From the 2010 archives, The ARF Social Media Experience: Lynne d Johnson, SVP Social Media, The ARF interviews Samantha Skey — CMO, Passenger about customer engagement as the new marketing @ ReThink 2010: The ARF Annual Convention + Expo. In...

The retail industry is witnessing an unprecedented level of competition, and traditional marketing strategies are becoming obsolete.

Recognizing the need for enabling innovative digital customer experiences, Ergonomic Solutions will showcase a comprehensive lineup of engaging customer facing solutions to drive personal interaction in retail and hospitality environments at EuroCIS 2024 (Hall 9 A40) in Dusseldorf from 27th – 29th February.

ForgeStop will equip Piccadily Distilleries and its renowned brand, Indri, with cutting-edge NFC smart labels integrated with advanced anti-counterfeit technology, enabling authentication of products instantly with the tap of a phone.

This latest release leverages technologies from OpenAI, Meta, and Google

Tom Libretto of Pega discusses the rapid evolution from traditional CRM to a real-time customer-centric marketing and sales environment

Tom Libretto of Pega discusses the rapid evolution from traditional CRM to a real-time customer-centric marketing and sales environment

IBM today announced that Mammoth Resorts, the leading four-season mountain resort operator in California, is using Watson Customer Engagement solutions on the IBM Cloud to create customized offers that are helping to drive record numbers of visitors to the resort every year.

Lisa Nakano of SiriusDecisions describes a framework for understanding customer engagement and maintaining it throughout the customer lifecycle

Tom Libretto of Pega discusses the rapid evolution from traditional CRM to a real-time customer-centric marketing and sales environment

Tom Libretto of Pega discusses the rapid evolution from traditional CRM to a real-time customer-centric marketing and sales environment

Atherton, Julie (Business strategist), author

The biggest mistake people make when promoting their brand, company or even themselves on social media is thinking that simply posting is enough. However, that’s far from the case. Managing a Facebook, Instagram or Twitter account means having to strategize ways to keep your current audience captivated, while simultaneously attracting new users to your page.

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The one thing that every business that offers a service has in common is its customers. It doesn't matter if you are a freelancer with just one client or a small design agency with a few clients, you have to deal with customers on a day to day basis.

New services, new offers, new alliances and with a little help from technology, brands reimagine their relationship with consumers