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Why Simone Giertz, the Queen of Useless Robots, Got Serious



Simone Giertz came to fame in the 2010s by becoming the self-proclaimed “queen of shitty robots.” On YouTube she demonstrated a hilarious series of self-built mechanized devices that worked perfectly for ridiculous applications, such as a headboard-mounted alarm clock with a rubber hand to slap the user awake.

This article is part of our special report, “Reinventing Invention: Stories from Innovation’s Edge.”

But Giertz has parlayed her Internet renown into Yetch, a design company that makes commercial consumer products. (The company name comes from how Giertz’s Swedish name is properly pronounced.) Her first release, a daily habit-tracking calendar, was picked up by prestigious outlets such as the Museum of Modern Art design store in New York City. She has continued to make commercial products since, as well as one-off strange inventions for her online audience.

Where did the motivation for your useless robots come from?

Simone Giertz: I just thought that robots that failed were really funny. It was also a way for me to get out of creating from a place of performance anxiety and perfection. Because if you set out to do something that fails, that gives you a lot of creative freedom.


You built up a big online following. A lot of people would be happy with that level of success. But you moved into inventing commercial products. Why?

Giertz: I like torturing myself, I guess! I’d been creating things for YouTube and for social media for a long time. I wanted to try something new and also find longevity in my career. I’m not super motivated to constantly try to get people to give me attention. That doesn’t feel like a very good value to strive for. So I was like, “Okay, what do I want to do for the rest of my career?” And developing products is something that I’ve always been really, really interested in. And yeah, it is tough, but I’m so happy to be doing it. I’m enjoying it thoroughly, as much as there’s a lot of face-palm moments.

Giertz’s every day goal calendar was picked up by the Museum of Modern Art’s design store. Yetch

What role does failure play in your invention process?

Giertz: I think it’s inevitable. Before, obviously, I wanted something that failed in the most unexpected or fun way possible. And now when I’m developing products, it’s still a part of it. You make so many different versions of something and each one fails because of something. But then, hopefully, what happens is that you get smaller and smaller failures. Product development feels like you’re going in circles, but you’re actually going in a spiral because the circles are taking you somewhere.

What advice do you have for aspiring inventors?

Giertz: Make things that you want. A lot of people make things that they think that other people want, but the main target audience, at least for myself, is me. I trust that if I find something interesting, there are probably other people who do too. And then just find good people to work with and collaborate with. There is no such thing as the lonely genius, I think. I’ve worked with a lot of different people and some people made me really nervous and anxious. And some people, it just went easy and we had a great time. You’re just like, “Oh, what if we do this? What if we do this?” Find those people.

This article appears in the November 2024 print issue as “The Queen of Useless Robots.”




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Multiband Antenna Simulation and Wireless KPI Extraction



In this upcoming webinar, explore how to leverage the state-of-the-art high-frequency simulation capabilities of Ansys HFSS to innovate and develop advanced multiband antenna systems.

Overview

This webinar will explore how to leverage the state-of-the-art high-frequency simulation capabilities of Ansys HFSS to innovate and develop advanced multiband antenna systems. Attendees will learn how to optimize antenna performance and analyze installed performance within wireless networks. The session will also demonstrate how this approach enables users to extract valuable wireless and network KPIs, providing a comprehensive toolset for enhancing antenna design, optimizing multiband communication, and improving overall network performance. Join us to discover how Ansys HFSS can transform wireless system design and network efficiency approach.

What Attendees will Learn

  • How to design interleaved multiband antenna systems using the latest capabilities in HFSS
  • How to extract Network Key Performance Indicators
  • How to run and extract RF Channels for the dynamic environment

Who Should Attend

This webinar is valuable to anyone involved in antenna, R&D, product design, and wireless networks.

Register now for this free webinar!




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Wireless Signals That Predict Flash Floods



Like many innovators, Hagit Messer-Yaron had a life-changing idea while doing something mundane: Talking with a colleague over a cup of coffee. The IEEE Life Fellow, who in 2006 was head of Tel Aviv University’s Porter School of Environmental Studies, was at the school’s cafeteria with a meteorological researcher. He shared his struggles with finding high-resolution weather data for his climate models, which are used to forecast and track flash floods.

Predicting floods is crucial for quickly evacuating residents in affected areas and protecting homes and businesses against damage.

Hagit Messer-Yaron


Employer Tel Aviv University

Title Professor emerita

Member grade Life Fellow

Alma mater Tel Aviv University

Her colleague “said researchers in the field had limited measurements because the equipment meteorologists used to collect weather data—including radar satellites—is expensive to purchase and maintain, especially in developing countries,” Messer-Yaron says.

Because of that, she says, high-resolution data about temperature, air quality, wind speed, and precipitation levels is often inconsistent—which is a problem when trying to produce accurate models and predictions.

An expert in signal processing and cellular communication, Messer-Yaron came up with the idea of using existing wireless communication signals to collect weather data, as communication networks are spread across the globe.

In 2006 she and her research team developed algorithms that process and analyze data collected by communication networks to monitor rainfall. They measure the difference in amplitude of the signals transmitted and received by the systems to extract data needed to predict flash floods.

The method was first demonstrated in Israel. Messer-Yaron is working to integrate it into communication networks worldwide.

For her work, she received this year’s IEEE Medal for Environmental and Safety Technologies for “contributions to sensing of the environment using wireless communication networks.” The award is sponsored by Toyota.

“Receiving an IEEE medal, which is the highest-level award you can get within the organization, was really a surprise, and I was extremely happy to [receive] it,” she says. “I was proud that IEEE was able to evaluate and see the potential in our technology for public good and to reward it.”

