Myriam Sidibe, senior fellow at the Harvard Kennedy School, says that brands are uniquely positioned to encourage shifts in consumer behavior that benefit individuals, communities, and the environment. A public health expert, she has studied these types of mission-led marketing campaigns and helped Unilever design one for Lifebuoy soap that not only promoted hand-washing in the developing world but also boosted the business's bottom line. She explains how companies of any size can find the right causes, craft authentic messages, and measure the return on their investments, adding that the current pandemic and economic crisis have made this work even more important. Sidibe is the author of the HBR article "Marketing Meets Mission."

ValeGift aims to shift the Brazilian gifting culture from traditional products to personal experiences.

Committed to bring continuous excitement to reading, FarFaria adds musical component to already stellar library.

The creations shared in "my Sicilian kitchen" have been prepared by members of the Bilo family for generations, and now are passed on to you and your family. Buon Appetito."-Linda Bilo-Brechtel

After last year's popular Nashville Diamond Week, King Jewelers has opted to dedicate the entire month of April to diamonds and diamond jewelry. Nashville clients can benefit from discounts, gift card offers and a chance to win a special gift package

GoldMax USA announces the grand opening of two new stores in Murrieta, California at 40790 California Oaks Road, Suite B and C and 39209 Winchester Road, Suite 102.

Handrail manufacturers often weld straight pipes to elbow connectors, then must grind the welds smooth. To speed this task, some use contraptions like this MB 650 RV product by German power tool manufacturer GeBrax, which attaches to an angle grinder to turn it into a flexible strip sander:

Other German companies, like Flex Tools and Fein, make dedicated pipe sanders:

There are also a host of sketchy-looking "As Seen on TV"-type companies flogging their own angle grinder attachments…

…but I think I'd stick with the reputable German brands.

Dutch restaurant ETEN, which is part of Amsterdam's Mediamatic Arts Centre, is trialing an innovative approach to social-distancing dining. As reported by Reuters, a series of small greenhouses (max. capacity: 3) has been constructed along the waterfront outside of their restaurant.

Servers wear gloves and facemasks.

Food is served on long planks, so the servers can slide them onto the tables without entering the greenhouses.

Ditto for busing the dishes afterwards.

If I can point out one flaw, it's that the tables need those server-summoning buttons they have in Asia. In the photo below, you can clearly see the two dudes on the right are desperate for refills.

And while the solution is Dutch, the marketing contains a bit of French. "Organisers call the project 'Serres Séparées' (Separate Greenhouses)," Reuters reports, "because they say it sounds better in French."

Jorge Silva/Reuters

• As some countries have started to lift their lockdown measures, public places have been making changes to adapt to government-issued social distancing measures. 
• More public places are using tape, floor markers and plastic dividers to help people comply with social distancing guidelines. 
• Photos show how people are trying to adapt to a new way of life during the coronavirus pandemic.
• Visit Business Insider's homepage for more stories.

As some countries begin to lift their coronavirus lockdown measures, public places have been getting creative to adjust to social distancing guidelines.

From waiters wearing personal protective equipment to schools using plastic dividers between children, these photos show the world is adjusting to life under the coronavirus pandemic.

As countries begin to slowly lift their lockdown measures, many changes have to be made to public life in an effort to prevent second waves of COVID-19.

One of the places that have to adapt the most is restaurants. Some have been coming up with creative ways to enforce social distancing measures, including putting up dividers on tables.

But in some places, a plastic divider is not enough. Diners in this Bangkok restaurant, for example, have been asked to sit diagonally from each other to maximize their distance.

See Also:

• Shanghai Disneyland cast members told to wear face masks and avoid guest contact ahead of next week's reopening as China emerges from pandemic
• A West Virginia worker told us what it was like living at his factory for 28 days to help make PPE, and says he would 'absolutely' do another 'lock-in' to help
• These photos show thousands flocking to New York's parks over the weekend after Mayor de Blasio said that good weather 'is very much a threat to us'

SEE ALSO: LA's skies are smog-free and peacocks are roaming the streets of Dubai. Photos show how nature has returned to cities shut down by the coronavirus pandemic.

AP Photo/Alex Brandon

• The federal government on Saturday announced initial plans for distributing a promising coronavirus drug, remdesivir.
• The drug, manufactured by Gilead Sciences, was authorized for emergency use last week, but doctors and hospitals weren't sure how they were going to get it.
• The Department of Health and Human Services now say the drug is first being distributed to health departments in some hard-hit states, and the departments can distribute it to hospitals as they see fit. 
• Eventually, HHS expects the drug to be delivered to all 50 states, terrorities, the Veterans Health Administration and the Indian Health Service. 
• Visit Business Insider's homepage for more stories.

