co Favicon SEO By www.seobook.com Published On :: 2020-01-19T16:25:10+00:00 Google recently copied their mobile result layout over to desktop search results. The three big pieces which changed as part of that update were URLs: In many cases Google will now show breadcrumbs in the search results rather than showing the full URL. The layout no longer differentiates between HTTP and HTTPS. And the URLs shifted from an easily visible green color to a much easier to miss black. Favicons: All listings now show a favicon next to them. Ad labeling: ad labeling is in the same spot as favicons are for organic search results, but the ad labels are a black which sort of blends in to the URL line. Over time expect the black ad label to become a lighter color in a way that parallels how Google made ad background colors lighter over time. Last year, our search results on mobile gained a new look. That’s now rolling out to desktop results this week, presenting site domain names and brand icons prominently, along with a bolded “Ad” label for ads. Here’s a mockup: pic.twitter.com/aM9UAbSKtv— Google SearchLiaison (@searchliaison) January 13, 2020 One could expect this change to boost the CTR on ads while lowering the CTR on organic search results, at least up until users get used to seeing favicons and not thinking of them as being ads. The Verge panned the SERP layout update. Some folks on Reddit hate this new layout as it is visually distracting, the contrast on the URLs is worse, and many people think the organic results are ads. Conspiracy Theory: The REAL reason icons are in SERPs is to encourage "banner blindness" for the "Ad" text. Once people see the icons over and over, they will learn to mentally ignore the top left. pic.twitter.com/LaXdZjNLK1— Rishi Lakhani (@rishil) January 17, 2020 I suspect a lot of phishing sites will use subdomains patterned off the brand they are arbitraging coupled with bogus favicons to try to look authentic. I wouldn't reconstruct an existing site's structure based on the current search result layout, but if I were building a brand new site I might prefer to put it at the root instead of on www so the words were that much closer to the logo. Google provides the following guidelines for favicons Both the favicon file and the home page must be crawlable by Google (that is, they cannot be blocked to Google). Your favicon should be a visual representation of your website's brand, in order to help users quickly identify your site when they scan through search results. Your favicon should be a multiple of 48px square, for example: 48x48px, 96x96px, 144x144px and so on. SVG files, of course, do not have a specific size. Any valid favicon format is supported. Google will rescale your image to 16x16px for use in search results, so make sure that it looks good at that resolution. Note: do not provide a 16x16px favicon. The favicon URL should be stable (don’t change the URL frequently). Google will not show any favicon that it deems inappropriate, including pornography or hate symbols (for example, swastikas). If this type of imagery is discovered within a favicon, Google will replace it with a default icon. In addition to the above, I thought it would make sense to provide a few other tips for optimizing favicons. Keep your favicons consistent across sections of your site if you are trying to offer a consistent brand perception. In general, less is more. 16x16 is a tiny space, so if you try to convey a lot of information inside of it, you'll likely end up creating a blob that almost nobody but you recognizes. It can make sense to include the first letter from a site's name or a simplified logo widget as the favicon, but it is hard to include both in a single favicon without it looking overdone & cluttered. A colored favicon on a white background generally looks better than a white icon on a colored background, as having a colored background means you are eating into some of the scarce pixel space for a border. Using a square shape versus a circle gives you more surface area to work with. Even if your logo has italics on it, it might make sense to avoid using italics in the favicon to make the letter look cleaner. Here are a few favicons I like & why I like them: Citigroup - manages to get the word Citi in there while looking memorable & distinctive without