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Las agencias de relaciones públicas y las fake news


Uno de los grandes problemas estructurales de las agencias de relaciones públicas es lo mal que comunica.  Ya se sabe, “En casa del herrero, cuchillo de palo”.  Esta reflexión viene a cuento por todo lo que se ha publicado sobre las “fake news” en los medios más importantes de todo el mundo y el sepulcral silencio que prácticamente todo el sector ha guardado en torno a este tema.

¿Por qué nos incumbe esta discusión?, se preguntarán algunos.  La respuesta es sencilla.  El sector lleva años sufriendo ataques contra su trabajo por sembrar sus propias “fake news” para sus clientes. Noticias que no lo son tanto que sirven para empujar la agenda temática de quienes pagan nuestras facturas. En este sentido, resultaría sano que esta experiencia del sector de las agencias de relaciones públicas sirviera para matizar las discusiones de políticos y periodistas sobre un tema que, desde mi particular punto de vista, se ha exagerado interesadamente.

Una vuelta a la “olvidada” Guerra Fría

Para los más viejos del lugar, quienes crecimos con la imagen de que los soviéticos eran los malos en las películas de Hollywood, ver cómo se ataca ahora a los rusos nos parece un deja vu que pensábamos que no volveríamos a ver.  Sin embargo, ahí están nuevamente las acusaciones en contra de las fábricas de trolls y de “fake news” provenientes desde Rusia, Corea del Norte e incluso Venezuela.

Esto se ha convertido en un tema muy serio, que incluso se ha discutido con profundidad en el Congreso de los Estados Unidos con la presencia de directivos de Google, Facebook, entre otras empresas de internet.  De forma paralela, la Unión Europea quiere detener las “fake news” con estrategias de contrapropaganda y la Comisión Europea ha abierto una consulta pública sobre noticias falsas y desinformación en línea.

Haciendo poderosos a los rusos

Un amigo ruso que también está en el ámbito de las agencias de relaciones públicas me dijo divertido que se “siente poderoso” al saber que un puñado de sus compatriotas son capaces de influir decisivamente en las elecciones de países tan importantes como Estados Unidos, Reino Unido o España.  “Lo que no saben es que esto hace más poderoso a Putin a los ojos del mundo y de los propios rusos”, me indicó recientemente.

Valoraciones políticas aparte, lo que es verdad es que no me parece haber escuchado por parte de ningún representante relevante del sector de las agencias de relaciones públicas ninguna matización sobre el debate abierto de las “fake news”.

Desde este espacio ofrezco algunas reflexiones que me parece conveniente discutir sobre este fenómeno de propaganda:

  • Según el Washington Post, se detectaron 4.700 USD de inversión en Youtube y más de 100.000 USD en Facebook de grupos y/o personas del ámbito ruso.  Si consideramos que una empresa como EA invirtió 2,75 millones USD para promover uno de sus juegos, el dinero invertido supuestamente por Rusia se antoja poco relevante.
  • En este mismo medio se indicaba que los contenidos generados supuestamente por los rusos habían impactado a 126 millones de estadounidenses (un 38% de la población).  Lo que no se explica es la número de veces que han visto estos contenidos.  Es dudoso que si sólo se han visto una o hasta dos veces un contenido determinado esto haya podido persuadirlos hasta hacerlos cambiar sus preferencias políticas.  Otra cosa es que se hubiera impactado a un número relativamente pequeño de ciudadanos que normalmente no votan y que éstos hubieran visto cientos o miles de veces los contenidos que finalmente les habrían hecho cambiar de opinión.  Sin embargo, para esto se hubieran necesitado auténticos expertos que tuvieran un conocimiento profundo no sólo de Facebook y Google, sino del sistema electoral norteamericano, algo que no se antoja asequible fácilmente para un grupo de generadores de contenidos y estrategias digitales rusos.  
  • Según el Post, se detectaron 43 horas de contenido supuestamente generado por los rusos, cuando cada minuto se suben 300 horas de vídeo cada minuto.
  • En el mismo artículo se indicaba que había hasta 470 cuentas y páginas involucradas en difundir propaganda rusa, y que se habían gastado 100.000 usd en 3.000 anuncios.  Lo que implica que cada anuncio recibió 3 usd de inversión en promedio.  Por experiencia, con esa inversión no se puede impactar a audiencia de millones de usuarios ubicados en EEUU como indican algunos congresistas y senadores norteamericanos.  De hecho, hay servicios que ofrecen de manera puntual o continuada el servicio de miles de cuentas generadas para retuitear, dar Me gusta o realizar visionados de videos en sitios como Seoclerks, Fiverr, Growviews, entre muchas otras.
  • Ante las acusaciones de que Facebook se habría convertido en una plataforma de manipulación política, su creador Mark Zuckerberg dijo que era “una idea bastante alocada”, aunque luego tuviera que retractarse y pedir perdón. 

