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ESC and Design Sojourn’s Innovating for Sustainability Programme Offers Grant Support for Singaporean Companies

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The post ESC and Design Sojourn’s Innovating for Sustainability Programme Offers Grant Support for Singaporean Companies appeared first on Design Sojourn. Please click above if you cannot see this post.




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The post Why Technology Alone Can’t Solve Problems: The Importance of Human-Centred Design appeared first on Design Sojourn. Please click above if you cannot see this post.




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Airport signage

Show the way

Airport signage design is not a easy task and creating a wayfinding system in a airport which will have to guide thousands of visitors takes a in-dept case study of the visual environment, travellers stream, detailed prints of the building and much more. In this photo showcase I’ve collected images of Airport Signage from cities all over the world, using the photo website flickr.

Airport Signage Design

When designing signage for a Airport or a other public building you have to take a good notice of the visual surroundings the signage will be placed in. The backgound colors of walls and windows, the amount daylight let in the building, the lighting and more environmental elements are important when designing signage for a aiport.

In a visual crowed environment it is important that signage design stands out to its background, for a maximum effect. Use a color system with not to many variations and be consistant with the color usage. Think about using illumnated signs to enhanche the readability of the signage and always use mockups of the signs to test if the signage is working in the visual surroundings.

Color, typography design and use of pictograms

Design high contrast signs to ensure good readability and legibilty of the signage. Colors that work well are a dark background with a light colored text and pictograms. For example a black background with white illuminated lettering will ensure a high contrast which has a good readability from a distance. Other commen color combinations are a yellow background with black lettering.

For typography use a sans type like FF Info by Erik Spiekermann or Frutiger by Adrian Frutiger. Use a font that have a high x-height which will increase the legibility of the signs. Use only one font in all visual communication levels of the airport signage. For international airports it is vital to use symbols to indicate the facilities in and around the airport, always strengthen the symbol with written text in the native language and perforably in English language. This will ensure that most of the visitors can read the signs.

Arrow design

Arrows are one of the most important design features of a wayfinding system for airports, with a pointing arrow you will be able to guide visitors to their destination. Choosing a arrow within a design can make or break the design, don’t over due the arrow but gently incorporate the arrow into the sign in balance with type. Recently I’ve released a arrow collection to use in a design.

Sign design using a grid

Always use a grid to design signage & wayfinding systems in order to maintain balance and flexibility in the design. In a future article I will go in dept by explaining how to design signage using a grid.

Inspiration: Personal favourites

Below you will find a showcase of my personal 5 favourite airport signage designs. High contrast illuminated signs, using clear lettering.

Seattle Airport Signage

Singapore Terminal 3 airport

Schiphol Amsterdam

Melbourne Australia, Airport Signage

Portland International Airport Signage

Ataturk Airport

Munich Airport Signage

Zürich airport signage

Warsaw Airport Signage

Singapore airport signage

Oporto’s new airport signage

Zürich basic signage

Berlin, Schönefeld Airport

Paris – CDG Airport Terminal 2

Madrid Airport

Doha, Qatar

Thai airport signage

Dubai airport

Incheon International Airport

Bengaluru International Airport

Copenhagen airport signage

Frankfurt International Airport

Oaxaca City Airport

Malaysia’s KLIA airport




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Inspiration: Annual Report Designs

An annual report is a document a company presents at Annual General Meeting for approval by its shareholders, or a charitable organization presents its trustees.

1. Featured showcase: IMC Annual Report

For IMC, Fitzroy designed a unique annual report. IMC – a renowned derivative trading house with over 500 employees worldwide – is an active trader in almost every stock market in the world. They constantly have to deal with stock exhanges’ information and its ever changing highs and lows.

In the annual report, this information is translated in a unique way by showing in 24 pages the 24 hours of a trading day. Which stock exhange opens and which one closes; what information is relevant. By using the green (increase) and red (decline) filters, the data of a hectic trading day are pushed to the background, so that only IMC’s active fields (the stock markets and the arrows) remain visible.

A final detail: based on GMT the stock exchanges trading at night are displayed in blue, while the ones trading during the day are displayed in yellow.

Out of the box designs

The following design examples are great inspiration for out of the box thinking.

2. Agency: Kuhlmann Leavitt

This impactful piece captures the reader with exquisite black and white photography and classic yet whimsical typography customized to each shot. - Visit the agency Kuhlmann Leavitt popup: yes for more information and photos

3. Agency: Bruketa Zinic

Well Done: a food company annual report that has to be cooked first. Croatian creative agency Bruketa & Zinić have designed an annual report for food company Podravka that has to be baked in an oven before it can be read. - Visit the design company Bruketa Zinic popup:yes - See this great full pictured article popup:yes about this exceptional annual report.

4. Agency: Migreyes

Unique annual report that highlights Konami’s goal to target beyond Japan. - Visit the detailed information about Konami’s Annual Report at Migreyes popup:yes

5. Feltron

A unique layout and information presenting annual report from Feltron. - Take a look at the website for more photos and screenshots of Feltron’s Annual Report popup:yes

Simply beautiful Annual Report Design

Just beautiful annual report design with great color usage, typography and photo use.