The federal government released its initial distribution plans today for the promising coronavirus drug, remdesivir, which was approved for emergency use last week. 

The drug, donated by manufacturer Gilead Sciences, "will be used to treat hospitalized COVID-19 patients in areas of the country hardest hit by the pandemic," the US Department of Health and Human Services' Office of the Assistant Secretary for Preparedness and Response (ASPR) said in a press release.

See the rest of the story at Business Insider

NOW WATCH: How the Navy's largest hospital ship can help with the coronavirus

See Also:

• The coronavirus drug remdesivir was OK'd for emergency use a week ago. The plan to get it to patients is still mired in confusion.
• Dispensed: Hospitals are stuck waiting for a promising coronavirus treatment
• 'It's hard to pay off your medical school loans in this kind of a job': Doctors who can protect the world against pandemics are in short supply

Reuters

• Elon Musk says Tesla may leave its Palo Alto headquarters and Fremont, California factory. 
• In a tweet Saturday morning, the chief executive continued his outrage against shelter-in-place orders that have forced most non-essential businesses to close. 
• Last week, Musk likened the rules to fascism, and urged leaders to "give people their goddamn freedom back." 
• Visit Business Insider's homepage for more stories.

After a week of decrying coronavirus shelter-in-place orders that have left Tesla's main factory shuttered and unable to produce vehicles, Elon Musk says the company may move its factory out of the state.

"Tesla is filing a lawsuit against Alameda County immediately," the chief executive said on Twitter Saturday morning. "The unelected & ignorant 'Interim Health Officer' of Alameda is acting contrary to the Governor, the President, our Constitutional freedoms & just plain common sense!"

See the rest of the story at Business Insider

NOW WATCH: How waste is dealt with on the world's largest cruise ship

See Also:

• Tesla has secured a $565 million loan for its factory in Shanghai where the company just halted operations
• Elon Musk and Grimes gave their baby an unusual name with multiple hidden meanings, and it may have a hidden connection to the X-Men
• Watch Elon Musk pronounce his baby's name, which he says Grimes mostly picked out

This Small Entity Compliance Guide (SECG) is intended to help small businesses comply with the Occupational Safety and Health Administration’s (OSHA) Respiratory Protection standard (63 FR 1152; January 8, 1998). OSHA’s goal for this document is to provide small entities with a comprehensive step-by-step guide complete with checklists and commonly asked questions that will aid both employees and employers in small businesses with a better understanding of OSHA’s respiratory protection standard.

With many construction sites remaining operational during the COVID-19 pandemic, it is extremely important to maintain compliance with all social distancing guidelines and requirements. NECA developed recommendations that are specific to construction projects that continue to be operational. While these are fairly comprehensive, they are not all-inclusive. The needs of each site can vary. State or other local requirements can be more restrictive and would take precedent.

The Chief Executive Officer of the National Electrical Contractors Association, David Long, issued a statement on being named to the Great American Economic Revival Industry Group for Construction/Labor/Workforce.

With a large salary comes a large tax liability for athletes, and that could be going up following tax reform. The Tax Cuts and Jobs Act brought benefits to many individuals, but athletes may notice some negative effects from it.… Read More

The post Tax Reform May Bring Bigger Tax Liability for Athletes appeared first on Anders CPAs.

California passed legislation to allow college athletes to be compensated for their likeness. Under this new legislation, schools would not compensate student athletes, but athletes would be allowed to profit off their likeness via third party businesses. This law would… Read More

The post NCAA Passes Initial Steps for Student Athletes to Benefit from their Likeness appeared first on Anders CPAs.

Working within a tight budget can cause some not-for-profit organizations to neglect their financial reporting. Office managers may be assigned to do the bookkeeping, but don’t have the time or expertise to do the technical accounting. Having accounting and financial… Read More

The post How Not-for-Profits Can Focus on the Mission, Not the Financials appeared first on Anders CPAs.

Finnish mobile studio Dazzle Rocks has secured $6.8 million in Series A funding to boost development on its unnamed social sandbox MMO. ...

A little-known bit of world history about a rag tag group of sailors stranded for years in the Suez Canal at the center of a war.

Great Bitter Lake Association

Vantablack is a pigment that reaches a level of darkness that’s so intense, it’s kind of upsetting. It’s so black it’s like looking at a hole cut out of the universe. If it looks unreal because Vantablack isn’t actually a color, it’s a form of nanotechnology. It was created by the tech industry for the tech industry, but this strange dark material would also go on to turn the art world on its head.

