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Essential current concepts in stem cell biology Beate Brand-Saberi, editor

Online Resource




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‘Dirty Fashion’ report reveals pollution in big brands’ supply chains

How H&M, Zara and Marks & Spencer are buying viscose from highly polluting factories in Asia. By Natasha Hurley.




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Conagra Brands, Inc. Recalls Chicken Pad Thai and Chicken Fried Rice Products Due to Misbranding and Undeclared Allergens

Conagra Brands, Inc., a Russellville, Ark. establishment, is recalling approximately 2,094,186 pounds of frozen entrees due to misbranding and an undeclared allergen.




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Angry Nerd - Deconstructing LEGO: How a Beloved Toy Sold Out to Cross-Brand Licensing

LEGO has strayed from its original purpose, and the Angry Nerd will not stand for it. The creative potential of infinitely interlockable plastic pieces has been killed by tie-ins with kiddie titles like Batman and Harry Potter. It used to be about the bricks, man!




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WIRED by Design - Designing a Brand That Even Non-Designers Can Work With

Natasha Jen at WIRED by Design, 2014. In partnership with Skywalker Sound, Marin County, CA. To learn more visit: live.wired.com




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WIRED by Design - Designing a Brand to Help Kill Malaria

Ije Nwokorie at WIRED by Design, 2014. In partnership with Skywalker Sound, Marin County, CA. To learn more visit: live.wired.com




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[Branded Content] Working Together for a Common Goal; The Science of Teams: Atlassian

Produced for Atlassian by the WIRED Brand Lab. The process of team work is all around us. From construction, to music, to food, the greatest achievements are born out of teams. On its surface, collaboration is a seemingly simple process, but there is much more underneath. WIRED teams up with the experts and uses science to showcase the mechanics behind working as a team.




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Six Degrees of Automation: How an Empty Parking Lot Will Change the Banking Industry | Branded Content

Welcome to Six Degrees of Automation – a docu-series dedicated to analyzing the impact intelligent automation is having on various industries, produced in collaboration between IBM Services and Wired Brand Lab. In our inaugural episode, we explore how intelligent automation is transforming the banking industry. Follow Bill on his journey to receive a home loan, a seemingly simple process, but one that is being transformed by automation.




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Tech Today and Tomorrow Presented by DXC Technology - Why Cybersecurity is So Critical | Branded Content | Tech Today and Tomorrow | Ep. 4

Security teams used to be able to patrol on-site to ensure their company’s premises were kept safe – now it’s about building teams that can predict potential cyber threats and sabotage from individuals, companies or even hostile nations. In Part 4 of this series, WIRED Brand Lab aims to uncover what businesses can do to evolve their security techniques within a digitally enabled business world. Produced by WIRED Brand Lab for DXC Technology.




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Tech Today and Tomorrow Presented by DXC Technology - How Technology Has Changed The Workplace | Branded Content | Tech Today and Tomorrow | Episode 3

In the past, the idea of the workplace meant an office in a high-rise building where all employees came together to run a company. In Part 3 of this series, WIRED Brand Lab discovers how the modern workplace is no longer confined to a physical space. We’ll look at how rising technologies like the cloud, Artificial Intelligence and mobile devices are creating a new type of workplace, one that can be accessed anywhere. Produced by WIRED Brand Lab for DXC Technology.




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Tech Today and Tomorrow Presented by DXC Technology - How AI & Robotics Can Make Our Lives Better | Branded Content | Tech Today and Tomorrow | Episode 2

Robots, personal assistants, and other AI-powered devices are quickly becoming a staple in homes and offices around the country. In Part 2 of this series, WIRED Brand Lab will explore how AI and robotics are changing business models and augmenting our productivity as workers. Produced by WIRED Brand Lab for DXC Technology.




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Tech Today and Tomorrow Presented by DXC Technology - How The Internet of Things Will Change Everything | Branded Content | Tech Today and Tomorrow | Episode 1

Internet-connected devices are revolutionizing the way we live and do business. In Part 1 of this series, WIRED Brand Lab looks at The Internet of Things and explores how connected devices will impact and expand our capabilities, as both businesses and individuals, for decades to come. Produced by WIRED Brand Lab for DXC Technology.




