Design Sojourn is a proven Design Led Innovation Consultancy passionate in radically transforming lives. We are growing our team in 2021!

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    The hiring for this position is now officially closed! Design Sojourn is a Design Led Innovation Consultancy that loves to inspire, impact and create better lives. We are currently looking for smart, dynamic, self-motivated Junior Experience Designers with strong verbal/written communication skills and...

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  If you have been working from home the past year or so, you are not alone!   As you know, since the Covid-19 pandemic erupted, remote working has started to become a norm (due to safe management measures to mitigate the risk of wide-spreading...

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I am honoured to be invited by Shih Chien University College of Design to give a keynote speech during their Lens International Design Conference 2022 on January 7th 2022.   In the conference The Lens, design is interpreted as a multi-perspective lens that transforms all elements...

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  I was honoured to be invited last Friday (4th Nov 2022) to speak at the Singapore Fintech Festival’s Talent Pavilion organised by our partner WSG (Workforce Singapore). I shared why Fintech needs Design. But before I get into that, let me share a few...

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ESC, the leading sustainability consultancy in Asia, and Design Sojourn, a renowned design thinking and innovation consultancy, have partnered to launch the Innovating for Sustainability Programme (ISP). This new programme aims to help Singaporean companies capture new innovative business opportunities and enhance their capabilities in...

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Running a business is widely recognized as challenging, with the average startup lasting only about five years. While starting a business might seem straightforward, maintaining it proves to be the true test, a reality faced even by large multinational corporations.   Consider this: nearly 90%...

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What do Design Thinking and boxing have in common? Surprisingly, more than you might think. As an Experience designer who has been boxing recreationally for the past two and a half years, I have discovered surprising parallels between these seemingly unrelated practices. In this article,...

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In an era where technology is rapidly advancing, it is tempting to view it as a universal remedy for a myriad of challenges. However, while technology has immense potential, it cannot solve problems by itself. The effectiveness of technology as a solution is influenced by...

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Show the way

Airport signage design is not a easy task and creating a wayfinding system in a airport which will have to guide thousands of visitors takes a in-dept case study of the visual environment, travellers stream, detailed prints of the building and much more. In this photo showcase I’ve collected images of Airport Signage from cities all over the world, using the photo website flickr.

Airport Signage Design

When designing signage for a Airport or a other public building you have to take a good notice of the visual surroundings the signage will be placed in. The backgound colors of walls and windows, the amount daylight let in the building, the lighting and more environmental elements are important when designing signage for a aiport.

In a visual crowed environment it is important that signage design stands out to its background, for a maximum effect. Use a color system with not to many variations and be consistant with the color usage. Think about using illumnated signs to enhanche the readability of the signage and always use mockups of the signs to test if the signage is working in the visual surroundings.

Color, typography design and use of pictograms

Design high contrast signs to ensure good readability and legibilty of the signage. Colors that work well are a dark background with a light colored text and pictograms. For example a black background with white illuminated lettering will ensure a high contrast which has a good readability from a distance. Other commen color combinations are a yellow background with black lettering.

For typography use a sans type like FF Info by Erik Spiekermann or Frutiger by Adrian Frutiger. Use a font that have a high x-height which will increase the legibility of the signs. Use only one font in all visual communication levels of the airport signage. For international airports it is vital to use symbols to indicate the facilities in and around the airport, always strengthen the symbol with written text in the native language and perforably in English language. This will ensure that most of the visitors can read the signs.

Arrow design

Arrows are one of the most important design features of a wayfinding system for airports, with a pointing arrow you will be able to guide visitors to their destination. Choosing a arrow within a design can make or break the design, don’t over due the arrow but gently incorporate the arrow into the sign in balance with type. Recently I’ve released a arrow collection to use in a design.

Sign design using a grid

Always use a grid to design signage & wayfinding systems in order to maintain balance and flexibility in the design. In a future article I will go in dept by explaining how to design signage using a grid.

Inspiration: Personal favourites

Below you will find a showcase of my personal 5 favourite airport signage designs. High contrast illuminated signs, using clear lettering.

An annual report is a document a company presents at Annual General Meeting for approval by its shareholders, or a charitable organization presents its trustees.

1. Featured showcase: IMC Annual Report

For IMC, Fitzroy designed a unique annual report. IMC – a renowned derivative trading house with over 500 employees worldwide – is an active trader in almost every stock market in the world. They constantly have to deal with stock exhanges’ information and its ever changing highs and lows.

