In the chaotic, competitively Darwinian, undifferentiated market, the role of marketing is more powerful than ever before, provided that it is done right!

As more and more people participate in the digital economy, there is a need for countries to develop a framework to regulate and to get a 'fair' share of taxes from the revenues generated by such businesses.

The People function is now all about the 4 Ps. If it was “customer is the king” earlier, today it is all about “talent” being the most important thing for an organization.

Task management is superior to time management as it provides the required flexibility, personalisation and customisation.

Yes Bank moratorium: RBI Board Member explains why it took so much time

Over the past few years, the company has had meditation sessions, K-pop dance routines, and puppy tricks punctuate its weekly, Wednesday-afternoon meeting.

Startups are supposed to be very, very fast. They “move fast and break things,” they “hire fast, fire fast,” and they certainly fail fast. They have a magazine: Fast Company. They have a diet: intermittent fasting.

Paradoxically and fatally, just when risk of a downturn is at its highest, optimism also ends up peaking! So be careful with your forecasts; and even more careful with the forecasts of others.

Financial Planner Pankaaj Maalde suggests that Sharma build an emergency fund of Rs 5.1 lakh, which is equal to six months’ expenses, and a medical buffer of Rs 10 lakh for his mother. Here's what his financial goals include.

We can do a lot without spending money, and money well spent can do a lot. Let your money help you and those around you live better. Rather than lying meaninglessly in expired bonds, unaccessed PPF accounts, unused vases and unworn dresses.

The United States Citizenship and Immigration Services receives about 1,00,000 green card applications from high-skilled applicants of Indian origin every year.

Credit risk funds have always been vulnerable to its investments of up to 65% (and more) in the lower-rated instruments. To earn higher returns than the rest of the debt categories, the fund manager buys high-yielding, low credit quality bonds.

For complete protection from rising medical costs, one needs both indemnity as well as defined-benefit type of health plans.

Psychology says your identity is the way you define your uniqueness through your past, present and future.

Report suggest the plant operated between 1997 -2019 without valid environment clearances.

However, record-low yields are pointing to an undercurrent of worry in the market.

We may no longer dry papads at home in summer, but this uniquely Indian product deserves to be celebrated.

Why do chefs in India continue to serve so much pastiche on the plate while pretending it is original work? One reason is that audiences lap it up.

By @brad_cummings Social Networking and Social Media have quickly become pop culture phrases. Since the advent of Facebook and Twitter several years after that, these sites have evolved. Facebook has moved from a niche destination for 20-somethings and younger to beacons of society where those in their Golden Years are now navigating on a regular […]

The post Inside The Paulick Report: Why You Should Join the Twitters appeared first on Horse Racing News | Paulick Report.

The Hancock family's Claiborne Farm has had a long and successful association with both the Phipps and Janney families. Countless champions and Grade 1 winners that have been bred by the Phippses and Janneys were born and raised at Claiborne. That friendship will be put to the test on Saturday when Departing, owned in partnership […]

The post Shanklin: ‘Why Seth Hancock is Going Against His Own Best Business Interests’ appeared first on Horse Racing News | Paulick Report.

In a new post on the ThoroEdge Equine Performance website, Bill Pressey wonders if winning the Belmont Stakes in a time of 2:30+ is now the “new normal”. In the article, Pressey studies the figures and times of the Belmont over several decades. Not only have the winning times gotten slower, they are the equivalent […]

The post ThoroEdge: ‘Why Does the Belmont Keep Getting Slower?’ appeared first on Horse Racing News | Paulick Report.

While most pro teams are named after the cities they are based in, each of Minnesota's six teams uses the state name — the Twins, Vikings, Wild, Timberwolves, Lynx and United. Blame the Twin Cities.

My country's rules are based on trust — both on the part of citizens and officials. But I know this doesn't work for every society.

The following came in the email: I’m a reporter for **, and am looking for comment on the stats Gov Cuomo just released. Would you be available for a 10-minute phone conversation? Please let me know. Thanks so much, and here’s the info: Here is the relevant part: In New York City, about 21 percent, […]

John Fund writes: [Imperial College epidemiologist Neil] Ferguson was behind the disputed research that sparked the mass culling of eleven million sheep and cattle during the 2001 outbreak of foot-and-mouth disease. He also predicted that up to 150,000 people could die. There were fewer than 200 deaths. . . . In 2002, Ferguson predicted that […]

After snapping up more than $500 billion in emergency loans in just three weeks, small-business owners have lost interest in the federal Paycheck Protection Program. Minnesota business owners are among those who may give back a chunk of their forgivable loans.