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What Could Happen in a World That's 4 Degrees Warmer | WIRED Brand Lab

Produced by WIRED Brand Lab with Western Digital. Comedian Aparna Nancherla explores how global warming and climate change will directly affect our lives 100 years from now when the average global temperature is projected to increase by 4 degrees Celsius, or 7.2 degrees Fahrenheit. Nancherla met with Professor of Atmospheric Science at UC Berkeley, Inez Fung, and Chief Data Officer at Western Digital, Janet George to to make predictions about how we’ll live in a 4C World.




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How Bitdefender Box 2 Can Protect Your Devices from Hackers | Wired Brand Lab

Produced by WIRED Brand Lab for Bitdefender BOX | Security Researcher Samy Kamkar investigates different techniques hackers can use to steal your private information through an unsecure device and what you can do to protect yourself.




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How Bitdefender Box 2 Can Secure Your Home Network from Hackers | Wired Brand Lab

Produced by WIRED Brand Lab for Bitdefender BOX In this episode, Security Researcher Samy Kamkar explores how to safeguard your home from cyber-attacks through unsuspecting internet connected devices such as a baby monitor.




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Why is it so Hard to Design a Better Golf Ball? | WIRED Brand Lab

Produced by WIRED Brand Lab for Callaway. How is a Nobel Prize winning material changing the paradigms of golf ball design?




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Vehicle Stereo vs. the Opera: Which Sounds Better? | WIRED Brand Lab

Produced by WIRED Brand Lab for Lexus | We conducted an experiment to find out how the Lexus ES sound system compares to one of the most perfect acoustic environments in the world, the Santa Fe Opera.




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How Brain Organoids Help Scientists Battle Disease | WIRED Brand Lab

Branded Content | Produced by WIRED Brand Lab for Novartis How can human brain organoids grown in a lab help scientists discover the keys to diagnosing and treating neurological disease?




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How Machines Have Revolutionized Medicine | WIRED Brand Lab

Branded Content | Produced by WIRED Brand Lab for Novartis How is machine learning helping researchers revolutionize the scientific method in the field of medicine development?




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How AWS Is Changing Businesses Using Artificial Intelligence | WIRED Brand Lab

BRANDED CONTENT | Produced by WIRED Brand Lab with AWS | The future of business is here! WIRED and Amazon Web Services take a deep dive into the world of AI and deep learning to show how significant and impactful they can be for businesses.




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How Apps like Messenger are Changing the Future of Marketing | WIRED Brand Lab

BRANDED CONTENT | Produced by WIRED Brand Lab with Messenger Business | The new frontier of Marketing is here. Wired Contributor, Jakob Schiller sits down with Eric Toda, Head of Marketing for Hill City, to discuss how apps like Messenger are changing the landscape of marketing to become more 1:1.




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What the Next Generation of Audio Wearables Looks Like | WIRED Brand Lab

BRANDED CONTENT | Produced by WIRED Brand Lab for Bose | Bose Frames are an incredible new audio wearable that incorporate Bose's world-class sound system into a stylish pair of sunglasses. Crystal Mackenzie, Head of Marketing and Partnerships for Bose Frames and AR, and Mehul Trivedi, Director of Bose Frames, talk about some of the challenges that came with designing and engineering this new audio experience and what the future of audio wearables looks like.




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How Slack Changed the Culture at WIRED | The Future Of Work | WIRED Brand Lab

Produced by WIRED Brand Lab for Slack | In the fifth episode of ‘The Future of Work’, WIRED Brand Lab discusses how culture is shaped at WIRED by increasing transparency between employees and leadership. WIRED’s Director of Brand Development Ryan Aspell sits down with Executive Director Matt Stevenson, Executive Assistant Shaquille Cheris, and Activations Associate Manager Lara Winkler to share how AMA’s on Slack are integral to that process.




