The moment Steve Jobs’ and Apple’s work first came into my life was back in 2002. That first brush, I hated it. 

In time, I came to see him for the genius and pioneer that he was, and the work that Apple did - and does - as amongst the most extraordinary in the World today.

First some context:

In 2002, I was at the European BSD conference and Jordan Hubbard, founder of FreeBSD and then newly-employed release engineer at Apple, had secured for the “terminal room” a sponsorship from Apple which meant the room was full of the 2002 iMacs. The 2002 iMac was a little “alien” in that each machine was a dome with a flexible protruding screen. Installed on them was OS X, an operating system I had beta tested before its first release on an ancient iBook, and I had very mixed feelings about.

It was pretty. But was it really a Unix? The other developers of BSD Unix in the room needed very little convincing. The command line was Unix, but the desktop and applications on there were beautiful. It was what they dreamed a Unix should be. Many of them left that conference committed to buying Apple equipment and moving to OS X within the year.

I resented this “attack” on the community, but could see where they were coming from. It was - and remains - a key part of Apple’s renaissance: build great tools for developers and alpha-geeks, and in turn the developers will build an ecosystem that users crave. Instill in the developers an aesthetic and teach them a way to do the things they struggle with (human interface guidelines, for example), and they will reward you with loyalty.

In short: empower your customers, and they’ll empower you.

No technology firm had done this as successfully before as Apple were doing between 2002 and 2004.

By 2004, I had just about had it with the drain away from the community Apple had “caused”. On one mailing list I wrote a very angry email in response to somebody else’s request for configuration advice on their latest Apple laptop:

http://lists.freebsd.org/pipermail/freebsd-chat/2004-October/002684.html

“Yes, of course. My advice is that you sell your over-priced fashion-victim toy with it’s Fisher Price Unix installed, and use the money instead to buy yourself a top of the range Thinkpad. It will outperform it, run FreeBSD, not look out of fashion next season, has been built by a company that is truly committed to the open source movement and whose execs don’t patronise you by assuming you travel to work on a skateboard in cargo pants or worse, pander to your girlfriend’s idea of what a computer should be.”

Ashamed by my petulant anger, about six month later I decided to reconsider, step back and think about what they were doing in a wider scheme of the industry I was in. This was when I started to “get it”. It was when I could see what others lauded about Apple and its founders.

Within 14 months of writing that email I had acquired a 12” iBook. It was all I could afford at the time, and even then it was subsidised by the fact that I was working in a University faculty and so got a discount.

I immediately loved the fact I had a Unix machine with WiFi and Bluetooth that I didn’t need to spend a week configuring. I loved the software I could buy, and that all the open source tools I loved would work too. I loved the thought that had gone into developing that code underlying OS X. I loved the developer tools and Safari. I found myself thinking more and more about aesthetics and craftsmanship as part of what I do as a developer. Suddenly programming wasn’t just a dry science of mathematics and engineering: Steve’s ideas were getting to me through the product of his and Apple’s work.

Two things then happened like thunderbolts. 

First, I had found a copy of Steve’s commencement speech to Stanford in 2005.

Steve’s speech stuck with me. I had studied rhetoric, and was pleased by the simple construct he had used - a structure I would begin to notice he used in product announcements - but the content had hit me somewhere deep.

In it he talked about three things:

• Follow your intuition, because in hindsight the dots will join up. You can’t plan to be great, you just have to let the intuition guide you.
• Do what you love, and change things if you find yourself not enjoying life
• Death is inevitable. It’s coming. Deal with it as an agent of change, and don’t waste your life.

The second thing that happened around then, was that I discovered the Ruby programming language, a language that was designed to be beautiful and enjoyable for programmers to work with.

It astonished me.

I don’t think it would have done if by that point I had not started to “get” aestheticism in software, the Apple way. It’s no secret that the Ruby on Rails framework is developed almost entirely on Apple OS X machines. A Ruby conference is basically a hang-out of Apple fans. The two seem to go hand-in-hand together, just like how in 2002 it was Apple and the BSD guys.

Last night as I watched the speech again on YouTube (on my iPhone, natch), I realised I was connecting dots back, and in hindsight the impact this speech and this discovery had on me was immense.

Coupled with the discovery of Ruby, what happened next was perhaps inevitable, but still surprised me.

I went and started my own business.

I had always wanted to, but right there and then, something clicked, and I got rid of all the fear and doubt and realised that when I looked back on my life I wanted to be able to say that for a while at least I had been an “entrepreneur”.

I made the decision that I would not work on projects in that business I did not enjoy. I would only work on things that brought me joy: that is to say, I would only write code in Ruby. A brave choice in early 2006 when Rails had yet to reach v1.0 and Ruby was still considered a “toy” language by many.

I had no money, no client roster, and survived the first six months coding away on that tiny, slow little 12” iBook for friends who had piece work for me. I had never been happier.

I ate noodles and beans on toast, drank donated Guinness and chose to love my work. Working from home I would love waking late on a Monday morning, but I could never lie-in: I always wanted to just get started.

I spent the next few years helping other businesses, talking about development as a craft, not just a science.

I went into schools and told kids that learning how to write beautiful software was the most powerful skill you could cheaply acquire in this generation. Like me, they could come up with an idea and with a laptop and internet connection share it with the World in a weekend.

In the years since, I have helped dozens of start-ups, spoken to thousands of teenage children (and hopefully inspired a few to give programming with an artistic flair a go), and changed my life substantially.