In the annual report, this information is translated in a unique way by showing in 24 pages the 24 hours of a trading day. Which stock exhange opens and which one closes; what information is relevant. By using the green (increase) and red (decline) filters, the data of a hectic trading day are pushed to the background, so that only IMC’s active fields (the stock markets and the arrows) remain visible.

A final detail: based on GMT the stock exchanges trading at night are displayed in blue, while the ones trading during the day are displayed in yellow.

• Visit Fitzroy popup: yes for more information.

Out of the box designs

The following design examples are great inspiration for out of the box thinking.

Simply beautiful Annual Report Design

Just beautiful annual report design with great color usage, typography and photo use.

Worth mentioning

_20. Delta Lloyd Jaarverslag, the complete annual report viewable as a website or to download from the website.
_21. Unilever Jaarverslag, download the complete PDF version from the website.
_22.Koninklijke Ahold Jaarverslag, download the complete PDF version from the Ahold website.
_23.IBM Annual reporting, available from 1994 to 2007, download the complete PDF versions from the website.
_24. IMF Annual report, available from 1996 to 2007, download the complete PDF versions from the website.
_25. A complete huide for annual reports, visit the website AnnualReport.com for additional information.
_26. StepInside, a design related website with top 100 company’s and annual reporting, see the website for additional information.

There are several books about signage systems and environmental graphic design available. Andreas Uebele wrote the book Signage systems & Information graphics and this is one of the best and most extensive books about signage available

Signage systems & Information Graphics

The 336 counting pages book has a hard cover and is 28,5 x 24 cm. The pages read well and quickly you can find what you are looking for by the index. The text layout and choose of typography fits well and reads great, designed in a grid way (similar to how signage is designed).

Andreas Uebele is a well known designer with the design identity agency in Germany “Büro Uebele”. They have managed to design many signage & information graphics projects in the last years, from airports, offices, library and more. The author describes the following elements of signage design:

• Signage design, typography and how to choose a typeface
• Production, planning and sign management
• Projects from sign designs from all over the world
• Extensive drawings and photos from sign projects

Typography & Signage

A key factor in signage design & information graphics is the choose of typography, with the choose of typeface you are able to make or break a design and its functionality. In the book is explained how to choose a typeface and what characteristics a certain typeface needs to have in order to be used in signage systems.

Uebele mentions different typefaces that they used in projects and explains the differences between the mentioned typefaces. A good introduction into choosing a typeface for signage & information graphics. Further on in the introduction the book goes deeper into designing for signage and which methods to use in order to achieve an effective signage & wayfinding system. With various examples and drawings you quickly read how and what to design.

Sign Design

The book explains how to use proper color systems and how to place them into a environment to create a good working signage system. The author explains why they have chosen the color combination, typography and size of the airport signage project described in the book.

A great insight in learning more about signage design. Further on there are more projects described and explained with extensive photo material and the actual production drawings. By the drawings you can get a good view of how the signage systems are designed and produced.

Signage projects from other designers

In the book are also described many other projects from different designers and design agencies than Buro Uebele, for instance Schiphol designed by Bureau Mijksenaar. There are various images and concept drawings aswel as the detailed information about typography, color use and more. By adding more information from other designers makes this book a must have reference guide into graphic design and signage systems. You get a clear insight of signage projects which control people in various fields of visual communication and showing them the way.

In this roundup of some of the Magazines & Blogs are in Dutch others are written in English. Below each of the screenshot there is language information, please enjoy this list of Dutch Graphic Design Magazines & Blogs, share your favorite Dutch Design blog in the comments below. Thank you and enjoy reading!

Symbol sign collection

All the symbols have been designed & created by Sander Baumann and set to the proportions of a regular typeface, so you no longer need to copy/paste the symbols into your designs.

In this free collection I have added common used symbol signs for public services such as Toilets, Telephone, First Aid, Elevator, Information, Restaurant, Coffee Shop, Smoking, Baby, Recycle Icon, Shower, Reception desk, Arrows collection and much, much more.

The symbol signs can be used for signage & wayfinding projects. The complete symbol collection is optimized for reproduction methods such as engraving, laser engraving/cutting, screen printing and self adhesive film to manufacture the signs you need.

Details

The symbol signs have been designed for good readability and functionality, when installing the typeface into your computer the typeface symbol signs is added to your system, I have set the icons to match the most common letters for the symbols, for example F = female, M = male, d = disabled, L = arrow left, R = arrow right, U = arrow up, D = arrow down, and so on. This allows you to quickly add the symbol sign you need.

