brand

McKee Foods brand Drake's introduces Boston Creme Yodels snack cakes

The items feature golden cake filled with creme and covered in dark fudge icing.




brand

Emerging brands grow the puffed and extruded snacks category

The collective puffed, popped, pellet and extruded snack segment continues to see positive sales activity and a strong level of product innovation.




brand

Arrowhead Mills debuts brand refresh, new products

Organic baking brand debuts redesigned logo, refreshed packaging, and two new SKU's.




brand

Conagra Brands announces collection of new products

New products from Cinnabon and DAVID Seeds, both in the Conagra Brands portfolio.




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McKee Foods' Little Debbie brand debuts Big Pack Mini Muffins

McKee Foods aims to meet the ever-growing demand for larger pack sizes while delivering the same quality and taste that consumers expect.




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Announcing the 2022 SF&WB ‘Bakery of the Year,’ Hostess Brands

2022 Bakery of the Year, Hostess Brands, is seeing strong company growth amidst several leading initiatives related to sustainability, workforce development, and workplace safety.




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2022 Bakery of the Year: Hostess Brands brings the joy

Hostess Brands, the 2022 ‘Bakery of the Year,’ continues to position itself for growth.




brand

Kettle Brand debuts limited-time-offer Gochujang chips

The new flavor is available for a limited time starting this spring at retailers nationwide for an SRP of $5.29.  




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First global cacaofruit brand Cabosse Naturals to enable consumer brands to claim Upcycled Certified on pack

To support consumers in making conscious decisions, Cabosse Naturals has deepened its collaboration with the Upcycled Food Association.




brand

New breads from ALDI: L'oven, Simply Nature, lifeGfree brands

ALDI recently introduced a plethora of new breads, including bagels.




brand

Food tech startup Better Brand announces plans to launch first low-carb product

Better Brand, Inc., a food tech startup, has announced plans to launch its first product, The Better Bagel—turning one of the most carb-heavy foods into the carb equivalent of ½ of an orange, or 1/5th of a banana.




brand

BetterBrands expands into U.S. retail stores

Food tech brand on mission to change the way consumers eat and enjoy food.




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BetterBrand expands its Better Bagel product offerings with two flavors

The producer has introduced The Pretzel and The Sesame flavors to the low-carb line.






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BetterBrand gets into the swing of fall things with Pumpkin Spice Better Bagel

The limited-edition bakery product marks the brand’s latest low-carb product launch.




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BetterBrand launches limited-edition Zedd x Jalapeno Cheddar Better Bagel

The low-carb producer has partnered with the Grammy-winning DJ on its new flavor.




brand

Bagel sales hold steady as BFY brands deepen connections

Bagels continue to tempt consumers, with better-for-you versions attracting attention and dollars.




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UpSnack Brands brings together Pipcorn, Spudsy

Pipcorn Heirloom Snacks and Spudsy announced that they have sold their assets to newly-formed UpSnack Brands.




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Inventure Foods enters into licensing agreement with Vidalia Brands

Phoenix-based Inventure Foods expands its portfolio of brands by entering into a licensing agreement with Vidalia Brands of Glennville, Ga., to develop new snack line.




brand

ONE Brands brings Reese's peanut butter flavor to bars

ONE Brands is bringing Reese's peanut butter flavor to the protein bar aisle with the debut of its new Reese's Peanut Butter Lovers flavor-inspired protein bar.




brand

ServiceTitan announces partnership With Authority Brands

The new integration will empower franchise owners to maximize business performance, grow profitably, and deliver a superior customer experience.




brand

Six things that matter about your branding

Developing a strong brand can significantly impact your plumbing company by making it more familiar and less intimidating to consumers. This can lead to more calls and reduced marketing costs. Here are six important factors to consider when building a brand and brand image in your market.




brand

Truck of the Month: The brand with the mystery man

After working together at a national plumbing franchise, Jeff Morgan and Bob Miller knew there had to be a better way to treat plumbers. So, in 1997, they decided to leave and start their own company, and Morgan Miller Plumbing was born.




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Kohler introduces new wellness brand, Sprig

Kohler Co. recently introduced Sprig, a new wellness brand that elevates daily routines into premium self-care rituals. With countless breakthroughs in plumbing and a history of creating award-winning spa destinations, Kohler has used water to create transformative experiences for generations.




brand

Ranpak’s Cut’it!™ EVO Multi-Lid allows four unique branded lids on a single machine

Packaging solution automatically shortens cartons to match their highest point of filling and then glues a lid securely in place, reducing material usage and costs.




brand

Nicole Krawcke: Doing good is good branding

Businesses don’t succeed in a vacuum — and that is true in all industries, including plumbing, HVAC and electrical contracting businesses. Thankfully, contracting business owners are not on their own and don’t have to learn to “reinvent the wheel.” There are a number of industry associations and best practice organizations available to help.




brand

Marketing Magic: How contractors can get the most out of their fleet graphics and branding

According to a white paper authored by venture capital firm ARD Ventures, each fleet vehicle, on average, receives between 30,000 -70,000 impressions daily. 




brand

Magid and CarbonX partner to co-brand Line of FR garments introducing Magid® FR by CarbonX®

National PPE manufacturer and distributor Magid has partnered with flame-resistant (FR) PPE and apparel company CarbonX to co-brand a line of FR garments that they’re calling Magid® FR by CarbonX®.




