brand

Opportunities and Challenges for Brands Under 2020 Labeling Regulations

As food and beverage manufacturers navigate a consumer audience that has changed its attitudes and behaviors completely, they must also address changing the Nutrition Facts on their labels. Changes to labels like those required under the current regulations can have wider-reaching implications for some brands.




brand

Top Packaging Considerations for Premium Pet Food Brands

A recent report by Packaged Facts estimates the overall U.S. pet food and treats market at $39 billion in 2020. Given the increase in pet adoption in 2020, seasoned and new pet parents alike are seeking the best options for their four-legged companions.




brand

Dozen's Pet Food Packaging for Suziria Brands wins Gold at Pentawards

Dozen’s Half & Half project is the first gold award won by Ukrainian designers at Pentawards since 2015 and only the second in the competition’s history.




brand

Helping confectionery brands meet consumer demands via packaging

We recently talked to a representative from ACMA on how the packaging company can help confectionery manufacturers with their goals, as well as meeting consumer demands.




brand

Better Sour debuts brand refresh amid expansion to more retail outlets

Better Sour’s new packaging includes the new tagline “Taste the World,” a nod to the brand's celebration of sour fruit flavors from around the globe.




brand

Jolly Rancher revitalizes packaging to capture brand's flavor experience

In response to consumer feedback, the brand's new packaging includes bold colors, playful typography, and fruit and candy illustrations. 




brand

Aunt Jemima Rebrands as Pearl Milling Company

The long-time producer of pancake mixes and syrups changes its name to Pearl Milling Company, announces annual $1 million commitment to uplift black girls and women.




brand

Mirror Print Technology Used for Plant-Based Brand

A lidding solution from Chadwicks is producing four different designs printing using eight colors.




brand

Plant-Based Food Maker Debuts New Brand Identity

Chase Design Group helps Follow Your Heart to position itself as a leader in the plant-based industry.




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Plant-Based Dessert Producer Rebrands to Reflect Broader Consumer Base

In addition to the rebrand, Coconut Bliss has added to new ice cream offerings.




brand

The Promise of Connected Packaging: From brand protection to consumer engagement

It is now well accepted that virtually all brands, from the utmost recognized to the newly eager, face an unprecedented onslaught of counterfeiting and gray market trading. In emerging countries, this menace is bold and audacious, with outright fakes appearing in the open marketplace. In developed countries, the problem is equally insidious due to online propagation of counterfeit products through e-commerce platforms.




brand

Stadshaven Brewery Embraces Digital Printing for Sleeveless Beer Can Branding

Cans without sleeves have a better chance of recoverability, according to the Aluminum Association’s design guide, which explains that digital printing technology is now price competitive with shrink-wrapped cans, while maintaining the recyclability of the aluminum.




brand

Trinity Brand Group Helps Founders Brewing Relaunch All Day IPA

Since the repositioning, consumer perceptions of quality, relevancy and occasion appropriateness have all grown double digits.




brand

PA Consulting, Searo Labs to produce seaweed-based packaging for global brands

Searo Labs has formulated a unique family of materials that harness the strengths of seaweed. PA will help to accelerate the scale-up and commercialization of the technology.




brand

Environmental Claims: A Double-Edged Sword for Brand Marketing

The regulatory landscape for environmental claims is becoming increasingly complex and inconsistent in the United States, presenting significant potential legal and reputational risks for brands attempting to market their packaging as environmentally friendly.




brand

Why Customizable E-commerce Kits Make the Ultimate Unboxing Brand Experience

Today’s customers are constantly bombarded with ads and brand messaging. When it comes to high-end products like cosmetics, liquor or consumer electronics, premium packaging is not just nice to have — it’s an expectation.




brand

Touchstone Pistachio Company Upgrades Packaging with Little Big Brands




brand

Noun Ventures Helps Protein Puck Undergo Total Brand Overhaul

The new visual identity is being rolled out across all packaging and on e-commerce and digital channels. 




brand

Harvest Snaps rebrands Selects to Crunchy Puffs

The brand is undergoing a packaging redesign for its three Harvest Snaps flavors: Honey Dijon, Loaded Taco, and White Cheddar Jalapeno.