This article is a show case of the relationship between architecture and graphic design. In fact, surprisingly few architects use typographical elements in their design. For this overview of projects that do make good use of lettering, I’ve probably browsed through more than thousand Architectural Designs. Below you’ll find ten buildings on integrated architectural lettering and signage

I can only guess about the reason why architects make so little use of typhographical elements on their buildings. The main reason will be that the building design doesn’t need it. Most buildings can make their function clear without the use of signage on the façade. As you will find on the buildings listed below, architects used the signage to show the name of the building to the world; there is no building to be found with its function printed on it. The function is supposed to be clear.

A famous architect once stated: ‘form follows function’. That’s why you know what the particular function of a building is. Architects follow their mantra.

This is a guest post by Frank van Leersum, a Dutch student architecture who likes to write about architecture and books. Visit his Dutch weblog Aureon.

iPhone apps are a huge extension to the workflow of every professional designer. This list is a large collection of work apps for your iPhone to manage your online files, create a mindmap, record messages, send business cards, pick a color and convert it into another, make calculations and much more. This list provides over 20+ iPhone applications, some are paid, some are free, let me know what iPhone App you use.

Color contrast

The article will explore the meaning of color and how to differentiate color in information layers.

Contrast between the foreground and background is one of the most important factors for the ease of reading. If coloured text is used on a bright background the contrast will be weak, for optimal contrast results is white text against dark colored backgrounds. In signage & wayfinding design color is the combining factor to harmonize the sign with the environment. Color programs will distinguish signs from each other and can offer an indication of the message without having to be able to understand the language of the sign.

Basics of color groups: Color wheel

Swiss painter and designer Johannes Itten created a color wheel that is a organization of 12 color hues around in a circle showing relationships between the colors. The colors are presented in the following way:

• Primary colors: Blue, red & yellow
• Secondary colors: Green, orange & violet
• Complementary colors: Red–orange, red–violet, yellow–orange, yellow–green, blue–violet & blue–green.

Goethe’s Theory of Colours provided the first systematic study of the physiological effects of color (1810). His observations on the effect of opposed colors led him to a symmetric arrangement of his color wheel, “for the colours diametrically opposed to each other… are those which reciprocally evoke each other in the eye.” (Goethe, Theory of Colours, 1810)
Wikipedia

A Color Wheel is an abstract illustrative organization of color hues around a circle that shows relationships between primary colors, secondary colors and complementary colors. Knowing the relationship between colors is the first step in developing a color scheme for signage and wayfinding systems.

Color contrast by science

Arthur & Passini described in their book Wayfinding from 1992 a reliable calculating method to calculate the contrast difference between two colors. The formula is based on the light reflectancy (LR) readings in percentages for each of the two colors involved. By substracting the darker color from the lighter color, divided by the difference by the lighter, and multiplying by 100, we get brightness differential. When the brightness differential is 70 percent or higher the legibility is assured. When it is less, the legibility cannot be assured and those colors should not be using in that combination.

Color examples and meaning

Typography & color contrast

Not only is the contrast important also the chosen typeface will make the difference in a good or bad sign. When using too bold weighted typefaces the text will look like its expanding of the sign, when using too light weighted typefaces the text will fall back into its background. Medium or Regular weights are usually the best options to choose for a good and readable sign.

Opinion: Sander Baumann

Every design organization faces a similar issue in 2020/2021. Physical events and conferences are restricted due the corona pandemic. Basically every organization from small to large have transformed into virtual events.

Larger design conferences such as The Next Web did a 2-day live event on Hopin. Hopin is a virtual venue with multiple interactive areas that are optimized for connecting and engaging. You can join different rooms and stages depending on your interests. Other platforms such as Creative Mornings went all in on virtual events.

The events in our wayfinding community also transformed to virtual events. From podcasts, Zoom chats to full day virtual conferences.

The purpose of conferences (pre-corona)

Over the years I had the pleasure of going places for design conferences. Either as participant or a speaker, I went to conferences about typography, technology, wayfinding or design in general.

Conferences bring together the curious like-minded designers in one place. The conferences usually have a mix of speakers, workshops and meetups on small and large stages. In my opinion a unique experience to meet people at conferences which let to business and friendships.

