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Alternatives to NOAH AMS (Association Management System)

Some might tell you the only way to manage your association is through a “one size fits all” Association Management System like NOAH. While these tools have their place, they are not the best solution in all situations. In this article, we’ll discuss benefits towards assembling a custom Association Management System using open source tools […]

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What is cognitive load and why does it matter in web and interface design?

Successful design manages cognitive load. Cognitive load is a technical term for “mental effort,” more specifically it’s the total amount of mental effort required for a given task. Completing any task requires some level of mental effort. This includes learning new information, analyzing stimuli, and working with short and long-term memory. Mental energy which has […]

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The Three Levels of Emotional Design

To design positive emotional experiences you must understand human emotion. The subject of emotions is complex largely because everything we do is either influenced by, or directly caused by, emotion. Factor in the range and capacity different individuals have for emotion, add in the fact most emotions occur subconsciously, and round this out with the […]

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10 Design Principles to Reduce Cognitive Load

If you’re not familiar with cognitive load and how it impacts interface design, it’s worth reviewing our previous blog post. If you’re already convinced cognitive load is important, the next step is addressing it. Reducing cognitive load is accomplished by reducing or offloading mental effort (which are similar but different concepts.) Reducing mental effort is […]

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Does the hero image matter?

An overwhelming majority of websites incorporate the “hero image” design pattern. This is where a large, visually impactful image is used at the top of the page along with key messaging to emotionally engage the target audience. As one of the first elements one sees, the actual imagery used is often subject of attention during […]

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Astra Pro with Gutenberg Review – Practical Application

At 3.7 Designs we have an array of strategies we use to solve business problems. For example, when it comes to redesigning a website we might recommend recommend a completely custom design that starts with a design discovery engagement. Typically this process can take three to six months with ample time upfront to research the […]

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Fight or Flight: Which Emotion Does Your Website Evoke?

Are you a logical individual? Do you carefully consider all options before making a decision? Are opinions shaped primarily through facts and reasoning? If you answered yes to these questions, you’d be wrong. We are all emotional beings, and our emotions are the root cause of our thoughts and behaviors. Our logical, conscious thoughts simply […]

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5 Critical Lessons Learned Organizing WordCamp Ann Arbor for the Third Time

In early 2014 I had just gotten married and recently moved into a new home. With two major life events out of the way, I decided I was ready to lead a WordCamp. I originally planned to organize WordCamp Detroit. I was an organizer twice before and the event had missed a year and I […]

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Does your website need to be beautiful?

When I first started designing websites in the 1990s, I focused most of my attention on creating striking visuals. In my defense, I was typically designing gaming website with only the occasional local business… but my goal was always to design a site that looked “cool.” In the early 2000s I stumbled across a website […]

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Why Your Website Doesn’t Generate Leads (and how to fix it)

You’re homepage is beautifully designed. It’s clear all the ways you can help. You’ve articulated why someone should hire you. You’ve validated your claims through case studies and testimonials, yet… You’re not getting the volume of leads you need. Sure they trickle in every month, but it’s not enough to grow your business. What are […]

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Hooked: How to engage your website audience in one second or less

You have less than one second to make the right impression. Almost immediately after landing on your website users will make an uninformed, mostly subconscious judgment about what type of organization they’re interacting with. This initial judgment will largely be influenced by layout, design, and visual tone. It will not only influence the rest of […]

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Modern Website Deliverables

You’re hiring a web designer or providing web design services, what’s included in a normal project? In other words, what are the deliverables, and the use of a membership website builder could be essential for this. Let’s start by defining what a deliverable is. Wikipedia defines a deliverable as: …a tangible or intangible good or […]

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History of Design in Michigan

While most known for automotive, Michigan has a rich history in design. As a designer myself, I wanted to learn more about Michigan’s design roots. Not knowing what to expect, I found Michigan is home to many historic designers, several innovative design-forward companies, and top design schools. Automotive is a source of Michigan pride, but […]

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Why personas are antiquated (and what you should use instead)