Did you know that WordPress CMS powers around 26% of all the websites?  This CMS has always been a favourite among the web-savvy users and start-ups because of its simple yet powerful features. If you have plans to start a small business website using any CMS platform, then WordPress is worth choosing because it comes...

The federal government’s wage subsidy scheme may be wound back before its promised six month life span.

Somewhere between 9.5 per cent and 44 per cent of the entire workforce is now really jobless as a result of the government-mandated lockdowns of the economy.

The popular burger chain has reopened its Guildford branch but is it worth ordering for delivery?

McDonald's will reopen 15 restaurants in the south of England next week - but none in the North East

The former striker is now a fully-fledged member of the back-room team and wants Longstaff "locked down" to a new contract

Successful design manages cognitive load. Cognitive load is a technical term for “mental effort,” more specifically it’s the total amount of mental effort required for a given task. Completing any task requires some level of mental effort. This includes learning new information, analyzing stimuli, and working with short and long-term memory. Mental energy which has […]

The post What is cognitive load and why does it matter in web and interface design? appeared first on Psychology of Web Design | 3.7 Blog.

You’re homepage is beautifully designed. It’s clear all the ways you can help. You’ve articulated why someone should hire you. You’ve validated your claims through case studies and testimonials, yet… You’re not getting the volume of leads you need. Sure they trickle in every month, but it’s not enough to grow your business. What are […]

The post Why Your Website Doesn’t Generate Leads (and how to fix it) appeared first on Psychology of Web Design | 3.7 Blog.

Personas are antiquated… this coming from someone who has relied on and written about them for years. For years at 3.7 Designs, we’ve created personas during the design discovery phase. I recently realized that the traditional marketing persona is no longer a relevant practice. The keyword here is “traditional.” At 3.7 we’ve adopted a practice […]

The post Why personas are antiquated (and what you should use instead) appeared first on Psychology of Web Design | 3.7 Blog.

Phishing attacks are on the rise and have more than doubled from 2013-2018. In 2018, 64% of businesses experienced a phishing attack – costing nearly $2 million per incident. 1 in 3 consumers will stop supporting a business after they’ve undergone a security breach, and 74% of hackers say they’re rarely impressed by an organization’s...

Using WordPress for a business website is one of the best choices you can make as a business. It’s easy to get a site online and configured with a theme in under an hour. This is why WordPress now powers 35 percent of the websites on the internet. If you’re new to WordPress and don’t know why using WordPress plugins is helpful, this post will help. Below are seven benefits your business website will see when using plugins from the WordPress ecosystem. 1. Communicate With Customers It’s hard to run a business if your customers have no way to get

The post Why Using WordPress Addons Will Benefit Your Business Website appeared first on Photoshop Lady.

Rise, a high-end web design agency, uses WooCommerce as their go-to eCommerce solution. See how it helped them grow and why they won’t use anything else.

The post Rise Marketing Co: Why WooCommerce Is Our Go-To Solution appeared first on WooCommerce.

During COVID-19, you might be tempted to stay silent. But your customers need to hear from you! Learn how to craft the right message with the right tone.

The post Why Customer Communication is Crucial in Times of Uncertainty appeared first on WooCommerce.

Several hundred cars were parked outside a food bank in San Antonio on Good Friday — the food bank fed 10,000 people that day. Such scenes, increasingly common across the nation and evocative...

It’s simple—I don’t like recurring payments. And I don’t know about you, but with most recurring payments, I feel anxiety around this need to “get my money’s worth.” In other words, I often feel like I under-utilize the product and thus overpay to some extent. So why do I sell my software under a recurring […]

In response to the coronavirus, Americans were told by their federal and state governments to shut down their businesses, stop going to church, work, school or out to eat, travel only when necessary and hunker down at home. Originally, Americans were led to believe this was for a two- or three-week period, in order to flatten the curve and not overwhelm our health care system.