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How Slack Keeps WIRED Up To Speed | The Future Of Work | WIRED Brand Lab

Produced by WIRED Brand Lab for Slack | In the sixth episode of ‘The Future of Work’, WIRED Brand Lab talks speed and how producing relevant and timely content is essential for a successful campaign. WIRED’s Director of Brand Development Ryan Aspell sits down with Digital Sales Planner Mallorie Beckner, Digital Sales Planner Erica Schulz, and Editorial Assistant Ryan Walker to discuss how Slack helps WIRED create, edit, and publish the most up to date and impactful content.




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How Slack Connects Different Teams At WIRED | The Future Of Work | WIRED Brand Lab

Produced by WIRED Brand Lab for Slack | In the final episode of ‘The Future of Work’, WIRED Brand Lab discusses how the video production team uses Slack to communicate with clients and vendors in order to maximize their efficiency. WIRED’s Director of Brand Development Ryan Aspell sits down with Executive Director Matt Stevenson, Research & Insight Manager Mike Nallan, and External Vendor Tiffany Deguzman to talk about the necessity of streamlining team member communication.




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How Slack Helps Improve Corporate Communication | The Future Of Work | WIRED Brand Lab

Produced by WIRED Brand Lab for Slack | In the second episode of ‘The Future of Work’, WIRED Brand Lab shares how they balance expecations between leadership and the rest of the WIRED team using Slack. WIRED’s Director of Brand Development Ryan Aspell sits down with Digital Sales Planner Erica Schulz, Digital Sales Planner Charles Ellis, and Business Manager Janelle Teng to discuss how Slack is integral to ensuring clarity of direction when new agendas and initiatives are introduced.




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How The Network Is Changing The Digital Age | WIRED Brand Lab

BRANDED CONTENT | Produced by WIRED Brand Lab for IBM | What will the network of the future look like? Wired and IBM explore how new technologies and network connected devices are transforming the digital age




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How One NY Company Is Changing Cancer Treatment | WIRED Brand Lab

BRANDED CONTENT | Produced by WIRED for Empire State Development | OmniSeq, a cancer diagnostic laboratory in upstate New York has developed an innovative genetic analysis pipeline to help match patients' tissue samples with the most effective cancer treatments currently available. In fact, their testing is so efficient that their tissue success rate is nearly 15% higher than other companies.




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Skateboarder and Photographer Tests Out The New Bose Frames | WIRED Brand Lab

BRANDED CONTENT | Produced by WIRED Brand Lab for Bose | Watch skateboarder and photographer Sierra Prescott as she tests out the new Bose Frames for a day




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IT Specialist Tries The New Bose Frames For A Day | WIRED Brand Lab

BRANDED CONTENT | Produced by WIRED Brand Lab for Bose | Follow Silicon Valley renaissance man, Jay Hammonds, as he tries out the new audio wearable from Bose - The Bose Frames




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4IR IRL: The Impending Impact of the 4th Industrial Revolution | WIRED Brand Lab

BRANDED CONTENT | Produced by WIRED Brand Lab with Ericsson | Five industry experts on making 4IR a reality. Get an inside look at the strategies and use cases driving innovation, moderated by WIRED’s Editor-in-Chief, Nick Thompson.




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New York Innovators Series: How One New York Company Brings Hollywood To The Empire State | WIRED Brand Lab

BRANDED CONTENT | Produced by WIRED Brand Lab for Empire State Development | Branch VFX, a visual effects company in Albany, is an important member of the growing creative economy in upstate New York. The entire capitol region attracts talent interested in being part of an affordable and supportive community where great ideas thrive.




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Can Good Design Save Lives? | WIRED Brand Lab

BRANDED CONTENT | Produced by WIRED Brand Lab with American Institute of Architects | How can design transform emergency rooms from one of the most stressful and chaotic places into a place of healing? Dr. Bon Ku and architect Billie Faircloth, AIA, break down the science behind designing a better work environment for hospitals.




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Real Nutrition for Real Recovery Explained | WIRED Brand Lab

BRANDED CONTENT | Produced by WIRED Brand Lab for BUILT WITH CHOCOLATE MILK Serious athletes turn to lowfat chocolate milk as a post-workout recovery beverage. Learn more about the science behind the recovery.