looking overly cluttered Nerdwallet - the N makes a great use of space, the colors are sharp, and it almost feels like an arrow that is pointing right Inc - the bold I with a period is strong. LinkedIn - very memorable using a small part of the word from their logo & good color usage. Some of the other memorable ones that I like include: Twitter, Amazon, eBay, Paypal, Google Play & CNBC. Here are a few favicons I dislike & why Wikipedia - the W is hard to read. USAA - they included both the logo widget and the 4 letters in a tiny space. Yahoo! - they used inconsistent favicons across their sites & use italics on them. Some of the favicons have the whole word Yahoo in them while the others are the Y! in italics. If you do not have a favicon Google will show a dull globe next to your listing. Real Favicon Generator is a good tool for creating favicons in various sizes. What favicons do you really like? Which big sites do you see that are doing it wrong? Full Article
co How to clean your face mask to help prevent getting and spreading the coronavirus By www.seattletimes.com Published On :: Thu, 09 Apr 2020 02:32:00 -0700 PHILADELPHIA — Both the Centers for Disease Control and Prevention and the Pennsylvania Department of Health now recommend we all wear face masks when going about essential tasks in public, as part of the fight against the coronavirus pandemic. Those types of masks have become a hot topic online during the ongoing outbreak, and are […] Full Article Health Life Nation Nation & World Wellness
co Having pandemic-related food and body anxieties amid the coronavirus pandemic? You’re not alone. By www.seattletimes.com Published On :: Mon, 13 Apr 2020 06:00:01 -0700 Living through a pandemic will inevitably take a toll on our minds and bodies. Here are some tips for treating your mind and body well under quarantine. Full Article Food & Drink Life Wellness
co Here’s a mental health tip to get you through coronavirus quarantine: Find tranquility in nature By www.seattletimes.com Published On :: Mon, 13 Apr 2020 06:00:30 -0700 Since humans are such social animals, this time of confinement and isolation makes it more crucial than ever to connect — with friends and family, but also with nature. Here’s why being around nature can help your mental health during this stressful time. Full Article Health Life Wellness
co Coronavirus pushed spin, barre, yoga and other fitness classes online. Here’s how Seattle-area fitness studios have adapted By www.seattletimes.com Published On :: Tue, 14 Apr 2020 06:00:32 -0700 In these coronavirus pandemic times, online yoga has become as ubiquitous as online dating. But for some other kinds of fitness classes, the switch to virtual instruction has been more challenging. Full Article Fitness Life Wellness
co Technology’s had us ‘social distancing’ for years. Can our digital ‘lifeline’ get us through the coronavirus pandemic? By www.seattletimes.com Published On :: Thu, 16 Apr 2020 06:00:30 -0700 In some ways, we’ve been social distancing for years as more aspects of our social lives go digital. So now, we may be uniquely equipped (if not conditioned) to adapt our lives to stay-at-home orders. Full Article Life Lifestyle Technology Wellness
co Coronavirus pandemic triggers a wave of self-sufficiency around Seattle: Vegetable gardens, urban chickens are in-demand By www.seattletimes.com Published On :: Sat, 18 Apr 2020 06:00:51 -0700 Since the outbreak of the coronavirus pandemic, many local plant nurseries say there’s been a run on seeds as people all over Seattle take to gardening to grow food and provide solace during an uncertain time. Full Article Garden Health Life Lifestyle Outdoors Wellness
co Poison center calls spike during coronavirus pandemic as more people are exposed to cleaning and disinfecting agents By www.seattletimes.com Published On :: Tue, 21 Apr 2020 17:35:27 -0700 Be cautious handling — and mixing — cleaning supplies, read labels and follow directions. Many of the accidental, and potentially dangerous, recent exposures reported to the Washington Poison Center have been from ordinary household cleaning supplies or the combination of them. Full Article Eastside Health Local News Wellness
