. The new branding signals that tough conversations about health can be approached with compassion and openness.

Color Palette: A Mix of Vibrancy and Comfort

Color plays a crucial role in this rebrand. The selected hues are bright yet calming, striking a balance between energy and comfort. Shades of blue instill a sense of trust and calm, while pops of green and yellow bring a playful edge, representing hope and vitality. This thoughtful combination ensures the platform is both visually engaging and emotionally resonant, making health topics feel less intimidating.

Typography in the new design reflects a clean and modern sensibility. Sans-serif fonts dominate, chosen for their readability across screens. Paired with strategic use of bold and light weights, the text hierarchy is clear, making it easy for users to navigate the content. The font choices align with the platform’s mission: to deliver crucial information in the most digestible way possible.

A User-Centric Web Experience

The redesigned website, crafted by Studio Impulso, prioritizes user experience. Clean lines, intuitive navigation, and ample white space ensure that visitors can easily access articles and resources. The layout is responsive, adapting beautifully to various devices, a necessity for a platform dedicated to being universally accessible. Smooth transitions and interactive elements guide the user without feeling overwhelming.

The new visual identity and web design make Bien-Être Simple a standout in the health and wellness space. It’s a masterclass in how design can drive inclusivity and encourage meaningful engagement. Studio Impulso has successfully balanced creativity with clarity, delivering a look that embodies Bien-Être Simple’s core values.

For more details on this inspiring project, visit Studio Impulso’s portfolio at http://studioimpulso.com.

Branding and web design artifacts

Credits




brand

Web 2.0 and Brand: Theory and Practice

Helen Aspell, Head of Digital Marketing, University of Southampton and James Souttar, Precedent give a plenary talk on Web 2.0 and Brand: Theory and Practice. There are thousands of Web 2.0 technologies available online right now, from Twitter to Second Life, all with tangible marketing benefits but not necessarily to every organisation or audience. In the current climate of Web 2.0, marketers are being expected to prove their understanding of new technologies and demonstrate how their brand is using and responding to the changing environment by incorporating social media into their digital strategies. This challenge is particularly acute in large, devolved organisations such as universities where technology decisions are often made at arms' length from the marketing function by IT teams or individual departments, neither of whom may consider the implications that building an online presence in Web 2.0 may have on an audience's perception of the organisation's brand. During the talk, Aspell and Souttar will outline how the changing landscape of digital technologies will shape the agenda of brand development in the future. This will include the principles of branding in the modern age with its application and embracing of Web 2.0 technologies. Moving from theory into practice, the reference will be the re-brand of University of Southampton with isoton used to demonstrate how Web 2.0 technologies can reflect and enhance an institution's brand.




brand

Distech Controls to be Acquired by Acuity Brands

Distech Controls Inc., a supplier of building automation and energy management solutions, announced that it has entered into an agreement to be acquired by Acuity Brands Inc., a leading provider of intelligent lighting solutions.




brand

Hi Tec Stinger Men's Comfortable Waterproof Shoes $39.95 + Shipping @ Brand House Direct

Hi Tec Stinger Men's Comfortable Waterproof Shoes $39.95 + Shipping @ Brand House Direct

$39.95 + shipping when you apply coupon code: STING at checkout




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AP rolls out lower-priced Good Day condo brand

SET-listed developer AP Thailand has launched a new condo brand for the lower-priced segment, featuring fully-furnished units aimed at capturing both real demand and investors seeking rental opportunities, despite a slowdown in this market.




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Recobrando pulsaciones en el limbo

Notas de primavera: sesión doble en blanco y negro 




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Bacanal anotadora de Antetokounmpo y Wembanyama en una noche en la que el eterno LeBron sigue asombrando a la NBA

Tercer triple-doble consecutivo de LeBron James en una jornada apasionante de NBA en la que el titán griego de los Bucks ha anotado 59 puntos y el 'alíen' francés se ha ido a los 50 Leer




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Perplexity AI Is Testing Ads In Search With Brands Indeed and Whole Foods Market

Artificial intelligence startup Perplexity AI is officially moving forward with previously announced plans to begin testing ads within its search results. Initial agency and brand partners include Indeed, PMG, Universal McCann, and Whole Foods Market. The company said in a blog post announcing the move, "To fully deliver on our mission to spark the world's...