Desde un punto de vista experto, las acusaciones en contra del gobierno ruso y de sus adláteres digitales suenan exageradas.  Otra cosa es que estas denuncias funcionen muy bien para según qué fines políticos.

Es muy importante recalcar que no se trata de hackers, sino que la acusación de generar y difundir “fake news” es contra creadores de contenidos y estrategas digitales.  De los primeros no nos ocupamos ahora, sino de aquellos con los que los profesionales que trabajamos en una agencia de relaciones públicas y marketing tenemos algo en común.

Es difícil ir en contra de los gobiernos occidentales más poderosos, sobre todo teniendo en cuenta que muchos de éstos son o pueden ser clientes, pero el sector de las agencias de relaciones públicas debería promover una discusión seria en torno a las “fake news” e indicar cuando hay acusaciones que, desde un punto de vista estrictamente profesional, difícilmente se sostienen.  No sólo nos debemos a nuestros clientes, sino también a la sociedad y si somos expertos en algo deberíamos de hacer escuchar nuestra voz.




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túatú, agencia de eventos en Madrid

Hace años, cuando aún conocía poca gente en Madrid, tuve que romper el "cerco" de ser nuevo en una tierra distinta a la mía.  Lo que se me ocurrió fue organizar eventos que, tiempo después, resultaron muy significativos, no sólo para mí, sino para mucha gente del sector de internet en España.

Como cualquier inicio, costó que la gente comenzara a reunirse, hasta que, de manera totalmente orgánica e inesperada, llegamos a ser más de 150 en un Beers & Blogs y más de 500 en un Web. La Conversación.

Calculo que en 10 años en que organicé los eventos conocí personalmente a 3.000 personas. Algunos los tengo en las redes sociales en donde tengo sigo teniendo presencia: Twitter y Facebook.  A otros les he perdido la pista y hay incluso algunos que han salido de mi vida, tanto real como virtualmente.

No es por nada, pero los eventos se me dan muy bien, ya que intento prever todo de la mejor manera posible y hasta el más mínimo detalle.  He trabajado en agencias de eventos y relaciones públicas hasta que fundé mi empresa.

He organizado todo tipo de eventos en Madrid y otras ciudades de España, así como en otras partes del mundo, como Ecuador, México y Rusia: catas de carne argentina y de carne de conejo para consumo humano, presentaciones de libros, mesas redondas, cenas, comidas, cocktails, viajes de prensa, giras de medios, entre otros.

Para mí, lo más importante es crear eventos con contenido, es decir, que la gente que acuda a ellos se vaya con algo aprendido, con algo nuevo que no tenía cuando llegó.  Aunque también los eventos lúdicos funcionan muy bien y generan valor. ¡Cuántos negocios se generaron durante los Beers & Blogs!