Personas are antiquated… this coming from someone who has relied on and written about them for years. For years at 3.7 Designs, we’ve created personas during the design discovery phase. I recently realized that the traditional marketing persona is no longer a relevant practice. The keyword here is “traditional.” At 3.7 we’ve adopted a practice […]

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10 Ways to Get More From Your Website in 2020

It’s a new year, a time of reflection and goal setting. Whether you subscribe to new years resolutions or not, 2020 should be the year you stop neglecting your website. Regardless of how performant your website currently is, it can be do better. You might already know this. You probably realize you should dedicate more […]

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Call to Action Marketing Strategy

In the past I’ve written about the importance of having a separate call to action for each stage of the buyers journey. In this article I’m going to expand on that concept and outline how to identify a strategy for each of these calls to action. First I’ll summarize why you need to have a […]

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  • Psychology of Design
  • Strategy and Planning
  • Web Design

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Lisa Gerrard in Action

Stuck at a Music Festival in Panama Here’s a crazy Covid story for you! From Paradise to Hell: Trapped at a Music Festival Because of COVID-19 (2020) Festival Goers are stuck on a Panaman Island due to the outbreak of the COVID-19. from Documentaries Daily Photo – Lisa Gerrard in Action This was the second […]




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Exploring the Old Rockets at NASA

Daily Photo – Exploring the Old Rockets at NASA If you’re a rocket enthusiast, then the museums at NASA are a must. I’m a little bit of a rocket nerd so I found it pretty exciting. That, plus being a photo nerd, was a perfect combo. Also, you get a leeway when it comes to […]




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Cool Boarder in St. Petersburg

Free Tutorial! Since many people are bored at home and looking to add to their skillset, I have just released my best tutorial for free and it already has just over $92,000 worth of downloads – awesome! People seem to love it and thank you for the great feedback. I’ll keep it free as long […]




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Happy Village Kids

Machine Elf 16 – Creator of Worlds | Trey Ratcliff & Sam Wave “Creator of Worlds” explores chaos and order and creation from nothing. The actual work is a high resolution physical installation about 75 inches across and is embedded in a wall, running in a continuous loop forever. Here’s a photo of what the […]




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Carnival Row at Disney

Matt Ridley on putting everything in perspective I love this guy… he always has a fresh perspective on things. Daily Photo – Carnival Row at Disney When I was at Disneyland in Anaheim, I thought this would make excellent subject-matter for an HDR shot. This mix of lights and textures usually comes out pretty cool. […]




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Happy monks in Cambodia

Daily Photo – Happy monks in Cambodia Most of the monks I saw in Cambodia were not really doing monk-like things. I expected to see lots of meditating or chanting or something. Most of the time, they were just goofing, playing games, smoking, and just acting like pretty much everyone else! Happy monks in Cambodia […]




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Bathhouses in Budapest

Daily Photo – Bathhouses in Budapest There are different old Turkish baths all over Budapest. This particular one had about seven different pools, and this was the most ornate. I’m not 100% sure, but I think the roof can partially retract too. I can imagine that a century earlier it would have probably been the […]




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The Paramount in Boston

Daily Photo – The Paramount in Boston Here’s the famous Paramount Theater in Boston. It looks pretty cool during the daytime, but when all the lights come on at dusk, it’s the best time to take a photo. This shot is using a technique called compression, one that some of you photographers may already know […]




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Struggling Sutton and Epsom Rugby Club 'overwhelmed' as global donations raise £24k

In a year that has seen financial struggles and even loss of life, the community has generously supported the club




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Zoom – A Complete Setup Guide

How to install and use the software “Zoom”, step by step. With the Coronavirus outbreak across the globe, the way we go about our daily lives is changing. With lockdowns in effect around the globe, the efficiency of the human world is being hindered. Work from home is becoming the new norm, yet people are …

Zoom – A Complete Setup Guide Read More »

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WordPress Theme Releases for 3/11

Attitude is a simple, clean, and responsive retina-ready theme. Catch Everest is a simple, clean, and responsive theme. Liberus is an ideal business related theme that is relatively simple and would suit any blog or website. Stitch is an elegant, modern theme with optional fixed header.