co Trump raises question of ultraviolet light and COVID-19. We ask doctors, scientists. By www.seattletimes.com Published On :: Fri, 24 Apr 2020 12:04:23 -0700 President Donald Trump speculated about ultraviolet rays. But artificial UV techniques are ineffective and likely deadly for treating an infected person, scientists say — and some can be extremely dangerous used at home for disinfecting. Full Article Health Nation Nation & World Science Wellness
co Doctors’ practices are hurt by coronavirus pandemic, just when they’re most needed By www.seattletimes.com Published On :: Sat, 25 Apr 2020 06:01:57 -0700 Many physician practices, like other businesses, are questioning how they'll survive the coronavirus outbreak, according to the Washington State Medical Association. Full Article Business Economy Local Business Wellness
co The coronavirus pandemic has taken a toll on our collective mental health. Can nutrition help? By www.seattletimes.com Published On :: Mon, 04 May 2020 06:00:24 -0700 Though there isn’t a diet that has been scientifically proven to sustain or improve your mental health, research suggests eating certain foods can correlate with improved mental well-being. Full Article Food & Drink Life Wellness
co Earthquake shakes Utah, rattling frayed coronavirus nerves By www.seattletimes.com Published On :: Wed, 18 Mar 2020 06:43:45 -0700 SALT LAKE CITY (AP) — A moderate earthquake Wednesday near Salt Lake City shut down a major air traffic hub, damaged a spire atop a temple and frightened millions of people already on edge from the coronavirus pandemic. There were no reports of injuries. The 5.7-magnitude quake just after 7 a.m. damaged the spire and […] Full Article Nation Nation & World Science Weather
co It’s cherry blossom season, but because of the coronavirus, the UW invites you to watch from home By www.seattletimes.com Published On :: Wed, 18 Mar 2020 12:19:56 -0700 The UW wants you to stay away from the quad — but you can add the school's cherry blossoms to your home streaming queue. Full Article Education Environment Health Local News Weather
co Seattle to close major parks, beaches this weekend due to coronavirus fears during expected warmer weather By www.seattletimes.com Published On :: Thu, 09 Apr 2020 14:49:34 -0700 Seattle is closing more than a dozen of the city’s largest and most popular parks for the weekend because officials are worried about people crowding into the parks to enjoy the pleasant spring weather and spreading the novel coronavirus to each other, Mayor Jenny Durkan said Thursday. Full Article Health Lifestyle Local News Outdoors Weather
co Temperatures and pollen counts both predicted to rise this week in Seattle area By www.seattletimes.com Published On :: Wed, 15 Apr 2020 07:06:48 -0700 Masks may not help protect you from pollen, but they'll protect others from your sneezes, which is more important than ever during this coronavirus pandemic. Full Article Eastside Health Local News Outdoors Puget Sound Weather
co This has been Seattle’s driest April weather on record so far — but here comes the rain By www.seattletimes.com Published On :: Mon, 20 Apr 2020 07:02:20 -0700 It's been the driest start to April since Seattle started recording its weather, with less than one-tenth of an inch of rain so far, according to the National Weather Service. That's about to change — perhaps making it easier for sun lovers to observe the governor's stay-home order. Full Article Eastside Local News Puget Sound Weather
co Seattle parks will remain open this weekend with same coronavirus guidelines, plus rain By www.seattletimes.com Published On :: Fri, 24 Apr 2020 17:40:47 -0700 Seattle banned the use of playgrounds, athletic fields and sports courts weeks ago, taping off playground structures and swings. Full Article Local News Local Politics Outdoors Weather
co Seattle-area temperatures could soon hit the 80s; here’s your forecast for the week By www.seattletimes.com Published On :: Mon, 04 May 2020 07:09:14 -0700 The early part of the week will seem like more of the same, but an approaching high-pressure ridge could really heat things up for the weekend. Full Article Eastside Local News Puget Sound Weather
co Polar vortex could bring rare May snow, low temps to US East By www.seattletimes.com Published On :: Fri, 08 May 2020 06:20:40 -0700 BOSTON (AP) — The northeastern U.S. is about to get a cold spring farewell from winter’s bad boy, the polar vortex, which could bring rare May snowfall and record-low temperatures to some areas over the Mother’s Day weekend, forecasters say. Usually the polar vortex is a batch of cold air that stays trapped in the […] Full Article Nation Nation & World Weather