The psychology of going to conferences (pre-corona)

When looking at the experience when going to a conference you enter a mind-set focused on maximizing time and effort out of a conference. When you make the choice going to a physical conference this usually results in creating free time of enjoy a conference. Ranging from 1 to multiple days of physical conferences allows you to connect to peers, have time to reflect on things you heard or learned during these times.

In my opinion physical conferences offer the opportunity to really connect to like-minded people to get new insights or perspectives on the multidisciplinary fields of design.

The now: Virtual events and conferences

Over the last years I have attended anything from virtual meetups to online talks and one day virtual conferences. Also tried many of the available platforms, such as Zoom, Teams, Meetup, Hopin, etc.

Without leaving the house or studio I was able to enjoy the conferences in a virtual way. Although at the start of the pandemic this was a great way to connect to peers and to share thoughts, ideas and reconnect again. Over time I have noticed a lower attention span during the virtual conferences. Even with Hopin, I caught myself being distracted and started doing other things again.

Attention span

During the challenging covid times the (wayfinding) design industry also changed and shifted a bit more towards digital services. Regarding the time spend on physical conferences vs. the time spend on virtual conferences I noticed that virtual conferences does not really excite me in the same way as physical events.

The virtual events are squeezed into the tight schedule and I seem to jump from working with clients to conferences in an instance. This let me to think about how I perceive the information and what my key motivation would be for attending either virtual or physical events.

Main takeaway

Virtual events/conferences are here to stay. I believe a hybrid mix of physical and virtual events will push forward in our design community. On the one hand, virtual events are convenient to keep up with peers in the network. On the other hand meeting in person makes the memory.

The road to a physical conference and spending time with peers in a venue is in my opinion a great way to absorb information in a lively ambiance where you can be free to enjoy content and people.

For future physical conferences, I can imagine it to be more an experiential experience. A mix of meeting in person and connecting digitally would make the best out of both worlds. Physical conferences would take place lets say once a year and periodically supported with virtual events.

Support your design organization

If you want to learn more about wayfinding, information design, typography and design in general. Please take a look at the following design organizations as they have regularly virtual talks/events at the moment.

• SDS Sign Design Society, the have monthly virtual talks.
• IIID The International Institute for Information Design have virtual drinks and talks
• SEGD Society for Experiental Graphic Design organizes virtual talks, summits, conferences and more
• BNO Beroepsorganisatie Nederlandse Ontwerpers have virtual talks usually only in Dutch
• Creative Mornings have virtual breakfast meetups around the world
• Aiga American Institute of Graphic Arts have virtual talks and conferences

The future is bright and I look forward meeting you soon at an upcoming virtual or physical event.

Information design is used in many applications, forms and means of expression. Often in relationship with multidisciplinary design aspects to communicate information to people and environments.

Information design

The book Information Design: Research and Practice by Alison Black, Paul Luna, Ole Lund, and Sue Walker is one of the most complete works around information design.

The book covers everything related to information design from wayfinding, map reading, form design, layouts to instructions. This book combines design theories and methods with professional practical case studies from leading information designers around the world.

The book has 4 main parts each with sub-chapters on topics related to the main part. Each chapter is well written and illustrated to research, explain the topic.

Part 1: Historical perspectives

A brief overview of early visualizations of historical time. The invention of statistical graphs. Ship navigation and the history of technical and scientific illustrations. The history part continues with Isotype for information design. And Marie Neurath about designing information books for young people. This part closes off with documents, graphics and text about the history of information design.

Part 2: Theoretical approaches

This part shapes the mind for graphic literacies for a digital age. With a visual rhetoric in information design for multimodality and genre. Interesting chapters in this part are about Interactive information graphics and Social and cultural aspects of visual conventions in information.This part closes off with in-dept research about Textual reading on paper and screens. And how to apply science to design.

Part 3: Cognitive principles

This part goes deeper into understanding information design. Whereas chapters cover topics such as:

• Does my symbol sign work?
• Icons as carriers of information
• Warning design
• Diagrams Chapter
• Designing static and animated diagrams for modern learning materials
• Designing auditory alarms
• Design challenges in helping older adults use digital tablets
• On-screen colour contrast for visually impaired readers
• Contrast set labelling
• Gestalt principles
• Information design research methods
• Methods for evaluating information design
• Public information documents

Part 4: Practical applications

The last part of this extensive work focusses more on design elements and sorting of information. All of the following chapters are interested if you are into wayfinding, urban design and information design in general.

