brand identity

Energy at its best: German battery pioneer CustomCells unveils new brand identity

Premium battery manufacturer CustomCells has sharpened its brand positioning, launched a fresh corporate design, and introduced its new brand slogan, "Energy at its best".




brand identity

Bolthouse Fresh Foods Introduces Updated Brand Identity and Packaging

Beyond a refreshed corporate logo, Bolthouse Fresh Foods™ is revealing its new consumer brand, Bolthouse Fresh™, and packaging for its consumer-facing portfolio of fresh carrots, and on-the-go snacking solutions. 




brand identity

Liquid I.V. debuts new brand identity

Liquid I.V. announced its first brand refresh, revealing a modern visual identity and color palette with customer-inspired, benefits-driven packaging and merchandising. 




brand identity

Ocean Spray rolls out new brand identity

Ocean Spray Cranberries Inc. unveiled a new brand identity. The refreshed approach marks the first major brand overhaul in more than two decades. During this process, the strategy was fueled by the vision of being “wildly uncommon.”




brand identity

DoJiggy Unveils New Brand Identity and Platform Redesign

GolfRegistrations Subscription Software Retires After Over 20 Years of Hosting Charity Tournaments




brand identity

CRETE UNITED ANNOUNCES NEW BRAND IDENTITY

High-Growth Mechanical Services Platform on the Forefront of Energy Efficient Solutions




brand identity

Mastering the Art of Web Typography: Enhancing Readability and Brand Identity

Typography is a core element of web design that impacts how easily people can read and engage with your content.  Your message and brand identity stand out when you have a font that draws the eye in.  When you know how to use web typography principles to grab attention, you can transform a good-looking website...

The post Mastering the Art of Web Typography: Enhancing Readability and Brand Identity appeared first on noupe.




brand identity

Explore ChainGPT Labs’ Web3 Brand Identity & Web Design

Explore ChainGPT Labs’ Web3 Brand Identity & Web Design

abduzeedo

Discover ChainGPT Labs’ unique Web3 branding and web design with seamless 3D animations and a modern interface.

ChainGPT Labs stands as an ambitious venture, propelling innovation in the blockchain and Web3 startup world. A project backed by the ChainGPT team, this platform provides strategic funding, incubation, and acceleration services tailored for the Web3 ecosystem. To visually represent such a forward-thinking initiative, a distinctive and cohesive brand identity was crucial.

The design challenge was clear: introduce ChainGPT Labs as a part of the existing ChainGPT ecosystem while ensuring it had its unique presence. The team behind this creative endeavor adopted a strategy that balanced modernity with a recognizable brand connection.

Typeface Selection and Visual Cohesion

One of the design cornerstones is the typographic identity. The chosen typeface blends sleek, experimental, and monospace styles, reminiscent of sci-fi aesthetics yet grounded enough to maintain clarity. This combination brings a futuristic yet approachable vibe, mirroring ChainGPT Labs’ mission of bridging advanced technology with user-friendly design.

The website, crafted with a focus on interaction, features seamless 3D animations. These animations not only add depth but also engage users in an immersive digital experience. The modern, functional interface ensures smooth navigation while highlighting essential content. The design isn’t just about aesthetics; it delivers on usability, ensuring every visual element contributes to a cohesive narrative.

3D Animations: Bringing Ideas to Life

3D animation plays a pivotal role in elevating the digital experience. Each animation is thoughtfully integrated, making the browsing experience lively without compromising performance. These elements align with Web3’s ethos, suggesting a digital landscape that’s both dynamic and innovative.

Balancing Innovation and Brand Familiarity

Designers also needed to ensure that ChainGPT Labs felt like an extension of ChainGPT’s established identity. The visual ecosystem leans into bold aesthetics while subtly referencing familiar brand cues. Strategic use of color, shape, and layout ties the Labs’ identity back to its origins, achieving a harmonious balance between innovation and brand recognition.

Why It Matters for Design Enthusiasts

For graphic and interface designers, ChainGPT Labs offers an inspiring case study in brand expansion. The project exemplifies how visual elements can maintain brand consistency while pushing creative boundaries. This thoughtful integration of typography, 3D animation, and a user-focused interface marks a new chapter for digital design in the Web3 space.

For a full breakdown of the design elements, visit the work of Sigma Software Design at https://sigmasoftware.design/.

Visit the website at labs.chaingpt.org

Web design artifacts




brand identity

How the Psychology of Color Reinforces Brand Identity

Colors are everywhere. They can affect our perceptions and the way we react to the world around us. Our brains respond to specific colors differently, and this can influence our mood, behavior and decision-making.




brand identity

Plant-Based Food Maker Debuts New Brand Identity

Chase Design Group helps Follow Your Heart to position itself as a leader in the plant-based industry.




brand identity

Meet Aswanth A, the visual designer behind the IFFK 2024 logo and brand identity concept

The IFFK film festival will take place in Thiruvananthapuram from December 13 onwards




brand identity

Top Design Firms Releases October 2019's Best Logo Design & Brand Identity Firms

Top Design Firms reviews, ranks, lists, and advertises the best web design firms, ecommerce design firms, logo design firms, UI/UX design firms and mobile app design firms across the U.S. and internationally.




brand identity

Top Design Firms Releases March 2020's Best Logo Design & Brand Identity Firms

Top Design Firms reviews, ranks, lists, and advertises the best web design firms, ecommerce design firms, logo design firms, UI/UX design firms and mobile app design firms across the U.S. and internationally.





brand identity

When Design Shapes Brand Identity: Q&A with Huemen’s Dario Distefano

Just like our individual identity makes us unique, brand identity helps a business set itself apart from its competitors in the market. An organization’s brand design shapes a company and its products. We recently caught up with one of our savvy lead...




brand identity

Brand esSense : using sense, symbol and story to design brand identity / Neil Gains

Gains, Neil




brand identity

Snapdeal failed miserably at building a distinct brand identity

From the glow of the once-admired brand the venture has seen its stock slip and slide.