us

Custom applications bringing changes in online business

In yester years, only the business organizations with huge financial backing were able to initiate the process of custom software development. This condition immediately changed when positive remarks on the usage of these applications...




us

A startup from ex-Revolut employees uses AI to automate accounting — but hopes to keep accountants in jobs

As enterprise platforms gradually eat into the workflows of accountants, many are choosing to leave the industry, especially as AI automates away a lot of the core, manual work required. More than 300,000 U.S. accountants and auditors left their jobs between 2019 and 2021, and the number of accountants in the U.S. has declined 15.9% […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

As war rages in Ukraine, investment in European defense and dual-use tech skyrockets

A new Dealroom report shows that VC investment in defense-related tech is outpacing any other type of investment across NATO member states and allies. 

© 2024 TechCrunch. All rights reserved. For personal use only.




us

Gropyus plans to use robots to help rebuild Ukraine better and faster

Construction tech startup Groypus has raised $100 million to scale up its factory that uses robots to make buildings 30% faster than traditional methods.

© 2024 TechCrunch. All rights reserved. For personal use only.




us

Unhappy with their exit, these ex-Planetly employees are using AI to refine carbon accounting

Startup employees often go on to found interesting ventures, basing their new work on the experience gained from their time building a company from scratch. But not all of those experiences are positive, and sometimes, a less-than-satisfactory exit can do more to fuel a founder’s fervor than anything else. In the case of Forward Earth’s […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

As data center usage heats up, Submer raises $55.5M to cool things down

The race is on for better chips and data center capacity to handle AI workloads, but all that activity comes with a catch. Heavy processing power means heat — a lot of it — and that has massive implications, both for how well servers operate and the environment.  With traditional cooling methods like air and […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

Exclusive: Sonair takes a cue from dolphins to build autonomous 3D vision without lidar

Ultrasound is perhaps best known as the technology that enables noninvasive body scans and underwater communication and can help us park our cars. A young startup called Sonair out of Norway wants to employ it for something else: 3D computer vision used in autonomous hardware applications.  Sonair’s founder and CEO Knut Sandven believes the company’s […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

Led by a founder who sold a video startup to Apple, Panjaya uses deepfake techniques to bite into video dubbing

There’s a big opportunity for generative AI in the world of translation, and a startup called Panjaya is taking the concept to the next level: a hyperrealistic, GenAI-based dubbing tool for videos that recreates a person’s original voice speaking the new language, with the video and the speaker’s physical movements automatically modifying to match up […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

PointFive snaps up $20M for breakthrough tech to track usage across multiple clouds

Enterprise spending on cloud services continues to go up, up, up — to the tune of $675 billion this year — thanks to organizations’ firm embrace of software-as-a-service, the popularity of distributed working, and the arrival of compute-intensive tech like AI. A startup called PointFive believes it has found a better way to get a […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

Hackers could spy on cell phone users by abusing 5G baseband flaws, researchers say

Security researchers found a dozen vulnerabilities in 5G baseband chips found in phones made by Google, OPPO, OnePlus, Motorola, and Samsung.

© 2024 TechCrunch. All rights reserved. For personal use only.




us

Fidelity has cut its estimate of X’s value by 79% since Musk’s purchase

Elon Musk’s X is now worth less than a quarter of its $44 billion purchase price, according to a new estimate from investor Fidelity.  The asset manager’s Blue Chip Growth Fund now values its stake in X, formerly known as Twitter, at approximately $4.19 million, based on newly released disclosures from Fidelity’s Blue Chip Growth […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

Code in Meta’s Threads app references a communities feature, similar to Elon Musk’s X

Meta’s take on a Twitter/X rival, Instagram Threads, may be inching further into its competitor’s territory with the development of a communities feature that would presumably allow users to better organize their discussions on the platform by topics. At least that’s what references in the app’s code seem to imply. The code mentions a new […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

From Elon Musk to cop car chases, how a software engineer launched a police AI startup

Abel creates AI that uses body cam footage and other data to fill out consuming police reports. For research, founder Daniel Francis shadowed the police.