I am not the same man I was in 2005. The depression and anxiety I had suffered prior to then have more or less gone. I have a brilliant relationship with an amazing girl who I consider to be my best friend, and I do work that makes me excited almost every day.

The decisions I made in those few months in 2005 and early 2006, looking back, are what made me who I am today.

I had to call time on my main business in 2010 partly because I was finding myself looking in the mirror and not looking forward to the day ahead any more - just like Steve had said, I decided I needed to change something. As sales had dried up I realised I was doing something I no longer enjoyed.

I then turned down one job offer for another on a quarter of the salary because it felt right, it felt like more interesting work and ultimately I knew it might lead to an exciting adventure I had dreamed about.

Today I work on an amazing product with brilliant people and finding myself learning new things every day.

Looking back I realise I have developed a new sense of intense curiosity. I will wander in my work, inquisitively poking whole areas I know little about. I read more, listen more and learn more. I teach where I can, I play, and I explore.

I realise that my time on this little rock is limited, and I try and make sure every day I do something that makes me smile.

In hindsight then, Steve’s words and work have had a substantial impact on who I am today professionally. Because that impact made my work more joyful, pleasant and fulfilling, in turn, his words and work have made my life better than it would have been without his impact.

“This was a very typical time. I was single. All you needed was a cup of tea, a light, and your stereo, you know, and that’s what I had.”

It’s all the more impressive because according to “the rules” society is meant to work by, he should have been another liberal arts wash-up. As I said on Facebook earlier:

“I don’t think the economically right-wing anywhere - US, UK, Eurozone, China, anywhere - would be able to deal with the idea that the largest company on the planet was founded by a Buddhist counter-culturalist of complex family origins who made decisions based on intuition, aestheticism, love and curiosity.

Yet, it makes perfect sense to me.”

I never met him, never got close to knowing him the way that his friends and family did, or even his colleagues, but in my own way I learned to love him. His impact will be with me for the rest of my life, and late last night as the news broke here in the UK, despite it being on the cards for a while, the news came as a shock and I had to hold back the tears.

His critics’ words (and there are many!), sound very much like my own before I “got it”. Right now - today - though, it is petulant, angry, juvenile scribbling, and unworthy of any mature grown-up, given it is less than 24 hours since his dying.

Some call him a fascist, others a megalomaniac. In essence all he was trying to do was produce the best - and most human-friendly - technological products humanity was capable of producing right now. He did so within the rules shareholders gave him along with their money, because after being fired once, he didn’t want to mess up and be fired again. As ever, he exceeded their expectations and produced a company larger than any other on earth in terms of market capitalisation.

When you have a vision, as long as nobody gets hurt along the way, there’s no harm in following it ruthlessly. That’s what he did.

Some point to the fact that he didn’t donate much to charity in his life time, but I’m quietly confident that is because he didn’t want the ego stroking whilst he was still alive, and in coming years and months his wealth will quietly reach parts of the World that need it. He felt that shareholders’ money was their, and he shouldn’t give it away. He felt the best way he could help the World was by empowering as many people as possible. There’s no real shame in that. And in that, he was immensely successful.

He was also a subversive, and this is a point that his critics miss - or point to - the most. Biologically he was a half-Syrian Muslim, which when acknowledged in the last decade caused the conservative right in the US a huge problem: was the leader of the hottest thing on Wall Street one of them? They needn’t have worried - he’d discovered Buddhism many years ago. Adoptively he grew up to be a counter-culture Bay Area “hippie” and counter-culture type that worried some in the establishment even more.

His critics point to the consumerist message of Apple, without realising its founding principle was to go against the grain and to help people push further than the establishment wanted them to. The fact that he was able to make a living - a good living - as reward for that vision should not be seen as a fault or flaw.

Those unfamiliar with this background with questions to ask might want to start here. It might change your mind about him.

He wasn’t perfect. Nobody is. But regardless, he was an inspiration to millions who right now are working at building the next generation of technology. He showed us what we were capable of when we tried, and his death some 20-30 years “before his time” shows what a great leveller pancreatic cancer can be. So, if you are a critic: please shut the hell up and let us deal with paying tribute to him in our own way. You’ll reap the benefits as we march forward, inspired by his vision, into giving you the technology you deserve to make the World a better place.

I genuinely believe those who hate him haven’t given him - specifically what lay beneath his vision - a chance, in the same way I hadn’t.

The moment I did though and started to use the tools he and his company produced the way they were designed, my life got better and my attitude to what I wanted to do with my life improved.

I can’t think of another businessman I could say that about. I can’t think of another businessman anybody will be able to say that about when they die.

As I watched that commencement speech another time, the words were as fresh and as poignant as ever. His final few words seem particularly appropriate to me today, and so I will leave you with them. You may love him, you may hate him, but you can’t disagree that his vision was sharp, and worth sharing.

My thoughts and condolences today are of course with his family, his friends and colleagues, and all who were impacted by Steve from a distance the way I was. Steve was an amazing man, who inspired so many and has changed the World for the better, forever.

No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960’s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

Thank you all very much.

Illustration by Jonathan Mak

Se acerca el día en el que la mayoría de las personas no necesite un ordenador personal tal y como lo conocemos, o al menos es lo que piensa el presidente de Apple.

In this clip, Steve Jobs pauses for 18 seconds to contemplate a question deeply before answering.

Title: FAQ: Steve Jobs' Pancreatic Cancer
Category: Health News
Created: 8/26/2011 11:00:00 AM
Last Editorial Review: 8/26/2011 12:00:00 AM

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