Por todo esto, creo que agencia de eventos en Madrid.
túatú, debe considerarse cuando busques una 



  • Agencia de eventos en Madrid
  • Beers & Blogs
  • Web. La Conversación

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Pas d’Apex Legends 2 en vue, mais EA continue d’innover en envoyant chier les joueurs Linux

La semaine dernière, nos confrères d’Insider gaming rapportaient les propos d’Andrew Wilson, le CEO d’Electronic Arts lors de la dernière réunion des actionnaires. À une question portant sur les résultats d’Apex Legends, il a révélé qu’Apex Legends 2 n’était pas du tout envisagé, et qu’ils prévoyaient de continuer « à fournir du contenu créatif et innovant » […]




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CF6483 GRAND CHOEUR, Le - Les Gens De Mon Pays (Live)

Catégorie - VARIÉTÉS » Genre - Pop




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CA6493 GENTRI - Edelweiss

Catégorie - GROUPES » Genre - Vocale




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Breakthrough genomic test identifies virtually any infection in one go

Researchers at University of California San Francisco (UCSF) have developed a single genomic test that can quickly detect virtually any kind of pathogen in a patient. This allows for much quicker diagnoses, enables targeted treatment to begin sooner, and could lower healthcare costs.

Continue Reading

Category: Medical Innovations, Body & Mind

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Glasfaserausbau: Kooperationen bringen niedrigere Preise

Im DSL-Markt hat der Wholesale für Wettbewerb und für sinkende Preise gesorgt. Im Glasfasermarkt sind vor allem die Konkurrenten der Telekom auf Wholesale angewiesen. Deshalb sind Kooperationen wie die zwischen 1&1 und Greenfiber willkommen.




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Father, Son and the Push towards Hindutva Agenda

As such Bhagwat knows that Modi has fulfilled the Hindutva agenda in the best possible way.




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Hate Speeches and Spiral of Hatred in the Build up to 2024 General Elections in India

These speeches aim to portray Muslims as a threat to other religious communities. The narratives hence paint Muslims as a community intent on depriving others of national resources, fostering discord and enmity among religious groups.




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Artificial Intelligence Can Now Take Full Control of Your PC

Imagine giving a chatbot the power to control and manage your computer. This exciting, but potentially dangerous idea is making people nervous.




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Artificial Intelligence Could Be Among the Top Polluters by 2030

Recent research has begun to reveal the extent of AI's impact on electronic waste and pollution, prompting concerns among scientists and environmentalists.




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10 Ingenious Tech Experiments That Think Outside the Box

Innovation in technology often means thinking outside the box. This list highlights some of the most ingenious tech experiments that push boundaries and showcase human creativity. These projects aren’t just theoretical; they have real-world applications, making a big impact across various industries. From energy efficiency to data storage, these innovations show how inventive thinking can […]

The post 10 Ingenious Tech Experiments That Think Outside the Box appeared first on Listverse.




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Riot Games to pay $100m to settle gender discrimination lawsuit

Riot Games has agreed to pay $100 million as a settlement in a 2018 lawsuit based on gender discrimination.




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Singapore's Cyber Agency awards Veracity SGD 1 mln for bot detection

(Telecompaper) Veracity Trust Network has been awarded the Cybersecurity Co-Innovation and Development Fund (CCDF) CyberCall grant of SGD 1 million by the Cyber Security Agency Singapore (CSA)...




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Odido komt (zoals verwacht) met FWA, succes zal sterk afhangen van de prijs

Odido laat weten in de herfst een FWA-aanbod landelijk te lanceren onder de naam Klik&Klaar Internet. Het maakt gebruik van het 5G-netwerk en de recent geveilde 3,5 GHz-band voor de beste dekking. De maximumsnelheid zal naar verwachting (minimaal) 300 Mbps zijn...




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Is Delta overnamekandidaat voor VodafoneZiggo, dat UEFA countert met kostenbesparingen?

Onlangs schreven wij over de impact van de UEFA-uitzendingen op VodafoneZiggo. Extra omzet uit Ziggo Sport Totaal en het vasthouden van bestaande en het winnen van nieuwe klanten zijn de positieve kanten. Daar staan hogere programmakosten tegenover, die wij op jaarbasis met grofweg EUR 200 miljoen zien toenemen...




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Proximus laat leverage toenemen terwijl Digi en glasvezel voor onzekerheid zorgen

Proximus zit midden in de verglazing van zijn netwerk. Het dividend is verlaagd, er is meer schuld op de balans geplaatst en de leverage is toegenomen. Daarnaast financiert het twee transacties met vreemd vermogen (Route Mobile en Fiberklaar). Orange en VOO zijn gefuseerd en Citymesh/Digi staat op het punt de markt te betreden...