At seven weeks and counting, with staggering economic loss that will leave families and thousands of small businesses and farmers with profound devastation, the question must be asked, are we trying to flatten the curve or flatten our country?

The initial models that pointed to staggering loss of life from the coronavirus have proved wildly inaccurate. As of May 2, the CDC placed the number of deaths in the U.S. from the virus at 66,746. While all loss of life is deeply regrettable, these numbers cannot be considered in a vacuum. For perspective, deaths from pneumonia in the U.S. during the same period were 64,382, with average yearly deaths from influenza in the same range.

The original goal of closing much of the U.S. economy and staying at home was to flatten the curve of new coronavirus cases so that our hospital systems would not be overwhelmed. Hospitals built by the Army Corps of Engineers to handle the increased volume have mostly been taken down. Except for a few spots in the U.S. the health care system was not overwhelmed. As the medical models of casualties from the coronavirus continue to be adjusted down, it is clear the curve has been flattened, so why do we continue to stay closed and worsen the economic devastation that tunnel vision has thus far kept many of our leaders from acknowledging?

Many health experts say 80 percent of Americans will get the coronavirus and experience only mild symptoms. The curve has been flattened. Our health care system is not overwhelmed. Why is our economy, for the most part, still closed?

A University of Washington study recently revised the projected number of deaths from the coronavirus in Iowa from 1,367 to a much lower estimate of 365. While all loss of life is horrific, we must also consider the devastation being done to our economy, our families and our way of life by actions taken to combat the coronavirus.

It must be noted that 578 Iowans died from the flu and pneumonia in 2017, a greater number than are likely to pass away from the coronavirus. We also know that many who die from the virus are elderly with underlying health conditions, increasing the likelihood that any serious illness could result in their death. Are draconian government restrictions in response to the coronavirus still needed and economically sustainable? The data shows that the answers to both questions is no. We are no longer flattening the curve; we are flattening our state and nation.

We have seen the medical data. What has been less visible in news conferences and in the overall reporting of the coronavirus and our response to it, are the economic and human costs of what we are doing:

• 30 million Americans are out of work and the number grows daily.

• Dairy farmers are pouring out milk they have no market for.

• Pork producers are euthanizing hogs they have no market for.

• According to a study by Iowa State University, the losses to Iowa Agriculture are at a staggering $6.7 billion and growing, with the largest losses in pork production and ethanol.

• In Iowa, the economic loss for corn is estimated to be $788 million, $213 million for soybean and $34 million for cattle.

• The Iowa Restaurant Association estimates that between 10 & 25% of Iowa’s restaurants will not reopen.

• Iowa’s public universities are predicting a $187 million loss.

• Iowa is spending $200 million or more per month on unemployment claims, with over 171,000 Iowans unemployed.

• 29 percent of the U.S. economy is frozen as a result of government action, with U.S. economic output down 29 percent.

• U.S. unemployment could soon hit 47 million.

• Losses to U.S. tourism are predicted to top $910 billion.

• Retirement plans for millions of Americans are being decimated, with recent reports projecting the average 401(k) loss at 19 percent.

• Drug and alcohol addiction and relapse are increasing.

• Testing for chronic diseases such as high blood pressure, diabetes and heart disease are being delayed, which could lead to increasing health problems and life-threatening illnesses in the future.

• Economic damage to rural hospitals could lead to hospital closures and less access to health care in some areas.

• Warnings of a possible meat shortage in the U.S. have been issued by executives of Farmland and Tyson, with reports that the food supply chain is under stress. Several grocery store chains are now limiting meat purchases and some national restaurant chains are no longer offering certain meat products on their menus. Higher meat prices are almost certain in the months to come.

• Huge U.S. debt increases unlike anything seen since World War II, to the tune of over $3 trillion and counting, are adding to the already monstrous $22 trillion in U.S. debt. This does not bode well for our children or future economic stability.

The list of consequences goes on and on, and behind each of the statistics is a family struggling to survive, a father and mother fearful of how they will care for their children, a small-business owner seeing their dreams and hard work destroyed overnight by draconian government mandates, a restaurant owner deciding never to reopen, a dairy farmer throwing in the towel and a business owner postponing indefinitely plans for expanding.