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How Cars Got 99% Cleaner in 50 Years | WIRED Brand Lab

BRANDED CONTENT | Produced by WIRED Brand Lab for API | Innovations in fuel and engine technology have helped reduce emission pollutants since 1970 — despite more people driving more miles every year. Here's how.




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How To Design A Resilient City For The Future | WIRED Brand Lab

BRANDED CONTENT | Produced by WIRED Brand Lab with American Institute of Architects | How can architectural design save cities and prepare us for the future under the threat of climate change? AIA architects in Boston discuss how they are working with community leaders and scientists to build more resilient cities.




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4 Entrepreneurs Give Their Smart Tips to Success | WIRED Brand Lab

BRANDED CONTENT | Produced by Glamour and WIRED Brand Lab for smartwater. Entrepreneurs Aminatou Sow, Joe Holder, Billie Whitehouse, and Jessica Nabongo define what success means to them and how to achieve it your way.




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How Cloud Computing Could Improve Your Quality Of Life | WIRED Brand Lab

BRANDED CONTENT | Produced by WIRED Brand Lab with Comcast Business | While balance looks different for everyone, the common thread is more flexible time on employees’ own terms. Cloud computing may be the modern work/life balance solution and could significantly improve your quality of life.




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Brand for talent [electronic resource] : eight essentials to make your talent as famous as your brand / Mark Schumann and Libby Sartain

Schumann, Mark, 1955-




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Employer Branding [electronic resource] : mit Social Media zur erfolgreichen Personalrekrutierung im Mittelstand / Julia Sonntag

Sonntag, Julia, author




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Mediating with families / Linda Fisher and Mieke Brandon

Brandon, Mieke, Author




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10 Steps To Build A Strong Social Media Brand

When you really think about it, marketing has come a long way in just a few decades. Marketing tactics are more sophisticated (and more effective) than ever before, and social media marketing has ensured that every business on the planet has a voice.

There is just one problem. In a world where every business on the planet has a megaphone, how can you make sure that your voice is heard?

Having a strong brand seems to be the only way to consistently get ahead of the competition, but it is not easy.

complete article




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The Most Captivating Brand Campaigns We Saw on Social Media in 2019

For the past decade, brands have been capitalizing on the pervasiveness of social media in consumers’ daily lives and shopping habits. And this past year was no different.

Social media analytics company Unmetric found that brands that promoted messaging with edge, savvy, conviction—and occasionally dogs—won the marketing game.

Of that messaging, video—particularly those with memorable storylines, guest appearances or creative approaches to addressing social issues—reined as the overall best-performing format for branded and original content, a consistent trend in their numbers since at least 2015.

The Most Captivating Brand Campaigns We Saw on Social Media in 2019




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Writing a Great Social Media Bio for Your Brand [Infographic]

Updating your brand bio can be a great, simple way to boost engagement, especially heading into the new year. Your profile bio can play a key role in perception, and in driving subsequent action, so it is worth reviewing your details and ensuring that everything is as you want it.

Writing a Great Social Media Bio for Your Brand [Infographic]




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How to use brand mentions for SEO, or the linkless future of link building

Google has used links to determine the authority of websites since its early days: the idea of webpages casting votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics.

complete article




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Model management and analytics for large scale systems / edited by Bedir Tekinerdogan, Önder Babur, Loek Cleophas, Mark van den Brand, Mehmet Aksit

Online Resource




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The aging body in dance : a cross-cultural perspective / edited by Nanako Nakajima and Gabriele Brandstetter




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Global fashion brands tap India for face masks

International brands have begun sharing prototypes of fashion masks in cotton and blends with Indian suppliers who are awaiting a nod from the Centre to export non-surgical masks.




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Covid-19 Impact: Stylish face mask is the new focal accessory of India’s top fashion brands

Several apparel makers and fast-moving consumer goods companies had earlier stepped up to produce medical-grade masks as a philanthropic act when Covid-19 struck but now it is apparent that the pandemic is set to alter lifestyles for at least some time to come.




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Masks to help fashion brands beat pandemic blues

Several apparel makers and fast-moving consumer goods companies had earlier stepped up to produce medical-grade masks as a philanthropic act when Covid-19 struck but now it is apparent that the pandemic is set to alter lifestyles for at least some time to come.