co Video-game makers want to get players off the couch By www.seattletimes.com Published On :: Mon, 17 Feb 2020 11:31:41 -0800 Developers are folding fitness into games as part of a dual-pronged strategy: to retain players by offering a physical twist on traditional gameplay and to draw in new ones who are looking to break up the monotony of working out. Full Article Business Technology Video Games Wellness
co Kazuhisa Hashimoto, creator of the famous ‘Konami Code,’ has died By www.seattletimes.com Published On :: Wed, 26 Feb 2020 16:22:27 -0800 Up. Up. Down. Down. Left. Right. Left. Right. B. A. Start. It’s the most famous sequence of button pushes in video game history, and its creator, Kazuhisa Hashimoto, has died. He was 79. His death was first announced on Twitter by his friend Yuji Takenouchi, a sound designer on games including Dark Souls. Konami, the […] Full Article Entertainment Obituaries Technology Video Games
co At Emerald City Comic Con, comics are just the start By www.seattletimes.com Published On :: Wed, 04 Mar 2020 06:00:36 -0800 There's a "Back to the Future" panel with the actors from the 1985 film, appearances by celebs from various franchises, including The Avenger's Mark Ruffalo, and more scheduled for ECCC 2020. Full Article Comics Entertainment Events Games & Puzzles Movies TV/Streaming Video Games Visual Arts
co Emerald City Comic Con to allow refunds for fans who decide not to go due to coronavirus concerns By www.seattletimes.com Published On :: Wed, 04 Mar 2020 12:44:00 -0800 Emerald City Comic Con organizers said Wednesday morning that they will change their policy and allow refunds to fans who choose not to attend this year because of coronavirus concerns. Full Article Books Comics Entertainment Events Movies Video Games
co Emerald City Comic Con postponed due to coronavirus concerns By www.seattletimes.com Published On :: Fri, 06 Mar 2020 10:41:38 -0800 Organizers of Emerald City Comic Con said they're moving the event to this summer because of the coronavirus outbreak in Seattle. Full Article Entertainment Events Local News Movies TV/Streaming Video Games
co Nintendo of America sends home workers after employee tests positive for coronavirus By www.seattletimes.com Published On :: Fri, 13 Mar 2020 11:32:20 -0700 Nintendo of America has confirmed that an employee from its Redmond-based studio in Washington has tested positive for coronavirus. All other employees who had contact with them are now in self-quarantine even if asymptomatic, Nintendo wrote in a statement sent to The Washington Post. Upon learning the diagnosis, Nintendo of America alerted the public health […] Full Article Business Technology Video Games
co Weekend Plus adjusts to new realities of coronavirus pandemic By www.seattletimes.com Published On :: Fri, 20 Mar 2020 06:00:26 -0700 Dear readers: You’re adjusting to new realities introduced by the novel coronavirus, and Weekend Plus is, too. Starting today and in the coming weeks, you’ll find fewer restaurant and entertainment listings in this section and more emphasis on things you can enjoy at home, including: • Recipes and takeout food • Family activities • Recommended […] Full Article Books Entertainment Events Fitness Food & Drink Games & Puzzles Life Movies Music TV/Streaming Video Games
co World of Warcraft experienced a pandemic in 2005, which may help coronavirus researchers By www.seattletimes.com Published On :: Fri, 10 Apr 2020 01:01:28 -0700 A "virus" decimated in-game cities. Player behavior may prove instructive for researchers projecting the spread of covid-19. Full Article Business Technology Video Games
co Is this the most coronavirus-proof job in the world? By www.seattletimes.com Published On :: Sun, 12 Apr 2020 14:01:10 -0700 It’s hard to think of a job title more pandemic-proof than “superstar livestreamer.” Social distancing? Ben Lupo has been doing that since he went pro, three years ago. Full Article Amazon Business Technology Video Games