The topics include: Choosing type for information design and how to design Indexing and information design. Interesting research about when to use numeric tables and why covers on how to communicate the information in a effective way for complex and large data sets.

For wayfinding the next chapters give insights on the following topics:

• Wayfinding perspectives
• Designing for wayfinding
• The problem of ‘straight ahead’ signage
• Park at your peril
• Indoor digital wayfinding
• Visualizing storyworlds
• Exhibitions for learning
• Form follows user follows form

The final part resumes on information design & values which explains the LUNAtic approach to information design.

The importance of information design in healthcare and medical information is explained and researched in the following chapters:

• Information design as a (r)evolutionary educational tool and
• Design + medical collaboration
• Developing persuasive health campaign messages
• Information design in medicine package leaflets
• Using animation to help communication in e-PILs in Brazil
• Medical information design and its legislation

For who is this book?

This is such an excellent resource. Covering the complete field of information design and its multidisciplinary aspects of it. Also referred as the Bible for Information Design.

This book is for everybody who wants to learn more about concise and comprehensive information design. How to design for complex applications, how to sort information, what to show and what not to show, and at what time.

From graphic design students to experienced designers, there are things to learn from the book.

Key take-aways include history of information design, understanding the theories behind information design and how to improve the way to communicate from simple to complex topics in a visual way.

Conclusion

The book is carefully researched and put together, a true bible for information design. A recommended buy if you are into learning more about information design, graphic design, wayfinding and structural layouts and design strategy.

There could be somethings said about the consistency of writing throughout the book, although it didn’t bother me while reading topics. From my person experience, I am reading topics upon required to learn something about a topic in information design.

Wayfinding

Finding your way in a hospital setting can be tricky. The stress of finding a department or destination in a (unfamiliar) building can a challenging experience.

What is there was a way to make finding your way in a hospital easier? This is where design discipline wayfinding comes into play and has the potential to improve the patient experience.

Wayfinding is a multidisciplinary design field that combines principles of cognitive psychology and human behavior for a better understanding of the surroundings.

For hospitals, wayfinding aims to address the following critical issues:

• How can we make it improve wayfinding for patients?
• Which design principles can assist to enhance the visitors experience?
• How can we create an accessible environment for all users, including people with disabilities?

In this article we will explore the importance of wayfinding principles in hospitals. The challenges we face along the way and the innovative solutions that will improve the way patients navigate healthcare settings.

By exploring the role of both traditional and digital wayfinding tools, we will highlight the potential of well-designed wayfinding to improve wayfinding in hospitals. The goal is an improved patient experience and ultimately to contribute to reduced stress when visiting a hospital.

The challenges of hospital signage

Orienting and navigating a hospital environment can be challenging for patients, visitors and even medical staff. With wayfinding research we can look through the 'eyes' of the users and understand the bottlenecks and success factors of effective wayfinding.

In this chapter we explore the main challenges of signage and take a closer look at why these problems can arise.

A. Complexity of buildings

Signage 'shows' people the way in buildings and environments. A hospital building is usually a large building with several floors, wings and departments. A hospital can have more than 100 different departments, from Emergency Department, Intensive Care Unit (ICU), Surgery, Internal Medicine to Orthopedics, Radiology and Oncology. This can include many subspecialties.
A hospital usually consists of many departments and specialists, located throughout the hospital building, connected by squares and corridors.

Why can a hospital building have a complicated or confusing layout?

• Due to expansion and renovations, buildings can be adapted over time. Expansion of wings and/or, for example, an attached building can lead to a confusing layout.
• Due to functional requirements of departments, part of the hospital may not be accessible. As a result, to reach a certain department, you can get there via a detour.

How does (building) complexity affect patients and visitors?

• A complicated layout brings increased stress. Can I find the department? Am I on time?
• Difficulty finding departments. Where is department xx? How do I get to the department?

Why are hospital environments naturally stressful?

• Due to health problems and emotional nature, a hospital can be experienced as stressful. What do I have? Can the doctor help me?
• Due to time-bound appointments and procedures in a hospital. Am I on time? Where is...?

How does this stress affect signage?

• Due to increased stress, people (usually) have a reduced ability to process information. Where should I look?
• Due to an increased reliance on intuitive references. How does the signage work?

What are the unique signage challenges that different users face?

• Patients, visitors are not familiar with the layout of the building. Where's what?
• Patients, visitors have cognitive or physical limitations. May have difficulty processing the information.
• Non-native speakers and/or have difficulty reading the signage.