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Telefonica offers 'secret' EUR 45/mth convergent plan

(Telecompaper) Telefonica has started offering a "secret" low-cost convergent plan that also includes access to the company's pay-TV service, reports website Bandaancha...




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Vodafone Spain launches Black Friday campaign, gifts Smart TV with convergent plan

(Telecompaper) Vodafone Spain has launched its Black Friday 2024 campaign with a wide range of offers covering plans and devices across all of its sales channels...




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'Vier op de tien Nederlanders overwegen social media van telefoon te verwijderen'

Social media-apps kunnen voor afleiding zorgen, terwijl gebruikers zich ook zorgen maken over hun privacy. Daarom overwegen vier op de tien Nederlanders een of meer social media apps van hun telefoon te verwijderen, zo blijkt uit onderzoek van vergelijkingssite Slimster. I




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Softbank partners Nvidia to turn base stations into AI revenue generators

(Telecompaper) SoftBank announced a series of collaborations with Nvidia to deploy what they claim is a new kind of telecommunications network that can run AI and...




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Vorige week in telecom: DT neemt het op tegen Meta in 'fair share' debat, Google vecht tegen Microsoft en Docsis 4.0 op komst

Een drukke week voor Meta, met nieuwe AR/VR-producten op het Connect-evenement en een nieuwe escalatie van het 'fair share'-debat met de telecomwereld...




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Vorige week in telecom: Samsung zegt sorry, telco's plannen AI-besparingen en Starlink schiet te hulp na orkanen

Samsung trapte het Q3 rapportageseizoen af met een verrassende verontschuldiging, nu de druk toeneemt om de beloften van AI waar te maken. Deutsche Telekom en Korea Telecom wedden er ondertussen op dat AI hen veel efficiënter kan maken, wat lagere kosten en minder personeel betekent...




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Vorige week in telecom: Ericsson, Nokia worstelen zich door tragere capex-cyclus, RedCap komt op de markt en veranderingen bij Tele2

Nog geen tekenen van een opleving in de markt voor netwerkapparatuur, op basis van de kwartaalresultaten van Ericsson en Nokia, terwijl Netflix wist te verrassen met een hogere omzet, zelfs met een seizoensgebonden vertraging in de klantengroei...




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Ather 450X Gen 3 long term review, 2,450km report

After having run wonderfully well for nearly its entire duration with us, the Ather 450X Gen 3 is unfortunately returning to its maker on the back of a flatbed, having thrown up a rather unusual glitch at the end of its tenure. As described in our previous report, the scooter downloads and installs updates overnight, but only completes the process the next time you turn the scooter on. Having returned from 10 days outside the country, I turned the Ather’s key on to be greeted with a message about the scooter completing an update. However, after remaining on this screen for about 5 minutes, the scooter then delivered a message saying that the update could not be completed, following which the TFT display showed the regular home screen.

A glitch during an OTA update has left the scooter immobile.

When trying to put the scooter into a forward riding mode, it refused to cooperate. The process to start riding involves simultaneously pressing a brake lever and the starter button. But even after doing this, the scooter remains in Park mode, and keeps flashing a message saying “Press Brake + Start”. Neither a hard reset nor a full shutdown and restart has been able to rectify this issue. And an attempt to reinstall the latest update was thwarted by the fact that the Ather Connect subscription for our scooter has expired, removing many of the TFT screen’s features, including OTA updates. Speaking to the company, we are told that the glitch has been caused by the fact that the Ather Connect subscription has expired.

Brisk performance makes it a joy to ride in the city.

Ultimately, this experience serves as a prudent reminder. All the smart and connected tech that’s being showered on e-scooters these days certainly brings in a great deal of convenience and security. But at the same time, it also brings with it increased complexity, and the potential for software errors and glitches like this to present themselves. In extreme cases, these can prove to be a serious safety issue, as we’ve seen with the Ola S1 Pro – going backwards while being in a forward riding mode and vice versa. And in less severe (but still quite upsetting) cases like on the Ather, they can leave you and your vehicle stranded, even though its battery is full of juice.