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WordPress Plugin Releases for 3/13

New plugins Easy Media Gallery is designed to display portfolios and various media types including gallery sets, single images, google maps, video, audio, and links with ease and elegance. ytlink provides a preview image for embedded YouTube videos. Updated plugins BackWPup allows you to backup your WordPress database, files, and more. Genericon’d enables easy use of the Genericons icon font set from within WordPress. Icons can be inserted using either HTML or a shortcode. Keyring provides a very hookable, completely customizable framework for connecting your WordPress site to an external service. WP All Import makes it easy to import any XML or CSV file into your WordPress site.




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WordPress 3.6 Release Delayed

The impending release of WordPress 3.6 has been pushed back one more week to April 29. At this time, WordPress 3.6 is not yet feature complete (meaning that all intended new features have not been entirely finished), so the decision was made to push the first beta release back two weeks to March 27 and the final release back one week to April 29. This will allow the team time to focus on finalizing the in-progress new features so that they (and the brave folks who enjoy running beta software) can simply focus on testing and bug fixing rather than polishing up partial features.




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WordPress Theme Releases for 3/15

Ease is a simple red and white theme. Nomad is an attractive professional, business or blog theme with an unusual, very narrow orientation and design. Sensitive is fully responsive theme using Twitter Bootstrap and a Metro-styled accent. Visual is a dark minimalist theme for displaying photos and images.




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WordPress Plugin Releases for 3/17

New plugins Barc Chat provides a simple yet feature rich chat room for your whole community to interact in real-time directly on your site. Get Directions is a flexible and responsive map plugin. Namaste! LMS is a learning management system for WordPress. Pinterest Verify Meta Tag simply inserts the Pinterest meta tag verification code to the correct section of your site. Updated plugins BackWPup allows you to backup your WordPress database, files, and more. Ooyala Video allows you to easily embed videos from the Ooyala Video Platform.




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WordPress Theme Releases for 3/19

Cazuela is a neutral colored theme. Ilisa is a clean and minimal theme that can be easily used as a personal portfolio or a business website. Partition has a light, lively, colorful, yet professional and classic appearance.




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WordPress Plugin Releases for 3/21

New plugins Google Adsense Dashboard for WP will display your Google Adsense earnings and related reports inside your Dashboard. Google Analytics Dashboard for WP will display Google Analytics data and statistics inside your Dashboard. Updated plugins Ad Code Manager allows you to manage your ad codes through the WordPress admin in a safe and easy way. BFT Autoresponder allows scheduling of automated autoresponder messages and managing a mailing list. CampTix Event Ticketing is an easy to use and flexible event ticketing plugin.




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WordCamp San Francisco 2013 Dates Announced

The dates have been announced for WordCamp San Francisco 2013, an event which is often heralded as the annual WordPress conference. WordCamp San Francisco 2013 will be held on July 26 and 27 at the Mission Bay Conference Center with a Developer Hack Day on July 28. A list of speakers is not yet available, but they would like you to nominate your favorite past WordCamp speakers. Will you be attending WordCamp San Francisco this year?




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WordPress Theme Releases for 3/23

Memori Jingga is a responsive, clean, and simple theme. Rockers is a responsive theme with a clean design. Satu is an elegant single-column responsive theme.




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WordPress Plugin Releases for 3/25

New plugins Easy Watermark automatically adds watermark to images when they are uploaded. Internet Defense League Cat Signal automatically loads either the modal or the banner Cat Signal when there is an active campaign from the Internet Defense League. Updated plugins BFT Autoresponder allows scheduling of automated autoresponder messages and managing a mailing list. Google Analytics Dashboard for WP will display Google Analytics data and statistics inside your Dashboard. WordPress MU Domain Mapping allows users of a WordPress MU site or WordPress 3.0 network to map their blog/site to another domain.




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WordPress Theme Releases for 3/28

AirTime is a subtle and simple theme. FirmaSite is a responsive theme with BuddyPress and bbPress support. Stark Lite is a minimalist and simple theme.