Their Dark Materials

On December 19, 2019, Peter Butler of NECA’s Northern California Chapter met with Rep. Jerry McNerney (D-Calif.) in the district.

On December 11, 2020, members of NECA’s Northern California Chapter met with Rep. Mike Thompson (D-Calif.)

On January 23, 2020, members of NECA’s Northern California Chapter met with Rep. Eric Swalwell (D-Calif.)

There’s no doubt that businesses have been thrown into a “new normal”. For the past few weeks, business owners have worked to understand the aspects of the CARES Act, and the FFCRA, while trying to rework budgets, cash flow projections,… Read More

The post GAAP Financial Reporting Considerations Related to the COVID-19 Crisis appeared first on Anders CPAs.

The Team Cartoon Network, Adult Swim and Boomerang deliver original, acquired and classic animated and live action entertainment. With digital and gaming businesses, in-house animation production facilities, and studios on both coasts, the division is both grassroots and cutting edge. The combination draws talented people to our doors and audiences to our channels. Check it.   The Job Adult Swim Games is looking for an experienced Senior Brand Manager to join our game publishing team. As a Senior Brand Manager, you will be in charge of leading all marketing initiatives for an exciting upcoming video game. The unannounced game will be a close extension of one of the best-known television shows in the universe. This is an incredible opportunity to become immersed in the creation of innovative and fun PC, Console and Mobile games, as a key member of one of the greatest entertainment companies in the world.   Perhaps you're also a marketing pro by day, and a gamer at night? Awesome! We'd love to hear about your gaming experience and familiarity with Adult Swim.   The Daily Serve as brand lead across global markets, working closely with key stakeholders within WarnerMedia to drive awareness and conversions for current and upcoming games. Lead the full marketing life cycle for games, including market analysis, acquisition campaigns, and retention programs. Manage the marketing KPI's for our games to identify and react to opportunities and challenges. Collaborate across multiple disciplines and departments, including external studios, to inform and coordinate integrated marketing campaigns. Represent marketing initiatives with senior leadership, to help guide long-term corporate strategies. Work closely with production teams to help define and refine features to improve marketability of games. Partner with business development to identify and grow co-marketing and partnership opportunities. Work with internal and external creative, media and digital agencies to produce key art, screenshots, trailers, websites and other creative work. Travel approximately 30% of the time in conjunction with promotion of games   Who You Are You have 5+ years of experience in consumer and product marketing, preferably in either entertainment or technology. You have a track record in launching and sustaining digital products or services. You're results oriented and understand how to apply demonstrable ROI and KPI's for marketing campaigns. You're skilled in data analysis and reporting, particularly for launch marketing campaigns. You have strong product management experience, with a solid understanding of live services product life cycle. You have proven experience in strategic marketing and creative production, leading cross-functional teams to successful execution. It's a plus if you have video game industry experience! You have excellent organizational and time management skills with the ability to manage multiple assignments at once. You're a polished professional who is comfortable serving as the main contact for executives, internal stakeholders, partners, and third-party agencies You are a self-starter and strong team player who can work independently and responsibly. You are a strong spoken/written communicator with the ability to develop creative, clear, and concise storytelling for a variety of audiences You're just as nutty and passionate about gaming and our beloved Adult Swim brand as we are!     The Perks! Full-time position (40+ hours/week) Eligible for full benefits package (medical, vision, dental) + retirement benefits (401k matching!) Fantastic paid time off package (includes vacation, sick and personal days, plus holidays) Competitive compensation package Paid time off every year to volunteer 2018 Best Company for Working Mothers AND Dads An industry leading in-house learning and development team to help shape and grow your career Working for incredible WarnerMedia brands like HBO, CNN, WB, TBS, TNT, Turner Sports, Cartoon Network, Adult Swim and more!   The WarnerMedia Story  WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO,  Warner Bros., TNT, TBS, truTV, CNN, Turner Sports, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.     Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.   

Companies that already have or intend to invest in Microsoft 365 can save significant time and money by simply learning to configure and deploy various tools and features already included in Microsoft 365 to help meet privacy requirements

For Celia Hodent, a psychology PhD, author, and freelance user experience consultant whose credits include Fortnite, Assassin's Creed games, and more, UX is everywhere. ...

Enhances the airline's digital transformation strategy and streamlines compliance reporting

Financial services organizations typically have high-volume, high-value documents, which can be manually intensive if processes are not automated

LevaData can bring Zebra Technologies growth through digitization and AI enablement

With Adobe Experience Manager as a Cloud Service, Esri's development time has improved by 20%-50%

Efficient IT infrastructure supports the group's global growth strategy

The COVID-19 Research Pass (CPR) program provides direct access to more than 26 million articles