Why is it important to consider user needs when designing signage?

• Ensuring accessibility and inclusiveness principles, design-for-all concept.
• Reduce the risk of disorientation
• On time for an appointment
• Consistent information provision towards a patient and visitor gives peace of mind in orienting and navigating in an (unfamiliar) environment.

Why can it be difficult to maintain consistency in hospital signage systems?

• Due to the variety of systems and information provision around patient information.
• Information such as on the website, call letter, reception desk, ticket, referral letter and signage must be consistent for a clear picture towards the patient, visitor.

By examining these challenges in wayfinding research, we understand the user and thereby identify bottlenecks and success factors.

Wayfinding strategy for hospitals

In this chapter we discuss different ways of referring that can help improve orientation and navigation in the hospital. By implementing these strategies, hospitals become more user-friendly and accessible, reducing the stress associated with navigating healthcare facilities.

1. Well-thought-out signage
   This includes clear, concise, and easy-to-understand signage at key decision points, such as at entrances, hallways, elevators, stairways, and wards. Ensure consistency in design, colors and typography for clear communication.

Example: A hospital can create a wing layout for different departments such as A, B, C, D, etc. making it easier for users to track their destination.

2. Landmarks and Visual Recognition Points:
   Including landmarks and visual identifiers in the hospital environment can aid orientation and make it easier for users to remember the route.

Example: Placing distinctive artwork, architectural features or color schemes as landmarks in the hospital.

3. Digital Wayfinding:
   Digital wayfinding, such as interactive kiosks, mobile apps and touchscreens, can provide real-time information and personalized directions to help users navigate the hospital more easily.

Example: Digital screens in the hospital for displaying relevant information for users. Where am I? Where can I find department xx? And how do I get there?

4. Staff training and support:
   Ensuring that medical staff and employees are well aware of the signage system and tone-of-voice towards patients and visitors.

Example: A hospital could offer training sessions to employees to familiarize them with the signage and teach them how to effectively help visitors navigate the hospital.

5. Inclusive Design and Accessibility:
   Hospitals should be accessible to everyone, including people with reduced mobility, the visually impaired or the hearing impaired.

Ensure that (digital) signage takes these groups into account by using clear, high-contrast fonts, tactile elements, Braille and audio signals where appropriate.

Example: Tactile markings on the floor or braille signs assist to the help the visually impaired to navigate the building and find the right department.

By implementing these signage strategies and addressing bottlenecks and success factors, healthcare facilities can significantly improve the user experience of patients, visitors and staff. This leads to less stress, increased satisfaction and ultimately better healthcare outcomes.

Digital wayfinding in hospitals

Digitization in signage is important for improving the overall user experience in a hospital. Digital tools provide real-time information, personalized routes and additional resources to assist patients and visitors in navigating complex hospital environments.

In this chapter we discuss examples and use cases for digital wayfinding.

1. Real Time Information:
   Digital signage can provide real-time information and updates about, for example, waiting times, routes and where you are in a hospital.

Example: Digital information signs can display the current waiting times for departments and/or other hospital services.

2. Integration with Social Media and Online Communication:
   A social media integration platform to assist patients and visitors plan their visit, receive (route) information and share feedback.

Example: A hospital can implement a (AI) chatbot to assist users for navigating questions, ask for directions, and for instance scheduling appointments.

3. Digital Screens:
   Interactive screens can provide patients with real-time information about their destination, directions and additional services such as finding a nearby restroom or coffee corner.

Example: A hospital can place interactive screens or a kiosk at the entrance and install it on every floor, where visitors can receive personalized route information.

4. Mobile Information :
   Show relevant information on digitale signage screens, such as routes and destinations in the hospital. Think about including a "you are here" on a map and/or use directory signs for an overview of departments.

Example: A hospital can display the information in a mobile environment, which is linked to the hospital's website.

5. Augmented Reality (AR) Signage:
   AR technology could overlay digital information in the real environment, such as arrows and text, using a smartphone's camera.

Example: An overlay that guides users using digital cues that overlap with the real environment.

The implementation of digital signage in hospitals creates an integrated patient experience and approach. The starting point is to use technology for a more personalized route and real-time updates, resulting in an improved user experience.