Behind these numbers is an economy greatly impacted by the government response to the coronavirus, with implications for our economic well-being profound and long lasting. Expansion projects delayed, business closures, layoffs and contraction for many businesses will likely keep unemployment numbers high and depress economic expansion for an unknown amount of time.

Let us be clear, it grows worse every day we remain closed.

Steve Holt represents District 18 in the Iowa House.

I am absolutely thrilled that the Johnson County Board of Supervisors finally has both a person of color and a female majority on the board.

Why?

Because women make decisions and guide communities in totally different ways than men do. Women have a unique ability to communicate with those who need to be heard and to understand multiple sides of any argument.

Because our entire community needs to be represented on our Board of Supervisors. In Johnson County we have a vibrant, diverse, exciting community with the potential to come together to improve the lives of all our citizens and our community.

Because by including representatives from our entire community on our governing boards, those voices have the potential to be heard, and acted upon. This is the best way for us to hear the voices of all our diverse community. Yes, there are more voices to be heard and future elections will make that difference. We have come a long way from the times when every board member was a white male. Let’s keep going!

Because in Johnson County we purport ourselves to be a liberal, inclusive and vibrant community. We are most vibrant when all of us come together, honor each other, listen to each other, work together for common goals and have fun together.

Because that is the kind of community I long to live in. A community where every voice and concern is heard and people work toward solutions together, not from the top down, but from inclusivity, listening, understanding and taking action together.

Because change is most effective when it comes the roots up, not from the top down. Women and people of color have more experience and success working in this way.

Because men want to fix things and people of color and women are more adept at changing things by listening to the voices of concern.

I am enthusiastically looking forward to working with everybody as a member of the Johnson County Board of Supervisors.

Royceann Porter is a candidate in the Democratic primary for Johnson County Board of Supervisors.

Several hundred cars were parked outside a food bank in San Antonio on Good Friday — the food bank fed 10,000 people that day. Such scenes, increasingly common across the nation and evocative of loaves and fish, reflect the cruel facts about the wealthiest nation in the world: 80 percent of Americans live paycheck to paycheck, and 100 percent of Americans were unprepared for the COVID-19 pandemic. People are hungry due to macroeconomic and environmental factors, not because they did something wrong. Although everyone is at risk in this pandemic, the risk is not shared equally across socioeconomic classes. Universal basic health care could resolve this disparity and many of the moral and economic aspects associated with the pandemic.

Increases in the total output of the economy, or the gross domestic product (GDP), disproportionately benefit the wealthy. From 1980 to 2020, the GDP increased by 79 percent. Over that same time, the after-tax income of the top 0.01 percent of earners increased by 420 percent, while the after-tax income of the middle 40 percent of earners increased by only 50 percent, and by a measly 20 percent for the bottom 50 percent of earners. At present, the top 0.1 percent of earners have the same total net worth as the bottom 85 percent. Such income inequality produces poverty, which is much more common in the U.S. than in other developed countries. Currently 43 million Americans, or 12.7 percent of the population, live in poverty.

At the same time, 30 million Americans are uninsured and many more are underinsured with poorly designed insurance plans. The estimated total of uninsured and underinsured Americans exceeds 80 million. In addition, most of the 600,000 homeless people and 11 million immigrants in the U.S. lack health care coverage. Immigrants represent an especially vulnerable population, since many do not speak English and cannot report hazardous or unsafe work conditions. Furthermore, many immigrants avoid care due to fear of deportation even if they entered the country through legal channels.

Most people in poverty and many in the middle class obtain coverage from federal programs. On a national level, Medicaid is effectively a middle-class program and covers those living in poverty, 30 percent of adults and 60 percent of children with disabilities as well as about 67 percent of people in nursing homes. In Iowa, 37 percent of children and 48 percent of nursing home residents use Medicaid. Medicaid also finances up to 20 percent of the care provided in rural hospitals. Medicare, Medicaid and the Children’s Hospital Insurance Program (CHIP) together cover over 40 percent of Americans.

In addition to facilitating care, health care policy must also address the “social determinants of health,” since the conditions in which people live, work, and play dictate up to 80 percent of their health risks and outcomes. This means that health care reform requires programs in all facets of society. Winston Churchill first conceptualized such an idea in the early 20th century as a tool to prevent the expansion of socialism, arguing that inequality could persist indefinitely without social safety nets. Since that time most developed countries have implemented such social programs, but not the US.