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WordPress Plugin Releases for 3/30

New plugins GC Message Box allows you to highlight your key message(s) in smart ways within articles and blog posts. Simple Social Icons allows you to insert social icons in any widget area. Stick It allows you to stick the navigation menu in any theme to the top of browser window. Updated plugins Jetpack allows you to supercharge your WordPress site with powerful features previously only available to WordPress.com users. Nav Menu Images enables uploading of images for nav menu items on the menu edit screen.




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Where to Find WordPress News

The landscape of news has changed so much over the last few years that news about a particular topic or platform is readily available to anyone within an instant. With WordPress, I imagine that could be one of the perks of powering over 16% of the web, but it’s true that news is becoming incredibly accessible. In short, news is everywhere. Speaking of WordPress in general, you can of course acquire official direct news from WordPress News, but you can also take a peak behind the curtain and follow news in the making at Make WordPress.org. Though it’s only specific to the WordPress.com blogging platform, WordPress.com News is also worth watching for WordPress development news, as WordPress.com users often get access to new WordPress features before they’re released, so you’ll be able to try new features rather than just read about them. There’s more news than just direct official news, like I […]




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I am taking my leave of Weblog Tools Collection, and thanks for everything!

Not many of the present readers might know me very well, and that in part, is the reason that I have made the decision to transfer WLTC to more willing and presently capable hands. I am a stranger on my blog and the time has come for me to make sure that this blog, its contents and its knowledge are archived and preserved and maybe rejuvenated at a later time. I delved into blogging tools back in 2004 when I started my Masters degree in CS. I wanted some code to mess around with in my free time and everyone was talking about blogging. I looked into a variety of tools, built a small Linux server for myself at home, and installed a few of the tools that were freely available at that time. I had a heck of a time getting a hold of MT (Moveable Type, the most well-known name) and […]




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Movies Watched, March 2020

Between all the pandemic-mandated video conferences and cooking and cleaning and my kids’ remote schooling, I watched just over a…




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Times Square with No One Around

Back before our sense of normalcy was completely reset, 330,000 people used to pass through Times Square in New York…




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Podcasting from Home

I shared my work from home setup in a post earlier this month, but I’ve since had to set up…




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Movies Watched, April 2020

If you’re spending your pandemic working your way through the seemingly endless lists of movies and television recommendations for quarantine…




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Better Late Than Never To Make Your WordPress GDPR Compliant – 21 Plugins You Might Need To Know

Lately, The hype of GDPR was on high around May 25, 2018 but due to its complication and in depth detail, it was not easy for everyone to understand and get prepare for this new policy for European countries. In very simple words, GDPR stands for General...

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8 Free Wallpaper Photos Apps On Microsoft Store You (Might) Never Knew For Windows

There are many apps are available on Microsoft store for free which can be installed very easily but who knows? That is why we are sharing 8 Wallpaper Photos Apps On Microsoft Store You (Might) Never Knew For Windows. So, without any further ado let’s take a...

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7 Web Apps For Web Designers To Simplify Their Work Life

There are many web apps for designer and developers out there, but getting by free and good ones is not that easy. That is why we are sharing 7 Web Apps For Web Designers To Simplify Their Work Life. Previously, we have already covered 9 Tools To...

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12 Diversified Yet Free To Use WYSIWYG Text Editors

Are you looking for some free to use Javascript or jQuery WYSIWYG HTML editors? Well, if your answer is yes, then you are lucky enough to land on the right page. In this round up, we are presenting 12 Diversified Yet Free To Use WYSIWYG Text Editors....

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9 Free Yet Worth Trying macOS Apps, If You Love Traveling

In respect to sentence “You have nothing to loose and a world to see, Whenever you travel”, There are many macOS apps out there, but getting by free and good ones is not that easy. That is why we are sharing 9 Free Yet Worth Trying macOS...

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7 Must Check Google Tools For Web Designers & Developers

There are many web apps for designer and developers out there, but getting by free and good ones is not that easy. Today, we are sharing some great tools by Google. Previously, we have already covered 9 Best Resources For Web Developers & Web Designers So, without...

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