6. British Council Annual Report

Navig8 won in a bid against the British Council’s prestigious list of suppliers to design and print manage their annual report. - Visit the Navig8 popup:yes website for more information.

7. Airtricity Annual Report

Great design, creative view on getting numbers to look attractive. The photos and quotes included in this annual report are great designed. - Take a look at the agency website popup:yes for more information.

8. Catalyst Recruitment

Our clients will no doubt have a clearer understanding of the diversity of our business and specialist areas and we would have no hesitation in recommending Lemonade to other customers due to their professional service, follow through and innovative creative design. - Visit the website Lemonade Agency popup:yes for more information about this fabulous annual report.

9. Agency Methodologie

Univar NV is one of the world’s leading independent distributors of industrial chemicals and providers of related specialty services, operating throughout North America and Europe. Designed by Methodologie, an award winning design agency with a creative view on annual reporting. - Visit the website Methodologie popup:yes for more information and their portfolio.

10. Fred Hutchinson Cancer Research Center Annual Report

This annual design is designed with many photos and good typography usage. This serious subject is presented in a great designed annual report. - Visit the website and download the completePDF annual report popup:yes.

11. Stedelijk Museum Jaarverslag

The design Agency Deel Drie designed the annual report for Het Stedelijk museum Amsterdam, with large black/white headlines combined with colorful photos this is great work. - Visit the website and download popup:yes the complete annual report for Het Stedelijk Musuem.

12. Geest Annual Report

Designed by Navyblue, the Geest annual report has won the ProShare Award for Best Annual Report for Private Investors (FTSE 500) for an unprecedented five years in succession. - Visit the agency website popup:yes for more information

13. Agency Hirshorn Zuckerman Design Group

Legacy’s campaigns are designed to engage, and this report had to do the same. That strong cover statement—“The Story of the Year”—leads the reader into a variety of campaign voices and intimate portraits backed by strong colors. - Visit the website from Hirshorn Zuckerman Design Group popup:yes for more information.

14. Agency SamataMason

For Strategic Hotels and Resorts SamataMason designed a wonderful paper sculptor and the typography. - Visit the website from SamataMason popup:yes for more information.

15. Agency Sibley/Peteet Design Austin

For Tropical Sportswear Sibley/Peteet Design Austin created a beautiful crafted annual report, titled “The Perfect Pair”, the front cover communicates the title on a hang tag on the back pocket of a pair of khakis. - See the website popup:yes for more information and examples.

16. BNP Paribas Annual Report

BNP Paribas Assurance develops and markets savings, protection and property & casualty insurance products in 42 countries under two brands, those brand are financially reported in this nice designed annual report. - Visit the website BNP Paribas popup:yes for a full PDF version of the Annual Report 2006 and 2007.

17. The Equality Authority

An attractive and innovative document that reaches out and communicates very effectively with the very diverse audience we strive to serve. - Visit the website popup:yes for more information and a full PDF download.

18. Annual Report Transparency International 2006

Transparency International’s Annual Report 2006 showcases last year’s successes for the anti-corruption movement, as well as innovation in measurement tools, targeted advocacy work and sector-specific projects from TI chapters. - Visit the website Transparency popup:yes to download the full PDF version.

19. Overall design tips for Annual Report Design

A well-written and designed annual report is a must to reinforce a hard won reputation. Stakeholders need to be assured the organisation is not in the business of cutting corners or taking the easy way out - Visit the website popup:yes for more tips about annual reporting design.

Worth mentioning

_20. Delta Lloyd Jaarverslag, the complete annual report viewable as a website or to download from the website.
_21. Unilever Jaarverslag, download the complete PDF version from the website.
_22.Koninklijke Ahold Jaarverslag, download the complete PDF version from the Ahold website.
_23.IBM Annual reporting, available from 1994 to 2007, download the complete PDF versions from the website.
_24. IMF Annual report, available from 1996 to 2007, download the complete PDF versions from the website.
_25. A complete huide for annual reports, visit the website AnnualReport.com for additional information.
_26. StepInside, a design related website with top 100 company’s and annual reporting, see the website for additional information.




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Dutch government corporate identity

Typeface: Rijksoverheid Sans / Serif

Currently there are over 200 departments and ministries which all have different logos and uses different typefaces as their brand identity. In a pitch held by the Dutch government studio Dumbar won this competition and introduced a new logo and 1 brand identity: 1 Logo.

From the beginning of 2008 Peter Verheul was asked by studio Dumbar to take his typeface Versa and transform the typeface usable for a larger audience. He changed the look and feel of the Serif version of Versa Serif and created a complete new set of letters for the Sans version. The fonts are named Rijksoverheid Sans and Rijksoverheid Serif. The name of the typeface is recognizable as “government” and will be used in every way of visual communication.

The Rijksoverheid Sans will be used mainly for headings of text and in signage or wayfinding systems. The Rijksoverheid Serif is used as bread letter for reading text. In just under nine months Peter Verheul managed to finalize the fonts and released them in four different variations, from Regular, Italic to Bold.