Wayfinding scenarios

In this chapter we discuss different scenarios for referring users in a hospital building. A new or existing hospital building usually has an entrance, exit, atrium, floors, corridors and wards. Destinations in a hospital can be 'coded' by using a wayfinding strategy. By means of a reference key it is possible to easily reach destinations. Below are a few examples:

1. Route numbers
   Organizing the hospital with route numbers. This means that each destination gets a route number. Patients, visitors use the route number to reach a destination. Route numbers can be ascending or linked to, for example, a floor.

Example: Route 142, where 1 stands for floor 1 and 42 is the sequential number. This way you can always find where you are in a hospital.

2. Wing layout
   With wing layouts, lift points such as elevators or stairs are classified with a name or letters. For example A, B, C, D, etc. With wing layouts, the letters are usually followed by a number, which stands for the floor.

Example: C2, where C stands for the wing and 3 for the floor. An addition of a number can indicate even further specifications, such as C2-12. Where, for example, 12 is the waiting area on wing C floor 2.

3. User-friendly (digital) additions
   This scenario adds tactile and auditory information to wayfinding scenarios for reaching foreign speaking people or for people who have difficulty walking or have reduced vision capacity.

Testing the wayfinding scenarios is important to gain feedback from users. A scenario is building, process and user-related. Implementing a clear and concise wayfinding scenario improves an intuitive way finding destinations in a hospital.

Conclusion

A wayfinding design strategy plays an important role in improving the user experience in a hospital.

Implementing a well-thought-out wayfinding strategy and scenarios, users can orientate and navigate more easily. The starting point is to improve the user experience, which contributes to a positive image of the hospital.

The roll-out of both fixed and digital wayfinding tools, such as signage and digital displays, can help provide an integrated approach and experience tailored to users' requirements and needs.

In conclusion, a wayfinding design and strategy are indispensable for creating an accessible, safe and user-friendly environment in hospitals. It is vital that hospitals and wayfinding design studios work together to implement effective solutions that help patients, visitors and staff navigate and feel comfortable in these complex environments.

Oupas Design, a creative studio from Portugal, has spent over 12 years crafting playful, custom paper art for brands like Salesforce, Hermès, and The Atlantic. Founded by three friends—Cidália, Joana, and Sofia—the studio’s work reflects their passion and expertise in paper art, evident in their detailed, whimsical creations that bring ideas to life. More: Oupas […]

Victorian Sussex showcased remarkable displays of engineering ingenuity, where inventors tackled various cycling challenges from bumpy unpaved roads to the impracticalities of woolen clothing with boundless enthusiasm and creativity. h/t: vintag.es Among these innovators was Horsham architect Edward Burstow, who in 1882 patented the ‘pentacycle,’ an ingenious machine featuring a large central wheel driven by […]

The beginning of a new year is typically a time when we plan to find ways to make life a little better. The same applies to web designers who look for new and better ways to make their designs more engaging and productive. In this post we will look into 5 web design trends that […]

The post 5 Web Design Trends You Need to Be Aware of in 2023 appeared first on WebAppers.

There is a huge variety of free and premium web design tools and resources to choose from to help you create stunning websites. They range from complete website design platforms to design frameworks and wireframing tools to plugins featuring “must have” functionalities. And, a whole lot of things in between. These design tools and resources […]

The post The Best 13 Tools & Resources for Designers and Agencies for 2023 appeared first on WebAppers.

It’s 2024 and the number of web design resources and tools on the market seems overwhelming. That’s good news since you need the right tools and resources to come up with competitive designs. The bad news is, rather than sifting through thousands of products to get the ones that best meet your needs you might […]

The post 15 Great Tools & Resources for Designers & Agencies in 2024 appeared first on WebAppers.

The importance of mobile design really cannot be exaggerated these days. In 2014, 60 percent of web traffic came from a mobile device. That’s well over half, and more than enough reason to convince any sane person of the importance of mobile first design.But building a top smartphone app is tough. Contrary to what most […]

The post 6 main elements of beautifully designed smartphone apps first appeared on TECH Intelligence and is written by Drew Hendricks.

In the last few years, the design of the UIs has shifted from flat 2D surfaces into the actual 3D environment and possibly progressing towards the creation of space interfaces. Such change is not only attributable to the evolution of motion design software but also to the changing ways of perceiving digital realities. Therefore, it...

The post From Screens to Space: The Future of 3D and Spatial UI Design appeared first on noupe.

In the past few years, AI’s impact has increased daily. No industry that doesn’t involve AI technology in its business is left behind. Artificial intelligence certainly helps to make the job easy. Now, this revolution has also changed the marketing industry.  Nowadays, digital marketers can work smartly and effectively with AI. However, there are tons...