Stiff ride offers great handling but compromises comfort.

For the most part, the 450X’s software package has proven to be one of the more robust and bug-free systems around, but clearly, even the best in the business is not entirely free from flaws. Software glitch aside, the 450X has proven to be an excellent companion on daily commutes. Its combination of zippy performance, extremely accurate range predictions and a slick user experience have been an absolute delight. Many of these highlights are also present on the more recent and more affordable 450S, but that scooter removes some of the excess complexity by sporting a simpler LCD screen in place of the TFT. It will be joining our long-term fleet soon, so stay tuned for a detailed account of how that scooter fares in the long run.

Range predictions have always been exceedingly accurate.
Also see:
 
 




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Ola Gen 3 products arriving by January 2025

Ola Electric will begin delivering its Gen 3 platform-based electric scooters by January 2025 instead of the previously expected time frame of mid-March to April 2025.

  1. New motor architecture promises more torque
  2. Gen 3 platform will bring in new S2, S3 models
  3. S3 will have maxi-scooters, premium offerings 

Gen 3 Ola Electric platform details

Ola is speeding up the introduction of new models to cater to both mass and premium category customers as two-wheeler adoption has increased from 16.1 percent in June 2024 to 21.4 percent in September 2024. This is particularly true when it comes to Rs 1 lakh mass-market scooters in Uttar Pradesh, Rajasthan, Karnataka and Maharashtra.

In a regulatory filing following the Q2 FY25 results investor call, Ola Electric said that it will begin delivering S1 Gen 3 products in January next year, ahead of schedule.

Ola had previously said that as a part of its Gen 3 architecture, it will introduce five additional scooters, expanding its range beyond the existing S1 series with the introduction of two new sub-brands, S2 and S3.

The S2 brand will introduce three models: a City model for urban commuting, a Tourer for longer distances, and a sports model for performance enthusiasts. The S3 sub-brand plans to target the premium segment with two maxi-scooters, the Grand Adventure and Grand Tourer, which will prioritise luxury and performance.

The Gen 3 model would include an integrated battery, magnetless motor, and electronics within the chassis, Ola said. Compared to previous models, this novel design is expected to improve performance by 26 percent and reduce costs by over 20 percent.

Magnetless motors use magnetised electrical coils instead of permanent magnets, resulting in greater torque. According to a senior company official, the Gen 3 platform, which is part of Ola's vertical integration strategy, is expected to be scalable and use 4,860 lithium-ion cells manufactured at its Gigafactory in Tamil Nadu by the first quarter of FY26.

Ola Electric has a share of around 30 percent in the electric two-wheeler market, and plans to expand its distribution network to 2,000 stores by March 2025, up from 782 currently. The company further plans to expand its product offering with the Roadster series of electric motorcycles, with deliveries beginning in Q4 FY2025.

Ola also intends to introduce 20 new products, with at least one new product being introduced quarterly, it said in a regulatory filing. Ola’s electric scooters currently start from Rs 75,000 (ex-showroom, India).

The company admitted to having capacity issues at its service centres, and added that it has cleared a majority of the backlog with approximately 80 percent of service requests now handled “within a single day.”

To improve service delivery, the company launched the 'Network Partner Programme' in September, which now has over 1,000 partners. By the end of 2025, Ola Electric intends to expand its network to 10,000 sales and service partners.

“The Network Partner Programme will enhance the benefits of our direct-to-consumer (D2C) network, thereby increasing EV penetration in India. It requires low capital investment from partners and can be rapidly scaled,” an official from the company noted.