co Tech companies add new parental controls amid a coronavirus-fueled surge in screen time By www.seattletimes.com Published On :: Sat, 18 Apr 2020 13:01:28 -0700 Parents have struggled with managing their kids and technology for decades, but those issues have taken on an added urgency amid the novel coronavirus pandemic and a flood of unstructured time. Some say the changes are long overdue. Full Article Business Technology TV/Streaming Video Games
co Here’s how you can continue to play board — and video — games with loved ones, even while apart By www.seattletimes.com Published On :: Thu, 23 Apr 2020 06:00:23 -0700 Even as Sammamish writer Kathleen F. Miller’s family remains apart during the coronavirus pandemic, the family has found ways to connect by playing board and multiplayer role-playing games online. Full Article Entertainment Life Lifestyle Video Games
co Microsoft to pitch new Xbox game console with monthly showcases By www.seattletimes.com Published On :: Tue, 05 May 2020 10:32:15 -0700 Microsoft, gearing up for its biggest-ever year of launches for Xbox products and services in the middle of a global pandemic and economic recession, will replace its plan for a splashy public game-conference event with a monthly series of online showcases. Full Article Business Microsoft Video Games
co Ideas for virtual field trips and backyard fun with kids, as coronavirus closures continue By www.seattletimes.com Published On :: Mon, 23 Mar 2020 06:00:44 -0700 Spending this much time at home is a major challenge if you have young children and you’re used to hitting the library/playground/toddler gym circuit. We have some ideas. Full Article Entertainment Life Visual Arts
co Van Gogh painting stolen from Dutch museum closed for coronavirus By www.seattletimes.com Published On :: Mon, 30 Mar 2020 11:54:27 -0700 PARIS – A Van Gogh painting was stolen overnight Monday from a small Dutch museum in an affluent enclave outside Amsterdam, officials at the Singer Laren museum announced. To add to the mystery, there was also an uncanny coincidence, which may not have been a coincidence at all: Monday, March 30, marked Van Gogh’s birthday. […] Full Article Entertainment Visual Arts World
co Brazen van Gogh theft raises alarms about crimes of opportunism during the coronavirus crisis By www.seattletimes.com Published On :: Mon, 30 Mar 2020 15:38:20 -0700 Holding valuable artworks can be a liability for public museums, especially in times of crisis. The risks have been brought home by the theft of a painting by Vincent van Gogh from a small museum east of Amsterdam. Full Article Entertainment Nation & World Visual Arts World
co Free art kits keeping Orcas Island students busy with schools shut because of coronavirus By www.seattletimes.com Published On :: Wed, 01 Apr 2020 10:21:45 -0700 Orcas Island artist Brook Meinhardt is making new art kits each week to give to local kids, and the demand keeps getting bigger. Full Article Health Local News News Visual Arts
co Russians decorate isolation by recreating artworks By www.seattletimes.com Published On :: Sat, 11 Apr 2020 04:43:32 -0700 MOSCOW (AP) — In the coronavirus lockdown, Russians can’t go to their beloved and renowned museums. So they’re filling the holes in their souls by recreating artworks while stuck at home and posting them on social media. The Facebook group where the works are posted has become a huge hit. The art recreations range from […] Full Article Entertainment Nation & World Oddities Visual Arts World
co ‘This is who we are’: Seattle photographer documents neighbors’ coronavirus isolation By www.seattletimes.com Published On :: Sun, 12 Apr 2020 06:00:58 -0700 A few weeks ago, Meryl Alcabes, an event photographer, put the call out to friends and Seward Park neighbors asking who would be willing to have their pictures taken while depicting how they’re coping with the stay-home measures. Full Article Entertainment Local News Visual Arts
co Frantic fundraising, relief that can’t meet demand: Artists and arts groups scramble amid coronavirus crisis By www.seattletimes.com Published On :: Tue, 21 Apr 2020 06:00:06 -0700 The coronavirus-shutdown crisis has ripped through Seattle’s arts and culture scene, guillotining income for individual artists and organizations while they scramble to cut expenses. Full Article Classical Music Dance Entertainment Theater Visual Arts
