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Why Elon Musk rebranded Twitter as X

Since taking over Twitter last November, Tesla chief Elon Musk has transformed it. From selling the verified badge for $8 a month to letting creators monetise their content, Musk has revamped many things at the microblogging site, except for its iconic bird logo. That, however, is about to change.




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Post Consumer Brands releases Pebbles Waffles

Available in Fruity and Cocoa flavors, Pebbles Waffles are a fun, easy way for consumers to enjoy cereal in waffle form.




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Evergreen debuts new brand look and product formulations

Since its inception in early 2020, Evergreen has offered an expanding range of waffles and breakfast sandwiches that are ready in minutes.




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Venus Wafers launches South Shore Puff Snacks brand

The new product joins the company's line of crackers, flatbreads, and other snack items.




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That’s It named 2022’s fastest-growing nutrition bar brand

The company is best known for its fruit-based bars, each containing just two ingredients.




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Better-for-you brand Brass Roots to pitch on 'Shark Tank'

Entrepreneur Aaron Galimor created Brass Roots' snacks in 2019, and the brand's flagship brand, Roasted Sacha Inchi, is made from sustainably sourced, organic, plant-based ingredients.




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Long Table reveals new branding and packaging design on National Pancake Day

The new packaging reflects the evolution of the growing food company and serves as a canvas to convey the values behind the brand.




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Frito-Lay brands release limited-time holiday offerings

Frito-Lay brands releasing new holiday snacks include Cheetos, Smartfood, Quaker, Cap'n Crunch, and Rold Gold.




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Double Good reveals new branding in celebration of 25 years

New, colorful designs reflect the joy and excitement that Double Good brings to America's youth.




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Going nuts for Second Nature Brands: A look into the Detroit dynamo

Second Nature Brands is quickly becoming a powerhouse, originally bolstered by three brands: Sanders, Kar’s Nuts, and the self-titled Second Nature Snacks brand.




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Cheddies Crackers treats regenerative snack brand to a packaging makeover

The organic snacks also has its sights set on increased national distribution.




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Goldfish temporarily changes brand name for LTO

Chilean Sea Bass crackers look and taste like Goldfish, the brand says, because they are the same product. 




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Case Study: Heidelberg Bread protects its brand with inspection tech

An equipment update is helping to bring the artisan bread company into the modern age.





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UK potato chip brand Burts Snacks forges long-term partnership with tna

The snack producer has turned to the food technology firm to boost production.




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St Pierre expands its brand to Walmart

Its Sliced Brioche Loaf variants have launched into 2,220 Walmart stores, and its Brioche Waffles with Butter are now available in more than 4,000 stores.





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HIPPEAS rebrands tortilla chip line, debuts Sea Salt & Lime flavor

Organic chickpea snack company relaunches chickpea tortilla chip line and debuts Sea Salt & Lime flavor.




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Real Food From the Ground Up debuts YOU NEED THIS brand

The brand is launching 6 SKUs, hitting shelves now, and many more in 2023.




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New snack brand Havoc drops on Nowhere Island, Ontario

Havoc's new lineup includes Fiery Lime Flavored Rolled Tortilla Chips, Smoky Nacho Twisted Corn Chips, and Bulgogi Blaze Flavored Potato Chips.




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Launching a successful private label snack food brand

Private label grows more competitive with snacks geared toward health and wellness, clean label and gluten-free.




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Kar's Nuts debuts M&M's co-branded trail mix line

Kar's Caramel 'N Chocolate with M&M's and Kar's Favorites Mix with M&M's are now available nationwide.




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Hain Celestial sells Thinsters brand to J&J Snack Foods

The better-for-you line of cookies is made without corn syrup or peanuts.




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Ice cream entrepreneur launches cool BFY bar brand

The founder of Jeni’s Splendid Ice Creams has launched a line of snack bars.




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B.T.R. Nation launches co-branded superfood bar

The B.T.R. x Blue Bottle Spiced Chocolate Chip Cookie Dough Superfood Protein Bar can be found at all Blue Bottle Coffee locations nationally.




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Fresh Hemp Foods acquires BFY snack brand The Humble Seed

The purchased company offers a line of seed-based, better-for-you crackers.




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Snack and bakery brands focus on 'clean labels.'

In response to consumer scrutiny, snack and bakery brands hustle to achieve a “clean label.”




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Makers of CHI-CHI'S brand launches Street Taco Style Tortillas

Mexican food brand introduces small-sized tortillas using authentic soft flour tortilla recipe.




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Kroger says ‘¡Hola!’ to Hispanic-inspired Mercado Brand items

The retailer’s new line includes snacks, desserts, beverages, and other items.