Also See: Ola retains market lead in October EV sales




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Ikea inside Gen Z’s four walls

The brand’s 2023 ‘Life At Home’ report reveals the preferences of Gen Z, who now have a range to choose from



  • Homes and gardens

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Volkswagen Tiguan updated in India




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Coimbatore’s green machine: Student team builds hydrogen-powered vehicle

Students at Kumaraguru Institutions in Coimbatore designed a hydrogen fuel cell car for the Shell Eco-Marathon, pushing boundaries in sustainable automotive technology




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Eating regenerative grown food at Mumbai’s Araku




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Gender, Race, and Intersectional Bias in Resume Screening via Language Model Retrieval

Kyra Wilson, Aylin Caliskan, Proceedings of the AAAI/ACM Conference on AI, Ethics, and Society, Nov 13, 2024

The topic of AI-based recruitment and hiring has been discussed here before and research continues apace. This item (13 page PDF), despite the characterization in GeekWire, is a fairly narrow study. It looks at three text-embedding models based on Mistral-7B-v0.1, and tests for gender and racial bias on applications containing name and position only, and name and position and some content (the paper discusses removing the name but does do it). The interesting bit is that intersectional bias (ie., combining gender and race) is not merely a combination of the separate biases; while separate biases exaggerated the discrimination, "intersectional results, on the other hand, do correspond more strongly to real-world discrimination in resume screening." Via Lisa Marie Blaschke, who in turn credits Audrey Watters.

Web: [Direct Link] [This Post]




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View of Preparing Educators to Teach and Create With Generative Artificial Intelligence

Paula MacDowell, Kristin Moskalyk, Katrina Korchinski, Dirk Morrison, Canadian Journal of Learning and Technology, Nov 13, 2024

This paper reports on a process where thirty-five teachers enrolled in an elective three-credit multimedia design course "engaged in experiential activities focussed on developing artificial intelligence (AI) literacy, alongside a collaborative assignment to co-author an open-access textbook, Teaching and Creating With Generative Artificial Intelligence." In the process, "the Student Artificial Intelligence Literacy (SAIL) framework was developed (illustrated)." The paper concludes with the usual recommendations ('do no harm', 'develop communication skills', etc.). Each participant wrote a chapter, though a common template was used. I very much like the idea of producing a useful open resource as part of class activities. Oddly, the article doesn't provide a link to the textbook, but I found it here. It's a nice selection of 'how-to' articles that readers, I think, will find useful. One chapter (chapter 20 1/2?) is missing.

Web: [Direct Link] [This Post]




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Site Search for All Agencies, Cities, Counties

It's Christmas. See the cool search tool set that Santa has left under the tree for you and your website!




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RSS Emergency Notifications and Alerts

Some efforts have been made by the federal government and states to create RSS feeds for emergency notifications and alerts. Much information is available on traditional websites, but surprisingly little is being syndicated. Independents outline how government and business can work together building RSS feeds to make our lifestyles and communities safer.




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Tesla Outsold By BMW & Volkswagen In Germany, MG In UK

Remember when the Tesla Model Y outsold every other electric car, anywhere in the world, all the time? That was then; this is now. According to Yahoo Finance, registration data from Germany’s Motor Transport Authority (KBA) shows the Volkswagen brand has delivered 49,200 electric cars in that country through the ... [continued]

The post Tesla Outsold By BMW & Volkswagen In Germany, MG In UK appeared first on CleanTechnica.




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US Air Force Pursues Green Hydrogen Via Geothermal Energy

The US Department of Defense is pursuing next-generation geothermal energy systems that can produce zero emission electricity and green hydrogen, too.

The post US Air Force Pursues Green Hydrogen Via Geothermal Energy appeared first on CleanTechnica.






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Google News Feed Generator

Unlike Yahoo, Google has had a long standing resistance to offering RSS feeds for Google News queries. Hacks have long abounded from Julian Bond's GNews2RSS, Ben Hammersley's Google to RSS using the Google SOAP API, and Steve Rubel's advice in "RSS Hack for Sites That Don't Offer Feeds".

In this spirit, Justin Pfister has created gnewsfeed. Filling out the form uses a script that converts a Google news query (example) into an RSS feed (example). "I welcome anyone in the world," he humbly proffers, "to use it in an effort to become a more informed public."

Poor Justin. He's looking for a job. Maybe Adam Smith, and the Google Alerts product team will hire Justin to build in the syndication that Google should have offered long ago (hint).