© 2024 TechCrunch. All rights reserved. For personal use only.




us

Elon Musk’s X is changing its privacy policy to allow third parties to train AI on your posts

On Wednesday, social network X (formerly Twitter) updated its Privacy Policy to indicate that it would allow third-party “collaborators” to train their AI models on X data, unless users opt out. While X owner Elon Musk trained xAI’s Grok AI chatbot on X user data, leading to an investigation by the EU’s lead privacy regulator, […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

Why changes to the block on Elon Musk’s X are driving users away

Elon Musk’s X is planning to make a change to how the block function works, breaking from the established standards of other social media apps. When the policies around blocking change, people who have been blocked by someone will still be able to see that person’s posts, so long as they’re public. They just won’t […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

Elon Musk’s xAI adds image understanding capabilities to Grok

Elon Musk-owned xAI has added image-understanding capabilities to its Grok AI model. This means that paid users on his social platform X, who have access to the AI chatbot, can upload an image and ask the AI questions about it. An xAI employee and the official @grok handle posted to X about the update on […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

X updates block feature, letting blocked users see your public posts

X is rolling out its controversial update to the block feature, allowing people to view your public posts even if you have blocked them.

© 2024 TechCrunch. All rights reserved. For personal use only.




us

X reinstates SwapYourVote’s account after suspending it as spam

In the final days leading up to the U.S. presidential election, Elon Musk’s X suspended the official account of a progressive-donor-backed ballot initiative called SwapYourVote. The volunteer-run website tries to get third-party voters in swing states to cast their ballots for Kamala Harris, matching them with Democrats in solidly blue states who agree to vote […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

Wiz CEO says company was targeted with deepfake attack that used his voice

Even cybersecurity companies aren’t safe from deepfake attacks. Speaking onstage at TechCrunch Disrupt in San Francisco, Wiz’s CEO and co-founder Assaf Rappaport, who recently turned down a $23 billion acquisition offer from Google, noted that his employees had been targeted by a deepfake attack just two weeks ago. “Dozens of my employees got a voice […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

Vinod Khosla calls out Trump’s ‘depraved values’ and Musk’s role in spreading misinformation

Storied investor Vinod Khosla, founder and partner at Khosla Ventures, and more recently one of the first checks into OpenAI, veered off topic during a Monday interview at TechCrunch Disrupt 2024 focused on the future of AI. After talking about AI’s future and risks, he took a moment to deliver a stringent warning about the […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

Ashton Kutcher’s Sound Ventures backs Fei-Fei Li’s World Labs in continued AI push

Ashton Kutcher’s VC firm, Sound Ventures, co-led by general partners Guy Oseary and Effie Epstein, is betting on AI — including with an investment in Fei-Fei Li’s World Labs, the investors confirmed onstage at TechCrunch Disrupt 2024 on Tuesday. The startup, founded by Li, the Stanford professor dubbed the “Godmother of AI,” has already raised […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

Instagram upgrades DMs with focus on creators

Instagram on Friday announced an update to DMs, its direct messages inbox, which will improve the experience for those who receive a lot of inbound messages, like creators and influencers. Now, the app is introducing tools that will allow users to sort and filter their “message requests” — meaning those messages that don’t arrive in […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

‘For You’ feeds fail on election night, offering outdated information, angering users

“For You” algorithms that promote the most interesting content across a social network, personalized to the individual user, offered a disjointed, outdated, and nearly unusable experience on election night in the U.S. as they highlighted hours-old posts that no longer reflected the current state of the race. Frustrations were particularly high on Threads, Meta’s X […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

TikTok’s latest feature lets music fans ‘Share to TikTok’ from Spotify and Apple Music

TikTok on Thursday debuted a new feature that will more closely connect its app, which already influences which songs top the charts, to the streaming services where users discover and play their favorite music. With the launch of a new “Share to TikTok” feature, music fans will be able to directly share tracks from both […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

Particle launches an AI news app to help publishers, instead of just stealing their work

The media industry today may not have a very favorable view of AI — a technology that’s already been used to replace reporters with AI-written copy, while other AI companies have scooped up journalists’ work to feed their chatbots’ data demands, but without returning traffic to the publisher as search engines once did. However, one […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

Bluesky is seeing an exodus of unhappy X users following the election

X, formerly Twitter, is no longer the “digital town square” it once promised to be. Following the results of the U.S. presidential election, floods of users unhappy with the app’s latest direction are moving over to a competing app, Bluesky. Bluesky’s decentralized social media platform has steadily grown from 9+ million users as of September […]

© 2024 TechCrunch. All rights reserved. For personal use only.