All developed countries except the U.S. provide some type of universal basic health care for their residents. Universal basic health care refers to a system that provides all people with certain essential benefits, such as emergency services (including maternity), inpatient hospital and physician care, outpatient services, laboratory and radiology services, treatment of mental illness and substance abuse, preventive health services (including vaccinations), rehabilitation, and medications. Providing access to these benefits, along with primary care, dramatically improves the health of the community without imposing concerns regarding payment. Perhaps not coincidentally, the U.S. reports a lower life expectancy and higher rates of infant mortality, suicide and homicide compared to other developed countries.

Countries such as Canada, Great Britain, Denmark, Germany, Switzerland, Australia, and Japan all produce better health care outcomes than the U.S. at a much lower cost. In fact the U.S. spends about twice the percentage of its GDP on health care compared to these countries. With that being said, the Affordable Care Act of 2010 (ACA), which facilitated a decrease in the rate of the uninsured in the U.S. from 20 percent to 12 percent, also decreased the percentage of the GDP spent on health care from 20.2 percent to 17.9 percent in just 10 years. For this reason, most economists agree that universal basic health care would not cost more than the current system, and many would also argue that the total costs of the health care system cannot be further reduced unless everyone has access to basic care.

Achieving successful universal basic health care requires a serious long-term commitment from the federal government — contributing to Medicaid and financing its expansion are not enough. It requires courage from our elected leaders. The ACA took several important steps toward this goal by guaranteeing coverage for preexisting conditions, banishing lifetime maximums for essential services, and mandating individual coverage for everyone, though Congress repealed this final provision in 2017. At present, the ACA requires refinement and a public option, thereby preserving private and employer-based plans for those who want them.

Without universal basic health care the people living at the margins of society have no assurances that they will have access to basic health care services, especially during times of pandemic. Access to food and medications is less reliable, large families live together in small spaces, and public transportation facilitates frequent exposure to others. Childhood diseases such as asthma, chronic diseases such as diabetes, and diseases related to smoking such as COPD and cancer are all likely to worsen. Quarantine protocols also exacerbate the mental health crisis, further increasing rates of domestic violence, child abuse, substance abuse, depression, and suicide. In the last six weeks over 30 million Americans have applied for unemployment benefits, and as people become unemployed, many will lose health insurance.

Access to basic health care without economic or legal consequences would greatly enhance all aspects of pandemic management and response, from tracing contacts and quarantining carriers to administering tests and reinforcing supply chains. The COVID-19 pandemic has disproportionately affected minorities and the impoverished in both mortality and livelihood. Universal basic health care helps these vulnerable populations the most, and by reducing their risk it reduces the risk for everyone. In this way, universal basic health care supports the best interests of all Americans.

Like a living wage, universal basic health care aligns with the Christian tradition of social justice and is a moral and economic imperative for all Americans. Nurses, doctors, and other health care providers often observe a sharp contrast between the haves and have-nots when seeing patients. The homeless, the hungry, the unemployed, the working poor, the uninsured; people without families, patients with no visitors, those who live alone or lack support systems; refugees and immigrants — all of these people deserve the fairness and dignity provided by universal basic health care and programs which improve the social determinants of their health. The ACA moved U.S. toward this goal, but now it requires refinement and a public option. The COVID-19 pandemic highlights the urgency of this imperative by demonstrating how universal basic health care could decrease the risks to those less fortunate, thus significantly decreasing the risks to everyone.

James M. Levett, MD, serves on the board of Linn County Public Health and is a practicing cardiothoracic surgeon with Physicians’ Clinic of Iowa. Pramod Dwivedi, MS, DrPH (c), is the health director of Linn County Public Health.

Wondering why you should hire a web design company? If so, click here for five reasons why you should hire a web design company now! More

Web clients love custom designs. Enough unique changes can turn a pre-made template into a beautiful, original site design. While there’s nothing wrong with tweaking a website for your clients, customization can be taken too far.   Granting excessive requests can put your projects into overtime and drive you mad. If you want to avoid […] More