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Get 'Practical Cyber Intelligence' for FREE and save $79!

Practical Cyber Intelligence provides a thorough and practical introduction to the different tactics, techniques, and procedures that exist in the field of cyber investigation and cyber forensics to collect, preserve, and analyze digital evidence, enabling readers to understand the digital landscape and analyze legacy devices, current models, and models that may be created in the future. Readers will learn how to determine what evidence exists and how to find it on a device, as well as what story it tells about the activities on the device. Over 100 images and tables are included to aid in reader comprehension, and case studies… [Continue Reading]




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Navigating the world of disinformation, deepfakes and AI-generated deception [Book Review]

Online scams aren't anything new, but thanks to artificial intelligence they're becoming more sophisticated and harder to detect. We've also seen a rise in disinformation and deepfakes many of them made possible, or at least more plausible, by AI. This means that venturing onto the internet is increasingly like negotiating a digital minefield. With FAIK, risk management specialist at KnowBe4 Perry Carpenter sets out to dissect what makes these threats work and the motivations behind them as well as offering some strategies to protect yourself. This is no dry technical guide though, it's all presented in a very readable style,… [Continue Reading]




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Microsoft’s answer to Apple Intelligence may be Windows Intelligence

Branding is important, and this is something we’ve already seen with digital assistants like Siri. Moving into the artificial intelligence era, companies have been falling over themselves to get their own stamp on their version of AI. Apple has opted for the reasonably predictable “Apple Intelligence”, while Microsoft’s approach has been a little more haphazard. But now there are clues that suggest the company has finally come to understand the importance of giving people an overarching term to cover all of its AI-related offerings. Say hello to Windows Intelligence. See also: As is so often the case, it is the… [Continue Reading]




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Hydrogen Retrofit Reduces Diesel Engine Emissions By 85%

A team of engineers from UNSW Sydney have successfully converted a standard diesel engine to run as a hybrid diesel hydrogen engine. The resulting hybrid reduces CO2 emissions by 85%, and increases output efficiency by around 26%.  The team, led by Professor Shawn Kook, spent some 18 months developing the direct injection dual fuel system. The retrofitted engine runs using 90% hydrogen. Professors Kook believe that the new tech could significantly reduce the emissions from the trucking industry and the...

The post Hydrogen Retrofit Reduces Diesel Engine Emissions By 85% appeared first on The Red Ferret Journal.




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What are the most visited social media platforms among Gen Z?




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What are the most used social media apps among Gen Z?

Gen Z is well known for being social media savvy. But not all platforms are created equal, and with new trends emerging it can be hard to keep track of where Gen Z is spending its time. In this blog, we’ll walk through the apps where you’re most likely to find this cohort scrolling, liking, and viewing, covering the following topics: 

  • What social media app has the highest reach among Gen Z? 
  • What social media app has grown the fastest among Gen Z?
  • How does Gen Z’s social media usage compare to the general population? 
  • How does Gen Z’s social media usage compare to other age groups? 




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Brasil, México e Argentina lideram na adoção da TV Conectada

Nos últimos tempos, a América Latina experimentou um rápido crescimento no uso de CTV, graças à ampla variedade de conteúdo e à expansão das plataformas de streaming de vídeo. Embora na América Latina o consumo tenha crescido consideravelmente, atingindo mais de 150 milhões de espectadores, o equivalente a 41% da população digital latino-americana, quando olhamos para os cortes de consumo por país, identificamos grandes lacunas na região, que representam oportunidades de crescimento em cada país.




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The Agent of Change

Fr. Stephen looks at the Christian understanding of power and the marvelous works of God. God's power is utterly unlike that of the world.




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The Sins of Our Fathers - The Epigenetics of Shame

Much of the "baggage" we carry in our lives is something into which we were born. Understanding this and God's place in healing it is the subject of this talk by Fr. Stephen Freeman.




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Businesses must reinvent themselves in the age of agentic AI

Being prepared for reinvention is crucial in an AI-first future. This research suggests your architecture and mindset need to adapt accordingly.




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Gender

Frederica discusses the term "gender."