When you were little, what did you want to be when you grew up? An astronaut, a doctor or maybe a famous athlete? Today one of the most popular responses to that question is influencer – content creators who grow their following on Tik Tok, Instagram and YouTube and monetize that content to make it their full-time job.

In a lot of ways influencing can seem like the dream job - the filters, the followers, the free stuff. But on the internet, rarely is anything as it appears. From hate comments and sneaky contracts to prejudice and discrimination, influencers face a number of hurdles in their chosen careers.

This week we're bringing you two stories from our daily show The Indicator on the promise and perils of the multi-billion dollar influencer industry.

This episode was produced by Corey Bridges and Janet Lee. It was engineered by Robert Rodriguez and Katherine Silva. It was fact-checked by Sierra Juarez and Dylan Sloan. Emily Kinslow was the podcast coordinator for this series. Viet Le is The Indicator's senior producer. Kate Concannon edits the show. Our acting executive producer is Jess Jiang.

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This hour, journalist Saleem Reshamwala gives us a tour of surprising people and places — Lima, Nairobi, and prehistoric New Jersey — to inspire new perspectives on travel and cultures.

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Original broadcast date: July 30, 2021. This hour, journalist Saleem Reshamwala gives us a tour of surprising people and places — Lima, Nairobi, and prehistoric New Jersey — to inspire new perspectives on travel and cultures.

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The ocean-based carbon removal technology he helped develop could provide an affordable way to mitigate climate change.

TORONTO, ON — Countries with higher levels of compassion and openness score better when it comes to environmental sustainability, says research from the University of Toronto. A new study by Jacob Hirsh, an Assistant Professor of Organizational Behaviour & Human Resource Management at the University of Toronto Mississauga’s Institute for Management & Innovation, who is […]

Toronto, ON – A professor and former Dean of the University of Toronto’s Rotman School of Management was named as the number one management thinker in the world by Thinkers50, the premier ranking of global business thinkers. Prof. Roger Martin, the former Dean of the Rotman School from 1998 to 2012, received the honour during […]

By Andres Moreno, Founder, Chairman and CEO of Open Education In today's global market for top talent, businesses that fail to invest in attracting, retaining and developing bilingual talent are leaving money on the table. For employers, language gaps cost opportunities, erode profitability and hinder growth. It's no secret that actively recruiting bilingual candidates leads to improved business and bottom line outcomes. In fact, a ...

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Washington, D.C. - In a world where digital innovation is rapidly transforming traditional broadcast, media and entertainment industries, the creator economy has emerged as a driving force, reshaping the landscape and redefining how content is created, distributed and monetized. The Creator Lab is an exciting new addition to the 2024 NAB Show scheduled for April 13-17 (Exhibits April 14-17), at the Las Vegas Convention Center. This groundbreaking show floor experience includes interactive exhibits, expert panels, hands-on workshops and networking events that focus on creators, equipment, distribution channels and monetization techniques.

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Walt Disney Co. CEO Bob Iger has been named to the Time 100 “most influential people” list of 2023.

Influencers have played a big role in this election cycle. Hundreds of typically nonpolitical content creators have been using their platforms to endorse candidates on both sides of the political spectrum. Funnily enough, those who said nothing on election day actually ended up being the loudest. 

“Speaking as an influencer, a lot of your favorite influencers are fucking embarrassing,” said TikToker Kate Glavan. “To be a woman in America with a huge fucking platform and a huge audience and post nothing yesterday, just business as usual, ‘I’m going to my Pilates and I’m going to my brunch . . . ’ No one gives a fuck about your Amazon storefront or your fucking makeup routine.” 

The comment section of her video is filled with people calling out the names of influencers who have been notably silent throughout the election. “Me finding out which influencers voted [Republican] cause they are the ones who are strangely silent and acting like its a regular day,” posted another TikTok user last week. 

For influencers, posting who they voted for is a lose-lose situation. Pick a side and they risk alienating a large section of their audience. Stay silent and they risk alienating a large section of their audience. While it makes sense that followers want to know who their favorite influencer voted for, should we expect—or even want—political activism from people whose job involves posting their Sephora hauls and workout routines?

With apologies to Voltaire, with great virality comes great responsibility. Unlike media outlets, which are subject to regulation, there is little oversight of social media, meaning influencer posts can reach millions and have huge sway over their followings. During the 2024 election cycle we have seen influencers and internet personalities being paid on behalf of groups backing both Vice President Kamala Harris or former President Donald Trump to court their followers’ votes, cashing in on thousands—sometimes millions—for a single post. 

Social media influencers have more influence than they are often given credit for, according to research published in the journal Management Information Systems Quarterly. In fact, research by Pew shows that more than half of U.S. adults (54%) turn to social media for news at least some of the time, putting influencers in direct competition with traditional news outlets for audience attention. To stand out in this crowded space, influencers are incentivized to exaggerate their messages, often leading to polarized followers. If their audience ends up blindly following what they say instead of examining the candidate’s or party’s policies for themselves, it can result in diminished critical thinking in voters. 

Influencers are human and will have a political opinion whether they choose to share it or not. Being pressured into posting about politics can sometimes end up causing more harm than good. At the same time, choosing not to post anything at all during such a divisive election is a choice. So is following an account.

Influencing others isn’t about manipulation or getting your way at all costs. It’s about understanding people, building connections, and guiding conversations in a way that benefits everyone involved. Whether you’re at work, talking with friends, or just trying to get your point across, these simple strategies can help you communicate more effectively and inspire others…

The post Top 10 Ways to Influence People appeared first on Hongkiat.

Demystifying External Actor Influence in Africa’s Technology Sector  Africa Center for Strategic Studies

El líder del PSE-EE se solidariza con las víctimas de la tragedia en Valencia pero obvia los incidentes en Paiporta. Los socialistas vascos subrayan que su pacto con el PNV desde 2015 ha garantizado la "estabilidad" en todas las instituciones Leer

La vicepresidenta asegura que sus instituciones alertaron a tiempo "en tiempo", ante lo que el eurodiputado 'popular' De la Hoz le ha acusado de mentir porque la CHJ "ni activa ni desactiva alertas" Leer

Two years have passed since Congress directed the creation of an intelligence center to lead efforts to stop election interference by foreign adversaries

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Doctors urge people who are experiencing respiratory problems to see a medical professional who can check their symptoms and test to determine what their illness is.

Testing has confirmed H5N1 bird flu outbreaks at three Central Valley dairy farms. Officials say the infections were likely the result of cattle transportation.

Three more California dairy herds have been infected with H5N1 bird flu. A new case of human infection has also been reported in Missouri.

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About a third of adults under 30 get their news from short, punchy videos on TikTok, and that's a big challenge for the Biden campaign.