  • Media & Entertainment
  • Social

us

Extra Crunch Live: Discuss work and raising cash in a downturn with Revolution’s Steve Case and Clara Sieg right now

This afternoon, we’re chatting with Steve Case and Clara Sieg of Revolution as part of our new interview series, Extra Crunch Live. Topping our agenda, we will talk about jobs — in Silicon Valley, on the coasts and in the heartland. The technology sector is suffering through a contraction caused by the COVID-19 global health […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

Steve Case and Clara Sieg on how the COVID-19 crisis differs from the dot-com bust

Steve Case and Clara Sieg of Revolution recently spoke on TechCrunch’s new series, Extra Crunch Live. Throughout the hour-long chat, we touched on numerous subjects, including how diverse founders can take advantage during this downturn and how remote work may lead to growth outside Silicon Valley. The two have a unique vantage point, with Steve […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

PalmPay raised $100M Series A last August, claims to have 5 million users

Africa-focused payments startup PalmPay raised a $100 million Series A round last year. TechCrunch spotted this news in Partech Africa’s latest end-of-year report on venture capital investments in Africa. Further checks in Crunchbase and Tracxn — platforms that track funding rounds in startups and private companies globally — reveal that the company closed the round […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

Register now for TechCrunch Live’s event in Columbus, Ohio!

TechCrunch Live is thrilled to shine the spotlight on Columbus, Ohio. On June 1, our crew is virtually heading to Columbus to explore the region’s growing startup ecosystem. We have a speaker lineup that represents a broad swath of the community, including the CEO of Olive and a Drive Capital founding partner. There’s a panel […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

OnlyFans’s Ami Gan and Keily Blair join us at Disrupt for a SFW fireside chat

It’s been a tumultuous year for OnlyFans, the popular subscription-based social media platform best known for hosting explicit content and offering an online safe haven to the sex workers who create it. In August 2021, the company launched OFTV, a streaming platform featuring safe-for-work content, a move widely seen as an attempt to attract investors […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

Ahrefs vs SEMrush: Which SEO Tool Should You Use?


SEMrush and Ahrefs are among the most popular tools in the SEO industry. Both companies have been in business for years and have thousands of customers per month.

If you're a professional SEO or trying to do digital marketing on your own, at some point you'll likely consider using a tool to help with your efforts. Ahrefs and SEMrush are two names that will likely appear on your shortlist.

In this guide, I'm going to help you learn more about these SEO tools and how to choose the one that's best for your purposes.

What is SEMrush?


SEMrush is a popular SEO tool with a wide range of features—it's the leading competitor research service for online marketers. SEMrush's SEO Keyword Magic tool offers over 20 billion Google-approved keywords, which are constantly updated and it's the largest keyword database.

The program was developed in 2007 as SeoQuake is a small Firefox extension

Features

  • Most accurate keyword data: Accurate keyword search volume data is crucial for SEO and PPC campaigns by allowing you to identify what keywords are most likely to bring in big sales from ad clicks. SEMrush constantly updates its databases and provides the most accurate data.
  • Largest Keyword database: SEMrush's Keyword Magic Tool now features 20-billion keywords, providing marketers and SEO professionals the largest database of keywords.

  • All SEMrush users receive daily ranking data, mobile volume information, and the option to buy additional keywords by default with no additional payment or add-ons needed
  • Most accurate position tracking tool: This tool provides all subscribers with basic tracking capabilities, making it suitable for SEO professionals. Plus, the Position Tracking tool provides local-level data to everyone who uses the tool.
  • SEO Data Management: SEMrush makes managing your online data easy by allowing you to create visually appealing custom PDF reports, including Branded and White Label reports, report scheduling, and integration with GA, GMB, and GSC.
  • Toxic link monitoring and penalty recovery: With SEMrush, you can make a detailed analysis of toxic backlinks, toxic scores, toxic markers, and outreach to those sites.
  • Content Optimization and Creation Tools: SEMrush offers content optimization and creation tools that let you create SEO-friendly content. Some features include the SEO Writing Assistant, On-Page SEO Check, er/SEO Content Template, Content Audit, Post Tracking, Brand Monitoring.