brand

SkinnyDipped Unveils Brand Redesign with New Packaging

SkinnyDipped has become a brand synonymous with delicious, better-for-you snacks since its launch in 2016 and the next chapter in the brand’s identity is here.




brand

Flamin' Hot revamps packaging, establishes brand of its own

Frito-Lay's Flamin’ Hot portfolio, encompassing 25 unique products, is coming together as an official brand and stepping out with a fierce new look.  




brand

Cooper Street Snacks rebrands its packaging

This move comes as part of a strategic effort to elevate the brand’s presence in retail environments and enhance its appeal among health-conscious consumers.




brand

Juicy Juice Embraces More Vibrant Look in Brand Redesign

The work capitalizes on their category leadership while bringing a new playful element on pack that appeals to parents and kids alike. 




brand

7UP® Refreshes Branding, Debuts 'Level Up With 7UP' Campaign

The new campaign forms part of the wider #LEVELUPWITH7UP platform that has been rolled out across various regions worldwide – solidifying 7UP as a versatile plus-one to any gathering.




brand

Kroger Expands Our Brands Portfolio with Field & Vine™ Fresh Produce Line

The brand currently includes blueberries, blackberries, raspberries and strawberries.




brand

Bolthouse Fresh Foods™ Launches New Logo, Consumer Brand for Carrots

This bold rebranding, themed “Modern Roots,” disrupts the conventional produce market by combining modernity with authenticity, bringing a fresh, dynamic, and innovative spirit to their products.




brand

PMMI Report: Brand Owners Rely on Contract Packaging, Contract Manufacturing

Hiring a CP/CM provider allows brand owners to access machinery/packaging formats not available in-house, test new packaging, offer customized packaging, and more.




brand

National Egg Brand Uses Throwback Egg Carton

Consider Pastures has a mission to use a new sustainable egg model, but its packaging is a blast from the past.




brand

Verde Farms Unveils “Beef From A Better Place” Brand Redesign

The goal of the rebrand is to engage directly with health-conscious consumers as they increasingly seek high-quality and ethically sourced beef products. 




brand

How Digital Printing Opens New Windows for Brand Managers

In this interview, Inovar’s Bill Kral explains how digital printing has evolved, why some brand managers are still reluctant to switch to digital printing, and why many who have made the leap are reaping rewards.




brand

Digimarc, Wipak Partner to Enhance Sustainability for Retailers and Global Brands

Innovative packaging solutions and revolutionary digital watermarking technology come together to power sustainability initiatives for the food and pharmaceutical industries.




brand

The Creator Economy Takes Center Stage as Creators, Influencers and Brands Meet at NAB Show

Washington, D.C. - In a world where digital innovation is rapidly transforming traditional broadcast, media and entertainment industries, the creator economy has emerged as a driving force, reshaping the landscape and redefining how content is created, distributed and monetized. The Creator Lab is an exciting new addition to the 2024 NAB Show scheduled for April 13-17 (Exhibits April 14-17), at the Las Vegas Convention Center. This groundbreaking show floor experience includes interactive exhibits, expert panels, hands-on workshops and networking events that focus on creators, equipment, distribution channels and monetization techniques.




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Big Names, Big Brands, Big Announcements at the 2024 NAB Show




brand

Disney names chief brand officer as company faces scrutiny over politics, content

As it faces criticism from conservatives, the Walt Disney Company has appointed its first chief brand officer.




brand

Common Sense Branding for Roofing Contractors

Branding is more than a logo or slogan.




brand

Westlake Royal Building Products Debuts New Brand and Roofing Lines at 2022 International Roofing Expo

Westlake Royal Roofing brings together the portfolios of the former Boral® North America roofing and DaVinci® Roofscapes lines to the 2022 IRE.




brand

Cornerstone Building Brands to Purchase Mueller Supply Company

Cornerstone Building Brands announced plans to acquire Mueller Supply Company, expanding its reach in the residential metal roofing market and adding 38 retail branches and five manufacturing sites across the Southwest.




brand

Jordi Fernández o cómo empezar asombrando a todos en un banquillo NBA: competitividad sin estrellas y un plan de futuro en Brooklyn