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Wearables brand Noise posts loss in FY24, revenue growth flat amid slump in sector

Operating revenue remained largely unchanged at Rs 1,430 crore compared to Rs 1,426 crore in FY23. The company, which secured its maiden fundraise last year, saw a 40% surge in employee benefit expenses at Rs 71 crore, while finance costs rose nearly 50% to Rs 29.5 crore. Total expenses increased to Rs 1,460 crore from Rs 1,432 crore in FY23.




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China's Zeekr to take control of sister brand Lynk, sources say

Chinese premium electric vehicle maker Zeekr plans to take control of Lynk & Co, a sister brand owned by Geely and Volvo Cars, two sources with direct knowledge of the matter said.




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Geely to Integrate Zeekr, Lynk&Co Brands to Streamline Costs




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Exclusive-China's Zeekr to take control of sister brand Lynk, sources say

In This Article: HONG KONG/SHANGHAI (Reuters) - Chinese premium electric vehicle maker Zeekr plans to take control of Lynk & Co, a sister brand owned by Geely and Volvo Cars, two sources with direct knowledge of the matter said. The move is part of efforts by Geely Holding, which is the parent…




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'My daughter was branded a terrorist'

Clare Rogers' daughter was arrested after allegedly taking part in direct action at an Israeli defence firm.




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Mayor Brandon Johnson abandoning $300 million property tax hike, says he proposed it to ‘get people’s attention’




brand

Fishy: Seven in court after they were caught re-branding expired Lucky Star canned fish




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Trump taps firebrand US Representative Matt Gaetz for attorney general


Gaetz, who faced a federal probe and opposed key bills, would oversee deportations and Jan. 6 pardons while dismantling what Trump calls a 'weaponized government.'





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Trump 2.0: Firebrand congressman Matt Gaetz chosen for attorney general

U.S. President-elect Donald Trump chose loyalists with little experience for several key cabinet positions on Wednesday, stunning some allies and making clear that he is serious about reshaping – and in some cases testing – America’s institutions. Trump’s choice of congressman Matt Gaetz, 42, for U.S. attorney general, America’s top law enforcement officer, was a […]




brand

Urban lifestyle hotel brand CityHub debuting in Reykjavik

CityHub, the urban lifestyle hotel brand, is bringing its signature blend of cutting-edge technology and sustainable design to the Icelandic capital of Reykjavik this November. Officially opening in the heart of the Hverfisgata district on 16th November, and with bookings already available through its website, CityHub Reykjavik promises a unique, digitally-driven stay perfect for tech-savvy travellers looking to explore Iceland like a local. Known for reinventing the traditional hotel experience, CityHub offers modern, pod-style ’Hubs’, prefabricated units designed in collaboration with Studio Uberdutch, for ultimate comfort and privacy. With 89 Hubs and 4 accessible rooms equipped with smart technology, guests can fully personalise their stay. Key features of the Reykjavik location include: Rooftop hot tub: Inspired by Iceland’s hot springs, guests can relax in CityHub’s rooftop hot tub after a day of exploring the city with stunning views and, if you’re lucky, a glimpse of the iconi...




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Viceroy Unveils Comprehensive Brand Relaunch

Viceroy is excited to announce the first phase of a transformative global brand relaunch, debuting on 13 November 2024. From the iconic shores of Santa Monica and the island paradise of Saint Lucia, to the rugged beauty of Los Cabos, the urban sophistication of Chicago, and the majestic slopes of Snowmass, each Viceroy destination offers an unforgettable experience and marks the beginning of an exciting new chapter in luxury travel.





brand

Businesses Are Reviving This 1800s Holiday Tradition With a 'Surprise and Delight' Factor That Drives Sales — Here's How One Buzzy Brand Is Making It Work

Brands like Straightaway Cocktails are putting their own spin on a practice you might remember from childhood.