Ahrefs



Ahrefs is a leading SEO platform that offers a set of tools to grow your search traffic, research your competitors, and monitor your niche. The company was founded in 2010, and it has become a popular choice among SEO tools. Ahrefs has a keyword index of over 10.3 billion keywords and offers accurate and extensive backlink data updated every 15-30 minutes and it is the world's most extensive backlink index database.

Features

  • Backlink alerts data and new keywords: Get an alert when your site is linked to or discussed in blogs, forums, comments, or when new keywords are added to a blog posting about you.
  • Intuitive interface: The intuitive design of the widget helps you see the overall health of your website and search engine ranking at a glance.
  • Site Explorer: The Site Explorer will give you an in-depth look at your site's search traffic.
  • Domain Comparison
  • Reports with charts and graphs
  • JavaScript rendering and a site audit can identify SEO issues.
  • A question explorer that provides well-crafted topic suggestions

Direct Comparisons: Ahrefs vs SEMrush

Now that you know a little more about each tool, let's take a look at how they compare. I'll analyze each tool to see how they differ in interfaces, keyword research resources, rank tracking, and competitor analysis.

User Interface

Ahrefs and SEMrush both offer comprehensive information and quick metrics regarding your website's SEO performance. However, Ahrefs takes a bit more of a hands-on approach to getting your account fully set up, whereas SEMrush's simpler dashboard can give you access to the data you need quickly.

In this section, we provide a brief overview of the elements found on each dashboard and highlight the ease with which you can complete tasks.

AHREFS



The Ahrefs dashboard is less cluttered than that of SEMrush, and its primary menu is at the very top of the page, with a search bar designed only for entering URLs.

Additional features of the Ahrefs platform include:

  • You can see analytics from the dashboard, including search engine rankings to domain ratings, referring domains, and backlink
  • Jumping from one tool to another is easy. You can use the Keyword Explorer to find a keyword to target and then directly track your ranking with one click.
  • The website offers a tooltip helper tool that allows you to hover your mouse over something that isn't clear and get an in-depth explanation.

SEMRUSH



When you log into the SEMrush Tool, you will find four main modules. These include information about your domains, organic keyword analysis, ad keyword, and site traffic.

You'll also find some other options like

  • A search bar allows you to enter a domain, keyword, or anything else you wish to explore.
  • A menu on the left side of the page provides quick links to relevant information, including marketing insights, projects, keyword analytics, and more.
  • The customer support resources located directly within the dashboard can be used to communicate with the support team or to learn about other resources such as webinars and blogs.
  • Detailed descriptions of every resource offered. This detail is beneficial for new marketers, who are just starting.

WHO WINS?

Both Ahrefs and SEMrush have user-friendly dashboards, but Ahrefs is less cluttered and easier to navigate. On the other hand, SEMrush offers dozens of extra tools, including access to customer support resources.

When deciding on which dashboard to use, consider what you value in the user interface, and test out both.

Rank Tracking

If you're looking to track your website's search engine ranking, rank tracking features can help. You can also use them to monitor your competitors.

Let's take a look at Ahrefs vs. SEMrush to see which tool does a better job.

Ahrefs



The Ahrefs Rank Tracker is simpler to use. Just type in the domain name and keywords you want to analyze, and it spits out a report showing you the search engine results page (SERP) ranking for each keyword you enter.

Rank Tracker looks at the ranking performance of keywords and compares them with the top rankings for those keywords. Ahrefs also offers:

You'll see metrics that help you understand your visibility, traffic, average position, and keyword difficulty.

It gives you an idea of whether a keyword would be profitable to target or not.

SEMRUSH



SEMRush offers a tool called Position Tracking. This tool is a project tool—you must set it up as a new project. Below are a few of the most popular features of the SEMrush Position Tracking tool:

All subscribers are given regular data updates and mobile search rankings upon subscribing

The platform provides opportunities to track several SERP features, including Local tracking.

Intuitive reports allow you to track statistics for the pages on your website, as well as the keywords used in those pages.

Identify pages that may be competing with each other using the Cannibalization report.

WHO WINS?

Ahrefs is a more user-friendly option. It takes seconds to enter a domain name and keywords. From there, you can quickly decide whether to proceed with that keyword or figure out how to rank better for other keywords.