El primer entrenador español en la mejor liga del mundo de baloncesto sorprende en su debut con los Nets, un equipo en plena reconstrucción. "Nunca trabajas para aceptar la derrota" Leer




brand

Liberia: How an in-Flight Magazine Exposes Liberia's Need for National Branding

[Liberian Investigator] I was seated near the aisle of an ASKY Boeing 737, bound for Accra. With less than two hours to go, I turned to Netflix on my phone to keep myself from dozing off. I had a few movies saved, including a new espionage series, The Spy, starring Sacha Baron Cohen. Set in 1967, it recounts the events leading to the Six-Day War between Israel and Syria. Cohen plays an Israeli secret agent, tasked by Mossad to infiltrate Syria's security and diplomatic circles. His dangerous mission was to gather intelligence




brand

French deli brand Fleury Michon slices stock with FuturMaster technology

Fleury Michon, one of France’s leading food suppliers to supermarkets, healthcare facilities and airlines, has implemented forecasting technology from FuturMaster to help anticipate future demand and the daily production requirements for its cold meats, ready meals and snacks.




brand

Are brand partnerships shaping the future of retail? – An expert’s view

It is becoming increasingly difficult for brands to cut through the noise of the loud marketing trends and tactics nowadays, and to truly connect with the right people. Consumers want more than just a great product – they want experiences that surprise, delight, and feel personal - that’s where the power of unexpected brand partnerships comes in.




brand

GL Brands Implements Priority Cannabis ERP for High Quality Hemp Consumer Products

Priority Software Ltd.,a global provider of business management solutions, has announced that GL Brands, Inc., a multi-national consumer packaged goods company serving the global hemp and CBD markets, has implemented Priority Cannabis ERP, a comprehensive seed-to-sale ERP software solution, to effectively manage the entire plant lifecycle.




brand

UnitVisID meets growing RFID use in healthcare with rebrand

The DoseID Consortium, the membership-driven industry alliance advancing radio-frequency identification (RFID) technology in pharmaceuticals, has rebranded to UnitVisID Alliance.




brand

HWM + HWZ Tech Awards 2022: Where the very best tech brands and products shine bright

In an era of distraction and swiping to the next video of choice in mere seconds, the Tech Awards 2022 is ever more relevant as the guiding light in the industry for both consumers and decision-makers alike.



  • Tech Trends and Commentaries

brand

Two brands dominated the list of top 10 best-selling smartphones in Q3 2024

9 out of the top 10 best selling phones came from two brands. #apple #samsung #iphone15 #galaxys24




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BRG to Share .Brand TLD Updates and Insights for Applicants at ICANN81 in Istanbul

The Brand Registry Group (BRG) is the global association of companies and organizations working together to champion the use of .brand top-level domains and includes some of the world's most recognized consumer and B2B brands. In advance of the ICANN81 meeting in Istanbul Türkiye next week, the BRG is providing an update on ICANN's new gTLD program in several sessions that may be of interest to prospective .brand applicants.




brand

DOTZON Study: Digital Company Brands 2024

DOTZON presents the seventh edition of the Digital Company Brands study. After having introduced the study in 2018, DOTZON continued to expand and enhance the underlying data to display how companies successfully use their Digital Company Brands. The Digital Company Brand is the digital dimension of a company brand and mirrors the "digitalness " of a company. For "Digital Company Brands 2024", all companies worldwide that have their own internet extension were once again analysed.




brand

Off-Brand Ozempic, Zepbound and Other Products Carry Undisclosed Risks

As the demand for weight loss injectables soars, so too does the market for off-brand alternatives, some of which may not be safe or effective.




brand

Q&A: Wurl?s Ria Madrid Discusses BrandDiscovery's Groundbreaking Generative AI for CTV Ads

A Q&A with Ria Madrid of Wurl - she discusses BrandDiscovery, their new tech that makes it possible for marketers to precisely match CTV ads with the emotion and context of what viewers are watching to create positive attention, using Plutchik's Wheel of Emotions. Partners like Media.Monks are already driving impressive results for their clients through Wurl's solution, which uses scene-level contextual targeting to help advertisers align the emotional sentiment of their campaign creatives with content closest to the ad break.




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Zedify: We are seeing a real appetite from leading retail brands and UK-wide businesses

Zedify, the UK cargo bike delivery network, has secured a further £4m investment from Barclays Sustainable Impact Capital, Mercia Ventures, the Midlands Engine Investment Fund (MEIF) and Green Angel Syndicate.