Dewey Library - HN49.R33 H64 2019

Hayden Library - HQ1438.S63 M65 2018

Dewey Library - HQ260.5.C37 2020

Dewey Library - B1647.M474 M34 2020

A very tasty menu.

Though not yet recognized nationally, today is American Eagle Day, the anniversary of the eagle’s inclusion on the Great Seal of the United States on June 20, 1782. Despite also becoming our national emblem in 1789, for decades at the end of the last century the eagle was in dire circumstances. The effects of DDT...

The post “Undaunted, defiant & unsubdued”: The American Eagle appeared first on New-York Historical Society.

“Se confundió el gozo en el pozo”― “he confused the joy in the well”; which is simply a way of saying that something went wrong which was expected to go right. This was the expression that Saturnino Carrias used in 1848 to express his disappointment upon hearing that the $50,000 dollars in compensation that he...

The post The Struggle for the Reclamation of the Amistad appeared first on New-York Historical Society.

University of Sydney. Post-Graduate Committee in Veterinary Science

Making Single Page Apps Accessible Jess Budd, Front End Developer HBF Javascript frameworks get a bad rap when it comes to accessibility. But is it the frameworks creating the barriers, or us as the developers? Follow me on a journey through div soup, past the lost focus and under the unchanged titles. Find out: is […]

The post Web Directions Code ’20 session spotlight–Making Single Page Apps Accessible appeared first on Web Directions.

Jennings, James, 1949-

Shatkin, Gavin

Stradling, David, author

Online Resource

Tyler, Mary E., 1970-

When you are hiring someone, they should basically understand the culture of your organisation, says Shaadi.com's Anupam Mittal.

An audit scrutiny by the Comptroller and Auditor General has indicted the J-K Government for neglecting the Agriculture and Allied sector...

With three dams, five ponds and thousands of trees, Simon Oraon has changed lives in six Chhotanagpur villages

Adding to the plethora of outages that apps from major tech giants have been suffering lately, Google's Calendar refused to work for over nearly three hours for users around the world.

Central bank tries to boost lending but analysts unconvinced plan will work

The multinational companies, which hold the largest market shares in the sphere of technology, have decided to put their joint efforts in developing technology that will help world governments to cut the spread of the virus and save lives

'People won't give me a chance just because I am Priyanka Chopra's sister.'

'Relationships have changed so dynamically that the 'woh' doesn't have to be a person.'

Hayden Library - QH231.S64 2017

Online Resource

Across several presentations at Google Conversions in Dublin, several speakers shared insights and best practices for conversion rate optimization. Here's a few highlights:

Confirmation Bias - Michael Aagaard

• In the 18th century, tobacco smoke was considered very good for your heart and lungs. In particular tobacco enemas were quite popular so much that they were placed along the banks of the river Thames to help drowning victims. This is an example of confirmation bias at work.
• Confirmation biases is our tendency to accept evidence we agree with at face value and dismiss information we don't agree with unless the evidence is overwhelming. Confirmation biases limits our ability to seek out and uncover the truth.
• Torturing data: if you torture any data long enough it will confess to anything. High levels of correlation between things don't imply causation. We have to be careful to not see what we want in data.
• Stopping A/B tests when they show the impact we want is an example of confirmation bias. Instead, let them run for an appropriate amount of time. Over time, tests are likely to show much less effects.
• How to overcome confirmation bias: accept the fact that you could be wrong, seek out a different perspective. Find people who talk to customers/users. They have a bias toward end users.
• Don't test your ideas, do detective work to find out what customers need and how they talk about it. Then your A/B test is simply the final test at the end to see if you did your detective work well.

CRO - Lina Hansson

• Celebrate the discovery of weak spots. Don't take it as failure but instead be happy when you find something that can be improved.
• The biggest missed opportunity in conversion rate optimization is usability testing. Move away from opinions and instead use user testing to identify issues.
• A common pain point across retail sites is find-ability: both search and browse. When we move to mobile, many sites remove their top categories list in order to fit on smaller screens. This creates discoverability issues. One of the first things retail sites should test is adding categories visibly on their home page.
• Value propositions for companies are usually cut for mobile. Instead of removing them, redesign them to make them work on mobile.
• People can be classified into four behavior types. Methodical people read completely and analyze before making decisions. Humanistic people react strongly to the opinions of others. Competitive people move quickly and expect things to work. Spontaneous people are emotional and fast-paced. You can design experiences that are appropriate for each of these behavior types.
• The companies that solve checkout on mobile are the ones that will win.

Meaningful Data - Simo Ahava

• It's quite simple to get a service like Google Analytics set up but how do we use these tools to really understand what we're doing. How can data become meaningful?
• Tactics (tool expertise) without a strategy (business expertise) are just party tricks and a strategy without tactics is just talk. What brings the two together is agility.
• Tools must be customized for your organization's needs. We are not trying to optimize metrics but our businesses. Default metrics and reports need to be adjusted to work with your specific needs.

Landing Pages - Anna Potanin

• Designers want to do their best and create unique interfaces but making things for the Web often requires understanding and using conventions. Only apply a unique visual design after you have followed best practices.
• 3 things all retail sites should have on their landing and home pages: call to action, value propositions, and visuals.
• The more prominent you make your search bar, the more searches you get. Why do you want to do this? Conversion rates are usually much higher for people who search