SEMrush allows you to check your mobile rankings and ranking updates daily, which is something Ahrefs does not offer. SEMrush also offers social media rankings, a tool you won't find within the Ahrefs platform. Both are good which one do you like let me know in the comment.

Keyword Research

Keyword research is closely related to rank tracking, but it's used for deciding which keywords you plan on using for future content rather than those you use now.

When it comes to SEO, keyword research is the most important thing to consider when comparing the two platforms.

AHREFS



The Ahrefs Keyword Explorer provides you with thousands of keyword ideas and filters search results based on the chosen search engine.

Ahrefs supports several features, including:

  • It can search multiple keywords in a single search and analyze them together. At SEMrush, you also have this feature in Keyword Overview.
  • Ahrefs has a variety of keywords for different search engines, including Google, YouTube, Amazon, Bing, Yahoo, Yandex, and other search engines.
  • When you click on a keyword, you can see its search volume and keyword difficulty, but also other keywords related to it, which you didn't use.

SEMRUSH



SEMrush's Keyword Magic Tool has over 20 billion keywords for Google. You can type in any keyword you want, and a list of suggested keywords will appear.

The Keyword Magic Tool also lets you to:

  • Show performance metrics by keyword
  • Search results are based on both broad and exact keyword matches.
  • Show data like search volume, trends, keyword difficulty, and CPC.
  • Show the first 100 Google search results for any keyword.
  • Identify SERP Features and Questions related to each keyword
  • SEMrush has released a new Keyword Gap Tool that uncovers potentially useful keyword opportunities for you, including both paid and organic keywords.

WHO WINS?

Both of these tools offer keyword research features and allow users to break down complicated tasks into something that can be understood by beginners and advanced users alike.

If you're interested in keyword suggestions, SEMrush appears to have more keyword suggestions than Ahrefs does. It also continues to add new features, like the Keyword Gap tool and SERP Questions recommendations.

Competitor Analysis

Both platforms offer competitor analysis tools, eliminating the need to come up with keywords off the top of your head. Each tool is useful for finding keywords that will be useful for your competition so you know they will be valuable to you.

AHREFS



Ahrefs' domain comparison tool lets you compare up to five websites (your website and four competitors) side-by-side.it also shows you how your site is ranked against others with metrics such as backlinks, domain ratings, and more.

Use the Competing Domains section to see a list of your most direct competitors, and explore how many keywords matches your competitors have.

To find more information about your competitor, you can look at the Site Explorer and Content Explorer tools and type in their URL instead of yours.

SEMRUSH



SEMrush provides a variety of insights into your competitors' marketing tactics. The platform enables you to research your competitors effectively. It also offers several resources for competitor analysis including:

Traffic Analytics helps you identify where your audience comes from, how they engage with your site, what devices visitors use to view your site, and how your audiences overlap with other websites.

SEMrush's Organic Research examines your website's major competitors and shows their organic search rankings, keywords they are ranking for, and even if they are ranking for any (SERP) features and more.

The Market Explorer search field allows you to type in a domain and lists websites or articles similar to what you entered. Market Explorer also allows users to perform in-depth data analytics on These companies and markets.

WHO WINS?

SEMrush wins here because it has more tools dedicated to competitor analysis than Ahrefs. However, Ahrefs offers a lot of functionality in this area, too. It takes a combination of both tools to gain an advantage over your competition.

Pricing

Ahrefs

  • Lite Monthly: $99/month
  • Standard Monthly: $179/month
  • Annually Lite: $990/year
  • Annually Standard: $1790/year

SEMRUSH

  • Pro Plan: $119.95/month
  • Guru Plan:$229.95/month
  • Business Plan: $449.95/month

Which SEO tool should you choose for digital marketing?

When it comes to keyword data research, you will become confused about which one to choose.

Consider choosing Ahrefs if you

  • Like friendly and clean interface
  • Searching for simple keyword suggestions

  • Want to get more keywords for different search engines like Amazon, Bing, Yahoo, Yandex, Baidu, and more

 

Consider SEMrush if you:

  • Want more marketing and SEO features
  • Need competitor analysis tool
  • Need to keep your backlinks profile clean
  • Looking for more keyword suggestions for Google

Both tools are great. Choose the one which meets your requirements and if you have any experience using either Ahrefs or SEMrush let me know in the comment section which works well for you.