The post Best AI Marketing Tools 2024 – Let’s Boost Your Campaigns appeared first on noupe.

The requirement of safeguarding original presentation designs has never been more crucial as presentations get increasingly interactive, visually appealing, and indispensable in both corporate and creative domains. Your work is valuable, whether you are a tech entrepreneur creating software that changes the way presentations are done or a designer creating fresh slide decks for customers. ...

The post Protecting Your Unique Presentation Designs: IP Strategies for Creators appeared first on noupe.

Creating effective designs for tech-savvy audiences, such as data scientists and software engineers, requires a careful balance between visual clarity, functionality, and creativity. While the complexity of the product must be communicated clearly, the interface also needs to feel intuitive and engaging. Success in such projects doesn’t just come from creativity; it’s rooted in strategic collaboration.

Focus outlines highlight the active interactive element on a web page. They’re crucial for accessibility, especially for keyboard users and those with motor impairments. If you ever tried navigating a website without a mouse, you can imagine how frustrating it is when you can’t see where you are. If not, imagine not seeing your cursor

This week’s designer news includes CSS Printing Guide, Retrofitting Fluid Typography, CSS :has() Interactive Guide, Bootstrap 5 Modern Backgrounds, and much more.

Top home design software for real estate pros: explore features, benefits, and tips to streamline project planning, design, and budgeting.

Introduction Competition in the gaming services industry is growing, and boosting websites face the challenge of attracting more players and convincing them to use services like WoW raid boost. One way to attract customers is through smart and well-thought-out design. In this article, we will explore the importance of web design in this field and […]

The post Web design as an important part of a gaming services website appeared first on Designer Daily: graphic and web design blog.

In the 1970s, McDonald’s was at a pivotal point in its growth, and the fast-food giant sought to enhance its brand identity. To achieve this, McDonald’s engaged Unimark International, a prominent design firm, to explore a comprehensive redesign of its packaging and signage. This collaboration aimed to create a more cohesive and appealing visual identity […]

The post The McDonalds Redesign That Could Have Been appeared first on Designer Daily: graphic and web design blog.

As a designer, there are endless opportunities between your creation potential and your usual clients. With the growing demand for visual expertise, the possibility of earning more and increasing income is growing. By specializing in graphic design, web development, or UX/UI, you open doors to new ways of developing your revenues. Selling design templates, coaching, […]

The post 5 Ways to Make More Money with Your Design Skills appeared first on Designer Daily: graphic and web design blog.

The retro artwork that used to appear on old VHS tape covers has become an iconic design style that is often mimicked today. Follow along with this tutorial to create your own fun retro style poster based on the artwork of those VHS cassette covers. We’ll use Illustrator to construct the design with text and […]

The post Illustrator Tutorial: Design a Retro VHS Cover Inspired Poster appeared first on Spoon Graphics.

Follow along with this Adobe Illustrator tutorial to create a colourful gradient logo design. I’ll show you how Illustrator’s shape builder tool makes it easy to construct the basic vector logo design, then we’ll apply a vibrant colour scheme using gradients. Subscribe to the Spoon Graphics YouTube Channel Source File Download with membership

The post Design a Modern Gradient Logo Using Adobe Illustrator’s Shape Builder Tool appeared first on Spoon Graphics.

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Let’s start this review with an honest admission. While in the 90s I collected (and read, mostly) tech books like they were going out of style. These days I barely get my hands around a book, let alone consume it. Frankly, I don’t have the time. I have three kids (two are twins) and a […]

The post Review: Professional WordPress Design and Development, 2nd Edition appeared first on WPCandy.

A quick shake of the head after a hard hit could signal that a person has a concussion, a new study suggests, based on the experiences of young athletes. It’s an easily recognizable movement that could help significantly reduce the number of concussions that go undiagnosed if added to official evaluation guidelines, according to researchers from Mass General Brigham and the Concussion Legacy Foundation.

Web design tools and resources, both free and premium, are designed to help you take full advantage of your creativity. Thereby enhance your ability to create stunning websites. There is a huge variety of products and services to choose from. They are ranging from complete platforms to specialized software applications. Just like design frameworks, wireframing […]

It’s a New Year, but one thing hasn’t changed. The number of web design resources and tools just keeps on increasing. That’s a good thing. But it does make it that much more difficult to find a theme, plugin, or resource you really have a need for if you are to stay abreast of or […]

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