Designing the Rijksoverheid typeface

First notebook sketches by Peter Verheul, designing the bracket of Rijksoverheid Serif.
Print preview of the typeface as workhorse.

Letterijk book

During the time of creation Peter Verheul did not have much time to take pictures (as said in his introduction speech) but he kept a note book full of drawings and notes of creating and designing the typefaces. After finishing the typefaces he donated them to Bijzondere Collecties, a Dutch important collection of valuable work from Dutch graphical, typographical- artists. The Bijzondere Collections hosts the booklet, first printouts and everything that is related in creating the typeface Rijksoverheid.

Letterrijk Book is a story about the birth and why of creation the typeface Rijksoverheid written by Mathieu Lommen, published by De Buitenkant Publishers. The booklet covers everything from the start of the project and the combination with project 1 Logo, a story about how the typography started working together, with many drawn examples of early stages of letter design. It also covers the complete glyphs of the typeface variations, with over 700 glyphs each this typeface is multi-language proof. With the design of the typeface several key factors of demands where given to Peter Verheul and Studio Dumbar.

The typeface should be easy to read, should not be too wide in order to reduce printing costs, it could be used for all forms of visual communication of the Dutch Government and every department will use it therefore it will reduce the costs of different typeface licenses. The typeface will function as a bridge between society and government, a typeface that everybody will feel comfortable with.

Rijksoverheids typeface

The Rijksoverheid Sans, an easy to read typeface with a large x-height. This allows maximum legibility for heading text, signage, wayfinding and other forms of visual identity. In the introduction speech Peter Verheul mentioned that he was impressed by the way the Sans version would be used for bread letter. He is interested to see the further development of Rijksoverheid Sans in this field.

Rijksoverheid Serif is the bread letter for reading text, I have read the booklet a couple of times and it seems to be a very legible typeface. Which will form the basis of the whole brand identity of the Dutch Government.

Project 1 Logo

The Dutch government brand identity was not concise or consistent, with over 200 departments and ministries costs were rising of each department havigd their own logo, typeface, print materials, signage and everything that involves the visual communication of that department. There was not a direct link to society and confusion about the identity the government wants to presents themselves. Project 1 Logo was born to bring back all brand identity of the Dutch government and give one signal to society about what the government stands for. In a pitch several design studios participated in order to create 1 Logo, 1 brand, 1 identity, 1 way of communicating between society and government, coming all together as 1 government.

From 2009 until 2011 every department should use the new logo and typeface in all forms of visual communication, a huge operation which involves many parties. I believe there will be a brand guideline from studio Dumbar to lead everything into the correct, concise and consistent use of the brand identity.

Read more




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Book Review: Airport Wayfinding

Over the years airports have been increasingly becoming larger spaces. Often also integrated with rail, metro and other means of transportation. In general(before COVID) people tend to take flights as a fast means on transportation from place to place.

The layout and structure of airports are different from city to city, therefore wayfinding is needed to navigate quickly and safely. Although wayfinding should be clear in airport, often the navigational information has interference with increasingly more advertising.

Airports have become multi-functional environments processes are internationally standardized and maximally efficient, with a strong emphasis on entertainment and consumption.

The book “Aiport Wayfinding” by Heike Nehl and Sibylle Schlaich is a complete overview what it takes to develop a wayfinding scheme for airports.

In some cases the wayfinding becomes part of the identity of an airport. Good example cases is for instance at Schiphol. The yellow signs stand out in the environment making it easy to navigate around. In the case of Schiphol, yellow has become the identity driver, recognizable and to stand out of advertising.

The book in a extensive overview on airport wayfinding, and explores the following;

  • Evolving, a constant state of evolution
  • Identity, architecture, flow and integrated design
  • Design, color, typography and pictograms
  • Digital, pre-journey experience, at the airport and onward travel
  • Beyond, how airports connect, mobility and the city

Airport wayfinding

As there a many ‘standards’ in wayfinding, airport wayfinding tends to differ and creating a unique identity to the airport. Usually the background color of the signs are part of the identity. For example; Schiphol Yellow, Frankfurt Blue, Switserland Black, Heathtrow yellow, Berlin Red/Brown, etc.

Airport Wayfinding Strategy

Apart from color, typography and pictograms the wayfinding systems are also vary from letters to numbers.

The book explains the passengers flow land side and air side. A complete overview of the customer journey throughout an airport. Included examples for spatial layout and visions on how to improve passengers flow in airports.

From interviews, explanations and examples, the book analyzes wayfinding systems of approximately 70 airports by aligning their identities and functions.

Conclusion

The book “Airport Wayfinding” is a must read for urban planners, wayfinding information designers and working in the field of (air) transportation and mobility.

The countless examples, comparisons, standards and interviews makes this book on of our favorites in airport wayfinding.

If you want to learn about the authors, visit their website Moniteurs.

Information

  • Publisher: Niggli Verlag
  • Language: English
  • ISBN: 978-3721210149
  • Hardcover, 240 pages

Airport Wayfinding

Get knowledge on Airport Wayfinding and buy the book at Amazon.

Buy at Amazon




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