 

 




us

TOP 11 AI MARKETING TOOLS YOU SHOULD USE (Updated 2022)

  

 The marketing industry is turning to artificial intelligence (AI) as a way to save time and execute smarter, more personalized campaigns. 61% of marketers say AI software is the most important aspect of their data strategy.

  If you’re late to the AI party, don’t worry. It’s easier than you think to start leveraging artificial intelligence tools in your marketing strategy. Here are 11 AI marketing tools every marketer should start using today.

1. Jasper Ai(Formerly known as Jarvis)


Jasper is a content writing and content generation tool that uses artificial intelligence to identify the best words and sentences for your writing style and medium in the most efficient, quick, and accessible way.

Key Features

  •  It's trusted by 50,000+ marketers for creating engaging marketing campaigns, ad copy, blog posts, and articles within minutes which would traditionally take hours or days. Special Features:
  • Blog posts have been optimized for search engines and rank high on Google and other search engines. This is a huge plus for online businesses that want to generate traffic to their website through content marketing.
  • 99.9% Original Content and guarantees that all content it generates will be original, so businesses can focus on their online reputation rather than worrying about penalties from Google for duplicate content.
  • Long-Form Article Writing – Jasper.ai is also useful for long-form writing, allowing users to create articles of up to 10,000 words without any difficulty. This is ideal for businesses that want to produce in-depth content that will capture their audience’s attention.
Wait! I've got a pretty sweet deal for you. Sign up through the link below, and you'll get (10k Free Credits)


2. Personalize

 Personalize is an AI-powered technology that helps you identify and produce highly targeted sales and marketing campaigns by tracking the products and services your contacts are most interested in at any given time. The platform uses an algorithm to identify each contact’s top three interests, which are updated in real-time based on recent site activity.

Key Features

  • Identifies  top three interests based on metrics like time on page, recency, and frequency of each contact
  • Works with every ESP and CRM
  • Easy to get up and running in days
  • Enterprise-grade technology at a low cost for SMBs

3. Seventh Sense

  Seventh Sense provides behavioral analytics that helps you win attention in your customers’ overcrowded email inboxes. Choosing the best day and time to send an email is always a gamble. And while some days of the week generally get higher open rates than others, you’ll never be able to nail down a time that’s best for every customer. Seventh Sense eases your stress of having to figure out the perfect send-time and day for your email campaigns. The AI-based platform figures out the best timing and email frequency for each contact based on when they’re opening emails. The tool is primarily geared toward HubSpot and Marketo customers 

Key Features 

  • AI determines the best send-time and email frequency for each contact
  • Connects with HubSpot and Marketo

4. Phrasee

  Phrasee uses artificial intelligence to help you write more effective subject lines. With its AI-based Natural Language Generation system, Phrasee uses data-driven insights to generate millions of natural-sounding copy variants that match your brand voice. The model is end-to-end, meaning when you feed the results back to Phrasee, the prediction model rebuilds so it can continuously learn from your audience.

Key Features 

  • Instantly generates millions of human-sounding, brand-compliant copy variants
  • Creates tailored language models for every customer
  • Learns what your audience responds to and rebuilds the prediction model every time

5. Hubspot Seo

  HubSpot Search Engine Optimization (SEO) is an integral tool for the Human Content team. It uses machine learning to determine how search engines understand and categorize your content. HubSpot SEO helps you improve your search engine rankings and outrank your competitors. Search engines reward websites that organize their content around core subjects, or topic clusters. HubSpot SEO helps you discover and rank for the topics that matter to your business and customers.

Key Features 

  • Helps you discover and rank topics that people are searching for
  • Provides suggestions for your topic clusters and related subjects
  • Integrates with all other HubSpot content tools to help you create a well-rounded content strategy

 6. Evolve AI

  When you’re limited to testing two variables against each other at a time, it can take months to get the results you’re looking for. Evolv AI lets you test all your ideas at once. It uses advanced algorithms to identify the top-performing concepts, combine them with each other, and repeat the process to achieve the best site experience.