brand

The rebranding and expansion of industrial hygiene

In this podcast, we discuss how the industrial hygiene professional has evolved over the years as well as AIHA’s rebranding, and even AI as it relates to safety.




brand

NIL offers new opportunities for athletes, beverage brands

A budding marketing opportunity for brand owners, NIL is gaining traction, but as beverage companies look to engage in this realm, it is important to understand the dynamics.




brand

Direct-to-consumer platforms offer benefits for both brands and consumers

Experts note how the direct-to-consumer channel is impacting beverage categories and sales.




brand

It’s time for brands to ‘tea’ up summer beverage campaigns

Consumers have hit the road and air this summer, creating more eyeballs on out-of-home ad campaigns. Clear Channel Outdoor offers insights on how beverage brands can create campaigns to help support their summer sales goals.




brand

Piper-Heidsieck’s new campaign tribute to Champagne brand’s creativity, history

Piper-Heidsieck, Reims, France, announces the launch of its Twist the Script campaign, a tribute to the brand’s creativity and history, it says.




brand

Remedy Drinks rebrands as Liquid Remedy

Liquid Remedy announced a brand enhancement in its United States market, which includes updating its name, logo and packaging from Remedy Drinks to Liquid Remedy. 




brand

The Emperor Kraken Duo combines rum, lipstick brands

The Kraken Rum has partnered with Black Moon Cosmetics for a new lip combo. Available now, The Emperor Kraken Duo features a uniquely dark, liquid to matte metallic lipstick in a blackened olive gold shade, accompanied by a bottle of The Kraken Gold Spiced Rum.




brand

7UP debuts total brand design refresh

7UP, the lemon-lime flavored beverage, revealed its first total brand design refresh since 2014. 




brand

Tilray Brands to acquire 4 craft beer breweries from Molson Coors Beverage Co.

Tilray Brands Inc., New York, announced that it has entered into a definitive agreement to acquire four craft breweries from Molson Coors Beverage Co., Chicago. The acquisition includes Hop Valley Brewing Co., Terrapin Beer Co., Revolver Brewing and Atwater Brewery.




brand

L.A. Libations gives new meaning to brand building

L.A. Libations’ Co-Founder and CEO Danny Stepper details that relationships are the foundation on which the beverage incubator, creator and accelerator company is built on.




brand

C4 unveils reformulation and We Hit Harder brand campaign

Austin, Texas-based Nutrabolt, owner of C4, is shaking up the active nutrition landscape as it announced the rebrand of its C4 pre-workout powders, including new, innovative formulations; an updated look and feel of the product; and the We Hit Harder brand equity platform. 




brand

Liquid I.V. debuts new brand identity

Liquid I.V. announced its first brand refresh, revealing a modern visual identity and color palette with customer-inspired, benefits-driven packaging and merchandising. 




brand

Ocean Spray rolls out new brand identity

Ocean Spray Cranberries Inc. unveiled a new brand identity. The refreshed approach marks the first major brand overhaul in more than two decades. During this process, the strategy was fueled by the vision of being “wildly uncommon.”




brand

Naked Brand unveils Lower Sugar Smoothies

Naked Brand, a brand of Tropicana Brands Group, Chicago, is launching a new range of lower sugar smoothies just in time for the busy, on-the-go summer season. 




brand

PLEZi announces Kristen Bell as investor, brand partner

PLEZi Nutrition, the public benefit company co-founded by former First Lady Michelle Obama, announced its official partnership with renowned actress and global advocate Kristen Bell as an investor and brand partner. 




brand

Suja Life acquires cult classic soda brand Slice

San Diego-based Suja Life, a leading functional wellness platform and parent company of Suja Organic and Vive Organic, announced its acquisition of soda brand Slice. 




brand

Primo Brands announces successful completion of merger

Primo Brands Corp. announced the successful completion of the merger of Primo Water Corp. and an affiliate of BlueTriton Brands Inc., creating Primo Brands, a leading branded beverage company in North America with a focus on healthy hydration.




brand

Recyclability, convenience among reasons beverage brands opt for aluminum packaging

Experts say factors like environmental concerns, lifestyle preferences, visual marketing strategies, product quality considerations, craft beverage trends and the efficiency of aluminum recycling processes are causing brands to turn to aluminum packaging.




brand

BlueTriton launches aluminum bottles for 5 brands

BlueTriton Brands, Stamford, Conn., announced the release of new aluminum bottle packaging. Five of BlueTriton’s brands will be leading the charge with the new containers — Poland Spring, Deer Park, Ice Mountain, Arrowhead and Pure Life.




brand

Beverage brands turn to innovative inks to create interactive experiences 

As the inks and coatings market continues to evolve, experts highlight some emerging innovations that beverage-makers could benefit from using.




brand

Better for All launches Brand Ambassador Program, eCommerce store

Pasadena, Calif.-based Better for All, a natural products innovator, announced the launch of its exclusive Brand Ambassador Program in parallel to the launch of their new direct-to-consumer (D2C) eCommerce store. 




brand

Beverage labels help brands connect with consumers

Aside from aesthetics, beverage manufacturers are increasingly looking for labeling materials that support sustainability to stand out from the crowd.




brand

LUNA SQUARE, Smart Device Brand that Integrates with Household Appliances from South Korea— Is Now Available on Amazon

Smart lifestyle with smart light and humidifier — now available on Amazon U.S.A. Store plus all their products can be controlled with smartphones through Bluetooth or Wi-Fi easily by one touch or shake.