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Culinary lore and the power of snack brand storytelling

Culinary history can bring powerful elements to storytelling, as seen in the origin of Mikesell's Potato Chip Co. and its Saratoga chips.




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ALDI’s Simply Nature brand appeal

When I travel, or throughout the always-lively and competitive greater Chicagoland grocery industry, my home market, I revel in visits to unfamiliar grocery and convenience stores. Instantly immersed, strolling the perimeter and aisles, eyes darting to end caps and standalone displays, I'm a true omnivore awash in the thrill of the hunt for something new and delicious.




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Snack and bakery brands support sustainability inside and out

Lest anyone think that the pandemic pressed "pause" on campaigns for corporate sustainability, think again. If anything, COVID-19 reminded consumers, and the snack and bakery sectors, just how interconnected we are, whether we’re selecting suppliers, expanding production, or packing a protein bar into our gym bags.




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Conagra Brands debuts snacks, cookies at Expo West 2024

The producer’s CPG products also include frozen meals, sides, and other food items.




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7 Mile Brand debuts Pretzelized pretzel crackers, pita chips

Both products deliver an elevated snacking experience that blend together two favorite classic snacks into one product. 




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Willamette Valley Pie Company launches BerryFields natural snack brand

The all-natural pie company expands into the healthy frozen snack category with almond butter and fruit sandwiches.




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Kayco unveils Manichewitz rebrand, new Tuscanini lineup

The 2024 Summer Fancy Food Show marked the first time that the Kayco Kosher division had a presence, marking its debut into the specialty food market with a focus on the Manischewitz and Tuscanini brands.




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Second Nature Brands snaps up Voortman

Second Nature Brands LLC will acquire the Voortman cookie brand from The J.M. Smucker Co. in an all-cash transaction worth $305 million.




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BetterBrand introduces The Better Bun low-carb, high-protein bakery product

The item offers consumers a better-for-you alternative to a traditional sandwich bun.




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BetterBrand says aloha to low-carb, high-protein sweet Hawaiian rolls

The sweet bakery items' net carb count is equivalent to that of a single grape.




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Five portfolio management mistakes brand managers make

Product manufacturers need to continuously evaluate portfolio strategies to defend financial goals and positioning for the short- and long-term.




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Kettle Brand debuts Spicy Pimento Cheese chips

The limited-edition Spicy Pimento Cheese includes a blend of bold pimento peppers and cheddar cheese flavors cooked into Kettle chips.




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Harvest Snaps rebrands Selects to Crunchy Puffs

The brand is undergoing a packaging redesign for its three Harvest Snaps flavors: Honey Dijon, Loaded Taco, and White Cheddar Jalapeno.




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Flamin' Hot revamps packaging, establishes brand of its own

Frito-Lay's Flamin’ Hot portfolio, encompassing 25 unique products, is coming together as an official brand and stepping out with a fierce new look.  




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PepsiCo brands launch spooky season snacks

The company’s Halloween-themed snacks include Quaker bars, and Cheetos in both sweet and savory varieties.




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Conagra Brands showcases new snacks at NACS

Conagra to unveil sweet, spicy, and salty new innovations from its brands.




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Snack Food Company of the Year: Kangaroo Brands.

Family-owned Kangaroo Brands, Milwaukee, strives for consistent quality and value when it comes to all things pita. Passionate about baking and snack production, Kangaroo uses quality ingredients to provide quality products, including its popular line of light, crunchy pita chips for retail and foodservice. It’s for these and other reasons that Kangaroo is our Snack Manufacturer of the Year.




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Christie Cookie refreshes brand

The Tennessee-based gourmet cookie maker revamps its packaging, website and collateral material and updates its Nashville facility.




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Hostess Brands debuts new corporate identity

Hostess Brands, Inc., a  sweet snacking company, announced as part of its recent successful Investor Day presentation that it has redesigned and modernized its corporate brand identity in collaboration with New York-based brand design agency CBX.




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Hostess Brands joins children's food and beverage advertising initiative with pledge to not advertise to children

Company commits to not engage in advertising primarily directed to children under age 13.




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Hostess Brands, Inc. announces strong first quarter 2022 financial results

Strong consumer demand drives 25% organic net revenue growth, raises 2022 full year guidance.




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Entenmann’s refreshes Baker’s Delights single-serve treats branding

The sweet baked goods brand has renamed its Minis line with a new name and packaging.




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Oreo Gluten-Free Golden cookies, two other brand items to debut in January

The Mondelēz International brand has announced the trio of treats ahead of the new year.