Key Features 

  • Figures out which content provides the best performance
  • Lets you test multiple ideas in a single experiment instead of having to perform many individual tests over a long period
  • Lets you try all your ideas across multiple pages for full-funnel optimization
  • Offers visual and code editors

7. Acrolinx

  Acrolinx is a content alignment platform that helps brands scale and improves the quality of their content. It’s geared toward enterprises – its major customers include big brands like Google, Adobe, and Amazon - to help them scale their writing efforts. Instead of spending time chasing down and fixing typos in multiple places throughout an article or blog post, you can use Acrolinx to do it all right there in one place. You start by setting your preferences for style, grammar, tone of voice, and company-specific word usage. Then, Acrolinx checks and scores your existing content to find what’s working and suggest areas for improvement. The platform provides real-time guidance and suggestions to make writing better and strengthen weak pages.

Key features

  • Reviews and scores existing content to ensure it meets your brand guidelines
  • Finds opportunities to improve your content and use automation to shorten your editorial process.
  • Integrates with more than 50 tools and platforms, including Google Docs, Microsoft Word, WordPress, and most web browsers.

8. MarketMuse 

MarketMuse uses an algorithm to help marketers build content strategies. The tool shows you where to target keywords to rank in specific topic categories, and recommends keywords you should go after if you want to own particular topics. It also identifies gaps and opportunities for new content and prioritizes them by their probable impact on your rankings. The algorithm compares your content with thousands of articles related to the same topic to uncover what’s missing from your site.

Key features:

  • The built-in editor shows how in-depth your topic is covered and what needs improvement
  • Finds gaps and opportunities for new content creation, prioritized by their probable impact and your chance of ranking

9. Copilot

Copilot is a suite of tools that help eCommerce businesses maintain real-time communication with customers around the clock at every stage of the funnel. Promote products, recover shopping carts and send updates or reminders directly through Messenger.

Key features: 

  • Integrate Facebook Messenger directly with your website, including chat history and recent interactions for a fluid customer service experience 
  • Run drip messenger campaigns to keep customers engaged with your brand
  • Send abandoned carts, out-of-stock, restock, preorder, order status, and shipment notifications to contacts 
  • Send branded images, promotional content, or coupon codes to those who opt in
  • Collect post-purchase feedback, reviews, and customer insight
  • Demonstrate social proof on your website with a widget, or push automatic Facebook posts sharing recent purchases
  • Display a promotional banner on your website to capture contacts instantly

10. Yotpo

Yotpo’s deep learning technology evaluates your customers’ product reviews to help you make better business decisions. It identifies key topics that customers mention related to your products—and their feelings toward them. The AI engine extracts relevant reviews from past buyers and presents them in smart displays to convert new shoppers. Yotpo also saves you time moderating reviews. The AI-powered moderation tool automatically assigns a score to each review and flags reviews with negative sentiment so you can focus on quality control instead of manually reviewing every post.

Key features:

  • Makes it easy for shoppers to filter reviews and find the exact information they’re looking for
  • Analyzes customer feedback and sentiments to help you improve your products
  • Integrates with most leading eCommerce platforms, including BigCommerce, Magento, and Shopify.

11. Albert AI

  Albert is a self-learning software that automates the creation of marketing campaigns for your brand. It analyzes vast amounts of data to run optimized campaigns autonomously, allowing you to feed in your own creative content and target markets, and then use data from its database to determine key characteristics of a serious buyer. Albert identifies potential customers that match those traits, and runs trial campaigns on a small group of customers—with results refined by Albert himself—before launching it on a larger scale.

  Albert plugs into your existing marketing technology stack, so you still have access to your accounts, ads, search, social media, and more. Albert maps tracking and attribution to your source of truth so you can determine which channels are driving your business.

Key features:

  • Breaks down large amounts of data to help you customize campaigns
  • Plugs into your marketing technology stack and can be used across diverse media outlets, including email, content, paid media, and mobile

Final Saying

There are many tools and companies out there that offer AI tools, but this is a small list of resources that we have found to be helpful. If you have any other suggestions, feel free to share them in the comments below this article. As marketing evolves at such a rapid pace, new marketing strategies will be invented that we haven't even dreamed of yet. But for now, this list should give you a good starting point on your way to implementing AI into your marketing mix.