brand

Trump names firebrand lawmaker Matt Gaetz U.S. Attorney General

Donald Trump posted on social media that Matt Gaetz will end Weaponized Government




brand

New Dumbphone Has Smart Branding

The makers of a Barbie-branded fliphone say it could help overcome smartphone addiction in young people. If nothing else, it could be a test case of form vs function. The handset is as overwhelmingly pink as you might expect, but is closer to a late 90s handset than a modern smartphone. It's made from HMD, which is the company that makes Nokia branded handsets. The device has virtually no modern features and doesn't allow app installation. It supports voice calls and basic texting but has no web browser or touchscreen. It has a single game, a Barbie-themed version of Snake. A Plethora Of Pink ... (view more)







brand

Amobee's New Service Optimizes Targeting for Brands Like Del Monte

With Sales Accelerator, Del Monte can 'tweak the levers' during a campaign to boost reach and revenu




brand

One on One: Championing Digital Assets With Luke Beatty, Brandfolder

Your digital assets are the building blocks for brand voice. Use them wisely




brand

FlowState Marketing: How A Retail Startup Built A Brand Agency

In 2013, three best friends followed their passion to build a clothing company. Their journey took them in a whole new direction





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Woman brandishes knife in clash with couple over rental deposit for Yishun condo

After their rental agreement with a sublessor fell through, a couple asked for their deposit to be returned. They waited three weeks to no avail and decided to visit the sublessor's home for discussions. But the negotiations turned physical, with the woman brandishing a knife at the couple after she was attacked. The incident occurred at about 7pm last Sunday (Nov 10) at a condominium in Yishun, reported Shin Min Daily News. Chen, 41, said he had seen an advertisement for the four-bedroom unit on Oct 13 and contacted the poster, who said she had rented the apartment from the original tenant. The woman told Chen she could sublet the unit to him and his wife if the homeowner was agreeable to it.  After viewing pictures and videos of the apartment, the man immediately made a PayNow transfer of $1,000 to the woman as deposit. The couple viewed the unit the next day, where both parties discussed the rental agreement in detail. A week later, however, the woman told them that she had not gotten the approval of the condo owner to sublet the apartment.




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Rembrandt's Night Watch: Major restoration begins

After several years of painstaking research, the masterpiece's most extensive restoration begins.




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Institut für Schulqualität der Länder Berlin und Brandenburg e.V.

Das ISQ ist eine unabhängige wissenschaftliche Einrichtung an der Freien Universität Berlin | Berlin




brand

Expanded and Rebranded: Louisville-Original Mindfulness and Therapy Center Rejuvenates Brand and Opens New Locations

The Mindfulness Center, formerly known as Louisville Mindfulness Center, has rebranded to envelop their recent expansion from one Kentucky location to two – one in Louisville and one in Lexington – as well as employing licensed therapists able to serve all of Kentucky, as well as those in Indiana and Florida via telehealth services.




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Fischer Identity Launches New Brand Logo

Fischer Identity Unveils Stunning New Logo Reflecting a Vision for a Secure Future.




brand

Sonoton Music launches rebrand

. Sonoton Music, the world's largest independently owned Production Music library, rebrands with the launch of a new version of the music search system




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Digital Marketer Launches Client-Focused Website Rebranding For Law Firm in Pearland Texas

The Law Firm of Hildebrand & Wilson, LLP in Pearland Texas needed a website rebranding that was achieved by the Marketing Heroes Team to better focus on the law firm's dedicated services to clients injured in car and truck accidents.




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Energy at its best: German battery pioneer CustomCells unveils new brand identity

Premium battery manufacturer CustomCells has sharpened its brand positioning, launched a fresh corporate design, and introduced its new brand slogan, "Energy at its best".




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Honeywick, Local Louisville, KY Website Design, Software Development, Marketing, Branding and Web Hosting Firm, Moves to 225 S 5th Street

Honeywick, a local, full-service web design, development, and marketing agency, has expanded to a new space in the heart of downtown Louisville at 225 S 5th Street, #201, Louisville, KY 40202, after being located in the Glassworks building since 2016.




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EVENT BRANDING: TRANSFORMING EVENTS WITH CREATIVE EXCELLENCE

Event Branding, a leader in event branding solutions, crafts unique experiences that captivate audiences. Through innovative design and digital integration, they transform events into powerful brand showcases. Their commitment to quality and creativity sets them apart in the industry.




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Award Winning Branding and Marketing Agency Lands Key Accounts

San Diego, CA. ParkerWhite, leaders in branding and medical device marketing announces key partnerships with the T. Denny Sanford Institute for Empathy and Compassion and healthŌme®.




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Tips for Branding

Years of experience helping small businesses develop and market engaging brands have taught me some valuable lessons about which strategies are most successful.

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