A passion for teaching

Growing up in Israel, Messer-Yaron was interested in art, literature, and science. When it came time to choose a career, she found it difficult to decide, she says. Ultimately, she chose electrical engineering, figuring it would be easier to enjoy art and literature as hobbies.

After completing her mandatory service in the Israel Defense Forces in 1973, she began her undergraduate studies at Tel Aviv University, where she found her passion: Signal processing.

“Electrical engineering is a very broad topic,” she says. “As an undergrad, you learn all the parts that make up electrical engineering, including applied physics and applied mathematics. I really enjoyed applied mathematics and soon discovered signal processing. I found it quite amazing how, by using algorithms, you can direct signals to extract information.”

She graduated with a bachelor’s degree in EE in 1977 and continued her education there, earning master’s and doctoral degrees in 1979 and 1984. She moved to the United States for a postdoctoral position at Yale. There she worked with IEEE Life Fellow Peter Schultheiss, who was known for his research in using sensor array systems in underwater acoustics.

Inspired by Schultheiss’s passion for teaching, Messer-Yaron decided to pursue a career in academia. She was hired by Tel Aviv University as an electrical engineering professor in 1986. She was the first woman in Israel to become a full professor in the subject.

“Being a faculty member at a public university is the best job you can do. I didn’t make a lot of money, but at the end of each day, I looked back at what I did [with pride].”

For the next 14 years, she conducted research in statistical signal processing, time-delay estimation, and sensor array processing.

Her passion for teaching took her around the world as a visiting professor at Yale, the New Jersey Institute of Technology, the Institut Polytechnique de Paris, and other schools. She collaborated with colleagues from the universities on research projects.

In 1999 she was promoted to director of Tel Aviv University’s undergraduate electrical engineering program.

A year later, she was offered an opportunity she couldn’t refuse: Serving as chief scientist for the Israeli Ministry of Science, Culture, and Sports. She took a sabbatical from teaching and for the next three years oversaw the country’s science policy.

“I believe [working in the public sector] is part of our duty as faculty members, especially in public universities, because that makes you a public intellectual,” she says. “Working for the government gave me a broad view of many things that you don’t see as a professor, even in a large university.”

When she returned to the university in 2004, Messer-Yaron was appointed as the director of the new school of environmental studies. She oversaw the allocation of research funding and spoke with researchers individually to better understand their needs. After having coffee with one researcher, she realized there was a need to develop better weather-monitoring technology.

Hagit Messer-Yaron proudly displays her IEEE Medal for Environmental and Safety Technologies at this year’s IEEE Honors Ceremony. She is accompanied by IEEE President-Elect Kathleen Kramer and IEEE President Tom Couglin.Robb Cohen

Using signal processing to monitor weather

Because the planet is warming, the risk of flash floods is steadily increasing. Warmer air holds more water—which leads to heavier-than-usual rainfall and results in more flooding, according to the U.S. Environmental Protection Agency.

Data about rainfall is typically collected by satellite radar and ground-based rain gauges. However, radar images don’t provide researchers with precise readings of what’s happening on the ground, according to an Ensia article. Rain gauges are accurate but provide data from small areas only.

So Messer-Yaron set her sights on developing technology that connects to cellular networks close to the ground to provide more accurate measurements, she says. Using existing infrastructure eliminates the need to build new weather radars and weather stations.

Communication systems automatically record the transmitted signal level and the received signal level, but rain can alter otherwise smooth wave patterns. By measuring the difference in the amplitude, meteorologists could extract the data necessary to track rainfall using the signal processing algorithms.

In 2005 Messer-Yaron and her group successfully tested the technology. The following year, their “Environmental Monitoring by Wireless Communication Networks” paper was published in Science.

The algorithm is being used in Israel in partnership with all three of the country’s major cellular service providers. Messer-Yaron acknowledges, however, that negotiating deals with cellular service companies in other countries has been difficult.

To expand the technology’s use worldwide, Messer-Yaron launched a research network through the European Cooperation in Science and Technology (COST), called an opportunistic precipitation sensing network known as OPENSENSE. The group connects researchers, meteorologists, and other experts around the world to collaborate on integrating the technology in members’ communities.

Monitoring the effects of climate change

Since developing the technology, Messer-Yaron has held a number of jobs including president of the Open University of Israel and vice chair of the country’s Council for Higher Education, which accredits academic institutions.

She is maintaining her link with Tel Aviv University today as a professor emerita.

“Being a faculty member at a public university is the best job you can do,” she says. “I didn’t make a lot of money, but at the end of each day, I looked back at what I did [with pride]. Because of the academic freedom and the autonomy I had, I was able to do many things in addition to teaching, including research.”

To continue her work in developing technology to monitor weather events, in 2016, she helped found ClimaCell, now Tomorrow.io, based in Boston. The startup aims to use wireless communication infrastructure and IoT devices to collect real-time weather data. Messer-Yaron served as its chief scientist until 2017.

She continues to update the original algorithms with her students, most recently with machine learning capabilities to extract data from physical measurements of the signal level in communication networks.

A global engineering community

When Messer-Yaron was an undergraduate student, she joined IEEE at the suggestion of one of her professors.

“I didn’t think much about the benefits of being a member until I became a graduate student,” she says. “I started attending conferences and publishing papers in IEEE journals, and the organization became my professional community.”

She is an active volunteer and a member of the IEEE Signal Processing Society. From 1994 to 2010 she served on the society’s Signal Processing Theory and Methods technical committee. She was associate editor of IEEE Signal Processing Letters and IEEE Transactions on Signal Processing. She is a member of the editorial boards of the IEEE Journal of Selected Topics in Signal Processing and IEEE Transactions on Signal Processing.

In the past 10 years, she’s been involved with other IEEE committees including the conduct review, ethics and member conduct, and global public policy bodies.

“I don’t see my career or my professional life without the IEEE,” she says




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