co 6 Seattle creatives share sources of inspiration and comfort to brighten the dark times of coronavirus By www.seattletimes.com Published On :: Thu, 23 Apr 2020 06:00:26 -0700 This is a stressful time for everyone, not least among us the artists in Seattle. Here, six local writers, artists and creatives share the places in and around Greater Seattle that they find inspiration. Full Article Books Entertainment Music Theater Visual Arts
co King County Executive Dow Constantine proposes additional $57 million for coronavirus response By www.seattletimes.com Published On :: Thu, 23 Apr 2020 18:53:07 -0700 The emergency-spending package is expected to get a council vote on May 12. Full Article Classical Music Dance Entertainment Health Local News Music Nightlife Theater Visual Arts
co Washington Attorney General’s Office looking into complaints about Brown Paper Tickets owing artists money By www.seattletimes.com Published On :: Fri, 01 May 2020 11:56:34 -0700 Earlier this year, clients of the Seattle-based online ticket broker — many of them artists and small-business owners — said they haven't been paid for events, some dating back to last year. Some, still unpaid, have been turning to Washington State Attorney General Bob Ferguson for help. Full Article Business Dance Entertainment Local Business Local News Music Theater Visual Arts
co Seattle-area cultural organizations projected to lose up to $135 million in revenue because of coronavirus By www.seattletimes.com Published On :: Mon, 04 May 2020 14:40:01 -0700 ArtsFund on Monday announced new projections about pandemic-related losses in regional arts, cultural and scientific nonprofits, as well as its first round of coronavirus-related relief grants. Full Article Classical Music Dance Entertainment Local News Theater Visual Arts
co Mother’s Day cards you can color, cut out and give to mom By www.seattletimes.com Published On :: Wed, 06 May 2020 06:00:21 -0700 Here are some Mother's Day cards you can download and make. Full Article Life Visual Arts
co Report: WSU Cougars’ Daron Henson enters transfer portal By www.seattletimes.com Published On :: Fri, 10 Apr 2020 19:50:03 -0700 Henson played in just 10 of 32 games and logged 72 minutes for the Cougars. Full Article College Sports Cougar Basketball Cougars Sports
co WSU coaches Nick Rolovich and Kyle Smith taking temporary salary reductions as part of ‘cost containment’ measure By www.seattletimes.com Published On :: Mon, 13 Apr 2020 15:24:21 -0700 To help compensate for lost NCAA distribution and added expenditures caused by the novel coronavirus outbreak, Washington State announced multiple “cost containment” measures Monday. Full Article Cougar Basketball Cougar Football Cougars Sports
co Where the major sports stand amid the coronavirus pandemic By www.seattletimes.com Published On :: Sat, 18 Apr 2020 13:37:02 -0700 Nearly every sporting event, major and minor, has been canceled, moved or postponed because of the coronavirus pandemic. Here’s a look at where things stand with many of the top sports. Full Article Cougars Huskies Mariners MLB NBA NFL Olympics Seahawks Sounders Sports Storm
co WSU Cougars’ CJ Elleby will test NBA draft waters By www.seattletimes.com Published On :: Sat, 18 Apr 2020 13:55:44 -0700 The Cleveland High grad will keep his college eligibility. Full Article College Sports Cougar Basketball Cougars Pac-12 Sports
co Grooming Anthony Gordon: Meet the two men who prepared WSU Cougars’ record-setting QB for the draft By www.seattletimes.com Published On :: Thu, 23 Apr 2020 09:33:35 -0700 The quarterback is expected to be a third-day pick in this week's NFL draft. Full Article Cougar Football Cougars Sports
co How former WSU Cougars receivers Easop Winston Jr., Brandon Arconado learn to speed up for NFL dreams By www.seattletimes.com Published On :: Thu, 23 Apr 2020 10:54:21 -0700 Working with a specialty coach for 10 weeks dropped their 40-yard dash times considerably. Full Article College Football College Sports Cougar Football Cougars Sports
co Despite loaded receiver class, WSU Cougars’ Dezmon Patmon hopes to hear name called in NFL draft By www.seattletimes.com Published On :: Fri, 24 Apr 2020 10:36:50 -0700 It's considered to be a historically deep receiver draft class this year, but the 6-foot-4 receiver hopes to stand out with his size. Full Article College Football College Sports Cougar Football Cougars Pac-12 Sports