Note: This article contains affiliate links, meaning we make a small commission if you buy any premium plan from our link.





us

We’re breaking down usage-based pricing and growth strategies at TechCrunch Early Stage

Software as a service (SaaS) — both a revelation and a revolution — completely disrupted the decades-old software selling paradigm. It turned buying software from an infrequent, high-cost and, for many companies, time-consuming process into a hosted, monthly and predictable cost-per-seat subscription service. SaaS has essentially become the de facto business model for early-stage startups […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

Lightning strikes again as Electric hits unicorn status

Wherever we are in the journey of navigating a pandemic, remote work is still hot. Electric, one of the many companies making it easier for organizations to work remotely, has capitalized on this trend so much in the past couple years that it’s now a unicorn. Founder and CEO Ryan Denehy told TechCrunch that the […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

Women’s leadership network Chief surges to unicorn status

As Ariana Grande would say, god is a woman. So it should come as no surprise that Chief, the network designed to develop the leadership skills of women, has hit a $1.1 billion valuation in a matter of three years. The startup, led by founders Carolyn Childers and Lindsay Kaplan, just raised a $100 million […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

Airbnb is reinventing itself — Brian Chesky tells us why

We sat down with founder and CEO Brian Chesky to discuss the release, where Airbnb is headed and how he's planning for the future.

© 2024 TechCrunch. All rights reserved. For personal use only.




us

Casper king Philip Krim is getting into the insurance business

Since departing his role as Casper CEO in 2021, Philip Krim has spent the majority of his time investing and incubating companies via Montauk Ventures. The latest is an insurance company called Ranger, which aims to elevate the agents in the insurance industry, rather than replace them. Most of the new-wave insurance platforms out there […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

Industry Economist - GS-9/11

Announcement Number: PMF-AO-2018-0923
Closing Date: 11 May 2018




us

Industry Economist - GS-14

Announcement Number: TN-20-EI-00882-MP
Closing Date: 19 March 2020




us

Industry Economist (Direct Hire) - GS-14

Announcement Number: TN-19-EI-00866-DH
Closing Date: 15 August 2019




us

Industry Economist - Direct Hire - GS-11-13

Announcement Number: TN-19-EI-00859-DH
Closing Date: 02 April 2020




us

Industry Economist/Operations Research Analyst - GS-0110/1515-09/11

Announcement Number: PMF-2017-0392
Closing Date: 14 April 2017




us

Student Trainee - General Business (Pathways Internship ) - GS-3-11

Announcement Number: SE-18-BUS-INTERN
Closing Date: 12 April 2018




us

Student Trainee - General Business (Pathways Internship ) - GS 03-07

Announcement Number: TN-19-EI-BUS-INTERN
Closing Date: 20 February 2019




us

Supervisory Industry Economist/Supervisory Operations Research Analyst - GS-15

Announcement Number: TN-20-EI-00901-MP
Closing Date: 13 July 2020




us

EIA to initiate collection of data regarding electricity use by U.S. cryptocurrency miners

The U.S. Energy Information Administration (EIA) is initiating a provisional survey of electricity consumption information from identified cryptocurrency mining companies operating in the United States.




us

Media Advisory: EIA leaders discuss Winter Fuels Outlook 2024–2025, which forecasts U.S. household winter heating costs

The U.S. Energy Information Administration (EIA) will host a webinar on Wednesday, October 9, to discuss price, consumption, and expenditure trends for major heating fuels for U.S. households for the upcoming winter. EIA’s Winter Fuels Outlook includes U.S. national and regional forecasts for electric heat, natural gas, heating oil, and propane. We will publish the Winter Fuels Outlook forecasts on Tuesday, October 8, as part of the Short-Term Energy Outlook.




us

Tripledot snaps up $116M at a $1.4B valuation as casual mobile games become serious business

Casual mobile games have reached a fever pitch of interest with consumers, and so too with investors, who are rushing to back the biggest and most promising startups building these quick hits of engagement and diversion. In the latest development, a startup out of London called Tripledot — the company behind a popular Solitaire app, […]

© 2024 TechCrunch. All rights reserved. For personal use only.




us

EWA, which taps into popular media to teach languages, hits 51M downloads and 3.5M MAUs and raises its first outside funding

Online language learning continues to be a huge opportunity for startups, with the most engaging experiences meeting a surge of interest from consumers looking for more productivity out of the hours that they spend on their smartphones. In one of the more recent developments, a language learning app called EWA — which has built a […]

© 2024 TechCrunch. All rights reserved. For personal use only.